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INTRODUCTION Danielle POV

As millions of people become aware of the increasing effects of climate change to mankind, social media
was flooded with the #LettheEarthBreathe movement where small steps are taken to alleviate the
factors affecting the climate. Improper waste disposal is one of the major environmental issues we are
faced with in our today’s world. This is because of our habit of over consumption. Large establishments,
down to small businesses and even households produced inevitably amount of discarded materials,
papers, sawdust, agro waste and other waste materials. Thus, with innovations prompting on students’
end, it is high time we take part on this global movement. Giving a machine that is a game-changer in
the field of industrial machineries in the province of Quirino, a perfect way to handle both ecological
issues and a kindling business to start up with our very own – Quirino Briquetting Machine-

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All: The Ecompacter.

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Briquetting machine, manufactured out of full metal is equipped with parts to facilitate every processes,
it improves productions flow to reduce cost of labor.

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Capable to produced 24 pieces of briquettes per 1 kilogram of paper in 50 seconds.

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It includes the grinder to process the materials, specifically papers and sawdust.

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Mixer.

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Down to the molder, to firmly compact the briquettes for better durability and quality Thus, the machine
facilitates the process all in one place.

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“Ecompacter” which is derived to outline the product’s intent which is to manufacture eco-briquettes to
alternate charcoal used

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+Click “Eco” corresponds to the product’s target; to provide customers’ convenience at an


environmentally sensitive state, making it safe for usage and an ecologically friendly product.

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through compacting waste materials. Generally, “Ecompacter” is designed to impart mechanisms of
diminishing waste materials while providing alternative valuable products in the market. Thus, this is
proposed to provide alternative valuable products in the market, a medium to manufacture a game-
changer machinery – Quirino Briquetting Machine, the Ecompacter.

Industry Analysis Renn POV

Thank you! Miss Danielle

Industry Analysis shows the analytics about the industry, particularly in manufacturing of charcoal
briquetting machine.

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The manufacturing of charcoal briquetting machines in the region is not that popular, one reason of it is
because they expensive, it ranges from P80,000 to P300,000

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Another reason is the lack of manpower and professionals that can create these machines.

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Ecompacter is the answer to those, customers can acquire the machine for P10,000, can last for 12 years
and the parts of the machine is not that complex and easier to build it up. In addition to this, the process
in making the briquettes does not undergo in burning processes and does not involve in deforestation.

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According to knoema, charcoal consumption by households in the Philippines increased from 848.91
metric tons to 2,016.1 metric tons from year 2001 to 2020.

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Food business using charcoal such as Mang Andoks, Mang Inasal, Sr. Pedro and small lechon stands can
be seen in some parts of Luzon, Visayas and Mindanao. Thus, the demand of charcoal in the market is
high.

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In totality, Ecompacter is marketable because it is 87.5%-96.67% cheaper compare to the usual


briquetting machine. It is cheaper to produce the briquettes because it uses waste materials such as the
sawdust and used papers.

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The target market can be categorized in terms of demographic, behavioral and psychographic.

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Our target markets are;


 Grill restaurants and small lechon stands

 Furniture shops that wants to have extra income

 Existing charcoal manufacturing businesses

 Customers who wants to start a charcoal manufacturing business

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Customers that prefers unique and valuable products. Ecompacter is unique in a way that it is
inexpensive, long-lasting and. It values the environment and even with that price, it can still compete in
the market.

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Customers who wanted to step up their game and invest their funds in this kind of innovative products
to become first in the trends and to compete with their competitors.

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In order to know the uncertainty of the business. SWOT Analysis or Strength, Weakness, Opportunity
and Threat Analysis can help us to grow and improve our business.

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Ecompacter is the first Charcoal Briquetting machine that utilizes waste materials to turn it into a new
product without the burning processes and case of deforestation.

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Ecompacter’s image is not yet established like other start-up businesses. However, innovative products
like this is timely and relevant. Considering that the contents of news these days are about climate
change so it is not hard for us to gain customers.

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A perfect opportunity for us is that we transitioned faster in digital and online world. We can use online
platforms to advertise it.

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There are consumers that prefer the old fashioned briquetting machines. However, we can encourage
them to buy Ecompacter by showing the advantages and benefits of the machine.

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Our competitors would be, ABC machinery, Jingying Machinery, Ainouk machinery. These are Chinese
companies that manufacture sorts of machines like Charcoal Briquetting Machines. They export the
machines to the Philippines and sell it to Charcoal Manufacturing businesses.

That’s all, take it away Miss Cesarina.


Marketing Strategies Cesarina POV:

Marketing plan strategies is that it attracts the customers in our basket

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As pricing strategy is the method of indicating the price of our product. We will be using the market
penetration and discounts. We will be setting a lower level of price to serve as an instrument for
penetration mass market. As we will Also be offering 10% discounts for our online buyers

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In order to reach out the maximum number of customers we have, we will be utilizing the intensive
channel distribution. It is the way distributing our products in many outlets as possible like in the malls
appliances center and hardware’s for us to have a higher possibility of earning profits

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As we will be implementing our business we will advertise and promote it to persuade and attract
customers to avail our product through the national public and print media . We will be uploading a
short video advertisement via the social networks we have like Facebook and Instagram and also to the
Tv networks. We will also be Distributing Flyers and posters printed with the features about our product
that can also be an educational tool for both financial and environmental advantages. As we are not just
an ordinary entrepreneur that focuses on our business profits, but we are a social entrepreneur that has
concern about the environmental issues we have in our Country or in our universe rather.

(FINANCIAL PLAN Danielle POV)

In establishing a business, capital, the source of every financial activities of the business, that will
eventually dictate the flow of transactions that will be done, is a vital aspect to be considered and look
into.

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Where does the capital can be obtained?

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Well, just like any other starting businesses, capital is acquired from personal fund, joined shares from
investors, loan from the bank, venture capitalists (private equity investor that provides capital to
companies with high growth potential in exchange for an equity stake.) Overall, this shares adds to meet
the business capital amounting to

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2,065,400. With this Capital, deducting the start up cost which is 1,126,600, this supply the extra money
for the business amounting to 938,400.

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Cesarina POV:

Innovations has always been giving the solutions out of every context of problem, ecologically,
economically, technologically, and environmentally.

Renn POV:

We innovate significantly and remarkably to be able to provide you, your family, business, organization
and your community the finest choice you can get.

DANIELLE POV:

With globalization, rapidly changing market, and our departing world due to climate change, we present
to you, the game-changer machine in the field of industrial machineries in the Province of Quirino,

All together:

The Ecompacter, made strong to last long.

I’m Danielle Ramiscal the CEO of the company, Cesarina Joaquin, your marketing manager and Renn
Aldrei Sabacan your Financial manager.

Thank you.

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