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Executive Summary:
Our business plan has been drawn up for starting a recycling plant in Gazipur district. Our plan is
to convert used materials like Paper, Plastic, and Aluminum to the new, re-useable products. We
will have a recycling plant along with the production unit. The raw material will be procured
from the waste collectors and parent industries. The raw material will be post-consumed
beverage bottles and other soft plastic materials and used papers .Our target customers could be
an individual a corporation or government but our main focus is industrial customer whom we
will sell PET bottles and PET flakes and sell the recycled paper to the manufacturing companies.
We will also focus on the house hold products. Since this production process requires used
materials, less energy, less water and other raw materials, it is a cost effective process. For this
reason we have advantages over other products in the market because of low product price.
Another aspect of advantage is that eco friendly. Our business will operate as a private limited
company under the business name Green Earth Recycling Plant. 1

Vision and Mission Statements:

Vision Statement: At Green Earth Recycling Plant, we aspire to be more than just a recycling
company. Our vision is to develop a sustainable recycling solution for designated materials that
is a model of excellence, environmentally responsible, and economically viable.
Mission Statement: To provide our customers with exceptional recycling and disposal products
that protect, preserve and improve our environment and the quality of life in the communities we
serve. The Green Earth Recycling Plant will provide the highest-quality end products to our
customers, while striving to make them the leaders in their respective industries.

Goals and Objectives:

Green Earth Recycling Management’s goal is to enhance and grow its core recycling business
widely in Bangladesh while also developing an innovative recycling solutions business

Specific: Our Specific goal is to establish and maintain a profitable recycling business as well as
making people aware not to pollute the environment and raise awareness among the rural people
about a sustainable community.

Measurable: We will achieve our goal by delivering sound and cost-effective solutions for
waste management and recycling process.

Assignable: We will assign our goal by using advanced scientific technology and practical
aspects of waste management recycling and also raising personal and public awareness of
environmental issues.

Realistic: Our business program will reduce environmental pollution and it will improve the
quality of life in Bangladeshi communities2.

1
http://www.mytopbusinessideas.com/recycling/
2
Peter Ducker’s management by objectives “1954 book The Practice of Management
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Time Based: Our business is very much environment friendly in this era of pollution and Global
warming. Our business also creates jobs for the unemployed which is relevant in this time of our
economical position in world.

SWOT Analysis

Competitive Strategy
Cost leadership: Our production process is a cost effective process for that we will provide our
products to the customer at the best possible lowest price compare to the traditional products and
we will add a variety of features which is very unique and incomparable with traditional and
attractive in different ways

Differentiation: As a green and sustainable business our products will be environment friendly
which customer can’t find in traditional products and People would love to buy recycled
products because of low price

Focus: Our main focus will be the parent manufacture company who use papers and plastic&
Aluminum for their production and we also focus on the household customers.

Feasibility Analysis:

Feasibility analysis determines whether the business idea makes sense. Thorough feasibility
analysis provides a lot of information necessary for the business plan. For our business we need
machinery which is available in the market and the price of the machinery is affordable so we
can measure that technically and financially our business is feasible.
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Porter’s five forces model:

Threat of new entry: Threat of new entry means whenever our business gets profit my
competitors can enter the market to compete with my products, so our business should always
aware of the new entry and try to keep our products price low.
Buyer power: Each and every buyer has the power to control the market. So our business should
keep the price low and bring new products for them.
Competitive rivalry: Competitive rivalry means same type company with same type products,
to avoid competitors, our business will always bring new products/different types products with
low cost. And our business will do market research to know about the competitors.
Power of suppliers: Suppliers have the power to switch the cost. So our business manager will
try to keep contract with many suppliers to keep the products price low.
Threat of substitutes: Substitutes mean same products with same facilities. Substitute’s
products are always threat for any business. So we have also the threat of substitute’s .So our
business will try to keep away the substitutes by fair and low cost.3

Prototyping
Our test marketing will be run for six months. During these times we will advertise our products
a lot. W will choose local market because from there we can take information whether our
products meet the acceptability by the local market or not. Is our is affordable to purchase and Is
our available against the demand. If we can create a minimum level of customer then we will run
our business permanently4

Marketing Strategy

STP Analysis : segmentation, Targeting, and positing is the full from of STP. In our business
plan, STP analysis plays an important role

Segmentation: Segmentation means dividing a board target market into subsets markets. In our
business plan we have decided that we will sell 3 types of products. So we have divided the
whole market into 2 subset

Consumer Products: Tiffin Box, Green toys Plant pots,

Business Products: Papers, Bottles, Glass

Targeting: Our business is a sole Proprietorship business with the theme to become a Green
Bangladesh, So we are targeting two types of group .they are 1.Household Consumer
2.Manufacturer companies

3
Reference #1 Adapted from Michael E. Porter “ How competitive forces shape strategy “ Harvard business review
vol,27 No. 2 PP. 137-145
4
https://www.business-prototyping.com/ograsl/2013/01/17/business-prototyping-and-the-generic-business-
model-prototype/
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Positing: Positioning means promote within a particular sector of a market. Our business
products are for all types of customer, so we will open our distribution center in every big city in
Bangladesh.

Marketing Mix

Competitor Analysis
As we are new in the business it’s very important to know about our competitors .Because
competitor can play a big role in our business operations.

Existing competitors
Core: As we are not alone as a supplier PET to the companies as raw materials there are a many
companies in our country that are supplying PET and plastic & aluminum items. Faisal
Enterprise is one of them who currently supply all kinds of Plastic and Aluminum items so in
case of business to business they are our core competitors

Significant: Consider to our household products. Big plastic furniture company like RFL and
Bottle manufacturers companies are our significant competitors.

Indirect: Traditional Home made plastic products such as home made flower buzz etc and
printing company who use paper for their production can be our indirect competitors because
they use our raw material for their operation process.

Potential competitors
As we come out with a unique concept and there are less legal issues to start online shop in our
country so it is possible to have competitors in a short time. They can come easily in the market
with some new ideas which can banish us from the market by
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Online market: Other competitors can also come with our concept. They can provide more
facilities then us

Form of Ownership:
It is a sole proprietorship business. It simply refers to a person who owns the business and is
personally responsible for its debts. Our business can operate under the name of Green Earth
Recycling plant it is a fictitious name. The fictitious name is simply a trade name. it does not
create a legal entity separate from the sole proprietor owner. The important think of our business
however is that the owner of the business remains personally liable for all the business's debts.

Business Structure:
CEO: CEO will run the business through his/her capability. There will be many department
managers, who will work under him.
Marketing Department: In marketing department, there will be 1 senior marketing manager,
who will manage all the marketing related works. And there will be2/3 junior manager who will
report the senior marketing manager.
Sales Department: Sales department is a little bit big department. So there will be 2 managers
who will handle sales related activities.
Distribution Department: In distribution department there will be 2 distribution managers.
Operation Department: There will be 1 operation manager, because this recycle business is a
new business and there will be little operation in the business.
Finance and Accounting Department: In finance and accounting department, there will be 2
managers, 1 manager is for finance (who will make the budget) and 1 manager is for accounting
Human Resources Management Department: There will be 1 HR manager .CEO and HR
manages will hire other employees to run the business.
ICT Department: There will be ICT manager. He/she will manage communication side through
internet and record all the business information’s in the server.