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Assignment Task 1: Media Kit

Student’s Name: Janice Felita Halim

Unit Code: ALR210

Unit Name: Media Relations Strategy

Student ID: 218621425

Word Count: 1754

Student Name: Janice Felita Halim Student ID: 218621425

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Media Relations Strategy Kit: “Walk to Work Day - Skate to School” (E-waste)

Pitch Letter

Subject Line: Promoting ‘Action on e-waste’ Through Walking and Skating

Hi Jenny,

While electronic devices have been a blessing, their use has decreased physical activity and

contributed significantly to high amounts of electronic waste (e-waste) in the world. Increased

appetite for information often encourages more time in front of the television, more hours with

mobile devices on our hands, and long periods listening to music hence decreased chances of

movement. As more sophisticated devices are produced, the older ones get disposed of,

contributing to environmental pollution.

We can both agree that the general population, especially students and the working population,

needs to reduce the usage of electronic devices to prevent environmental degradation and

promote wellness. According to the Pedestrian Council of Australia, physical inactivity accounts

for increased obesity cases in Australia. Also, a 6 percent increase in obesity in the country

results from long hours of driving. Routine activities including walking and cycling provide

appropriate levels of physical activity that can prevent health problems and environmental

problems in the future.

Deakin University, in association with the Pedestrian Council of Australia, has presented an

opportunity for this action to happen by organizing the “Walk to Work-Skate to School” event

that will take place on Tuesday, February 1, 2022, at 7.00 am during the opening of Deakin

University Skate Park. You can dig more on this information at walk2work.com.au.

Student Name: Janice Felita Halim Student ID: 218621425

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For an expert opinion on this matter, I wish to connect you with the event’s host and Olympic

Gold medallist, Keegan Palmer. Having been on the tracks for decades, Palmer has vast

knowledge on this area, and her insights can inform the general public on why they need to walk

or skate more.

Kindly let me know if you can be interested in having an exclusive interview with Palmer

regarding this event. Thank you for your time and consideration.

Thanks,

Janice Felita Halim

Media Release

Title: Walking or Skating Can Contribute to Wellness and E-Waste-Free Environment

Deakin University Press-(December 13, 2021)-To promote health and awareness on how to

reduce e-waste in the environment, Deakin University has organized a “Walk to Work-Skate to

School” initiative that will occur on Tuesday, February 1, 2022, between 7.00 am and 11.00 am

during the grand opening of the University’s Skate Park.

The “Walk to Work-Skate to School” event is meant to encourage the general public, especially

the working population and students, to leave their seats more and engage in physical activity if

they are to prevent health complications and environmental pollution by e-waste.

Significant health complications in Australia are attributed to physical inactivity, according to

Martin Chuzzlewitt, the President of the country’s Public Transport User’s Association. With

reference to this insight, Chuzzlewit stated that one extra hour of daily driving contributes to “a

6% increase” in the chances of developing obesity. The development of more sophisticated

Student Name: Janice Felita Halim Student ID: 218621425

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electronic devices has led to the rapid disposal of the less functional ones. For instance, every

new feature in a mobile phone comes with a new model, meaning the earlier versions have to be

disposed of. The entertainment features on phones encourage sitting, at the expense of their

health, as people watch videos or listen to music using earphones. There is a need to get people

to their feet and have them do basic movements such as walking. The National Physical Activity

Guidelines provide the appropriate levels of exercises that include walking, cycling, or

skateboarding.

Hosted by Keegan Palmer, an Olympic Gold Medalist in track events, the event will invite the

participation of the local communities, students, Deakin University staff, and the general public

near or around the University’s State Park. Palmer recognizes and lauds the University’s role in

organizing the event, terming it as “a great investment in local vert and half-pipe skating

facilities.”

Deakin University has organized this event in association with various stakeholders, including

the Pedestrian Council of Australia, the Transport User’s Association, the Australian Hearthealth

Council, and Coffee Shack, which is the lead sponsor of the event.

The “Walk to Work-Skate to School” is an initiative conducted annually in Australia and is

usually organized by the Pedestrian Council of Australia. The event is usually aimed at

promoting the physical, emotional, and mental well-being of participants.

Student Name: Janice Felita Halim Student ID: 218621425

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Media Alert

Contact:

Name

Email

Telephone

For Immediate Release

February 1, 2022.

Headline: A Walk-to-Work or Skate-to-School Initiative to Prevent E-Waste and Promote

Wellness

Subhead: Locals to Join University Students and Staff on a Walk or Skateboard Event to

Raise Awareness On E-Pollution and Promote Physical Activity

Who: Deakin University students, staff, and the local community are planning a social event

known as the “Walk to Work-Skate to School” initiative to promote wellness and raise

awareness on e-waste in the environment. The event will be hosted by Keegan Palmer, an

Olympic Gold Medalist.

What: The “Walk to Work-Skate to School” initiative is an annual event usually awareness

campaign conducted by the Pedestrian Council of Australia in Australia. The event aims to

encourage people to walk or reduce dependence on electronics whose wastes are

environmentally hazardous.

Student Name: Janice Felita Halim Student ID: 218621425

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Where: The event will be held at Deakin University’s State Park and the surrounding areas

between 1 and 10 km from the University. The routes will include the surrounding suburban train

stations and bus and tram stops leading to the University.

When: This initiative will occur between 7.00 am and 11.00 am on February 1, 2022.

Why: This initiative has a health and environmental benefit as it discourages excessive inactivity

brought by the use of electronic devices. It will also encourage people to walk or skate to

improve their health.

How: The initiative will begin by alighting 1 to 10 kilometres from the University and walking

or skateboarding up to the Skate Park. On the way, water stops, masseurs, and coffee shacks will

be waiting to serve participants. On arrival, they will be given breakfast and t-shirts.

Media Contact: Chloe, +61xxxxxxxx ; Check our Facebook and Twitter pages for more

information.

Backgrounder

Walk to Work-Skate to School Initiative, Deakin University, Australia

Contact:

Janice Felita Halim

Public Relations Specialist

Telephone Number: +61xxxxxxxxx

Email: jhalim@deakin.edu.au

Heading: Walk to Work-Skate to School Initiative Backgrounder

Student Name: Janice Felita Halim Student ID: 218621425

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The Organization

The Walk to Work-Skate to School Initiative is a national movement that aims to encourage

Australians to engage more in movement, physical activity, and reduced use of electronic

devices. The initiative is backed by various stakeholders that have the interests of Australians at

heart, such as the Pedestrian Council of Australia, Public Transport Users Association,

Australian Hearthealth Council, Deakin University, professional athletes, and students, among

others. The organization also focuses on organizing social events that involve basic physical

activities that can help keep health complications at bay. It is also sponsored by Coffee Shack.

Personnel

This organization is based at Deakin University, meaning a considerable number of its personnel

come from this institution. Some notable personnel of this organization include Mary Pecksniff,

the CEO of Australian Hearthealth Council; Gloria Starbuck, the manager of Coffee Shack; Iain

Martin, the Vice-Chancellor of Deakin University, Yanni Nadgett, the President of Deakin Deck

Masters, Keegan Palmer, a professional athlete, and Olympic Gold medalist, Ruth Pinch, the

owner of the Deakin University cafeteria and HRH Prince Charles, Prince of Wales. Additional

personnel include various health and fitness professionals and fitness coaches.

History

The Walk to Work-Skate to School Initiative began a few decades ago following medical reports

showing increased cases of obesity in the larger population and the negative impacts of

electronic waste. Physical inactivity has pegged the country back for years leading to ill-health

and deaths related to being physically dormant. Such outcomes led the government to

recommend basic physical fitness through the National Physical Activity Guidelines. Such

included walking, cycling, and skateboarding.

Student Name: Janice Felita Halim Student ID: 218621425

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Facts, Figures, and Statistics

For ten years, this initiative has helped increase the number of physical activity levels by more

than 50 percent. In so doing, the reports of ill-health due to obesity and the related issues have

reduced drastically. Also, there has been a reduction of about 15 percent in the overall e-waste

collected and minimal dependence on electronic gadgets. More people have embraced walking,

cycling, and skateboarding rather than driving or using trains for short distances.

Achievements

Since its establishment, the initiative has won numerous awards, achievements, and accolades

that have attracted more sponsors to the organization. In 2012, it was recognized by being

awarded the Australian Mental Health Prize. It also bagged the Aboriginal Health award in 2015.

The organization has also attracted a lot of willing sponsors from big companies. Many

professional athletes have also recognized this initiative and have become part of it, serving in

various capacities.

Mission and Vision statement

The vision: To encourage walking and skateboarding in daily routines and minimize electronics

use to save ourselves and the environment.

Mission: We provide our populations with the right platforms, conversations, and activities that

encourage physical activities and reduce gadget dependency in order to gain wellness and live in

a healthy environment.

Student Name: Janice Felita Halim Student ID: 218621425

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Tweets and Social Media Posts

Series of Three Tweets

Breaking News!

Deakin University launches the “Walk to Work-Skate to School Initiative” to encourage more

Australians to walk and skate more! #WalktoWork-SkatetoSchool wants you to push away your

gadgets. It’s time to #savetheenvironment! #Pressrelease

It is about time!

The Walk to Work-Skate to School initiative launches at Deakin University on February 1, 2022,

at Skate Park. The program invites university staff, students, and the local community to its

annual running and skateboarding activity. #WalktoWork-SkatetoSchool is on. Do not miss it!

Breaking Today!

The DU has flagged off its annual program for the #WalktoWork-SkatetoSchool initiative. The

event will occur at the grand opening of the Skate Park. #Run for health #Run for the

environment!

3 Facebook/Instagram Posts

As the “Walk to Work-Skate to School” initiative, we invite members of the public to our annual

running and skating event at the Deakin University! The event will run from 7.00 am to 11.00

am. It will take place at the University’s new Skate Park!

It is that time of the year again when we invite all Australians to the Deakin University’s grounds

for a run. With this event, we aim to encourage more activity and less time in front of the

Student Name: Janice Felita Halim Student ID: 218621425

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television or mobile phones. Let us take this opportunity to run for the protection of our

environment.

We once again take this opportunity to encourage more movement and less use of electronic

devices. Let us take this chance to not only improve our health through physical activity but also

prevent environmental pollution by e-waste.

3 Instagram Captions and Simple images.

Figure 1. Running for Health (Pngtree, n.d.)

Student Name: Janice Felita Halim Student ID: 218621425

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Figure 2: Let’s Run for Health and the Environment (Pngtree, n.d.)

Figure 3: Avoid e-waste. Reduce dependence on electronic gadgets (Gill, 2021)

Student Name: Janice Felita Halim Student ID: 218621425

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Media List

Name Role Email Twitter Instagram

Jack Smith Journalist/Seni J.smith@Ann.com @JackSmith Jack. smith

or Reporter

Jenny Senior writer J.Heine@enmag.com @Jenny.Heine Jenny.Heine

Heine

Lynn Features l.nemaste@greenmovemen @LynnNemaste Lynn_Nemaste

Nemaste Editor t.com

John Travel Writer j.Macdonald@ncm.org @JohnMcdonal John_Mcdonal

Mcdonald d d

Henry Contributing henry.d@Nnn.com @HenryDogma Henry_Dogma

Dogman Writer n n

Stephen Staff writer Stephen.L@Bloomberg.co @StephenLukw Stephen.Lukwi

Lukwizz m izz zz

George Publisher Kerig.g@sn.com @GeorgeKering George.Kering

Kering

Hellen Editorial hellensmith@Hp.com @HellenSmith Hellen.Smith

Smith Director

Gabrielle National GabieNorman@NTN.com @GabrielleNor Gabrielle.Nor

Norman Correspondent man man

Student Name: Janice Felita Halim Student ID: 218621425

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References

Gill, V. (2021). Waste electronics will weigh more than the Great Wall of China. BBC News.

https://www.bbc.com/news/science-environment-58885143.

Pngtree. Run Character Rapidly Sports, Project, Environmental Protection, Olympic Games

PNG Transparent Clipart Image and PSD File for Free Download. Pngtree.

https://pngtree.com/freepng/run-character-rapidly-sports_3900797.html.

Pngtree. Vector Sport Running Character Silhouette Material, Dynamic Running Character

Silhouette Vector Material, Dynamic, Running PNG Transparent Clipart Image and PSD

File for Free Download. Pngtree. https://pngtree.com/freepng/vector-sport-running-

character-silhouette-material_4362326.html.

Student Name: Janice Felita Halim Student ID: 218621425