Duangchai Paungkaew (ASC) - Munas SCI 2022

ASC GLOBAL IMPACTS
Aug 2022
Aquaculture Stewardship Council
www.asc-aqua.org ASC Seafood, Global production
AQUACULTURE STEWARDSHIP COUNCIL
ASC Global Impacts: Certified Farm sites

Update: Aug 2022
North-America
24
(Canada: 22) Europe
590
(Norway: 308)
Central America
50 Asia:
(Honduras: 22) 603
(Vietnam: 250)
Africa
6
South-America (Madagascar: 2, Oceania
468 South Africa: 2) 23
(Chile: 309) (Australia: 19)
2
49 6 17 1
364 119 489 652

Certified Sites
1,764 Update: Aug 2022
36 4
1 9
41 4
6 1
988
599 113
83 38
58 13 21 28
3
2,101 3,796
153,492 341,599
Certified
104,369
112,721
Production Volume
Update: Aug 2022
1,344,401
6,112
51,547
42,490
387
2,163,015
4
Certified Production Volume – Global over time

Update: Aug 2022
5
“Shrimp” Certified Production Volume – Global over time

Update: July 2022
6
ASC SHRIMP: TOP PRODUCER COUNTRIES

Update: Aug 2022
7%
3% Hondurus
India
How is Indonesian Shrimp Producer?

6%
Venezuela 6.5%
12%
Saudi Arabia Guatemala 6 Certified Holders
 Including 5 single sites and 1 Group with 558 sites
 Certified Volume 2,497 Mt./year
43%
16% Ecuador
Vietnam
7
Where are the ASC’s Market and Impacts?

Product Distribution – Globally
Update: Aug 2022
23,243
Active CF Products
96
Distribution Countries
8
How is the growing of the ASC’s Market?

Sold ASC Product Volume – Global Over time (All Species)
Update: Aug 2022
9
Sold Product Volume with ASC Labelled

Global Over time (All Species)
Update: Aug 2022
Global Over time (Vannamei + Monodon)

Update: Aug 2022
10
Which Shrimp’s specie is in demand?

Sold Product Volume – Global Over time (Shrimp)
Update: Aug 2022
11
Where are the ASC Shrimp’s Market?

Sold Product Volume – Global Over time (Shrimp)
Update: Aug 2022
12
ASC Market Uptakes
EUROPEAN
US
ASIA &
OCEANIA
13
ASC Improver Programme
: Increasing of Competitiveness for
Indonesian Shrimp Producers
Aug 25, 2022

Indonesian Shrimp Conference
www.asc-aqua.org Shrimp, Thailand
ASC Farm Standard

ASC Certified Farms
New!!!
15
Challenged for SE Asian Producers
General Challenged Support Needed
o Lack of Technical Understanding and Implementation  Technical & Financial Support
o Lack of Local Capacity (Technical person/CAB/Assessor)  Network & Capacity Building in different level
o Cost (Certification/Implementation/Improvement)  Lesson Learnt
o Data and Documents management  Stronger collaboration
o Limitations of Geographical area (Mangrove, Protection

Area, Coastal Barrier, etc.)
o Disease and Health Control
o Small-Scales & Lower capacity production volume
o Law & Regulations
16
What ASC Do !!
 Find the consensus within industry on AIP model
 Create the consistent and credible approach, driving transparency and

uptake of improvement work at scale
 Create the precompetitive programme, aims to drive impact beyond

certification as part of ASC’s Vision and Mission statement
The Improver Programme Developed !!
17
The Improver Programme (IP)
 As a ‘technical tools’ and ‘supportive networks’ To help producers
 Make improvements to their aquaculture production scale
 Enable to focus on implementing better practices (AIPIIBP) or

to meet ASC requirements to move forward to achieve the ASC certification.
(AIPIIASC)
 Engage and enable local governments and initiatives to contribute and participate in the
development of supporting networks to deliver efficient approaches for improvement.
18
How the ASC-IP works?
• sets a clear framework for AIPs
 Builds upon foundational elements of ASC’s certification programme: credible,

transparent, performance driven
 Defines timelines, baseline measurements, progress reporting, verification of progress
 Lower costs than certification but with third-party implementation and verification
 Creates transparency around performance and progress in a credible way so industry
can make informed decisions on engagement with AIPs and ASC providing
assurances
19
How the Improver Programme work?
AIPIIBP AIPIIASC
Products ASC Labelled
Approval Products
ASC Feed ASC Farm MSC Chain of Custody Certification

Certification Certification Shared platform with ASC
20
How the IP bring value to producer?
Technical & Financial support Commercial
• Access to support tools and network  Listed on ASC website as being ‘in improvement’
• Obtain capacity building and financial support through  Being Part of ASC’s promotional portfolio
 ASC support for Implementer training  Recognition for transparent operations
 ASC support for verification cost  Make claims in relation to AIP participation
 Increase the market access
21
Progress 2022
We are now testing our IP framework on the ground in the pilot project
 Indonesia
• Working with SFP, ThinkAqua and YSAI on the implementation and
verification of the AIP
• AIP2ASC: 4 farms aspire to move to ASC certification with BMI ,
PMMP and Sekar Bumi
• AIP2BP: 11 farms of ASTIN Group implementing better practices
specifically on improving water quality management and Monitoring
 More piloting in Malaysia and Bangladesh
22
Pilot Project in Indonesia
23
Pilot Project in Indonesia
24
Want to know more about the pilot?
25
Want to know more about the pilot?
26
2023 onward
• The programme will open up publicly for all AIPs to come in
• ASC will
 Train and qualify (local) implementers to work with farmers
 Carry the cost of verification by a third party to verify progress reporting
 Publish a list of all AIPs and their status
 Report out and facilitate interactions with the marketplace on uptake of AIPs and
potential to buy from AIPs
27
2023 onward
Let’s drive Improvements together
28
Salmon Farming, Chile
Roy Van Daatselaar

Global Lead ASC Improver Programme
Roy.vanDaatselaar@asc-aqua.org
Duangchai Pla Paungkaew

Producer Outreach Coordinator – Thailand & SE Asia
Pla.Duangchai@asc-aqua.org
Thank you
www.asc-aqua.org

Duangchai Paungkaew (ASC) - Munas SCI 2022

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ASC GLOBAL IMPACTS

ASC Global Impacts: Certified Farm sites

364 119 489 652

Certified Production Volume – Global over time

“Shrimp” Certified Production Volume – Global over time

ASC SHRIMP: TOP PRODUCER COUNTRIES

How is Indonesian Shrimp Producer?

Where are the ASC’s Market and Impacts?

How is the growing of the ASC’s Market?

Sold Product Volume with ASC Labelled

Global Over time (Vannamei + Monodon)

Which Shrimp’s specie is in demand?

Where are the ASC Shrimp’s Market?

ASC Market Uptakes

Aug 25, 2022

ASC Farm Standard

Challenged for SE Asian Producers

General Challenged Support Needed

o Lack of Technical Understanding and Implementation  Technical & Financial Support

o Cost (Certification/Implementation/Improvement)  Lesson Learnt

o Data and Documents management  Stronger collaboration

o Limitations of Geographical area (Mangrove, Protection

o Disease and Health Control

o Small-Scales & Lower capacity production volume

o Law & Regulations

 Find the consensus within industry on AIP model

 Create the consistent and credible approach, driving transparency and

 Create the precompetitive programme, aims to drive impact beyond

The Improver Programme Developed !!

The Improver Programme (IP)

 As a ‘technical tools’ and ‘supportive networks’ To help producers

 Make improvements to their aquaculture production scale

 Enable to focus on implementing better practices (AIPIIBP) or

How the ASC-IP works?

• sets a clear framework for AIPs

 Builds upon foundational elements of ASC’s certification programme: credible,

How the Improver Programme work?

ASC Feed ASC Farm MSC Chain of Custody Certification

How the IP bring value to producer?

Technical & Financial support Commercial

 ASC support for Implementer training  Recognition for transparent operations

 Increase the market access

Pilot Project in Indonesia

Pilot Project in Indonesia

Want to know more about the pilot?

Want to know more about the pilot?

Let’s drive Improvements together

Roy Van Daatselaar

Duangchai Pla Paungkaew

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