COMMUNITY

New Community Building, Maintaining &

Website Plan
Background
KapanLagi Youniverse has strong-base
communities like KLKorea & Fimela that have
thousands of members. Our communities have
helped us in fulfilling clients’ needs and be one of
our company’s support system. However, as a
lifestyle media-base company, we have not develop
all potential lifestyle communities with high
demand.

On top of that, we have not provide them home.

Almost all of our community-approaches are done
manually & with the help of third-party
websites/tools.
 Community
Communities we currently have, their
demographic, & activities.
 Our Communities

6200+

2600+

2000+

Upcoming:
 Field of Interest

Upcoming Upcoming Upcoming

● Beauty ● Korean ● Car ● Football ● UMKM ● Cek Fakta
● Fashion ● Dangdut ● Motorcycle ● Cycling ● Foodie
● M&K ● Running

Lifestyle Communities
We are Missing :
Gadget/Techno Game Stock/Crypto Movie
 Community Demographic

< 16 15.4% < 16 0%

16 - 24 55.4% 16 - 24 19.2%
Age 25 - 34 26.3% 25 - 34 61.2%
35 - 44 2.9% 35 - 44 16.5%
> 45 0% > 45 3.1%

Gender 90% 10% 99% 1%

Jabodetabek 18% Jabodetabek

29.7%
Domicile 39.1% Java Island 46.1 Java Island
35.9%
31.2% Others Others
Current Recruitment Journey
2 4
Registration WA Group

Member applicants Community team will

will fill-in required save new members WA
personal data through numbers using intouch
newshub & invite them one by one
to WA Group

1 3
Promotion Sorting

Community team will Community team will

blast community download applicants report
promotion through & sort the new members
website based on location &
fandom (for Korean
community)
Current Registration Page
 Challenges
Platform
There is no platform as
community hub for all
KLY communities
Database
Manual database listing
and sorting takes a lot of
time
Event
Invitation
Event invitation is done
manually and there is no live
agenda for upcoming events
Male
Community
Our community members is
dominated by female, and very
less male
Admin
With thousands of members
and hundreds of WA groups,
each category only has 1
admin
Utilization
Minimum utilization in certain
community that can bring
revenue
 Community-Hub
Plan (Web-Based)

Home for all KapanLagi Youniverse’s communities,

The Youniverse
Website Objectives

Leverage Develop new Comprehensive

Current potential Database
Communities community System

Maintaining Developing Utilizing

 Maintaining Web Features Needed:

Grow 2 ways engagement with

current community members by:

● Creating interactive events

(Online & Offline)

● Holding interactive WA
group quizzes

● Opening intimate sharing

session

● Conducting regular
giveaway activities

● Rewarding most active

community members Event information Event RSVP / Event calendar /
page registration page monthly agenda

*Would be more effective if we can blast event information to all

WA Groups through the website

Benchmark: FAN GURU APP

 Developing Web Features Needed:

Develop new potential lifestyle

communities:

● Building strong community

network with external parties

● Recruiting new community

member candidates

● Strengthening new
community database by
referral program

● Planning new activities

enjoyed by new communities

● Leverage the platform based

on communities’ needs

Feedback page Survey page Referral program

page

Benchmark: ORAMI APP

 Utilizing Web Features Needed:

Build comprehensive database

system for optimal communities
utilization:

● Collecting all members’

personal information incl:
○ Social Media
○ SES
○ Field of Interest
○ etc

● Bridging them to the

campaigns / community-
marketing needs with
internal or external parties

● Utilizing their potential skills

& expertise

Personal Field of interests / Campaign

information page community groups information page

Benchmark: FAN GURU APP, ORAMI APP, & KUUL APP

 Community Programs
Partnership
1 2
Collaborate with external
brand to be our event
sponsor / share product
giveaway or reward
Referral
3 4
Organize a referral
program (member get
member) to recruit new
members
Creator Group
Create a sub group of
creators for each
community that can be
utilized as our talents
Best Member
Award
Sort & reward the
most active members
based on activities:
vouchers/products
 Prioritised to get latest
Community community & event updates

Member Benefit Exclusive fun monthly event

invitation

Exclusive annual community

festival invitation

Exclusive weekly missions &

prizes

Monthly best member rewards

Chance to join promotional

campaign

Chance to be KLY's talent & gain

more exposure

Gain new network with people

with common interest
 Website Look Preference
Most of our habit is to browse a website through smartphone, by having a simple app-look
website we can give a better user experience to our community members.

Phone browser Computer/Laptop UI/UX Design

Benchmark: ORAMI WEB & FAN GURU APP

 Project Timeline
April May June July August September

Manual Event Info

Website
Development

Re-registering all
community members to
the website

Event Info on website

campaign registration
(Website)

Develop new lifestyle

communities

Community Team Product Team

 Re-registering Developing

7000+ 3
New lifestyle
Current community
communities: add more
members to the website:

KPI for
male community
4000 KLK & 1800 Fimela
members

2022 Utilizing Recruiting

70% 1000
Of our community
members actively New lifestyle
involved in community communities’ members:
programs 300+ each
 Scope of Works
Community Team Community Team
MarComm Editorial

● Developing & maintaining ● Maintaining current

website community
○ Develop features ○ Plan monthly events
○ Analyze feedback (for maintaining)
● Utilizing all communities ○ Build engagements
○ Propose event with ○ Share info & updates
external brands ● Recruiting new members
○ Compile campaigns ○ Blast promotion
● Planning community ○ Reach more target
signature events members
○ KLKorea Festival ● Community frontliner
○ Fimela Festival ○ All direct approach &
○ Other upcomings communication to
● Proposing creative ideation community members
for current monthly events
● Developing new communities
Thank You!
Do you have any questions?

Planned by
Community Team - MarComm KLY
2022