How Would You Design A Bicycle Renting App For Tourists - Product Design Question - Product Management Exercises

5/12/2021 How would you design a bicycle renting app for tourists?
you design a bicycle renting app for tourists? — Product Design Question | Product Management Exercises
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How would you design a bicycle renting app for tourists?
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Vipul_ j G
Gold PM
V
Jan 4, 2019
Assumptions & Questions
To clarify, we want to design a:
Mobile app for best tourist places in a specific country (say Spain).
By bicycle we mean normal bicycle & e-bikes with less than 500 watt power which do not require DRIVING LICENSES.
Next step is to discuss the different user groups:
Tourists (Solo traveller/group of friends/family) - This is the main user group and their objectives are to explore the popular
places in the city (museums, zoo, monuments, sightseeing) and
Guides/Travel Agency - They may want to include rented bikes to their customers and offer them this optional service.
Needs of the Tourists:
1) Native language of the tourists
2) Locate a bike
3) Get an idea of the cost
4) Start my ride & ride safely
5) Deposit the bike after completing the journey
6) Make payment for the trip
7) Get suggestions of popular places & restaurants during my journey
Solutions for the aforementioned needs:
1) Localization - Have a multi-lingual app which prompts user to select language after installation (English, Spanish, German,
French etc.). Have an option to switch language in settings option
2) Locate bikes nearby - Each bike will have a GPS system installed and bikes will be displayed to the user in a map view (he can
view which bikes are near him) and go to the respective location to pickup the bike.
3) Cost - User can select bike types and it will display the cost (per hour, per day basis).
When a se
4) Start my ride- To start the ride there are the following prerequisites
Setup payment - Setup a payment wallet (Paypal etc.), Credit card, Debit Card
Unlock the bicycle - Scan QR code to unlock the bike which will start the trip automatically and time will recorded and
displayed to the rider
Safety - Each bike will have a attached helmet to it

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5/12/2021 How would you design a bicycle renting app for tourists? — Product Design Question | Product Management Exercises
5) Deposit the bike - Parking spots will be displayed to the users on app to ensure bikes are parked in high density areas of the
city. (users will be provided suggestions of parking spots so that the other riders can find them easily for subsequent trips).
Once a user ends his trip, an invoice/receipt will be displayed and the amount will be deducted from the wallet.
Solution Evaluation:
Solution No.Freq of UsageImpact on UserImpact on BusinessDev. time
1) Localization Medium Medium Medium Low
2) Locate bikes nearby High High High Low
3) Bike type &

High Medium High Low
Associated Cost
4) Bike Unlocking & Trip Payment High High High High
5) Deposit Bike (Parking spots) Medium Low Medium High
Based on the above priorities, we can decide that 1 & 2 are quick wins, 3&4 are must haves and 5 is nice to have.
To summarize, we want to build a bicycle renting mobile app for tourist with a goal of helping them travel the city using an
efficient & clean energy solution that meets their needs. Points #1,2,3 and 4 constitute our MVP
V B 36 votes | 5 feedback
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Vipul_ j G
Gold PM
V
Jan 16, 2019
@Bijan - Can you please share your feedback on the above answer?
0 Vote Reply
Bijan P
Platinum PM
Mar 3, 2019
Hi Vipul
Thanks for posting this. I like the answer. It's well structured and easy to understand. You've also done a good job of
listing the use cases and solutions. I think you could also include a couple basic metrics in the end of the answer to help
you determine how your app is doing (e.g. % of downloads converted into rents).
I like how you listed PayPal for payment. When we consider the user journey of the bike renter, we realize they don't want
to spend time to type their CC. perhaps a workaround for it would be to also support popular existing payment services
such as paypal and alipay
nice work!
7 Vote Reply
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chintala.jayakrishna S
Silver PM
C 1,907 users are currently
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Jan 21,on PM Exercises
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Comprehend the situation
To make sure I understand the case, we are building a mobile app that enables tourists to find bike renting shops and rent a bike
through the app? Also, we are focussing on revenue generation, which means more bookings and monetization opportunities
through the app.
Identify user personas
Budget traveler: A college-going early 20's Rob taking a semester break to travel in South America with his savings from the
multiple part-time jobs he juggled in the past semesters.
Family vacation traveler: A high earning middle-aged adult John who has a habit of taking seasonal vacations in summer and
winter along with his family.
Business traveler: Jeff, a management consultant, who visits multiple clients in various countries on short-term assignments
and looks to explore the place whenever he gets time between his busy schedule.
I want to analyze the customer segments based on three factors - Interest, Available Time, Willingness to spend. Below table
summarizes my analysis.
InterestTimeSpending powerBudget travelerFamily vacation travelerBusiness traveler
High High Low
Medium Medium High
Low Low High
Since we are focussing on revenue, we need customers who have high willingness to spend. We also need someone with interest
and time to engage in the activity of bike riding. Hence, I would like to focus on Family vacation traveler users.
List down the needs
. Wants to have a majority of his time spent leisurely with family rather than worrying about logistics and planning a day
. Safety and security are the highest priorities. Concerned about helmets, speed limits, crossings, etc
. Looks for other information such as rest areas, restaurants, places of interest
. Wants to park the bike and quickly hop on and hop off at locations as per day plan
. Likes to stop frequently and take family pictures
Cut through prioritization
I will focus on points 1, 2, and 4 because of 2 reasons. First, our chosen customer is ready to spend only when his must-haves are
met. In this case, his must-haves are safety and taking time out of planning so that he can have more family time. Second,
closely integrated with planning a travel day is taking the hassle out of thinking about bike parking. Our target is to provide
seamless renting and riding bike experience without adding any additional friction. Also, the technologies required to facilitate
this experience, which I will be discussing in the solution part, are readily available at low cost or even for free.
List the solutions
I want to clarify that it is ok to use any latest technology that is available today?
Integrate with google maps/trips public API: The idea here is to keep the user engaged with the app all the way from check-in to
return while identifying opportunities to monetize along the way.
Sensor-enabled: This IoT device mounted on a bike is similar to locking and unlocking the front door of your house through
mobile apps. This provides flexibility to leave the bike at many places and have it securely locked. It can also be used to analyze
data from other bikes and provide timely notifications to the user about the weather, traffic, etc
Evaluate the solutions
With our business goal of revenue generation in mind, implementation costs become a deciding factor. We want to build a
solution that does not add any ongoing costs per usage. The sensor-enabled solution requires constant monitoring and analysis
of data as well as incurs a substantial fixed cost in the form of building the IoT device. Although we can try with a limited
number of on
bikes
PM focussing
Exercises on one area, the development costs involved won't reduce significantly. I believe that puts us at huge
active

risk as we are losing strategic flexibility by investing a lot upfront.
On the other hand, a mobile app integrated with Google maps API is "build once and operate forever" mechanism. We can have
the user hold on to the app through the entire journey. Monetizing opportunities include commissions from bike shops that list
on our app and serving location-based advertisements such as restaurants. Costs include google maps usage fee, which can be
packed in the booking fee. We are essentially bringing in all bike rental shops under one umbrella while at the same time forcing
them to be competitive by providing safe, secure, and convenient experience for the user as monitored by customer ratings. We
also take the pain of trip planning by leveraging Google trips that suggest day plans based on user's preferences.
Summary
To put it all together, we build a mobile app leveraging Google maps API that shows nearby bike rentals, provides online check-
in, and acts as a guide suggesting places to visit while serving location-based advertisements.
D U 14 votes | 4 feedback
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DavePM G
Gold PM
D
Mar 3, 2019
I would list a few more solutions (including some out of the box ones) and also not mention "integrate with google maps".
I heard the word "integration" is usually a red flag for an interviewer. They want to see you build new features.
3 Vote Reply
Aadi Ah PM
PM
Jul 16, 2020
@DavePM Can you please elaborate about the issue with using the word "integration"? What are some potential
alternatives in those scenarios where integrations might be a natural fit i.e. payment gateways, maps, etc.?
0 Vote Reply
rahul_g P
Platinum PM
R
Dec 5, 2019
Clarity
When you say tourists do you mean international or national - could be both
is it only for tourists or anyone can rent it? - could be either, assuming you want to optimise for tourists here
Is the physical design/logistic of the bike renting app part of the scope - no, just design the app, assume physical condition as
deem apt
Any specific country in mind - lets assume london for starters
Is this a native app or web app - as you feel apt
who are the customers?
The renters of the bike can be broken down into following cohorts:
Locals

Tourists , as mentioned in the problem we want to focus on this cohort
Single individuals - I would focus on single individuals since anecdotally speaking this cohort is the one I've seen renting bikes
most often
Families
Large groups
Personsas are as follow:
Single male tourist
Mark, a 33 year old French native is visiting london and wants to see all the sights around london
He speaks fluent french, is uncomfortable with English , likes exercising and being out in the son, is conscious about his carbon
foot print has plenty of disposal income
He is an expert rider, likes to have a rugged bike to go around town that he doesnt need to worry about
Uses iphone X
Single female tourist
Sukhmani is a 26 year old Indian female visiting london for the first time, she is a on a budget hence doesn't want to spend a lot
of money
She is an amateur rider and want a bike that isn't too heavy and has storage space.
She is worried for her safety and uses whatsapp to share live location with her friends.
User journey
Need trigger: tourists may realise that they need a bike much before they travel or after they land, they will be using this bike
usually for travelling around town locally
User action: Such users may search for bike rental on search engines first before they go looking for an app, a minority may
search on play store.
Users may want to search by bike preference and then figure out pick up location or they may want to search by location and
pick the bike available.
purchase: Once the user has figured out the bike he/she wants, they may be hesistant to pay the full amount upfront since they
may not be sure of their logistics
post purchase : I would want to know the different places I can drop off the bike at/it may be far for me so I may consider pick
up
Needs/gaps
Need Reach impact confidence effort Pick or not
I want to be able to book in advance by PICK since this is hygiene

High high high low
bike or by location requirement
Dont pick for MVP, decide after

I want to be able to change my
low medium high medium doing user research since its not a
preference later
high frequency use case
Pick since most users will end up

I want to be discoverable on web/have a
high high high medium discovering the web through a
web app experience
search
I may get into an accident/worried PICK since this becomes a
about my safety/security so I want to medium high high medium differentiator and give tourists
share my location piece of my mind


pick since the TG here are tourists
they may not all speak English,

Multi language app high high high low
figure out which languages are
needed through paretos coverage
Pick tourists may want to pay in
their local currency so the app

payment methods high high high low
should support multiple currency
menus/pricing
Pick- tourist will want to know

Drop off location high high high low
where they can drop off bikes
pick - since tourists are not familiar
Bike location tracker high high high high with the area they may want to
know where they parked their bikes
Pick - Automated call to emergency

very
Fall detection low high high with location broadcast in case of
high
fall/collision detection
Pick - tourists will want to wear
protection so they want to know

Helmet rental medium high high low
where they can buy/rent safety
gear
Do not pick - this will recommend
routes to tourists where they can

route recommendation medium high high medium
go sight seeing, not a P0
requirement, can come later
What are the primary metric/secondary metrics for this
Since this app is new we need to validate if it's solving the problem for the users so we may want to track % of users installing
the app who try to book a bike (not necessarily successfully) this will give us a sense of usability/utility of the app.
This tells me 1) if users find the UX intuitive 2) is the value prop clear to the user ie is he/she able to identify which bike they
want
risk here is that this ignores the actual booking funnel, so as a defensive metric i'd want to look at % transaction rate as well
health metrics
ARPU - P0
Average days booked - P0
% of bikes succesfully returned within time- P0
% of each feature used ( this will tell us if we've over built the MVP) - P1
Time spent in the app - here we dont want this numnber to be high since it means users are strugglign with understanding the
steps - P0
Sessions to transaction ratio - P0
Aha moments - P0


Summarising
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Shreya Goenka B
Bronze PM
Dec 3, 2019
Clarification :
The bike rental app is for renting through docks or through bike rental shops (Assuming it is bike rental shops)
Global or US (Global given US public transport is well developed and in many developing countries bicycles/bikes/car rentals are
the only way to get around)
Goal :
User adoption (Get people to use the app to rent bikes)
User Groups:
Short-term renters: For a day
Long-term renters: For duration of travel (1 week - 1 month)
Family/Groups : Need multiple bicycles for a short duration
We will pick the long-term renters as they have more invested in finding the right bike and the revenue will be higher.
User Needs:
1. Discovery: Finding a bike close by, FInding the right kind of bike/renter
2. Making sure they are not overpaying
3. Effortless booking and payment (Includes situations where someone might want to extend rental)
4. What to do in emergencies (Accident, damage, loss, stolen)
5. Delivery/Pick-up of bike is a hassle
6. Loss of key
Solutions:
Solutions Impact (Frequency, need) Revenue Effort (Dev)
Map based discovery (proximity) H H L
Reputation of bike shop and reviews M M L
Info on bike (listing) and reviews L M L
Compare option for shop (Price/Ratings) M L L
Calendar Booking, online payment H H L
Messaging with shop (Extension, emergency) M L L
Buy Insurance (Incase of damage, loss theft) H H M
Find my Bike/Report theft H L M
On call - Key maker, Auto repair shop M M M

Based on th
onabove, the solutions to prioritise:
active PM Exercises

1. Discovery: Map based listing, repoutation and review of bike shops
2. Calendar booking, online payment
3. Emergency: Insurance, Find my bike, report theft
Metrics :
1. CTR (Click through rate) on bike shops
2. Average #Reviews and Ratings
3. Bounce rate (Leave without booking) vs Conversion rate (Booking made)
4. #insurances bought/#total rentals (%)
5. Revenue through insurance (Commission)
6. CTR : find my bike
7. #thefts reported /# on total rentals (%)
M M 6 votes | 3 feedback
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Shreya Goenka B
Bronze PM
Dec 3, 2019
@bijan Would love a feedback. Thanks!
0 Vote Reply
Mo14 P
Platinum PM
M
Oct 8, 2020
I am not bijan but here is my feedback :)
Things you did well
Great structure
Clarification: Good job clarifying and narrowing down the question
User group: Good list of user groups
User needs: Valid list of user needs
Solution: Long list of great solution and good job weighing by impact, revenue, and effort.
Metrics: Great list of metrics we could montior to measure the sucess of the product. What are your top ones?
Other thoughts
Goal: I like that you defined the goal in the beginning but would like to know more about how you came up with that
goal or why you think it is important.

User needs: What are the biggest pain points? I would prioritize and focus on the top ones for coming up with a

solution.
Summary: Try to practice summarizing so that in the interview if you have time at the end, you can summarize your
answer. It will make you look more structured.
0 Vote Reply
Poorva Nangia B
Bronze PM
May 18, 2020
Step 1: Clarifying Questions
Are we focusing on a particular location? - London Only
Is the idea to get people to rent cycles from shops/ Santander docking stations or is it like lime bikes that have no docking
stations and users can leave the cycles in a safe spot?
If the idea is to rent from shops, would we like to offer Price comparisons? - N/A
Do we want to have an option to unlock and pay from the app ? - Yes
Step 2: Goal
The goal is to design a bicycle renting app for tourists visiting London that can help them find a bike available for hire as well
well pay and unlock using the app.
Step 3: Users
First-time visitors
Repeated visitors
We are going to focus on first-time visitors
Step 4: User needs
Have the ability to search for a cycle near to them; pay and unlock instantly
Since they are not aware of areas, cycles have a GPS to help them navigate
User prefer to leave the cycle close to the location they want to explore, rather than docking them 500m away and then
walking
Have a small storage space as users generally carry a small bag with water, sunglasses, nutribars as they are out most of
the day
Virtual guide as users might be keen to know the history of other important and interesting facts about the location
Step 5: Solutions
Locate what's close to me: all cycles have a GPS that lets users search for the ones closest to them
Instant start and end: users enter their card details and unlock the cycle instantly by scanning a unique barcode on the
cycle, they will be charged at the end of the journey when they re-scan the barcode and upload a picture of the cycle being
parked at the safe location (such as the corner of the pavement) to end their journey
Bag space: cycles have a small basket in front that lets users store their bags
Help me learn!: cycles have a port where users insert headphones; the cycles have inbuilt GPS that can anticipate the
location and tell users the history about the place
Step 6: Evaluation
Solution No.Freq of UsageImpact on UserImpact on BusinessDev. time
Locate what's close to me High High High Low
Instant start and end High High High Low
Bike Space High Medium High Medium
Help me learn! High Medium High High


Based on the above priorities, we can decide that 1 & 2 are quick wins, 3&4 are good to have. Having said that, option 4 is an add
on service and can help generate
Step 7:Metrics
Locate what's close to me:
No. of users get on the app to locate a cycle per week
No. of users proceed to hire a bike vs no. of dropouts
Instant start and end:
No. of users hire a bike per week
Avg. revenue generated per cycle/ per journey
S 5 votes | 1 feedback
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Sruti Sukumar PM
PM
S
Sep 4, 2020
Hey, @Poorva Nangia wonderful analysis. Can you help me understand your prioritization matrix further? Sorry I am lost
in the first column.
0 Vote Reply
pravekl PM
PM
Dec 7, 2020
Clarifications :
. Why do we have to build the application? To promote cycling and reduce traffic
. Who wants to build this application? Entrepreneuer / bicycle manufacturer / govt agency / non-profit Entrepreneuer
. For which market are we building this product? not specified
Objectives - Build a bike rental application:
To promote cycling among people for short distances
To reduce traffic
Users : Tourists (local and international), Locals
Approach:
Since the product/offering is a bicycle rental, a physical product which will -
Not be owned by the users of the app. Will be owned by the business
Have logistical constraints such as pick-up, drop-off and ensure safety of the user and the bicycle as well
We will break down the entire problem statement into 2 parts - tech enabled and logistics/supply chain.
Before we identify the problems and chalk-out a roadmap, let's take a look at the user journey:
. User is made aware of the product(Bicycle Rental)
. User shows intent to use the product
. User is educated about the product (value prop, how to use)
. User is onboarded/sign up
. User finds and rents a bicycle
. User drops off the rented bicycle
. User pays the rent


Based on the user journey and the physical product experience, we can list down the problem statements that need to be
solved:
. Logistics / Supply Chain
. Where can a user rent and drop-off a bicycle after use
. How can a user find a bicycle
. How will we ensure the safety of the rider and the bicycle
. What rules and regulations do we need to comply with
. Tech
. Which user should be allowed to rent a bicycle
. How can the user find a bicycle
. How can the bicycle be assigned to a user for rent/usage
. How can the user end a rental
. How will we collect payment from the user for deposits and rent
App solution/features:
. Finding a bicycle to rent + Finding the drop-off spot
. Impact - All users and every transaction
. Priority - P0(MVP)
. Justification - Imperative to enabling the digital path of discovery
. Solution - We can use Google Maps APIs to recreate the locate and rent/drop-off experience on the app.
. Renting a bicycle and uniquely assigning it to a user + Ending a rental
. Justification - Since bicycles would be owned by the business, keeping an accurate track of each unit is imperative to
ensure that the bicycle is picked and dropped off at designated locations.
. Solution - Enable a bluetooth based connection between the bicycle and the app so that the rent initiation and drop-
off can be accurately timestamped and geo-tagged. This will ensure that the bicycles get picked from and dropped
off at designated locations.
. User validation/KYC
. Impact - All users, one time
. Justification - We need to safeguard the inventory and ensure that we are responsibly extending service to the users.
. Solution - Ask the user to upload a valid ID and take a selfie in the sign-up flow. Charge a deposit fee at the time of
renting a bicycle.
. Payments
. Solution - Support the most commonly used payment instruments based on the area/region of launch. It can be
wallets/CC/direct bank integration.
Taking a high level pass on the 'Logistics / Supply Chain' section :
. Pick up and drop off spots(answering #1 and #2)
. Should be within a 5 km radius of tourist hotspots
. Should be easily accessible or close to public transport hubs and hotel hubs/areas
. Safety of the user(answering #3 and #4)
. Provide helmets for rent
. Bicycles should have a light and appropriate reflectors
. Minimum age of user to be determined before allowing the user to rent
Business model:
We would charge the user a booking fee which could be a flat booking fee including a free usage time limit followed by hourly
rental rates. The costs incurred in the initial stages would be significant:
. Bicycle and accesories inventory - major upfront investment. Bicycle rentals are unheard of in the regions where we want to
operate/launch hence, we can not act as an aggregator.
. IoT device to enable tagging and locking bicycle - one time investment of development which only scales with business
volume.

. App - Maps API and server costs will be pay-as-you-go which can be evaluated at scale. For initial stages, the same can be
utilised to get proof of concept and product-market fit.
Launch plan:
Start with one city/area with which the business teams are familiar and solve initial problems around online and offline flow.
Inventory investment should not be high for the initial stages and only scaled based on user response.
Metrics :
. Sign ups
. Sign up drop offs
. User base - new/returning
. Activity - session volume of new and returning users
. Booking funnel (absolute count)
. Discover pick-up spot
. Reach pick-up spot
. Initiate booking flow
. Rent and unlock bicycle
. Drop-off bicycle
. Revenue
. Booking duration
Summary - We need to build a basic app solution to enable discovery and rental flow which is easy to use and points 1 through 4
under App solution/requirements constitute the MVP.
M 2 votes | 2 feedback
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Mo14 P
Platinum PM
M
Dec 28, 2020
Things you did well
Structure: I really like the structure of your answer
Clarifying the scope: good job narrowing down the scope of the question
Approach: I like how you described the user journey first before diving into the problem statment and solutions.
Problem and solutions: you have listed the pain points and solutions very logically.
Areas of improvement
User group: I would suggest to list more user groups and even narrow down more on this so that you can build a
unique product specific for that user group.
Overall your structure is really good and answers are good but I would like to see something more unique as your
answer would only be good in cities that does not have bike sharing apps. Recently the competition for bike sharing
is very high in tourist cities so in order to be competitive there would need to be some solution that is not already
out there ( I know it's hard, I can't think of any either but just a suggestion)
1 Vote Reply
pravekl PM
PM
Dec 28, 2020
Thanks for the feedback! :)

0 Vote Reply 
Caavi S
Silver PM
Jul 25, 2020
Clarify that it is a mobile app and you will try this out as an MVP at a specific location, say San Francisco, and the type of bike -
Manual or Electric.
Target customer personas
Single / Solo travelers
Group travelers (more than 1)
Family (with infant kids) - Bucket seats
Family with Kids (older)
Let's focus on Solo or Group travelers as these are the personas that try out new apps when they travel. This will also help us
reduce the upfront investment of bucket seats for family and smaller bikes for kids
Now let's discuss the need for this persona
Be able to rent the bikes in advance
Multi language support
Explore local site seeing location
Explore local restaurant
Meet other travelers
Know more about the place (History, fun facts etc) throughout the journey
Let us prioritize the features for MVP and the rationale for the same
. Ability to rent bikes in advance - Basic Need of the app
. Integration with Google Apps that highlights local site seeing options & local restaurants (Engagement + Monitization
opportunity)
. Small snippets of info about the local place (history, fun facts) throughout the journey (Engagement)
Multi Language support - A wide variety of travelers visit San Francisco every year (Top of the funnel user acquisition) could be a
stretch goal but not a must have
Summarize: I would go about building a mobile app that helps solo and group travelers to book normal manual bike in the city
of San Francisco. The app initially help the users to book the bikes in advance and integrate with Google Maps that helps them
identify local restaurants and site seeing options. In addition to that, the app would show small snippets of local info that
includes history and fun facts throughout the journey to engage with the users.
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Mo14 P
Platinum PM
M
Oct 27, 2020
Things you did well
Good structure
Clarifying the scope of the question
Customer persona: Good list and I really like the reason you chose the target group.
User needs: solid list of user needs. It shows you understand the target users.
Summary: good summary of what the MVP product would look like.
Solutions:
1,907 users You have good ideas that solves the user need. One suggestion would be to try to list more solutions and
are currently
prioritize them. It would be great to show the interviewer what your thought process is when prioritizing features. 
0 Vote Reply
Joe_riley B
Bronze PM
J
Apr 13, 2021
Understanding the problem
First off, let’s make sure I understand the situation. I’m going to assume this is going to be a mobile application. Is it okay to
focus on the United States?
Do we have a specific goal or target in mind? Do we have the luxury of focusing on engagement or do we need to start showing
the ability to monetize? Let’s focus on monetizability.
User Personas
Now that we understand the situation better let’s go ahead and list out a few user personas of the people who would be
interested in our using our app:
. Family Vacationers: Larger group of people, 3+. Will probably have children with them, aged anywhere from babies to
adults. Larger focus on the leisure side. Not as price sensitive.
. Solo Traveler: Adventurous, probably on the younger side. May be traveling on a budget. Always on the go. Bike is more so
strictly a mode of transportation.
. Fitness Fanatics: Younger to middle aged, trying to get some exercise in as well as enjoy the experience. Will likely go on a
longer ride more intense ride.
With monetization as our goal let’s focus on the family vacationers user segment. They are not as price sensitive as the other
user segments and they have more members in their group so instead of selling a service to one person we have the opportunity
to sell it to a group.
Pain Points / Needs
Now that we’ve chosen a user segment let’s identify some of their needs or pain points:
. Need a larger variety of bicycle models and sizes. Kids cannot ride adult sized bikes, perhaps if they have young children a
little bonnet attachment might be necessary.
. Need to know where the safe roads are available. Little kids aren’t always the best at handling a bike or paying attention to
traffic, so choosing roads that are safe with large bike paths or sidewalks is essential.
. Need to know where to go. They are in a foreign place they need to know where all the cool spots worth visiting are
. Little kids get tired when biking and may not be able to keep up with adults
Solutions
Now that we have a good handle on some of the problems or pain points family vacationers might have let’s brainstorm some
solutions:
. We could have an e-bike option for children that automatically ensures each cycle of the pedals generates X amount of
power. It could automatically adjust based upon how much force is being generated by the child pedaling and the rate at
which they are pedaling.
. Have a safe route option inside of our app for novice bike riders or children that highlights the safest most bike friendly
route towards a destination
. Sell a connector piece that we connect the handlebars of a second bike to the seat of another bike effectively turning it
into a tandem. This would help children or tired bikers get a boost from someone else and have the person in front control
the steering.
. Create a route recommendation engine, users could enter their interests and how long they want to bike for then we could
recommend an optimal route that would navigate them to different destinations
Prioritization

We’ve brainstormed several different solutions but probably don’t have the bandwidth to build them all so let’s go ahead and
compare the features to see if we can prioritize just one. Normally we would try to do this with some data or supporting
evidence backing up our grades but for the sake of this interview we will be a little subjective here:
Monetizability, User Satisfaction, Ease of Implementation
. B, B, B
. C, B, B
. C, C, C
. A, A, B
So based upon the above prioritization matrix and considering the fact that we want to focus on monetization, I am going to
suggest we go ahead with suggestion #4 the recommendation engine.
Feature Pros / Cons
It offers a great monetization opportunity in the form of serving sponsored destination recommendations. For example, if the
users puts down art as an interest of theirs and attends a private museum that we recommended on their route we would get a
kick back from the museum. Additionally, we could display a variety of contextually and highly targeted ads within the app. For
example, if we saw that you had been bicycling for an hour straight on a hot day we could display a notification for $2 off a boba
tea at a tea shop that is nearby.
One of the potential downsides to this app idea is that tourists who are looking to rent bicycles may already have an agenda in
place. Maybe we could circumvent this issue by trying to focus on getting users at the top of the funnel. For example, we could
advertise the personalized self-guided bike tour as an experience in of itself instead of our app just being a mode of
transportation to different places of interest.
Summary
In summary, in hopes of increasing monetization amongst the Family Vacationers user segment we are going to offer a
personalized self-guided bike tour experience through our app. Users will fill out several key interests and how far they wish to
travel and we will provide them a route with several different places worth stopping at along the way. We will be able to
monetize this in two ways, one by recommending destinations we have a profit sharing agreement with and two by serving
contextual and highly targeted ads.
1 vote | 0 feedback
Vote Give feedback
sage G
Gold PM
S
Jan 2, 2019
Assumptions
I presume its a mobile based app since it is for tourists. The purpose of this app to provide cycles for city roaming
I presume it is an app where tourists can locate bicycles, unlock them , use them and drop them at desired locations.
I also presume that the app operates in a city with a decent population density
I presume there is a good network so the app doesnt have to deal with poor internet
Tourist segments to target
1) Young population within the age bracket of 20-35.

2) Families

3) Local population ( not considered since it is said that app is for tourists
I'll pick up the any of the above segment considering the market size.
Let us understand the tourists.
Do they all speak English ? or the app has to be built in multiple languages ?
What phone models they are likely to have ?
Are they going to drink and ride ?
What is their spending power ?
User needs
Before hiring a cycle
Locate cycles.
Know the types of cycles available
Quality of cycles.. ( damaged/maintained)
Identify popular cycling routes/tracks
How to make a payment ?
Steps to be taken if cycle gets punctured
Steps to be taken to unlock
Other precautions to be taken while riding in the city
On cycle
Voice based toursit guide/assistant to guide you more about the nearby attractions and nearby cycle drop points
Voice based guide to provide directions for the destination
After dropping the cycle
Steps to lock
Payment acknowledgement
Feedback

Push notifications for further rides
Features to be developed
Sign up - Federated loging ( Google, Facebook)
Option to select language of choice
Uber style map view to locate cycle points and directions to reach there (H)
Popular cycling tracks in the city and their reviews (H)
Suggestions on places to visit on cycle (H)
Availability of cyles on the points (H)
Feature to provide steps to unlock the cycle when you reach the point (M)
Feature to add destination and locate drop point near the destination (H)
Ride tracking/ Route sharing on the app. (M)
SOS button. (M)
Social media sharing (M)
Advanced features to be developed after MVP
Option to organize group rides
Tracking cycles of friends in a group ride
Apple watch/ Google fit integration of the ride for fitness enthusiasts
End with summarizing the features.
V 1 vote | 1 feedback
Vote Give feedback
1 Feedback
Vishal Shah P
Platinum PM
V
May 25, 2020
I am sorry but though you have ton of good ideas it's not structured response. I still dont know what you will ultimately
design and what will be prioritized and why. Also, your answer makes it feel like you arent differentiating user problem /
need from the solution. A lot of your user needs sound like solution. What I would recommend doing is asking for few min
to think and then have these noted on piece of paper and if you feel any of it is solution (we are wired to talk solutions vs
problems), then convert them to a problem (more of a language /wording thing) and then tell the interviewer what needs
/ user problems you have identified.
4 Vote Reply


Warrior90 PM
PM
W
Apr 8, 2021
Problem: The problem we're trying to solve here is to help tourists commute easily when they are visiting a new city. If I were a
tourist, I would want to find transport options that are
Flexible
Easy to find
Cost effective
Shouldn't worry about parking
Easy to navigate through the city
Users: There would be 2 types of users for the app:
. People who put the bicycles for rent
. People who rent the bicycles
These can be further divided into the following:
. People who rent out the bicycles:
a. Company(s)
b. Individuals looking to rent out their bicycles when not in use (Like an AirBnB)
. People who rent the bicycles:
a. Tourists
b. City dwellers
c. Commuters
For the purpose of this design, I would focus on the tourists since we are trying to solve a problem for them and for people who
rent out the bicycle I would want to focus on individuals looking to rent out their bicycles when not in use.
When I travel to new cities, it is the people living in that city that make me feel at home and included. In this case if I were
travelling to a city and realized that people of that city are renting out bikes for tourists, I would automatically feel included and
a part of their community and lives.
Types of Tourists:
International and Local and each cab ne divided into the following category
. Lonely travelers
. Couples
. Travelling with friends
. Travelling with family
a. With kids (age less than age 5)
b. With kids (age between age 5-16)
c. With elders (age greater than 60)
For the purpose of this problem I would want to focus on the lonely international travelers because
. they are travelling alone which means they are most likely adventurous and like to explore new things/places alone
. They probably would not want to sign up for a guided city tour
. They travel to understand the culture and community of a place

Solution:

I would start with an app that is available in both iOS and Android and that is probably light weight since tourists may not
have good internet options
The app should support multiple languages
I would research a little more and figure out the top 2-3 languages that travelling tourists use. I'm sure it's Spanish,
Chinese and English pending research.
The app should have an inbuilt navigation system or connect to Google Maps/Waze/Apple Maps to provide directions to
tourists (whichever makes sense based on resources and other cost constraints)
The app should show the nearest available bikes based on users location
The app should show nearest drop off locations based on users location
The app should show a description of the person that's renting the bike and his recommendations of places to visit and
things to do
Prioritization:
I would prioritize my features based on business value, reach, impact, confidence and ease. Did not go into more details for the
sake of time.
I would test the app in a couple of major cities around the world where tourists travel to the most. I'm guessing these are NY,
Paris and London.
Metrics:
Since this is a new app, I would focus on customer acquisition and activation. Once the product attains a product market fit and
the app has a good user base, I will focus on engagement and retention metrics when the product is in the growth stage.
To drill down the metrics further,
User Acquisition:
Number of users who download the app
Ratio of Number of click on adds vs. Number of users who download the app
User Activation:
Number of users who book a bike ride in the app
Ratio of Time when users downloading the app vs. Time when users book a ride
In summary, I will design a bike app for International tourists who are travelling alone. The app will be light weight, available on
both iOS and Android devices and will support 3 of the most spoken languages by tourists worldwide. I will focus on metrics
pertaining to User Acquisition and User Activation until a product market fit is achieved after which I will focus on user retention
and engagement.
Vote Give feedback
saket sharma PM
PM
S
Apr 3, 2021

Assumptions:
Tourists who visit famous holiday destinations need bicycles so they can roam around freely.
There are very less offline stores for renting bicycles. Moreover quality is not that great.
An app with good inventory of quality bicycles may solve this problem.
Market Research:
Which geography are we talking about? India, US or global. Lets assume India.
Are there any other apps in the market which solve this problem?
How do they solve this problem?
Can we borrow some ideas from these apps?
What is the supply and demand situation in terms of number of bicycles available vs bicycle required by Tourists?
Pricing for renting bicycles ?
Define Target Market: People within the age group of 25-50 years coming from Western countries as well as urban Indian cities
to visit Tourist spots with their friends and families
User Research:
- Conduct Surveys & Interviews
- Develop Persona:
Foreign Tourists who need high end bicycles. Budget is not a constraint. Their average riding distance is more and wont mind
spending little bit extra for bicycle with advanced features.
Indian Tourists who are price sensitive and need medium quality bicycles.
Painpoints
- Lack of credible apps for renting bicycles
- They waste lot of time bargaining with offline cycle renting stores
- They dont get good quality bicycles even after paying decent rentals.
- They are left on their own with no emergency support if bicycle breaks down.

activeFeatures
Possible on PM Exercises

(a) Listing of Bicycles by catagory: High end/Budget - Must Have
(b) Enable tourist to search and rent bicycle nearest to their location - Must have
(c) On road support in case of emergency breakdown - Nice to have
(d) Shows reviews/ratings of bicycles - Should have
(e) Enables Tourists to provide ratings/reviews of bicycles - Should have
(f) Online Payment options - (CC/Wallets/Netbanking) - Must have
Design
- Lets say we consider a, b and f for MVP
- Develop Wireframes. Review with internal team members and designers.
- Feedback and Iterate
- Pass on to designers for Prototypes
- Feedback and Iterate
- Pass on to Engineering team for development
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1 Feedback
Mo14 P
Platinum PM
M
Apr 4, 2021
Things you did well
Assumptions and clarifying questions: Good job narrowing down the scope
Pain points: valid list of pain points
Order: before jumping into assumptions(which also sounds like pain points) ask clarifying questions first to make
sure you understand the scope of the question
User segment: Try to list more user segments and pick one from the list
Solutions: Practice prioritizing based on impact/cost/effort
0 Vote Reply
JJ2403 PM
PM
J
Mar 28, 2021

I would start with the following assumptions in order to answer the question

Riding a bicycle does not require a driving license
The main goal of building this app is to have a good user adoption( Of users who have downloaded the app, how many have
used it? )
Different user groups to whom we can offer the product -
Solo Traveller - Ana is on vacation and travelling solo. She wants to explore the famous spots(museums, gardens, temples).
She wants to travel safe and within budget.
Travel with friends - Bob is visiting with his friends from college/school.
Travel with family - Cathy is visiting a city with her family. She wants a relaxing trip and visit famous spots without putting
too much effort into the logistics.
I am going to focus on the first and second user group while designing the app because the needs of these groups will be simple
to fulfil in comparison to families which may include children or parents and the bicycle might not be the most preferred mode
of commute on travel for them.
Impact
Needs of these users on user Effort Potential Solutions Trade-offs
adoption
- Show the location of bicycles on the
map with the bicycle count and allow the
user to reserve a bike so that they can Positive - It gives the surity on
start the ride straightaway when they the booking.
reach the location. Negative - If the supply is low
and demand is high, reserving the
bicycle in advance might not be a
good idea.
Positive - Taking user input will
help us planning the operations
well in advance.
Get the bicycle at Negative - The user input might
any time without High High be inaccurate and we are also
much wait. increasing the hops in the
- To plan supply, ask users to enter the booking flow. We could rather use
drop location and estimated trip time. the global data to plan.
Positive - It would mean a hassle
free experience for the users and
give them more control.
Negative - This might involve
significant effort in building a
lock which can be opened
through mobile phone.
- Allow user to unlock the bicycles on
their own without involving any human


- Have a "How to reach?" section on the Positive - This will make it easy
app which should fetch current user for the users to navigate their way
location and show the route to the user around the places. Negatives -
Cover all the famous
when a spot is selected. We will need to keep updating the
tourist places
routes regularly,
without putting too High Medium
- Allow other users to share their
much effort into the
experiences on the app through blogs Positives - This will bring new
logistics.
and allow them to share their trips on users to give our app a try
social media. This will make it easier for Negatives - Users might also
other tourists to plan their trip. share bad experiences
Positives - We get to charge both
for kms and time
Negatives - It might be difficult
- We can have price structure Rs x per km for the user to anticipate the
The price for the + Rs y per hour. charges in advance.
bicycle should be
Medium Low
reasonable and - We can also have a simple Rs x per Positives - The pricing is simple
transparent. hour keeping in mind the average kms and easy to understand
which can be covered per hour Negatives - Some users might
use the bicycle more in a shorter
time interval and we lose out on
revenue for kms.
Provision of a rescue - Give an option on the app to report a Positives - Good customer
team in case of cycle Medium Low breakdown which should come to the experience Negatives - Added
damage rescue team cost of operations
Summary
I will recommend showing the location of the bicycles on the map inside the app and allowing the users to reserve the bicycle.
We can allow users to share their experiences through the blog or allowing them to share their trips on social media which will
increase user engagement and in turn, user adoption. As an enhancement, we can add a feature which will show detailed
directions to the users for famous tourist places.
For pricing, I would go with a fixed price per hour which would be easy for users to understand and for most of the users, we
could estimate the distance they would travel in a given time interval and tweak our pricing accordingly.
Vote Give feedback
1 Feedback
Mo14 P
Platinum PM
M
Apr 4, 2021
Things you did well
User groups: good list of groups and good reason for picking one
User needs: good list of user needs and prioritization
Solutions:
1,907 users I like how you bucketed the solutions and mapped it to the user need.
are currently

Areas of improvment
Clarifying questions: I suggest asking more clarifying questions to narrow down the scope (e.g. what
country/region, is this for existing business or is it a new business? etc.)
Solutions: Although I like how you mapped the solutions to pain points, I would suggest you separate it during the
actual interview and prioritize based on the pros and cons (should include impact/effort/cost) you have listed so
that it sounds more structured.
0 Vote Reply
Utkarsh Binay Singh G

Gold PM
U
Mar 1, 2021
Step 1: Ask clarifying questions to narrow down the scope of the question/product?
- What kind of bicycle is this? (Traditional or anything special in the bike)
-Is this app available in a specific/particular geographic region? (Lets say NY only)
-Can the bike be rented for long distance travel or short distance, any restrictions on that? (Lets go with short distance)
-Short term or long term renting? (Short term, max a day)
-Are the bicycle owned by people or travel agencies and other organisations? (People)
-Mobile or web based app? (Mobile)
-Ios or Android? (Android)
Step 2: List down the user groups.
For this question the set of users who would be using this our app are as follows:
Tourists can be further divided into the following categories
A) Individual/Solo Traveler
B) Families
C) Group travelers (Friends, Travel agencies)
For the scope of this question we will going with an individual solo traveler.
Step 3: List down the User Pain-Points
A) As a tourist, they don't know about the options that are available to them for rental purposes and what to rent?
B) Tourists being new to the place don't know the area well so finding the place where the rental bikes have to be picked up from
is a time consuming process
C) Want to know if the bike is safe or not
D) i)Want to know if the payment methods are safe
ii) Want to know if their mode of payment is available or not and don't want to pay the entire amount upfront.
E) Want to check reviews/ratings of that bike
F) Don't want to waste time typing and searching/finding the bike on the app
G) Have no idea about the places where they can drop off the bike
H) Don't know which all places they can or should visit nearby

Step 4: Prioritising the User Pain Points on effective criterias like:
Impact to End User, Impact to Business Value
Pain-Point # Impact to End User Impact to Business
A H H
B M M
C H H
D H H
E M M
F H M/H
G M M
H L/M M
So based on the above criteria's we have prioritised the following pain-points namely
A,C,D,F
Step 5: Listing down the Solutions for the prioritised Pain-Points
A: As a tourist, they don't know about the options that are available to them for rental purposes and what to rent?
1. The app can show the user all the bikes available at that moment that can be rented. More filters can be present which can be
applied to further fine-tune the search.
C: Want to know if the bike is safe or not
1.Review/Ratings Score: Each bike can have a rating score attached to which basically asseses and evaluates the bike across
various factors one of them being the safety feature.These ratings given by previous users who had rented this biks will give
users a good idea about the safety of the bike.
2. Collision detector, Presence of helmet and other safety tools on the bike info page: These details which will give a good idea
of the safety of the bike
D) i)Want to know if the payment methods are safe
ii) Want to know if their mode of payment is available or not and don't want to pay the entire amount upfront.
1. Secure payment gateway: For all payments related issues.
2. Incorporating multiple modes of payments like debit cards, forex cards and international credit cards to submit payment in
local currencies as well
3. Option of payment after ride completion: This will definitely be helpful to the tourist's piece of mind and satisfaction
F) Don't want to waste time typing and searching/finding the bike on the app
1. Voice based searching: Using NLP based voice based search that speeds up the bike searching process.
Step 6: Prioritise the solutions based on criterias like Impact to end user, Implementation cost, implementation effort

active on
Solution # PM Exercises
Impact to end user Cost Effort 
A 1 H M M
C 1 M L M
C 2 H L L
D 1 H M M
D 2 M L L
D 3 M/H L M
F 1 M/H H H
Based on the above criterias we have prioritised the following solutions namely
C2 D2 D3
C2. Collision detector, Presence of helmet and other safety tools on the bike info page: These details which will give a good idea
of the safety of the bike
D2. Incorporating multiple modes of payments like debit cards, forex cards and international credit cards to submit payment in
local currencies as well
D3. Option of payment after ride completion: This will definitely be helpful to the tourist's piece of mind and satisfaction
Step 7: List down the metrics that you'll track for these features.
For the MVP we have scoped out these features and over a period of time once the MVP is released we will focus on releasing
the other features mentioned above.
For the above metrics some of the metrics that i'll be tracking as a PM are as follows:
% of users using the payment after ride completion feature on a daily, weekly, monthly basis.
% of total users who are watching or checking the bike safety page feature before renting a bike
% decrease in customer drop rate at the payment section after the new multiple mode of payment feature was introduced
Step 8: Summarize your answer.
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1 Feedback

active on Mo14
P
Platinum PM
M
PM Exercises

Apr 4, 2021
Things you did well
Clarifying questions: Good job asking questions to narrow down the scope.
Pain points: good list of pain points and good job prioritizing them
Solutions: good job coming up with solutions for the important pain points and also prioritizing them.
Areas of improvment
Anroid only: there are so many iOS users these days. No need to pick one since it does not change your answer and
only narrows down the ability of the app.
User grous: you did a good job listing the user groups. I would add more explanation to why you chose the specific
user group.
0 Vote Reply
shrutc S
Silver PM
S
Feb 14, 2021
Clarifying questions
. 1. What was the need for a bicycle renting app? Is this a service platform or for a particular seller?
. 2. Are we solving a problem for tourists? Is there any difficulty in renting cycles physically from the stands?
Assuming that we are building a service platform where sellers and buyers can find each other. So basically, we are solving
problems for both renters and tourists.
3. How many tourists actually use cycles when on a trip? Also, how many cities even offer this service?
Start with talking to tourists and renters in cities that have bicycles on rent for cities. What problems do they face while renting
cycles? This will help me understand what features I want to add to the app.
As a tourist I can list a few
. 1. I might not get cycles on an ad-hoc basis without prior booking
. 2. I need to walk a long distance from my hotel to rent a cycle
. 3. I am not aware if this city offers this service of cycle renting
. 4. I lose track of the time left for my rental and have to pay overtime
. 5. There is no way to know which shop is best for renting.
. 6. There is no way to know what the standard prices are per km or per hour.
. 7. I need to cycle all the way back to the original shop to return the cycle
As a renter
. Its difficult to get visibility. Less clientele.
. Its difficult to know how much other sellers are charging (competitive pricing)
. Problem of thefts
With these problems I will list solutions and hence features that I can build on the app.
. An app that enables users to register as a tourist or renter
For renters
a. Once they register, they can list all their varieties of cycles.
b. They can list different plans that they want to offer. For example, per hour and per km rates. Premium cycles, basic cycles.
For tourists
c. Once you register as a tourist, you can fill out your preference like for how many km, for adults or kids, preference of cycle
etc.active on PM Exercises

d. Or tourists can just browse through different renters in that city.
2. Enable matching of tourist’s preference and renter’s catalogue. Renters will get flashed with users request and they can
accept or reject.
3. 3. Smart tracking – app will keep track of time left. Renters can track their cycles to avoid thefts.
4. 4. Recommendation system – users can post reviews about a renter. Recommend renters to tourists based on old user. This
can be implemented only once user base is large.
5. 5. Feedback for renter and app.
I will jot down all features and then prioritise for an MVP.
For my MVP I want to start with one city and build a basic app with 1, 2 and 5. I will add smart tracking once MVP is adopted by
at least 80 percentage tourists. Will add more feature depending on user feedback.
I will define metrics for the MVPs success. Some metrics on the top of my mind.
1. # of renters registered on my app
2. # of tourists using my app
3. # of positive feedback about the app
4. # of new registrations on the app
Summarizing, I would build a prototype solving the basic needs of tourists and renters where that are not able to find each
other. The primary goal of the app is to match a users needs with the availability from the renter.
Vote Give feedback
1 Feedback
Mo14 P
Platinum PM
M
Mar 4, 2021
Things you did well
Clarifying questions: good job asking questions to narrow down the scope of the question.
User needs: I like the creative approach of going to cities with bike sharing and talking to tourists to understand
user needs.
Metrics: Always good to have metrics to measure the success of the product.
User needs: After listing the user needs, try to prioritize them based on importance and focus on the top few.
Solutions: When listing solutions, try to map it with which pain point/user need it is solving for and also prioritize
them based on impact/effort so that the MVP makes more sense.
0 Vote Reply
Tushar G
Gold PM
Feb 12, 2021

Clarify:
Is there specific geography that you would like me to focus upon? IVR: Los Angeles
What do you mean by tourists - would it include domestic, international travelers and local people? IVR: Focus on
international and national travelers
Would it be a mobile app or a web app? IVR: You decide
Will the bikes stacked at specific docking stations or could you pick the bike from any location it resides at, similar to
Jump, bird, lime bikes? IVR: No docking stations
I am assuming that I need to specifically focus on the app portal and not on the aesthetics and capabilities of the bike?
IVR: Yes
Is there a specific goal that I need to have in mind? Is google trying to diversify into a new business from scratch, or will
serve as a bike rental aggregator connecting and bringing all bike shops under one umbrella. IVR: New business, with a
focus on adoption
Mission of the company: Googles mission is to organize worlds information and enable users to easily find and use it.
Mission of the bike renting business: Provide travellers with an affordable and easy way of conveyance to explore places. It
complements the overall google mission, by helping people find the bikes and guide them through their journey.
I would like to focus on the mobile app because of increase in smartphone and mobile network penetration. The goal is to
design a micro-mobility bike renting app for Los Angeles, with a focus on increasing user adoption. I would start with the user
personas, their potential needs/pain points, solutions that may serve these needs, and then state KPIs for the success of these
solutions. Does that sound good? IVR: Fine
User Groups:
Family: travelling to Los Angeles for vacation and looking to explore places near the shortline/theme parks with an easy
commute
Couples: Looking to ride together for fun, workout and explore nearby places - pubs, museums, beaches
Single travellers: Looking for easy way to commute, workout, events and find potential singles/groups to ride and explore
together.
I would like to focus upon single travellers because i believe family and couples travellers are more structured in their travel plan
and already have most of the places to visit/activites figured out. Single travellers on the other hand, go with the flow and are
more impromptu in their plans to what to do next. They also potentially may rent bikes for longer durations.
User Needs/Pain points:
. Don't speak the local language (international travellers) - Impact-Medium- PICK
. Are not familiar with the area and are looking for guidance on places to explore - Impact - Medium PICK
. Looking for an easy and affordable way to commute - Impact - High - PICK
. Want to rent a bike with minimal deposit and pay per use
. Ability to drop the bike when they finish the ride
. are focused on their safety - Impact - High - PICK
. Are unaware of local rules and regulations - Impact - High - PICK
. May not have a local credit card and only have cash - Impact - Low - LATER
. May not have a local mobile data plan - Impact - Low - LATER
. Looking to meet other singles/groups to explore together - Impact - Low - LATER
. Looking to capture memories at different places - Impact - High- PICK
I would like to focus on 1-5, 9 because I believe these needs are quintessential to be served based on impact to the user.
User journey:
. conducts a google search for bike renting
. Clicks link to the app (either online or app/play store)
. Registers and punches in payment channel like Paypal, digital wallet, credit/debit card
. Searches for nearby bikes
. Looks at pricing
. Goes to the location, scans the QR code on the bike to unlock

1,907
. Ridesusers are currently
the bike with attached helmet
. Finishes ride and payment deducted

. Reviews the experience
. Reviews the app (optional)
Solutions : Assuming that channels are doing great in spreading awareness both online and offline( airports, hotels, airbnbs) and
the user is aware of the app
. Make app available to international stores so user does not have to change the country in the app store to download it I-M,
C-L - MVP
. Select the preferred language of the app (English, Spanish, French, Russian, Arabic) I-M, C-H - LATER
. Would study the market to find where are the majority of the tourists from then scale to different languages
. Ability to register through federation (google, facebook, apple) I-H, C-L - MVP
. Mandatory payment details via Google pay, Paypal, digital wallet, credit card I-H, C-L - MVP
. Ability to scan credit/debit card thru camera directly
. If user only has cash, have bike top-up stations/gas stations I-M, C-H - LATER
. Ability to search for bikes by putting in a particular location/current location to see nearby bikes - google maps iframe
opens up in the app I-H, C-M - MVP
. Add filter criteria to look for a particular type of bike I-L, C-M - LATER
. Hovering over the bike, displays pricing information -
. could be pay as you go by the minute Impact - I-H, C-M - MVP
. subsidized rental pass for day/week/month - I-M, C-M - LATER
. selecting the bike, opens google map and provides directions towards the bike I-H, C-L - MVP
. Unlocking the bike: Scan the QR code from in-app camera option I-H, C-M - MVP
. Unlock the helmet, otherwise the bike would not start
. Recommend places when the user is walking thru app directions to the bike - things you may like to see. Google always
that this capability and does that on google maps. I-H, C-l - MVP
. Mandatory rules and regulations that user agrees to - this would be one time only to a particular county - when google
identifies that the location is a different county, the local rules and regulations pops up and user would need to agree to
unlock the bike I-M, C-L - MVP
. Phone stands on the bike handle like go pro and clicks pics on basis on ML based people behavior in the location nad
uploads to google photos I-H, C-H - LATER
. Customers are able to rate the experience of their ride I-H, C-L - MVP
. Customer support - I-H, C-H - LATER
I would on 1,3,5,7,8,9,10,11,12,14 for my MVP to make the app usable with delight.
Metrics:
. Awareness: How are channels doing to drive awareness
. online channels
. offline channels
. Acquisition:
. # of downloads D/W/M (iOs, android)
. % of leads from awareness who downloaded
. Activation:
. % of registrations from downloads (demographics wise - age, sex, location, app store country, payment channel
punched in)
. % of people who have at least booked one ride
. Engagement
. Average # of rides per user (D/W/M)
. Average # of ride minutes per user (D/W/M)
. Total ride time in minutes (D/W/M)
. Revenue
. ARPU $
. Total $ amount (D/W/M)
. Retention
. #/% of users who are repeating the ride

active. Ride
on PM Exercises
frequency/user 
. Average rating per user (ride experience & app store)
I would focus on %/# of people who have booked at least one ride as my North Star and secondary focus on Average # of ride
minutes per user because these attribute to our goal of adoption
Risks:
. As we are not pre-authorizing the bike value, users may game the system and damage the bikes - which could increase
cost to the business
. As there is no docking station, bikes might not be in the open (used by last user) and users may find it difficult to find bikes
(Google will have to put in place a model where users get paid to place the bikes in the open for better discovery)
. Bike riding is dependant upon weather and weather changes in Los Angeles could lead to a detrimental effect on the
business
Summary:
I started with the goal of designing the bike renting app for single tourists and increase adoption.
I focused on the discovery, communication, language and places to visit needs and came up with solutions to serve them. I
chose solutions for my MVP and looked at the metric of # of users having at least one ride as my north star that helps me
capture adoption.
Not happy with my timing. Was having trouble ironing out the needs. Please provide feedback! Thank you!
Vote Give feedback
nitika bajaj PM
PM
Feb 11, 2021
. Assmptions
. As tourists, a Mobile app will be a much more convenient option to renting a bike instead of relying on a
laptop/desktop (they might not be carrying it (
. We are building a renting app for tourists who want to travel and sightsee the place
. We are building an app for age group > 18
. User Group
. Tourists visiting the place for the first time
. Tourists that already know about the place
. International Tourists
. For this problem, I would like to consider #1 as these a the newbies and would require more assistance. Once I
complete this group, it would be easy to build on for other ser groups. Not taking Internation Torsists as the pilot as
other doc verification will be overhead in the pilot phase (MVP)
. User Needs
. You need a bicycle to enjoy the nature around you and feel the fresh area
. You want to save your time in the search for renting a bicycle of your choice. People are looking for fancy, gear, high
tech, and vibrant(vacation mode) bicycles that go with their personality
. Easy accessible Pickup and return centers
. Safety of rented Bicycle
. A navigator to direct them to the nearest popular tourist spots
. You want to spend less on the commute part of the traveling experience
active on PM the
. Prioritizing Exercises
User Needs 
. Considering the impact on users, effort, and revenue, #2 and #3, #4 seems to viable choice to pick up first as they will
help solve user problem and help us in the acquisition and engagement
. #2You want to save your time in the search for the renting bicycle
. #3Easy accessible Pickup and return centers
. #4 Safety of rented Bicycle
Please Note though we have chossen the user group that is visiting the place for the first time , but we prioritized user needs are
applicable across the user groups
. Listing the Solution
. Building a bicycle catalog that helps the user to find the bicycle of their choice
. Prebooking option of the bicycle on the specified date and time and duration
. Pickup & Drop centers spread across the place
. A navigating device using Google set up in that.
. Notification message when nearest tourist hub arrives
. Pick, Drop & Park space facility across all predefined Tourist spots
. Notification message when bicycle stand touches the ground-
. Please check, Bicycle stand is in close proximity
. Sensors that detect if more than 10 sec, please lock your bike if you planning to take a stay at this place
. Finger detection on the handles of the bike indicated that unauthenticated touch - Alert
. Returning the Bike notification and nearest center to drop the bicycle
. Prioritizing the Solution
Part
Cost of
# Solution Impact(x/5) Comments of
Implementation(y/5)
MVP?
Building a bicycle catalog that helps

Basic functionality and
the user to find the bicycle of their
1 5 2 Yes
achievable
choice
Prebooking option of the bicycle on the

Basic functionality and
2 5 2 Yes
specified date and time and duration
achievable
Impact on users is high
but a lot of logistics and

Pickup & Drop centers spread across
3 5 5 cost is involved here, so I No
the place
would like to skip this in
the MVP version
A navigating device using Google set

Easy to achieve, already
4 2 1 Yes
up in that.
available on user phones.
Tourists already have a

Notification message when nearest
guide with them or guide
5 3 2 Yes
tourist hub arrives
book or already planned
itenary
Good point from the

PIck, Drop & Park space facility across
6 5 5 safety point of view, the No
all predefined Tourist spots
logistic cost is high.


Notification message when bicycle
stand touches the ground-
The impact is high as

. Please check, Bicycle stand is
safety is foremost. Can
in close proximity
7 5 5 Yes
be achieved by
. Sensors that detect if more than
technology.
10 sec, please lock your bike if you
planning to take a stay at this
place
The cost of the

Finger detection on the handles of the
technology will show up
bike indicated that unauthenticated
8 5 5 and need to think about No
touch - Alert
the protection during
rainy weather
Returning the Bike notification and

9 5 2 Must need Yes
nearest center to drop the bicycle
To summarize we built a bicycle renting app for the user group that visiting the place for the first time and have chosen -
#1, #2, #4, #5, #7, #9 for MVP
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1 Feedback
Mo14 P
Platinum PM
M
Feb 12, 2021
Things you did well
Assumptions: good job narrowing down the scope.
User group: valid list of user groups and good job selecting one. Although I did not quite get why international
tourist cannot use them.
User needs: good job listing the user needs and prioritizing them
Solutions: good job evaluating the solutions based on impact and cost.
In the pain point prioritization, you selected 2,3,4 which has user needs for fancy gear and high tech and also safety
of the bicycle. However, I do not see solutions solving these problems.

0 Vote
Reply

Okazaki Fragment PM
PM
Feb 6, 2021
Sure, I'll like to ask some clarifying questions, if that's ok
- sure, go ahead.
First, I'd like to understand if this is limited to a certain type of bike. For instance, is it limited to a traditional bicycle, with two
wheels, no engine, foot powered pedal? Can seat maximum two people? Or can this also include engine powered bicycles, etc?
- you can assume whatever you want.
Thanks. I also wanted to confirm if this is a mobile app specifically designed for mobile phones or does it also include
smartwatches, desktop, etc.
- mobile app.
Great. And is there any specific goal you had in mind for creating this app?
- Like what?
For instance, revenue generation, etc.
- it's up to you.
Great, thanks for all the information. Based on our discussion, I am going to summarize what we are creating and make some
assumptions.
1. We are creating a mobile app for tourists to be able to rent bikes.
2. The bike is a traditinal adult bike with a foot-powered pedal and two wheels.
3. The goal is to provide ease of transportation to tourists, with the ultimate goal of increasing revenue for the city.
- Great.
Now, I am going to list a few personas that may benefit from this the most.
1. Solo-Tourists; Late-20s to Late-40s; Healthy; Fit; Well-travelled.
2. Family of 4; Middle Age parents and 2 teenage kids; Healthy; Fit; Well-travelled.
3. Groups; School kids; Frat/Sorority; Church; Social club.
For the sake of this example, we will pick the Family. Some of the pain points include:
1. Costs. Train/tram tickets to and fro from tourist sites can get expensive.
2. Crowded transport during tourist season leads to frustration, possibly leaving a family member behind, risk of disease, etc.
3. Train/Trams are a huge venue for pickpockets.
Now that we have pain points listed, we are going to focus on painpoint #1 - the cost.
Here's a list of possible solutions:
1. Mobile App that lists all bicycle renting stations (administered by city) and proximity of tourist sites. App is geo-location
enabled and shows amount of bikes available at location, as well as cost. App is also integrated with the tourism board.
Renting a bike gives you digital tokes you can use to get discounted entry into the tourist sites.
2. Mobile App that lists all bike renting agencies andto proximity of tourist sites. Users have ability t0 reserve bikes directly on
the app; pay a deposit. and agency brings them over to the user.
3. Mobile App that list bikes rented by third-party individuals. Users have ability to reserve biks directly on the app and walk and
pick them up at location.
Based on users
1,907 the overall goal, option 1 makes most sense as that would be revenue generating for the city as well as cost-savings
are currently
for the user. Some areas of concern are: 
1. Lost/Stolen bikes -- how does the city recoup the costs. How does the tourist deal with a lost or stolen bike.
2. Installation of city-administered bicycle stations.
3. Token system integrated with all tourist sites.
@bijan Would love to get your feedback!
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Mo14 P
Platinum PM
M
Feb 7, 2021
Hi! Not Bijan but here's my feedback.
Things you did well
Structure: Good structure overall but at the end you might want to add Solution prioritization and Summary.
Clarifying questions: You asked a lot of questions that would narrow down the scope of the questions and make it
easier to have a focus.
User group: You chose family. Why did you choose family? Also, your pain points and solutions are not specifically
for a family but can apply to all user groups. Try to focus on the pain points of the user group you have selected.
Pain points: Your pain points are too generic and doesn't really apply to renting bicycles. Based on your solutions,
the pain points could be 'It's hard to locate bicyles to rent' 'It is hard to pay for the rented bicycle' etc.
Hope this helps!
1 Vote Reply
Okazaki Fragment PM
PM
Mar 2, 2021
Thanks so much! Really appreciate your feedback.
0 Vote Reply
Vishal Shah P
Platinum PM
V
Jan 23, 2021
Me: By bicycle renting app may I assume that this is an app that bikers could use to rent a city bike (that could be rented from
any spot and dropped off at any designated spots around the city) vs. an app provided by rental shop or app to show / advertise
bike rental shops? Also, can I assume for this to be in US only?
Interviewer: Yes
Me: Ok. Can we assume that this isn't an app provided by teh city and that this would be a for profit organization thats intending
to provide better functionaity? And considering that, may we assume that this is a start-up?
Interviewer: Sure. But why wouldn't you use the app provided by the city? Many use it and are happy with it.
Me: Correct, city rental bike programs such as for Chicago, DivyBike, has a pretty neat app but there are prob opportunities that
could be gained by a non-city run app which my start-up may want to leverage on.
active on
Interviwer: okPM Exercises 
Me: Thinking of this, considering it's a start-up, it prob is more focused on acquiring more customers (by means of driving
existing users away from using already existing city provided app). This is a hurculean task. But let's focus on Customer
Acquisition.
Me: I think of tourists as a broad user type which comprises of 1) Business Travelers 2)Solo / Group of friends / family travellers
3)Booked tour group travellers. Considering #3 is less likely to use bike rentals and such and #1's focus isn't spending all day on
touring and mostly end up taking cabs or local trains in evening for touring purposes let's focus on #2.
Interviewer: Yes I agree.
Me: I think taking similiar approach that I take at work as a PM might work here. I typically think of broader reasons as to what I
want to achieve or the direction I want to position the product for and then think of the user's pain points to think of how I could
resolve user needs.
Interview: ok, we have spent 10 min and we had only 45 min for interview. VP is going to be here in next 10 min so let's get
through to be ready to present to him.
Me: well, as a tourist myself, challenges I have faced:
1. New to the city but have a purpose of tour (such as seeing historic places, scenic places, hiking spots, shopping, etc.) and
don't know best places to go. So let's call it "Planning"
2. Availability of bikes is a challenge.
3. Encountering unforseen circumstances such as tire busted.
Time is limited so these are the only pain points I can come up with for now. I would like to prioritize #1 and #2 since those are
much more likely than #3. #3 hence would provide limited Value and won't accomplish my goal to acquire customers.
Interviewer: Let's quickly.
Me:
#1) Planning
a) Track type of places I have visited in other cities / countries and the ratings of those and accordingly suggest me places to
visit. But also suggest those places based on what I typically do in a romantic town vs what I typically do in a city that is mainly
known for wines or hiking or beaches or historic, etc. (F:5, C2:, V:4 )
b) Based on closing times and approx time to visit and area of the city they are all cornered in suggest me a plan but also
consider where the bike spots are so I know where to rent from and where to drop off at without having to think. (F:3, C:3, V:4)
c) Consider bus routes / times along with where bike spots are. (F:5, C:2, V:2)
d) Suggest restaurants along the way or coffee shops / ice cream shops based on time of the day. (F:5,C:1,V:5)
e) Suggest what my friends have visited and what they liked. Or what most people with similar taste to mine would recommend.
(F:5,C:3,V:5)
f) Provider pointers as to what setting on the bike will ease my riding and enable me to get somewhere faster based on terrain
and some other information (F:2, C:5, V:2)
#2) Availability of bikes
a) Permit booking bike ahead of time. (F:5,C:2,V:3)
b) Permit extending the bike time (since I could be running late from my prior tour). (F:5, C:1, V:3)
Based on my subjective evaluations, thinking from a roadmap perspective, I would prioritize 1a,1d,1e. There are trade-offs
though such as planning may not be precise considering unexpected weather, or some tourist spots may change times and may
not have updated their systems accurately. Also, I assumed a well developed country / city that depends on digitization but that
may not always be the case. Another issue might be that city may not permit such an app (I don't know if there are reasons why
because city isn't making money on these apps). Or maybe the next city that's implementing city bike wouldn't spend money on
building their own app and contract with my start-up.
1,907
Overall users are
though, currently
I think there will still be challenges in capturing users to the app and there may need to be additioanl incentives
such as using AI to then present cupons to restaurants and travel spots, etc.

Question: I think typing may be the thing that's taking more time than just scibbling on paper. (For sure that's a factor) but it
took me about 35 min to write all this down. I highly doubt interviewer would want to spend more than 15 on this question and
tops 20 but that may just work against me. What's the ideal expected time? How long is it taking you all to do all this write up on
this site? Do I need to increase my speed here?
V 0 votes | 2 feedback
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Eli Marcus P
Platinum PM
Jan 24, 2021
Summary – solid answer – I provided a few tunning points. In an interview I would expect this to be a 15 min question
tops.
What you did well
1. Use of a framework
2. Clarifying question – you ask a solid list of questions – don’t forget to just ask the basic who, what , when, where,
why questions as well
3. User persona – you defined 3 user persona
4. Use criteria to pick against the user persona.
5. Identified pain points.
6. Solutions – you come up with a meaningful list of solutions.
7. You identify tradeoffs and limitations to the solution.
Areas to improve
1. I would use criteria to pick amongst the pain points and then I would pick one.
2. Solutions – if you only focused on one pain point then you would have only one set of solutions and that would
save you time.
3. Pick a solution –you list all the criteria but I don’t see you use them. Use the criteria to pick one solution.
4. Identify metrics of success is a bonus.
0 Vote Reply
Vishal Shah P
Platinum PM
V
Jan 24, 2021
Thank you Eli. Very pointed and well structured guided feedback. When you say pick a criteria to prioritize a pain point
you mean something like "because most of my users will likely face this pain point or becuase this pain point is
immediately going to help address our business objective, I would prioritize this pain point on the roadmap". Correct?

Also, it's ok to pick just 1 pain point?
lso, t s o to p c just pa po t?
0 Vote Reply
saloni bhansali PM
PM
Nov 14, 2020
Hi PM Exercises community,
This is my first response on the platform and feedback is welcomed!!
Assumption - The bicycle and equivalent for rental don't require driving license.
First, I would like to understand the potential users of the app and then deep down on the problems they might be facing and
then we can prioritise some of the user problems and brainstorm solutions for the same.
There will be mainly two categories of users for our app-
1. Tourists who are looking to rent a bicycle for strolling and a convenient option to walking a lot while side seeing.
2. Rental bicycle service provides looking to increase their discoverability among tourists and make their business more
profitable.
I would like to concentrate on the Tourists side first and think about their pain points -
1. They want to rent a bicycle for only specific time duration and minimise the payment.
2. They dont want to travel to the travel agency for pickup and drop.
3. They want to use the bicycle only to travel back and forth from their hotel to the nearest public transport available.
4. They want a localised app in a language they can understand and avoid coordination with local rental bike services.
5. They want a guide to the driving practices and driving norms of the city and be safe while driving.
6. They want to get suggestions for travel spots as they bicycle along.
Now I would like to prioritise these pain points based on the impact and reach.
Pain point Impact Reach
1. Minimize payment Med Med
2. Avoid travel to pickup and drop points High Med
3. Only use between hotel and transport stations Med Low
4. localized and trusted app High High
5. Driving guide High Med
6. Travel guide Low Med
Prioritizing pain points 2, 4 & 5
Brainstorm some features to solve these pain points-
1. Provide an option for delivery and pickup of bicycle from their stay for a premium charge.
2. Make a localised app with a collection of popular languages and provide an automated chat facility for user which get
translated and sent to the travel agency.
3. Suggest the areas best for bicycling in the city and side seeing and rank them based on reviews from users and proximity to
their current location. Give the drivers prompt if they are not following the bicycle tracks and guide them along.
4. Partner with a trusted payment provider like Paypal for a seamless payment experience.
Some of the metrics to be tracked are-

1. Number of downloads
2. Daily active users
3. Number of bicycles rented per day/ week/month
4. Feedback in terms of stars from user after service
5. Number of people opting for pickup and delivery service
6. Number of people using the bicycling location recommendation feature and actually going to the suggested location
7. Number of payment failures
8. Number of touchpoints per user with the travel agency using chatbot and number of messages exchanged before issue
resolution
Summary - A good bicycle renting app for tourists should provide convenient pickup and drop options and will be localized in
multiple languages and powered by a global payment partner. It should also provide instructions to users about safer locations
to bicycle as part of MVP.
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1 Feedback
Mo14 P
Platinum PM
M
Nov 15, 2020
Things you did well
User group: Good job defining the user group and choosing one.
Paint point: I like your list of pain points for the user and how you prioritzied a few.
Metrics: Always good to have metrics to monitor the success of the product.
Assumption: Good job having assumptions and narrowing down the scope. Maybe try to shift this to clarifying
questions for the interviewer.
Solutions: I think you have a good list of solutions. Try to evaluate them based on impact/effort and prioritize what
is the most important for MVP.
1 Vote Reply
Lainie Bradley PM
PM
Oct 7, 2020
Let's start by clarifying the question a bit.
Standalone app
US focused for now
Tourists can be from neighboring cities / states or other countries

active on rental
Bicycle PM Exercises
is for in city / neighborhoods, not mountain biking or intracity travel 
To answer this question I'm first going to review the users and their goals. From there, I'll think through solutions and then
evaluate the best option.
Users:
. Tourists, here are some segments:
. Seeking bike rentals (short term (hrs) or long term (days))
. Seeking mode
. Bike rental companies
I'll focus on the tourists on the needs of the tourist who is already interested in bike rentals for this question.
Tourist who is interested in biking:
Pain Points:
Don't know the local area
Need to get from point A to B
Want to "experience" the city
Stay safe
Price efficient
Time efficient
Existing User flow:
Arrive in city
Look for bike rentals for day or week
Pick up bike
Explore city with guide book
Drop off bike
Pay
Looking at the user pain points & flow, I think we should focus on efficiency of time and money, while keeping in mind that
keeping a tourist safe and helping them know where to go are also important. Here are possible solutions:
1) Gig pick up & drop off: App allows user to indicate when and for how long they want the bike for. App aggregates options for
local bike rentals. User selects bike and app coordinates someone to drop off and pick up bike (gig worker). [Effort: H, Impact: L]
2) Local Bike share: Local bikers can put their bike on a marketplace for rentals (think turvo or airbnb) but this is for bikes. We'd
provide kits to renters on our network that includes a special smart lock and potentially geo tracker for the bike. Payments go
through the app. Potential add on for bike drop off. [Effort: H, Impact: H]
3) Bike Share Aggregator: Work with bike share companies (Lyft, Lime, etc) to aggregate data about where bikes for rent are
located. When the user open the app for the first time in a new place they see what types of bike shares exist locally and
information about accessing them (download app, boundaries of where these bikes are, etc). [Effort: M, Impact: M]
Other notes:
For any of these options, I think the "safety" pain point is important because rules and regulations around biking change by city.
I'd ensure we have local information integrated in.
Similarly, for a competitive advantage, it'd be useful to provide tourism guides for tourists traveling by bike. We could even
monetize this through local ad revenue or hiring local guides.
Summary :
If we're trying to make a cost effictive product for the user, I'd opt for option #2. Although it requires a big investment to get up
and running I think that tourists could benefit from having access to so many bikes at an affordable cost. Given how many
people have unused bikes at their home, it seems possible to get bike renters onto the platform. This really only works well for
long term rentals (1 day plus)/
If we want to focus on saving time for the tourist than options 1 or 3 would be best. I'd still select option 2 though because there
are existing workarounds for bike drop off or finding lime bikes, etc.
Metrics:
active
Since on
we're PM Exercises
developing a multi-sided marketplace we'll need to not only track metrics about our users but also bike renters. My 
basic metrics would be look at DAU by city for the app while also tracking availability of bikes (perhaps bikes available per city).
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1 Feedback
Mo14 P
Platinum PM
M
Oct 27, 2020
Things you did well
Good structure
Clarifying the scope of the question
Pain points: solid list of user needs. I would suggest to elaborate a little more on each bullet points.
Solutions: The list of solutions didn't really connect with the paint points you had listed. It just seemed like of
options to provide a bike for people. Try to list ideas that solves the user pain points and prioritize them based on
impact/effort etc.
Summary: Instead of saying "in this case, i would pick option #2, in this case pick option #3.. pick one and have
good reason why you chose that one. Prioritization is a key job for product manager so you need to show the
interviewer how you chose the one out of many options.
0 Vote Reply
manjusha n PM
PM
Sep 30, 2020
Bicycle renting app. Are we designing it for bicycle stores within a city or are we part of a startup like bird that have their bikes
and app to rent them? I will assume the first since the latter already exists.
Our solution will help the local bike rental shops get exposure and marketing and tourists will be able to use one app to rent
bikes wherever they go so we will be able to find a product market fit. In terms of geo, I'd choose US and Europe since
developing countries are not bike-able. Does that sound good?
I will choose a goal, identify supply&demand side users and user personas within the demand side(I will touch upon the supply
side a little) and then identify their needs and figure out the vision for the product and then features and prioritize them for MVP
and talk about success metrics.
Goal: Find product -market fit , acquire supply&demand users, revenue
Users- Supply: Within the same app, bike rental shops can signup, and add inventory and manage bookings, payments.
Demand: User personas: solo travelers, family tourists, retirees
retirees(55-70) travel a lot since they have free time and money to spend.
Needs:
1. Don't like walking too much, so need to find bikes close to public transport stations
2. Easy way to unlock the bike and start the ride
3. Flexible booking options hours, 1-2days etc
4. Record their bike routes for memories and share with their kids
5. Easy payment option after finishing their ride.

6. Leave the bike anywhere they want after the ride
Vision: Create an app that's easy to rent bikes wherever senior travelers visit and create a delightful and safe biking experience.
Features:
1. App will show different bikes available in each auto-detected location along with bike type, safety features(bell,maps with
safe,low-traffic routes with voice,press a button that calls the bike shop automatically to get help etc)
2. User can choose a bike, choose duration and pay with credit card which u can save for future bookings.
3. User can use maps within the app to get to the bike. QR code/random number(which can be reset by the bike shop when they
get it back and enter the number on the app inventory or we can automate this) shown on the app to enter on the bike to unlock
it.
4. Bike has a go pro attached that records the bike route footage and shares with the app that u can save and share the link with
people (referral effects)
5. Once you are done with the ride, park it in the closest parking spots designated on the app and your payment gets processed
based on any extra time you used the bike for.
My MVP will have 1,2,3,5 as must have features and we will add 4 in next version.
I will measure # first rides taken to measure adoption and then measure revenue as a secondary metric (we charge booking fees
and pay rest to the bike shop).
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Mo14 P
Platinum PM
M
Oct 1, 2020
Things you did well
Clarifying question: good job clarifying the question to narrow down the scope
Identifying goal and user: good job identifying these.
User needs: good list of user needs
Features (solution): relevant solutions to the user needs.
Summary: goodl job selecting MVPs and summarizing your solution and adding metrics to monitor.
Identifying user: the user needs and solution didn't feel specifically targeted to senior travelers. You could just set
your user as all travelers. Or if you want to target seniors, I would list some specific needs for seniors (e.g. has a
hard time downloading/navigating through the app)
User needs: Try to prioritize a few and focuse on them instead of trying to tackle all user needs.
Solution: in the beginning, you've clarified this app would be for bike stores. However, the solutions sounded more
similar to City bike or existing bike apps (Uber, Lime bike etc.) I would've liked to see some creative ideas for
phyiscal bike stores.
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How Would You Design A Bicycle Renting App For Tourists - Product Design Question - Product Management Exercises

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5/12/2021 How would you design a bicycle renting app for tourists?

How would you design a bicycle renting app for tourists?

Asked at Google over a year ago 17k views

Product Design Google Facebook

How to answer Product Design questions

Answers (23) Popular  To answer this question, Log in.

Assumptions & Questions

To clarify, we want to design a:

Next step is to discuss the different user groups:

places in the city (museums, zoo, monuments, sightseeing) and

Needs of the Tourists:

1) Native language of the tourists

3) Get an idea of the cost

4) Start my ride & ride safely

5) Deposit the bike after completing the journey

6) Make payment for the trip

7) Get suggestions of popular places & restaurants during my journey

Solutions for the aforementioned needs:

French etc.). Have an option to switch language in settings option

displayed to the rider

Safety - Each bike will have a attached helmet to it

Solution No.Freq of UsageImpact on UserImpact on BusinessDev. time

1) Localization Medium Medium Medium Low

2) Locate bikes nearby High High High Low

3) Bike type &

4) Bike Unlocking & Trip Payment High High High High

5) Deposit Bike (Parking spots) Medium Low Medium High

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such as paypal and alipay

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Comprehend the situation

through the app.

Identify user personas

multiple part-time jobs he juggled in the past semesters.

winter along with his family.

InterestTimeSpending powerBudget travelerFamily vacation travelerBusiness traveler

High High Low

Medium Medium High

Low Low High

List down the needs

. Likes to stop frequently and take family pictures

Cut through prioritization

List the solutions

return while identifying opportunities to monetize along the way.

Evaluate the solutions

Vote Give feedback

Jul 16, 2020

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How would you design a bicycle renting app for tourists?

Any specific country in mind - lets assume london for starters

Is this a native app or web app - as you feel apt

who are the customers?

Personsas are as follow:

Single male tourist

foot print has plenty of disposal income

Single female tourist

usually for travelling around town locally

search on play store.

pick the bike available.

may not be sure of their logistics

Need Reach impact confidence effort Pick or not

I want to be able to book in advance by PICK since this is hygiene

Dont pick for MVP, decide after