WHEELS

The Plausibility of Being Everywhere

Wouldn’t it be nice if you could leave your front door without
frantically searching for your car keys? Or without constantly
refreshing that timetable to see where your bus, train or tram
is?

And what if you could save a bit of cash and reduce toxic
fumes and air pollution in the process? Perhaps you could
even look forward to your commute? Sounds good, right?

Well, it is good.
And it’s us. Wheels.

Wheels makes getting around easier, safer, greener and

much more fun. Our app-based scheme is simple and secure,
with online payment, easy-to-find bikes available near you
withing 5km range.
 Wheel Team

Saloni Grover Anuj Kumar Vinay Khushboo Imran

(CEO/Founder) (Marketing Lead) (Tech Lead) (Finance) (Operations)
About Wheel
• E-Bike is a no-fuel vehicle designed to offer
mobility solutions.
• It is basically a combination of bicycle and
electric vehicles, where the structure of bicycle
provides convenience, occupies less space and
features of electric vehicles eliminates the
need of fuel, causes no pollution.
• It is needed due to :
> Increasing number of working professionals
> Post-covid health awareness 
> Return to Office and increasing traffic.
Why Wheel
• Easy to use
• Zero-fuel cost
• Unlimited Rides
• Free self pick up
• Highly Accessible
• No license required
• Battery exchange with less down time
• Long term rental service available
A Sustainable E-bikes aim to build sustainable future by
Future offering micro mobility solutions. It’ll bring
positive change as following:

> E-mobility: Solution of Traffic problems

like dependency, waiting time. 

> Eco-friendly: Shareable and sustainable

as Reduction in Traffic congestion and air
pollution.

> Economic: Pocket friendly, convenience

and availability for short run needs. 

> Promotes wellness: Results into physical

activity, supports outing. 
Availability/Coverage
Focused Cities:

 First Stage: Delhi NCR & Holiday

Destinations
 Second Stage: All Metropolitan
Cities
 Third Stage: All Tier 1&2 Cities

We will have about 50 charging

stations in New Delhi that are each
within a 5-kilometer radius.
How to wheel
1. Find a Bike nearby
Use the map in the Wheel app to find your closest
Bike. Not ready to go just yet? You can also reserve
a bike up to 30 minutes in advance.
2. Hop on and go
To start your ride, scan the Bike’s QR code with
your app. Hit the throttle on the right to go and
pull the brakes to slow.
3. Now you’re flying
Follow all local traffic rule and enjoy the ride!
4. Park with care
Park your vehicle neatly in a designated parking
area.
 About Wheel 1.0

• Connectivity - GPS and Bluetooth.

• Speed – 25 Kph – 60 Kph
• Battery Pack – Fast charging and Replaceable
• Range - 100KM on single charge.
Prime Market
Target Audience : Young Generation from
15-29 years.

Focused Areas:
 Hotels & travel booking platforms like
OYO, Treebo Hotels, Agoda etc.
 Food Delivery Apps like Zomato, Swiggy
etc.
 Universities & Big Coaching Institutes
 Metro stations & IT Parks
Communication In The
Market
Communication Objective:
Stage 1: Product establishment
Stage 2: Constant visibility & persuasion

Communication Theme: Healthy, Budget friendly, Time saving,

Environment friendly

Communication Phases:
Phase 1: Product Introduction – know us more
Phase 2: We are the best option – come & try
Phase 3: Everyone is going on WHEELS – You can enjoy this too
Marketing Channels
• Digital marketing: Online promotions – Facebook,
Instagram etc.
• Marketing through music applications – Spotify, Jio
Music, Gaana etc. & FM Radio as well
• Paid Promotions on famous podcasts & You Tube – travel
vloggers & fitness channels
• Promotions on travelling & ticket booking applications
like – makemytrip, trivago, yaatra.com, redbus etc.
• Discounted & Free rides
• Few promotions through traditional channels – TV
media & Print media
Capital and Expenses
Potential Cost:

Bike Cost: Rs. 3,750,000/-

Station Cost: Rs. 1,50,000/-
Indirect Cost: Rs. 5,00,000/-
Payroll Cost: Rs. 3,600,000/-
Capital Requirement: Rs. 8,000,000/-

Fixed Cost:
Bike Cost: Rs.15,000/- (5 bikes * 50 stations) = Rs. 3,750,000/-
Station Cost: Rs.3000/- (50 stations) = Rs.1,50,000/-

Variable Cost:
Indirect Cost : Rs.500,000/-
Payroll Cost : (5 team leads * 12 * Rs, 30, 000) = Rs.1,800,000/-
(10 employees* 12 * Rs.15 000)= Rs.1,800,000/-
Revenue
Ride Charges:

Minimum Fare: Rs. 10/-

Variable Fare per km: Rs.1/-

Revenue : Min. Rs.15,000,000/-, Estimated Revenue Rs. 30,000,000/-

Minimum Revenue: Rs. 50,000 per day

Suppose, 20 customers per bike and we have 250 bikes (5 bikes at 50 stations)

Variable charges per km: Rs.100,000 per day

Average distance covered by each customer : 20 kms.

Note: Assuming 300 working days.

Supporting Work Force
Initial Team Size : 20 people

Details:
Founding Members: 5 supporting the entire venture.
Team Leaders: 5 people to look after each department.
Team Players/Employees : 1 person for 5 stations.
Pitch Video