PRIME MARKET

Focused Cities:
 First Stage: Delhi NCR & Holiday Destinations
 Second Stage: All Metropolitan Cities
 Third Stage: All Tier 1&2 Cities

Focused Areas:
 Hotels & travel booking platforms like OYO, Treebo Hotels, Agoda etc.
 Food Delivery Apps like Zomato, Swiggy etc.
 Universities & Big Coaching Institutes
 Metro stations & IT Parks
Communication In The Market
Communication Objective:
Stage 1: Product establishment
Stage 2: Constant visibility & persuasion

Communication Theme: Healthy, Budget friendly, Time saving, Environment

friendly
Communication Phases:
Phase 1: Product Introduction – know us more
Phase 2: We are the best option – come & try
Phase 3: Everyone is going on WHEELS – You can enjoy this too
Communication Channels:
● Digital marketing: Online promotions – Facebook, Instagram etc.
● Marketing through music applications – Spotify, Jio Music, Gaana etc. & FM
Radio as well
● Paid Promotions on famous podcasts & You Tube – travel vloggers & fitness
channels
● Promotions on travelling & ticket booking applications like – makemytrip,
trivago, yaatra.com. redbus etc.
● Discounted & Free rides
● Few promotions through traditional channels – TV media & Print media