AND

M E D I A K I T 2022

PREMIUM PUBLICATIONS FOR AMERICAN EXPRESS ® CENTURION ® AND PLATINUM CARD ® MEMBERS
PUBLISHED BY JI EXPERIENCE GMBH
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Our Mission

Centurion and Departures are the luxury lifestyle

publications crafted exclusively for Centurion®
and Platinum Card® Members — the most
premium Cardmembers of American Express® —
across EMEA, JAPA and LATAM. At Centurion
and Departures, we are committed to bringing
this discerning community of affluent consumers
valuable inspiration for now and the future, and
we will continue to be at the heart of what is new,
singular and exceptional across travel, style,
design and beyond.

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The World of Membership

UNPARALLELED BENEFITS
With their powerful American Express Memberships, Centurion® and Platinum Card® members enjoy a host of exceptional services, exclusive privileges and unique experiences.

CENTURION MAGAZINE
CENTURION AND PLATINUM TRAVEL The Compendium by Centurion
AND LIFESTYLE SERVICES centurion-magazine.com
Over 5,000 dedicated advisors gobally DEPARTURES MAGAZINE
for Centurion and Platinum Card members departures-international.com
The luxury lifestyle publications crafted for
Centurion and Platinum Card Members in
EMEA, JAPA and LATAM
MEMBERSHIP REWARDS
Redeemable points for travel, shopping and more
PRIVILEGE PROGRAMS
Exclusive benefits and access
through Fine Hotels & Resorts,
Global Dining Collection and more
GLOBAL LOUNGE COLLECTION
An expanding airport lounge program
including The Centurion® lounge network that
unlocks access to more than 1,100 lounges
across 120 countries and counting AMERICAN EXPRESS EXPERIENCES
Unforgettable events in music, theater,
sports and beyond

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Access Global Affluence

LATAM
Published in 7 languages, the 23 international editions of Centurion and Departures provide access to 471,900 Centurion and
Platinum Card households, and a total net worth of over € 2.1 trillion. € 437 bn
combined net worth
1/1 page rate: € 21,000

EMEA

€ 824 bn
combined net worth
1/1 page rate: € 94,800
EMEA
181,900 JAPAN
households 158,500 ASIA (EX-JAPAN)
households
ASIA
(EX-JAPAN) € 312 bn
LATAM 35,000
combined net worth
52,500 households 1/1 page rate: € 24,600
households
JAPAN

€ 318 bn
combined net worth
1/1 page rate: € 33,200
PACIFIC
44,000
households PACIFIC

€ 233 bn
combined net worth
1/1 page rate: € 26,500

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Meet The Audience

Exclusively comprising 100% pre-qualified American Express Centurion and Platinum Card
members, the Centurion and Departures audience represents a community of the most affluent
and discerning consumers in the world. Now, more than ever, Centurion and Departures readers
value the highest levels of quality, service, security and exclusivity, and are the driving force behind
every page of the print and digital publications.

Source: Centurion & Departures Luxury Advisory Board Survey 2021. Centurion & Departures Reader Lifestyle Survey Q3 2018.
CENTURION DEPARTURES

Total Net Worth € 9.8 million € 3.6 million

Household Income € 1.6 million € 406,000

Properties Owned 6.0 3.6

Company Owner / Partner 53% 31%

American Express Membership 20 years 19 years

Leisure Trips per Year 14 trips 11 trips

Business Trips per Year 11 trips 8 trips

Average Age 52 years 51 years

Readership Male / Female 54% / 46% 52% / 48%

Readers per Copy 3.4 3.5

TOTAL CIRCULATION 82,300 copies 389,600 copies

TOTAL READERSHIP 279,820 readers 1.36 million readers

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Inspiring Extraordinary Living

Centurion and Departures are the reliable and trusted resources for those on a continuous quest for unforgettable experiences
and superlative commodities. Our network of over 120 editors, correspondents and journalists scour the globe for the unique,
the new and the remarkable, curating independent editorial to reveal first-class recommendations for a way of life that soars far
above the ordinary. 100%
pre-qualified Centurion® and
The result — print and digital lifestyle companions to which readers regularly and actively turn when planning their next trip, Platinum® Card households
purchase or investment opportunity.

95%
rate their American Express
magazine enjoyable to read

83%
take inspiration from the magazine
for their next travel destination

80%
have read all of the last 4 issues

79%

Source: Centurion & Departures Reader Lifestyle Survey Q3 2018

view their magazine as a
valuable benefit of their
American Express membership

44 minutes
on average spent reading
each issue

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Centurion Editorial Calendar

ISSUE 1 — Mar / Apr
VISIONS OF THE FUTURE
From the latest e-powered cars
and yachts to the travel trends
shaping our itineraries and the
must-have gadgets and tools
for the home, an all-points guide
to what’s coming next. We also
do a deep dive into the world of
jewellery making.
PLUS GOLF SUPPLEMENT
A UK-only guide to the latest and
greatest in the sport, from clubs to
course-side properties.
ISSUE 2 — Jun / Jul
WELLNESS WONDERS
There's nothing more important
than our health, and if the past
years have taught us anything,
it's that we have to be constantly
aware of how we're approaching
our bodies, minds and spirits.
We present the latest in well-
being, including dietary regimes,
workouts on the go, the wonders
of hydroptherapy and much more.
We also shortlist the best new
hotel spas around the globe.
ISSUE 3 — Sep / Oct
THE SUBSTANCE OF STYLE
Beauty is more than surfaces,
whether it's the couture clothing
we wear, the handmade watches
we treasure or the dynamic
designs that populate our living
spaces. This issue goes behind
the surfaces to find the keys to the
latest trends.
PLUS WORLD OF YACHTING
The hottest destinations, along
with new superyachts and bold
interior designs.
ISSUE 4 — Nov / Dec
COLLECTOR'S CORNER
Cars, watches, art, furniture,
jewellery, wine, whiskey – there's
never been a better time to be
crafting your own collection. We
look at the various products being
collected and speak to experts
about all the practical details from
starting a collection to storing it.
The issue also explores the latest
in private aviation and includes
superlative gift guides for the
holiday season.
ISSUE 5 — Annual
THE COMPENDIUM
This special annual issue serves as
the definitive forecasting tool for
the next twelve months, taking the
measure of the luxury world from
top to bottom. Incisive articles
combine with curated shortlists
to reveal the principal trends that
will shape and inspire the worlds
of travel, style, design, gourmet,
mobility and beyond.

IN EVERY ISSUE OF CENTURION: The latest updates and insights from the worlds of travel, style, jewellery, watches, culture and more.

7 Editorial themes are subject to adjustment due to the ongoing circumstances of the COVID-19 pandemic.
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Departures Editorial Calendar

ISSUE 1 — Mar / Apr
THE ART ISSUE
Art has become one of the leading social
forces of our time, stretching across
every continent and into our professional
and private lives. We explore the
variations of its new influence, not just in
the art world, but in urban restaurants,
remote hotels, car design, and much
more.
PLUS WATCHMAKING NOW
Classic brands remain strong and
newcomers are enticing a new, younger
clientele.
ISSUE 2 — Jun / Jul
TRAVEL & DESTINATIONS
Hoteliers are now curating not just
rooms but the full experiences of their
guests – and this year there are standout
experiences across the globe, from the
wild spaces of Latin America to Europe’s
chicest cities.
PLUS ACCESSORIES ON THE GO
A shortlist of key pieces to ensure travel
goes smoothly, from suitcases to forward-
looking tech.
ISSUE 3 — Sep / Oct
MEANINGFUL MOMENTS
From fashion brands who donate a portion
of their profits to charities to restaurateurs
who feed the hungry, the name of the
game in luxury lifestyle at the moment is
giving back. We profile products, brands,
places and experiences that have shifted
their focus to sustained and productive
engagement with the world around them.
ISSUE 4 — Nov / Dec
PRESENT PERFECT
From the kitchen to the garage, the
bathroom to the library, our homes have
become showcases for what we treasure
most. A guide for everything from objects
d’art to landscape design by way of go-to
gadgets, superior scents and the best of
bespoke.
PLUS CRUISE NEWS
Ocean and river ships are back in the
swing, with better itineraries and offerings
than ever.

IN EVERY ISSUE OF DEPARTURES: The new and noteworthy across travel, style, dining, culture and more.

8 Editorial themes are subject to adjustment due to the ongoing circumstances of the COVID-19 pandemic.
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Centurion Publication Dates

AMEX OFFER & TRAVEL BRAND BRAND ADVERTISING
BENEFIT ADS & OFFER ADS (NON-TRAVEL)
BOOKING & BOOKING & BOOKING MATERIAL PUBLICATION
CENTURION MATERIAL MATERIAL
EUROPE 16 Dec '21 27 Jan 03 Feb 09 Feb 25 Mar

Q1 2022
MIDDLE EAST 16 Dec '21 27 Jan 03 Feb 09 Feb 25 Mar
LATAM (MEX, ARG) 17 Dec '21 21 Jan 08 Feb 18 Feb 08 Apr
PACIFIC 20 Jan 04 Feb 01 Mar 08 Mar 13 Apr
ASIA 14 Jan 25 Feb 11 Mar 18 Mar 29 Apr
JAPAN 04 Jan 07 Feb 08 Feb 15 Feb 23 Mar

EUROPE 28 Feb 22 Mar 19 Apr 22 Apr 10 Jun

Q2 2022 MIDDLE EAST 28 Feb 22 Mar 19 Apr 21 Apr 10 Jun
LATAM (MEX, ARG) 05 Mar 31 Mar 19 Apr 29 Apr 10 Jun
PACIFIC 03 Mar 25 Mar 29 Apr 06 May 14 Jun
ASIA 08 Apr 28 Apr 04 May 18 May 24 Jun
ADVERTISING DEADLINES JAPAN 15 Mar 05 Apr 28 Apr 10 May 22 Jun

AMEX OFFER & BENEFIT ADS

EUROPE 01 Jun 22 Jun 20 Jul 26 Jul 08 Sep
Q3 2022

Refers to all advertising containing promotion of an

American Express Cardmember offer or benefit. This MIDDLE EAST 01 Jun 22 Jun 20 Jul 26 Jul 08 Sep
deadline applies to all special advertising formats LATAM (MEX, ARG) 10 Jun 09 Jul 02 Aug 12 Aug 16 Sep
(e.g. advertorials, inserts, tip-ons etc). PACIFIC 17 Jun 08 Jul 02 Aug 09 Aug 21 Sep
TRAVEL BRAND & OFFER ADS ASIA 29 Jun 27 Jul 17 Aug 24 Aug 10 Oct
Refers to all creatives promoting generic offers JAPAN 21 Jun 12 Jul 10 Aug 16 Aug 22 Sep
and/or travel-related establishments or services,
including airlines, hotels, tour operators etc. For EUROPE 05 Aug 26 Aug 23 Sep 29 Sep 11 Nov
Q4 2022

travel advertising running via special formats, or

containing reference to American Express offers MIDDLE EAST 04 Aug 25 Aug 22 Sep 29 Sep 11 Nov
or benefits, please refer to the earlier deadline for LATAM (MEX, ARG) 27 Aug 24 Sep 11 Oct 21 Oct 25 Nov
Amex Offer and Benefit Ads. PACIFIC 19 Aug 09 Sep 05 Oct 12 Oct 23 Nov
BRAND ADS ASIA 07 Sep 28 Sep 21 Oct 28 Oct 12 Dec
Refers to all non-travel, non-offer standard advertising. JAPAN 19 Aug 09 Sep 07 Oct 14 Oct 25 Nov

9 Publication dates are subject to adjustment due to the ongoing circumstances of the COVID-19 pandemic.
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Departures Publication Dates

AMEX OFFER & TRAVEL BRAND BRAND ADVERTISING
BENEFIT ADS & OFFER ADS (NON-TRAVEL)
BOOKING & BOOKING & BOOKING MATERIAL PUBLICATION
DEPARTURES MATERIAL MATERIAL
EUROPE 07 Jan 18 Feb 25 Feb 03 Mar 14 Apr

Q1 2022
MIDDLE EAST 07 Jan 17 Feb 24 Feb 03 Mar 14 Apr
MEXICO 21 Jan 17 Feb 04 Mar 02 Mar 19 Apr
PACIFIC 08 Feb 22 Feb 18 Mar 25 Mar 03 May
HONG KONG 04 Feb 11 Mar 28 Mar 04 Apr 19 May
JAPAN 04 Jan 11 Feb 14 Feb 21 Feb 31 Mar

EUROPE 10 Mar 01 Apr 28 Apr 04 May 13 Jun

Q2 2022 MIDDLE EAST 10 Mar 31 Mar 28 Apr 04 May 13 Jun
MEXICO 18 Mar 15 Apr 30 Apr 11 May 01 Jul
PACIFIC 09 Mar 29 Mar 03 May 10 May 16 Jun
HONG KONG 12 Apr 29 Apr 06 May 20 May 30 Jun
ADVERTISING DEADLINES JAPAN 23 Mar 13 Apr 10 May 17 May 30 Jun

AMEX OFFER & BENEFIT ADS

EUROPE 08 Jun 29 Jun 27 Jul 02 Aug 15 Sep
Q3 2022

Refers to all advertising containing promotion of an

American Express Cardmember offer or benefit. This MIDDLE EAST 08 Jun 29 Jun 27 Jul 02 Aug 15 Sep
deadline applies to all special advertising formats MEXICO 30 Jun 28 Jul 16 Aug 25 Aug 07 Oct
(e.g. advertorials, inserts, tip-ons etc). PACIFIC 23 Jun 14 Jul 09 Aug 16 Aug 23 Sep
TRAVEL BRAND & OFFER ADS HONG KONG 04 Jul 04 Aug 19 Aug 26 Aug 07 Oct
Refers to all creatives promoting generic offers JAPAN 28 Jun 19 Jul 16 Aug 23 Aug 30 Sep
and/or travel-related establishments or services,
including airlines, hotels, tour operators etc. For EUROPE 12 Aug 02 Sep 30 Sep 06 Oct 18 Nov
Q4 2022

travel advertising running via special formats, or

containing reference to American Express offers MIDDLE EAST 11 Aug 01 Sep 29 Sep 06 Oct 18 Nov
or benefits, please refer to the earlier deadline for MEXICO 10 Sep 30 Sep 18 Oct 28 Oct 07 Dec
Amex Offer and Benefit Ads. PACIFIC 26 Aug 15 Sep 11 Oct 18 Oct 25 Nov
BRAND ADS HONG KONG 07 Sep 28 Sep 21 Oct 28 Oct 12 Dec
Refers to all non-travel, non-offer standard advertising. JAPAN 25 Aug 15 Sep 13 Oct 20 Oct 30 Nov

10 Publication dates are subject to adjustment due to the ongoing circumstances of the COVID-19 pandemic.
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Advertising Rates
CENTURION LANGUAGE CIRCULATION SP RATE DPS RATE DEPARTURES LANGUAGE CIRCULATION SP RATE DPS RATE

United Kingdom English 13,000 € 18,100 € 34,390 United Kingdom English 70,300 € 19,000 € 36,100

Germany/Austria German 9,100 € 13,400 € 25,460 Germany/Austria German 52,000 € 15,000 € 28,500

Switzerland English 3,200 € 5,700 € 10,830 Switzerland English 6,800 € 6,100 € 11,590

France French 1,700 € 2,400 € 4,560 Middle East 3 English 9,500 € 9,300 € 17,670

ICC Edition 1 6,800 € 9,700 € 18,430 Hong Kong English & Trad. Chinese 18,000 € 7,900 € 15,010
English
Europe Edition 2 4,500 € 6,300 € 11,970 Japan Japanese 150,000 € 20,500 € 38,950

Middle East 3 English 5,000 € 8,800 € 16,720 Pacific Edition 4 English 38,000 € 13,600 € 25,840

EMEA PACKAGE – ALL EDITIONS 43,300 € 45,400 € 86,260 Mexico Spanish 45,000 € 12,300 € 23,370

Hong Kong English & Trad. Chinese 10,000 € 13,300 € 25,270 ALL DEPARTURES EDITIONS € 62,000 € 117,800
389,600
PAN-REGIONAL COMBINATION 40% SAVING 40% SAVING
Mainland China Simplified Chinese 3,000 € 5,300 € 10,070

Singapore English 1,800 € 3,900 € 7,410

ALL CENTURION & DEPARTURES EDITIONS 471,900 € 120,000 € 228,000
Taiwan Traditional Chinese 2,200 € 4,000 € 7,600 PAN-REGIONAL COMBINATION 45% SAVING 45% SAVING

Japan Japanese 8,500 € 12,700 € 24,130 All rates quoted in EUR. Last updated: 1 December 2021.
NB: Circulation refers to 2022 estimated printed circulation per issue. JI Experience GmbH reserves the right to modify
Australia English 6,000 € 12,900 € 24,510 advertising rates at any time with three months written notice.

JAPA PACKAGE – ALL EDITIONS 31,500 € 37,500 € 71,250 1 – Combined circulation of CENTURION readers with an
International Currency Card account (ICC), settled in US$
or €, distributed in more than 170 markets. 2 – CENTURION
Mexico Spanish 6,500 € 7,700 € 14,630 Europe Edition: distributed in Italy (1,650 copies), the
Netherlands (1,200), Spain (900), Sweden (500) and
Argentina Spanish 1,000 € 2,000 € 3,800 Turkey (250). 3 – CENTURION Middle East: distributed
in Saudi Arabia (2,750 copies), rest of Middle East e.g.
UAE, Oman, Bahrain (2,250). DEPARTURES Middle East:
LATAM PACKAGE – ALL EDITIONS 7,500 € 8,700 € 16,530 distributed in Saudi Arabia (3,000 copies), rest of Middle
East (6,500). 4 – DEPARTURES Pacific Edition: distributed
ALL CENTURION EDITIONS € 78,000 € 148,200 in Australia (36,000 copies) and New Zealand (2,000).
82,300
PAN-REGIONAL COMBINATION 38% SAVING 38% SAVING

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Special Advertising Solutions

SPECIAL POSITIONS SPECIAL FORMATS BESPOKE PARTNERSHIPS
Loose and Bound-in Inserts Tailor Your Message
SINGLE PAGES SP BASE RATE
Limited to a maximum of one insert per issue for Centurion and Departures' dedicated Creative
Outside Back Cover + 35% Solutions team is on hand to craft bespoke advertising
Centurion, and two for Departures. Media and
Inside Back Cover + 25% packages to tell your story across print and digital
production costs will be calculated based on size,
Opposite Editor’s Letter + 25% weight and number of pages. Inserts requiring creative platforms with maximum impact and relevance.
Opposite Masthead + 25% or production by JI Experience will be subject to From editorial-style destination guides or in-
Opposite Table of Contents + 25% additional production costs. depth feature advertorials, to exclusive purchase
Within BlackBook (Centurion) + 20% opportunities, event partnerships, on-location video or
Advertorials photography productions and more — each proposal is
Within Travel (Departures) + 20%
All advertorials are subject to a +15% surcharge on entirely customised to your needs and focus, resulting
First 50%, RHP + 15%
the standard single or double page base media rate. in a 360° partnership which will truly resonate with
Opp. Guaranteed Editorial + 10% this highly valuable audience.
Additional costs will apply should translations, graphic
SPREADS DPS BASE RATE adaptions or similar be required. Advertorials created by
A range of special advertising solutions are
Inside Front Cover Spread + 35% the Magazine Team are calculated case-by-case, based
available. Please contact your local sales
on the extent and complexity of the activity.
First Bank (after IFCS) + 30% representative, or email sales@jiexperience.com
Reverse Z-Cover * on request for a tailored proposal.

12 *Reverse Z-Cover placement is only available in selected markets and upon special request. Additional production charges will apply.
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The Compendium by Centurion

Published at the turn of the year, The Compendium by Centurion serves as the definitive forecasting tool for the next twelve
months. Through in-depth insights from the most respected purveyors of luxury, it reveals the principal trends that will shape and
inspire the worlds of travel and discovery, design, gourmet, mobility and beyond. The dedicated Fine Hotels & Resorts Showcase
rounds off this special annual with a selection of exquisite stays worldwide, inspiring readers with the breadth of this exclusive
€ 43.8 bn
readers' combined annual
program’s portfolio and offering participating properties the opportunity to reach Centurion and Platinum Cardmembers as they household spend on leisure travel

Source: Centurion & Departures Luxury Advisory Board Survey Q3 2021. Centurion & Departures Reader Lifestyle Survey Q3 2018.
plan their travels for the year ahead.

6 properties
owned by readers on average

20 years
length of American Express
membership on average

54 minutes
spent reading The Compendium
on average

90%
have taken action upon seeing an
advertising in their magazine
ADVERTISING RATES 2022 DATES 2022
REGION

EMEA
LANGUAGES CIRCULATION SP RATE DPS RATE BOOKING DEADLINE BOOKING DEADLINE
BRAND ADS FH&R SHOWCASE 86%
are inspired by the magazine to
English & 14 October 23 September
UK, Germany, Switzerland, Europe 41,600 € 50,200 € 95,380 stay at recommended hotels
Edition, ICC Edition, Middle East German
and resorts
APAC English &
Hong Kong, Singapore, Australia 17,800 € 20,300 € 38,570
Trad. Chinese

ALL MARKETS 59,400 € 69,500 € 132,050

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Always-On Inspiration

Source: Centurion & Departures Luxury Advisory Board Survey Q3 2021. Centurion & Departures Reader Lifestyle Survey 2018, Centurion Digital LAB Survey 2015,
Shaped to reflect the interests of this highly discerning audience, centurion-magazine.com and departures-international.com
act as the official online source of editorially independent luxury news and reviews for Centurion and Platinum Cardmembers
around the globe.

97%
of Centurion and Departures
readers have a strong interest
in online reviews of hotels,
bars and restaurants

74%
rate their digital publication
excellent / good

75+
curated destination guides,
regularly updated across
both sites

85+
limited-edition items and
experiences made exclusively
available to Centurion readers
so far

centurion-magazine.com departures-international.com
2,200+

Departures Digital LAB Survey 2017.

A bespoke online experience crafted for the global
community of Centurion® Members.
The exclusive Member's Area offers verified Centurion
readers exclusive access to additional content, features
and limited-edition products.
With dedicated English & Spanish editions, the new Departures
digital offering – launched in December 2021 – delivers an engaging editorial travel
experience to keep Platinum Card® Members returning for more. recommendations & reviews
The @departuresint social channels
share fresh, engaging content tailored to our growing audience.

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Online Advertising Opportunities

CROSS-MEDIA DISPLAY SPONSORED CONTENT DEDICATED BRAND HUBS

High Impact Advertising Units Advertorials Maximum Impact

Display ads are seamlessly integrated across the Whether your brand's own custom content or an For an increased level of exposure and awareness,
Centurion and Departures digital publications to deliver a article created in collaboration with publication team, dedicated brand hubs can be created and
premium user experience. advertorials offer a native reading experience to share promoted via the Centurion and Departures website
your message with a highly discerning community of homepages. Your brand receives full ownership of
Minimum of 4 ad formats required: readers. Taking the form of a full article or gallery article, the dedicated hub with display banners, brand logo
each advertorial piece is promoted on the homepage and integration and website links, plus a collection of
1) 300 x 250 across relevant website sections. custom content created in collaboration with the
2) 300 x 600 team of online editors and creators.
Video Integration
At least one of the Offers brands the opportunity to showcase their video From immersive videos and interactive content to
following: content within an advertorial for an immersive user carefully curated features, a host of high impact
3) 970 x 90 experience. elements can be crafted to deliver an engaging digital
970 x 250 environment dedicated to telling your brand's story.
728 x 90 Social Media
Sponsored posts and targeted campaigns via the For more information on advertising opportunities
At least one of the
@DeparturesInt social channels amplify your brand's or for a tailor-made proposal suited to your aims,
following:
message across a broader audience of luxury enthusiasts. please contact your local sales representative,
320 x 50
4) 320 x 75 or email sales@jiexperience.com.
320 x 100
320 x 150
300 x 100

Additional Optional Formats for 1920 x 1920

Departures Online: 1920 x 1080

Geo-targeting possible in select regions and markets.

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Print Production Specifications

ADVERTISEMENT DIMENSIONS PLEASE NOTE
All relevant text must be placed a minimum of
SINGLE PAGE DOUBLE-PAGE SPREAD 10mm away from the trim size.

TRIM SIZE (WxH) BLEED SIZE (WxH) TRIM SIZE (WxH) BLEED SIZE (WxH) For double-page spreads, please add 5mm
CENTURION & DEPARTURES optical overlap on the binding sides.
225 x 275 mm 231 x 281 mm 450 x 275 mm 456 x 281 mm
JAPAN EDITIONS Please ensure all advertising materials are
CENTURION & DEPARTURES delivered as PDF/X4 files and adhere to CMYK
210 x 297 mm 216 x 303 mm 420 x 297 mm 426 x 303 mm
ALL OTHER EDITIONS colour profile. RGB files cannot be accepted.
THE COMPENDIUM
230 x 297 mm 236 x 303 mm 460 x 297 mm 466 x 303 mm Different magazine format for Centurion
BY CENTURION
& Departures Japan editions. All other
editions adhere to standard magazine trim
size (210 x 297 mm).
FILE SPECIFICATIONS

Advertising material must be delivered with a colour proof CENTURION & THE
made from the print data submitted and in accordance with DEPARTURES COMPENDIUM
the colour profile stated below. Complaints concerning FILE FORMAT PDF/X4 PDF/X4
the colouration of an advertisement cannot be made if the
advertiser fails to deliver a colour-accurate proof. We do not COLOUR PROFILE Offset Offset
accept soft proofs. CMYK CMYK
Euroscale Euroscale
The high-resolution (300 dpi) digital PDF file should be PSO Coated v3 PSO Uncoated
DENSITY OF

ALL OTHER EDITIONS

provided via FTP upload or email, according to the following
300 dpi 300 dpi
specifications. IMAGE FILES

JAPAN EDITIONS
MATERIAL DELIVERY
FTP UPLOAD DELIVERY ADDRESS FOR COLOUR PROOFS
Details will be provided upon booking confirmation. JI Experience GmbH
FAO: AMEX Ad Coordination Department
Please contact material@jiexperience.com for details. Hanns-Seidel-Platz 5, 81737 Munich, Germany

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Advertising Guidelines
GUIDEL I NES O B JE CT I VE
The Advertising Guidelines are designed to provide an enhanced brand experience to the reader and ensure a smooth process between all parties involved by:
– Ensuring premium quality and balance of magazine content and advertising
– Aligning the promotion of specific offers in the magazines with other premium Cardmember communications (e.g. website, email communications, previews and direct mail)
– Following Call-to-Action and response element guidelines for specific types of advertisements
– Increasing advertising impact by limitation of promotional activities
1 . IN S E RTS
a) Limitation of loose inserts (promotional inserts)
– Loose inserts are limited to a maximum of one insert per issue for Centurion Magazine and two inserts for
Departures Magazine
– Inserts featuring exclusive Cardmember offers must adhere to the same guidelines as advertisements with
offers
b) Inserts with response elements must adhere to local compliance to protect Cardmember (“CM”) data
– CM data should always be in an enclosed envelope or a self-sealing mailer
– Written confirmation that CM data will not be captured by any third parties is required
– Written confirmation that CM data are only collected in order to respond to the specific offer (Compliance
requirements may vary by market)
2. T RA V E L A D V ERTIS EMENTS
Travel-related advertising is subject to the following Call-to-Action (“CTA”) requirements and approval by
American Express.
a) Travel brand advertising / advertising containing non-Cardmember-specific (generic) offers
– The advert is not subject to CTA restrictions and may contain the advertiser’s phone number and generic
website
– Active promotion of American Express Travel & Lifestyle Service (“TLS”) is strongly encouraged
b) Travel advertising with Cardmember-specific offers (offers that can be fulfilled through TLS and other
booking channels)
– Dual Call-to-Action required: TLS number and the advertiser’s phone number
– The ad can include the generic website address of the advertiser, but not a slash linking directly to an offer
c) Travel advertising promoting American Express Core Cardmember Benefit Platforms (Offers that can
be fulfilled exclusively through TLS and are not available via other booking channels e.g. offers from Fine
Hotels & Resorts and Preferred Lodging Partners, Cruise Privilege Program, International Airline Program - IAP,
Highly Preferred Supplier Tour Operators, Platinum and Centurion Car Privileges)
– Single Call-to-Action required: TLS number only
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M A G A Z I N E
3. ADVERT ISE M E N TS WI TH E XC LU SI V E CA RD M E M B E R O F F E R S
All advertisements containing a specific Cardmember offer require approval from American Express via
the following process:
– All offers or advertisements containing an offer must be pre-approved by American Express
– Advertiser shall submit the offer using the Offer Briefing Document at least two weeks before material deadline
– All offers must be shared with JIE at the time of booking in order to provide timely feedback
Offer Requirements:
Exclusive Cardmember offers must:
– Exceed all other published offers
– Be able to be fulfilled using the American Express Card
– Last for a minimum of 12 weeks from the mail drop date
– Be incremental to/combinable with any existing programme benefits
– Be relevant and suitable for Centurion and/or Platinum Cardmembers
Offer Briefing Document:
Please submit the Offer Briefing Document, which can be obtained by contacting the Ad Coordination team,
with the following information:
– Target audience (Platinum or Centurion Cardmembers)
– Date and length of offer validity (minimum of 12 weeks from magazine drop date)
– Offer description (including list of benefits, terms & conditions)
Advertising Creative Requirements:
Please see Call-to-Action requirements for advertising containing Cardmember-specific offers under point
2. Travel Advertisements b) and c).
Advertisements with exclusive Cardmember offers shall contain the American Express logo: the Blue Box appear
in the bottom right corner with appropriate clearance from other logos. The Blue Box should not be smaller than
the advertiser’s logo. There should never be card art on the ad creative.
For approvals, final layout PDFs shall be provided to JI Experience by the deadline specified in this
media kit to allow for appropriate review. Please note that due to the circumstances surrounding
the ongoing COVID-19 pandemic, additional guidelines for travel advertising may apply.
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Terms & Conditions

PAY MENT TE R M S
Invoicing will be in Euros issued by and payable to JI Experience GmbH. In case currencies other than Euros are requested the publisher reserves the right to adjust the exchange rate on a monthly basis in
case of fluctuations greater than 2.5% from the 1st December 2021. Payment must be received within 30 days after receipt of invoice. A discount of 2% can be deducted, provided payment is made within 8
days of receipt of invoice.

T ER M S & C O N DI T I ON S
1. The following General Terms & Conditions (hereinafter “Terms”) shall govern the contractual relationship entered
into by JI Experience GmbH (hereinafter “JIE”) and the Customer when placing and processing Advertising Orders.
Unless expressly provided otherwise, these Terms shall exclusively apply for this purpose. The Customer’s general
terms of contract or business shall be excluded, which shall also apply in the event that the inclusion of the Customer’s
general terms is not expressly contradicted by JIE or JIE provides its services without objection.
2. “Advertising Order” as defined in these Terms means the contract for the publication of one or several ads of an
advertising customer or other advertiser (“Customer”) for the purpose of distribution via a newspaper or magazine
marketed by JIE. The Terms shall apply accordingly also to orders for tip-ons, bound-ins, inserts or special technical
layouts.
3. The Advertising Order shall be effected upon the confirmation of acceptance by JIE or an official JIE representative.
All insertions must run in the issue indicated upon booking and insertions booked in a given calendar year must be
printed by the Q1 issue of the following year.
4. Cancellations of orders are only possible until four weeks prior to booking deadline. For premium positions the
cancellation deadline is six weeks prior to booking deadline. Cancellations of digital bookings are only possible up to
31 days prior to campaign start.
5. The responsibility for the timely delivery of the ad or insert text and flawless artwork lies with the Customer. If the
artwork is visibly unsuitable or damaged, JIE shall promptly request replacement artwork. JIE guarantees a customary
print quality for the covered title within the limits set by the artwork. Costs incurred by JIE for requested or justifiable
changes of the artwork following the closing and/or final delivery date for advertisements and/or print material shall
be borne by the Customer. JIE shall not be liable for any situation where agreed advertisement placements cannot be
met due to delayed delivery of print material and in cases of a reduction of print quality.
6. JIE reserves the right to reject advertising and insert orders on the basis of their contents, origin or technical design
in accordance with the uniform objective principles of JIE, if the contents violate laws or government regulations or if
the publication is unacceptable for JIE, which includes, but is not limited to advertising orders from competitors of an
American Express company.
7. The invoice shall be payable within the period as shown in the Rate Card starting from the receipt of the invoice,
unless other payment terms or advance payment has been agreed in writing in the particular case. JIE reserves the
right to demand advance payment by the ad deadline for reasonable cause, such as the first establishment of business
relations.
8. The advertising rates quoted are exclusive of VAT.
9. JIE shall be entitled to modify the Terms and the prices at any time upon three months written notice.
10. Claims for damages arising out of a positive breach of an obligation culpa in contrahendo or tort shall be excluded,
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even in case of orders placed by telephone; claims for damages arising out of the impossibility of performance and
delay shall be limited to compensation of the foreseeable loss and the fee payable for the relevant ad or insert. This
shall not apply to cases of intent and gross negligence by JIE, its legal representatives and vicarious agents. Any
liability of JIE for damages arising out of the lack of warranted characteristics shall remain unaffected.
11. Complaints about obvious defects must be filed by the Customer at the latest within two weeks after receipt of the
invoice. Complaints about non-obvious defects must be filed by the Customer at the latest 30 days after publication of
the ad. If the print of an ad is faulty in spite of the timely delivery of flawless artwork and in case of a timely complaint,
the Customer may demand the reprint of a flawless replacement ad. A claim for supplementary performance shall be
excluded, if such performance would result in unreasonable expenses for JIE. If JIE lets a reasonable grace period
expire, if JIE refuses supplementary performance, and if supplementary performance is not acceptable for the
Customer or fails, the Customer shall be entitled to rescind the contract or demand reduction of the payment to the
extent to which the purpose of the ad was impaired. Warranty claims of merchants shall expire 12 months after the
publication of the relevant ad.
12. The Customer warrants that it has all rights required for placing the ad. The Customer shall be liable to JIE for
damages suffered by JIE due to claims asserted by third parties on the basis of provisions of press law or other laws.
The Customer shall indemnify and hold harmless JIE from and against all claims asserted by third parties against JIE
on the basis of an alleged infringement of provisions of competition law, criminal law, copyright law and other statutory
provisions. The indemnification shall also cover the expenses incurred in the necessary legal defence against third
parties. The Customer shall be obliged to provide all reasonable assistance to JIE in the legal defence against third
parties. JIE shall not be obliged to examine orders and ads for determining whether they may infringe rights of third
parties.
13. Advertising brokers and advertising agencies shall be obliged to adhere to the Rate Card of JIE in their tenders,
contracts and statements of accounts with the advertisers.
14. Artwork shall be returned to the Customer only upon special request. JIE’s obligation to preserve the artwork shall
expire three months after the first-time distribution of the ad.
15. Should one or more provisions of these Terms and/or the Order be or become invalid, this shall not affect the validity
of the remaining provisions. The Parties agree to replace an invalid provision through supplementary construction of
these Terms with such a provision that comes as close as possible to the economic purpose originally intended by the
Parties. The same shall apply to gaps found in these Terms.
16. The place of performance shall be JIE’s place of jurisdiction. The place of jurisdiction in business dealings with
merchants, legal entities or special funds under public law shall be the place of business of JIE.
17. These Terms shall be governed by German law to the exclusion of its conflict of law rules and the UN Sales
Convention.
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Advertising Contacts
For a tailored proposal, EMEA
please contact your local The Balkans & CEECs Publisher’s Internationalé — Varaždin, Croatia Zorka Sipkova +421 94 8094 611 zorka.sipkova@pubintl.eu
representative or email Benelux Ad International — Oostduinkerke Rita Saegerman +32 475 94 55 71 rita.saegerman@adinternational.be
sales@jiexperience.com
France Mybubblecom — Paris Charlotte de Monbrison +33 6 82 260 460 cdemonbrison@mybubblecom.com
Germany/Austria Reiter Verlagsservice — Frankfurt Sabine Bretfeld +49 69 405 8640 sabine.bretfeld@reitervs.de
Italy K.media Srl — Milan Paolo Cassano +39 02 2906 1094 paolo.cassano@kmedianet.com
Middle East Strategic Advertising Solutions — Dubai Mamta Pillai +971 50 356 2723 mamta@sasmedia.net
The International Media House — David Castelló david@theinternationalmediahouse.com
Spain +34 91 702 3484
Madrid/Barcelona Regis Maurin regis@theinternationalmediahouse.com
Switzerland/Scandinavia Media Interlink — Geneva Neil Sartori +41 22 331 00 00 neil.sartori@mediainterlink.com
Katherine Galligan +44 7956 404345 katherine@metropolist.co.uk
United Kingdom Metropolist Media Ltd. — London
Vishal Raghuvanshi +44 7810 353362 vishal@metropolist.co.uk
Yachting Category Admarex Srl. — Genova Emanuele De Mari +39 010 5954 749 info@admarex.com

ASIA-PACIFIC
Rowena O’Halloran +61 4 2532 9653 rowena.ohalloran@pubintl.com.au
Australia Publisher’s Internationalé — Sydney
Nihal Mahmut +61 2 8298 9320 nihal.mahmut@pubintl.com.au
China Cesanamedia — Beijing/Shanghai Maggie Li +86 10 6952 1122 maggie.li@cesanamedia.cn
Catherine Ha +852 9460 8752 catherine.ha@pubintl.com.hk
Hong Kong Publisher’s Internationalé — Hong Kong
Hemant Sonney +852 9270 6741 hemant.sonney@pubintl.com.hk
India Mediascope India — New Delhi Rachna Gulati +91 98 1119 1702 rachna.gulati@mediascope.co.in
Japan Shinano International — Tokyo Kazuhiko Tanaka +81 3 3584 6420 k.tanaka@shinano-tf.com
Korea Biscom — Seoul Jo Young Sang +82 2 739 7840 biscom@biscom.co.kr
Philippines MMPR Media Group — Manila Marie Monozca +63 9173287658 marie@mmprmedia.com
Indonesia P.T. Media Mandiri — Jakarta Sarah Grace Hutabarat +62 212 970 4008 sarah@mediaman.co.id
Singapore/Malaysia Publisher’s Internationalé — Singapore Peggy Thay +65 9664 4662 peggy.thay@pubintl.sg
Taiwan Procom — Taipei Janet Chen +886 2 2767 7390 janet@procomintl.com.tw
Thailand JPP (Thailand) Limited — Bangkok Janya Limmanee +66 2051 4694 janya.l@jpp-thailand.com
AMERICAS
Mexico Advantage Media Group — Mexico City Pablo Glogovsky +52 55 1081 7909 pablo@advmediagroup.com
USA Blue Group Media — Miami Jill Stone +1 305 648 3338 jstone@bluegroupmedia.com

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AND
THANK YOU
We look forward to a succesful partnership.

PUBLISHERS
CHRISTIAN SCHWALBACH
Group Publisher

MICHAEL KLOTZ
Associate Group Publisher

EDITORIAL PRINT & ONLINE ADVERTISING SALES

THOMAS MIDULLA CHRISTOPH GERTH
International Editorial Director Commercial Director
thomas.midulla@jiexperience.com christoph.gerth@jiexperience.com

MARKETING & RESEARCH ALL ADVERTISING ENQUIRIES

sales@jiexperience.com
ERICA BRECK TAVELLA
Head of Marketing
erica.tavella@jiexperience.com

PREMIUM PUBLICATIONS FOR AMERICAN EXPRESS ® CENTURION ® AND PLATINUM CARD ® MEMBERS
20 PUBLISHED BY JI EXPERIENCE GMBH
EUR RATE CARD