Seylan Premier Products

Background

According to the 2020 Strategic Plan and the current business

requirement, Seylan Card Centre launched Premier Cards under both
Visa and Master schemes, exclusively for high net worth customers.
New Card types

1. Visa Signature
2. Mastercard World
Target Segment

- Senior /corporate management level individuals

- Stabilized high profile businessmen.
- Branch top end clients.
- Well established professionals
- Depositors who opt cash backed cards with over LKR 1 Mio credit limit
- Seylan Staff – AGM and above
Understanding Affluent
Interests and Lifestyle
•Status and Brand conscious
•Enjoy travelling and exploring the world
•Engage in recreational activities such asyoga, meditation,
reading and cycling
•Love to collecting antiques, arts,music
•Have technology integrated lifestyles
•Prefer privacy and is concerned about safety and security
•Engage in extensive philanthropic activities
•Enjoy leisure activities such as golfing, surfing,

©2018 Mastercard. Proprietary and Confidential.

sports car racing
•Appreciate fine dining and wines

2
Affluent Traveler •Number ofSri Lankans travelling overseas – 2mn (2016)
14% growth since 2015.

•Types of travel which is on the rise

– Business Travel
– Vacation

•Affluent customer travel needs:

– Safety and security
– Accessibility
– Comfort
– Convenience

©2018 Mastercard. Proprietary and Confidential.

– User privileges
– Extraordinary experiences

MAY 3, 2018 6
Benefits to the Bank

- Attract new customers

- Retain existing customers
- High usage
- Interest Income
- Exchange income - 1.5%
- Interchange income - 2.02%
(Classic / Gold – 1.60%, Plat 1.85%)
 New Product Introduction

Visa Signature Mastercard World

• 1st Year Annual & Joining Fee waived off • 1st Year Annual & Joining Fee waived off
• LoungeKey • Travel Insurance
• Travel Insurance • Boingo Wi-Fi
• Digital Concierge App
• LoungeKey
• Worldwide Concierge
• Travel Experience
• Mastercard Priceless Cities
• Airport Experience • TPC Golf
• Golf • Global Healthcare and Medical Packages
• 800+ Offers Worldwide • 800+ Offers Worldwide
• Dining
Seylan Premier Card Features
Fee Tariff
Special Travel Insurance

Premier Up to 70 yrs Premier 70 -75 yrs

Mastercard
Affluent Products
Going beyond the •Mastercard enables your cardholder to Travel more, Travel Well
plastic…

 Accessibility Boingo Wi-Fi Access

 Comfort Lounge Key

Global Healthcare & Medical

 User privileges Packages

 Priceless experiences TPC Golf, Priceless cities

©2018 Mastercard. Proprietary and Confidential.

Boingo Wi-Fi Access
•Boingo Wi-Fi Access enables cardholders with access to over1
million Wi-Fi Hotspotsworldwide
•Wi-Fi Access is granted free of charge to World Cardholders
•Wi-Fi Access enabled at Hotels, Restaurants, In Flight,
Restaurants and many morelocations
•Secure and premium speed connectivity to users throughhotspot
connections
•Cardholders are able to stay connected at no extra charge
•Gaining access is as simple as registering with Boingo Wi-Fi and
selecting the closest Wi-Fihotspot.

©2018 Mastercard. Proprietary and Confidential.

App & Link

App 14
Lounge Key
•Lounge Access made simpler withLounge Key
•Cardholder gets access to over 1000 Lounges in over 120
countries worldwide
•Cardholders can experience superior lounge facilities suchas
refreshments, spas, free Wi-Fi access and conference hall
arrangements
•Access to selected lounges for cardholder and guests regardless
of class of travel

©2018 Mastercard. Proprietary and Confidential.

App & Link

15
Mastercard Priceless Cities Platform

Link Return
Global Healthcare and Medical Packages

•Mastercard understands the value ofcardholder health.

•With Global Medical Services cardholders be eligible for exclusive
rates
•Cardholders have access to world class hospitals in Singapore,
Malaysia and Thailand
•How does it work?
– Eligible cardholders can purchase require package by
visiting
https://www.globalhealthandtravel.com/en/package
– Full payment to be made by a Mastercard in order to receive the

©2018 Mastercard. Proprietary and Confidential.

benefit
– Valid till 31st Jan 2020

Link 17
TPC Golf
•Cardholders can enjoy priceless privileges and golfing benefitsat
selected TPC courses
•Access to TPC courses will be provided without any pre
membership to Mastercard cardholders
•Cardholders can enjoy benefits such as Access to membership
amenities, preferred tee time bookings andwelcome gifts
•Selected Golf Courses are available for cardholders in USA
•How does it work?
– In order to book the golf course the cardholder to contact the agents
via telephone or email [world@mcprivileges.com]
– All purchases at the location to be made through a World Mastercard
– Offer valid till 31st December 2022

©2018 Mastercard. Proprietary and Confidential.

•https://www1.mastercard.com/content/mc/offer-
exchange/world/ap/en/rewards-
experiences/prus_g_tpc_golfcourse_211013.html

Link Return 18
 Visa LoungeKey

• Access to over 1100 lounges worldwide

• OFFER – Cardholder’s first lounge visit will be Complementary. Thereafter Cardholder and any guest
will be charged USD 32 per person.
• Digital Enhanced – dedicated app provides access to the Digital Membership Card, airport lounges
and 800+ offers worldwide

 Website : www.loungekey.com/seylanvisasignature
 IOS APP : itunes.apple.com/gb/app/loungekey/id808810002
 Android App: play.google.com/store/apps/details?id=com.loungekey.andriod

App & Link

Visa Confidential
2019 Visa
Affluent Products
Benefits Platform
1. Travel
2. Airport Experience
3. Shopping
4. Dining
5. Golf
6. Digital Concierge Exclusives
7. Experiences
8. India specific offers

VisaVCisoanCfiodnefnidtieanltial.
 Travel – Hotels
Merchan
Merchant Name Baseline Offer Validity Eligible Card holders VMORC ID
t
Categor
y

Hotels.com Enjoy 8% off Hotels.com bookings when you pay with Visa 01 January – 31 December 2019 VP VS VI 110886

Preferred Hotels & 10% Off the Best Available Rate + Complimentary Daily VP VS VI
01 January – 31 December 2019 126149
Resorts Breakfast for 2
Travel
– Preferred Hotels & VP VS VI
Hotels Resorts Stay 3 Nights at Preferred Residences Properties & Save
01 January – 31 December 2019 126162
15%
Off the Best Available Rate
Fairmont Hotels VP VS VI
Stay 2 Nights and Get 15% Off + $50 Hotel Credit (per stay) 01 January – 31 December 2019 125838
& Resorts

Visa Confidential See VMORC for full offer details

 Travel – Car Hire
Merchant
Merchant Name Baseline Offer Validity Eligible Card holders VMORC ID
Category

•10% savings on self-drive car rentals USA, Canada,

Europe, Australia, New Zealand and Asia
• One complimentary rental day (with minimum 6 or
Hertz Asia 01 January – 31 December 2019 VP VS VI 115137
more
Travel –
days’ rental in a booking)
Car Hire
•Free one car class upgrade (with minimum 5 or more
days’ rental in a booking)
•Up to 37% Off International Car Rentals in 180
Auto Europe 01 January – 31 December 2019 VP VS VI 126089
Countries Worldwide

Visa Confidential See VMORC for full offer details

 Airport Experience

Merchant
Merchant Name Baseline Offer Validity Eligible Card holders VMORC ID
Category

• Visa Airport Companion

• Access to Lounge, Limo, Meet & Greet
•10% Discount of Lounge access (at more than
1000+ lounges)
Visa •Up to 20% discount at 200 dining offers across 12 01 January – 31 May 2019
AP countries 124344
Airport VP VS VI
Compani • 10% discount off retail prices for Meet & Greet services
on at
120+ airports
•10 discount on retail price for Airport Limo transfer
(31 countries and 131 cities)

Airport • Platinum: Enjoy 10% discount

Visa Airport
Experience
Limo transfer
• Signature: Enjoy 15% discount 01 January – 31 December 2019 VP VS VI 115002
• Infinite: Enjoy 20% discount
program

• Platinum: Enjoy 15% discount

Airport Meet & • Signature: Enjoy 20% discount 01 January – 31 December 2019 VP VS VI 115045
Greet • Infinite: Enjoy 25% discount

• Airport Companion Dining Program

Airport Companion
• Complimentary lounge delay for travel delay.
01 January – 31 May 2019 VP VS VI 124342

Return
Visa Confidential See VMORC for full offer details
 Shopping
Merchant
Merchant Name Baseline Offer Validity Eligible Card holders VMORC ID
Category
•Receive a VIP Card for an additional 10% saving on the
Village price of purchases at any of the nine Villages in
The Bicester Village
Europe 01 January – 31 December 2019 123939
Shopping Collection
•Enjoy 15% off tickets for the Shopping Express® coach
service, Shopping Packages and the Chauffeur Service

•Exclusive welcome pack (with welcome drink, vouchers,

Florentia Village
welcome gifts etc.)
(Shanghai, Tianjin,
• Florentia Village gold card 15 April 2018 – 30 June 2019 125810
Guangzhou,
• Late night shopping, Private sale, etc
Wuhan, Chengdu)
• Access to brand introduction or bespoke workshop VP VS VI

Bass Factory Outlet • 15% Off Your Purchase of $75 or More--In-Store or Online 01 January – 31 December 2019 126090

Haggar Clothing Co. • $10 Off Online Orders of $50 or More 01 January – 31 December 2019 126125

Benson & Clegg • Save 10% on purchases of £100 or more 01 January – 31 December 2019 124687
Shopping • 5% discount guest card
Mitsukoshi Isetan
• Personal shopper 01 January – 31 December 2019 127506
Dept Store
• Delivery of purchased products to customer’s hotel
• Enjoy 12% off merchandise for Visa Infinite card holders
•Female cardholder is entitled to a private beauty make up
session in Montaigne Suite
01 January – 31 December 2019 120608
• Personal shopping experience (upon availability) VP VS VI
• Private fitting session (upon availability)
L Club - L'AVENUE • Enjoy optional benefits

• Enjoy 5% off merchandise for Visa Signature card holders

•Female cardholder is entitled to a private beauty make up
session in Montaigne Suite 01 January – 31 December 2019 120608
• Private fitting session (upon availability) VP VS VI
• Enjoy optional benefits
Visa Confidential See VMORC for full offer details
 Dining – Complimentary Main course VP VS VI
Country

Taiwan
Merchant Name

Beluga
VMORC ID

126522
Taiwan THOMAS CHIEN 126524
Taiwan LA ONE KITCHEN 126526
Taiwan LA ONE CAFÉ 126527
Taiwan Ye Shanghai Taipei 126528
Taiwan Celebrity Cuisine 126529
Eligible Markets Restaurant Locations Taiwan Han-Lai Xuan 126530

• All AP • Hong Kong / Macau Taiwan Chen Creative Cuisine 126531

Taiwan Pasadena French Restaurant 126532
• Singapore Taiwan Pasadena Tainan Mayor's Residence 126534

• Taiwan Singapore The Wicked Garlic 126535

Singapore Gastrosmiths 126536
• Malaysia Singapore Royal Albatross Restaurant & Bar 126537

• Thailand Singapore JTSN Mexican Restaurant 126538

Singapore Bee's Knees 126539
Singapore The Lokal 126541
Terms and Conditions Singapore Inspirit House 126542
Singapore Ginger Thai 126543
Singapore Cali @ Rochester 126544
• Only 1 Complimentary Main Course per table, regardless of no. of Visa cardholders. Singapore Cali @ Changi 126545
• Minimum 2 diners to avail of this offer; no splitting of bills. Malaysia Pampas Reserve Grill & Bar 126553
Malaysia Pier 12 Seafood Tavern
• Minimum spend of USD50 or USD100 per guest depending on restaurant Malaysia Skillet at 163
126554
126555
• Applicable to dine in only Malaysia Beta KL 126556
• Not applicable on the eve or and on Public Holidays, during the 15 days of Lunar New Year or other similar festive celebratory Malaysia
Malaysia
Dewakan
Nadodi
126557
126558
dates including New Year’s Day, Valentine’s Day & Good Friday. Malaysia Savini KL 126559
• Not valid in conjunction with other discounts, special offers, ongoing promotions, vouchers and/or privilege cards. Malaysia Ishin Japanese Dining 126560
Malaysia Pampas Boutique Steakhouse 126561
• Cardholder to quote VISA offer at point of ordering at restaurant Malaysia Pampas Sky Dining 126562
• All charges to be paid via a Visa card Hong Kong 11Westside 126619
Hong Kong Elementary
• For multiple Main Courses ordered, the Main Course of the lowest value will be complimentary; additional terms may apply for Hong Kong Carpaccio
126620
126621
selected restaurant/s which will be communicated to Visa Hong Kong La Cantoche 126625
Macau Tapas de Portugal 126623
Reservations via Visa Concierge preferred. Macau Goa Nights 126624
Macau ALBERGUE 1601 126626
Thailand Osha Thai Restaurant and Bar 126563
Thailand Supanniga Eating Room 126564
Thailand La Bottega di Luca 126565
Thailand Il Fumo 126566
Thailand Haoma 126567
Thailand Lady L 126568
Thailand Ma Maison 126569
Thailand See VMORC
Birds Rotisserie for full offer details

Visa Confidential
Return Thailand Charm Eatery and Bar
126570
126571
Thailand Mazzaro 126572
 Golf
Merchant
Merchant Name Baseline Offer Validity Eligible Card holders VMORC ID
Category

• 15% off green fees for Visa Platinum card holders 01 January – 31 December 2019 VP VS VI VP:117221

Golf Club
Privileges (by
John Paul)
• 30% off green for Visa Signature and Infinite card 01 January – 31 December 2019 VP VS VI VS and VI: 118941
Golf holders

Preferred Hotels • Golf & Save with 50% Off a Round of Golf + 10% Off VP VS VI
01 January – 31 December 2019 126163
& Resorts Best Available Room Rate

Return
Visa Confidential See VMORC for full offer details
 Golf South Korea

Japan
India China
The North Country Golf
Club

Philippines
Vietnam

Thailand

Singapore

Australia
Malaysia Indonesia

New Zealand

Desaru / Teluk Datai

Visa Confidential Indicative only, please check VMORC for the latest listing of golf clubs
 Digital
Concierge
Exclusives

VisaVCisoanCfiodnefnidtieanltial.
 #

Digital Concierge Exclusives

VP VS VI

# All Platinum portfolios enrolled into Visa Concierge service are eligible
Digital Concierge offers exclusive Dining offers not available on any
other channel. Digital Concierge is available in Singapore, Australia
and NZ with new markets being rolled out throughout 2018.

Offer:
• Receive an array of privileges at the best restaurants around
the world.
• Valid only when booking via Visa Concierge
• Visa Digital Concierge App

*Terms and Conditions Apply Value to cardholders:

Savings of up to US$140

How to Redeem:
Download the Visa Concierge app (search
Visa Concierge will book and Spend with your
for visaconcierge in iOS/Android app
confirm back to cardholders valid Visa Card
stores in SG, AU/NZ, HK, Korea, Taiwan) to
make a booking
Visa Confidential App & Link
 Experiences
1. Visa Concierge
2. Visa GCAS Service

Visa Confidential
 #

Visa Worldwide Concierge

VP VS VI

# All Platinum portfolios enrolled into Visa Concierge service are eligible

Supported by 4 centers located in Sydney, Shanghai, Atlanta and London with over 100 Concierge
experts
Accessibility Best in class CRM systems Multi language support

Korean, English,
Telephony, mobile,
internet , email and
24/7, worldwide network of toll
live chat
free/collect call numbers through
visa website

Flight & Transport Motors & Cars Dining Shopping Travel Experiences
Destination based Buying & selling, imports, Reservations at the top Special gift purchases, Destination based travel experiences,
flights, airport transfers vehicle hire, unclamping, restaurants in over 60 cities with personal shoppers, flowers, including luxury Tuscany driving experience,
and car hire service and maintenance complimentary benefits wedding lists, repairs private island retreats. African Safari’s and
more.

Live Events Theatre Body & Mind Leisure & Entertainment Golf
Access to sold out Tickets and hospitality Personal trainers, spas, Corporate events, parties, Corporate golf days, tee-times,
and exclusive concerts, film packages at the world’s wellness, sports clubs, restaurant bookings, gifts, retail, special offers, golf getaways,
premieres, sporting events best shows makeovers culture, clubs play with the pros and the Golf Club

Visa Confidential Link

 Thank you

Visa Confidential