ITC HOTELS

Marketing Plan

SECTION B - GROUP 6

91KB - Nikhil Raj

92KB - Noorul Aqtab
93KB - Paricheta Verma
94KB - Sai Bharath Parvathareddy
95KB - Pranav Gopal Nawandar
ITC Royal Bengal, Kolkata
96KB - Pritika Arora
STP Analysis
Segmentation:

Geographical-Urban Area Demographical-High Income Psychographic-Luxurious Lifestyle

Targeting:

High Net Income Families Business Travelers (Domestic/International)

ITC Maratha, Mumbai

International Tourists Aristocratic Elite
STP Analysis

Positioning:

Responsible Luxury through personalized

experience, Indian values and sustainability
as a driving factor

Points of Parity:
Luxury hotel, High class properties, Premium
locations

Points of Difference:
Heritage Properties, Indian values, Premium
servicing, Branded accommodation/cuisine WELCOM HOTEL
 SWOT Analysis
STRENGTH
• Diverse Properties
• Robust Domestic Market
• Superior service quality
• Strong relationship with partners
WEAKNESS
• Customer Dissatisfaction
• Lack of IT Advancements
• Limited global presence
OPPORTUNITY
• Increase in Consumer
Disposable Income
• International Markets
• Novel travelling concepts like
ecotourism, medical tourism
THREATS
• International Chains
entering India
• Economy fluctuations
• Intense Competition
ITC Hotels have diversified in four different
Unique brand logo “Namaste.
brands like Welcome Heritage, Fortune,
Executive Travel Value Plan, or ETVP, is a
Sheraton, Luxury Collection hotel chain
programme that offers special and
includes resorts, havelis, heritage palaces,
discounted rates to executives travelling
five-star hotels, and ultra deluxe hotels. It
for business or pleasure between cities
also sells a ready-to-eat food line called
and staying in ITC Hotels along the way
Kitchens of India.

The brand offers luxurious rooms, state-of-

the-art business facilities, famous A premium pricing for their services.
signature cuisine, and award-winning They highest possible value for money
wellness experiences are the tangible The prices differ from one hotel to the next
proof of ITC hotels.

ITC Hotels, assisting consumers in all

aspects of their operations, providing
suggestion boxes and feedback from
internal customers (workers), Conducting
monthly surveys, complaint management
system that works, reservations, Check-in
and check-outs
Tourist couples, Business and global
tourists, all Upscales segment employees,
waiter, receptionist, security, butlers,
managers, assistants, recruiting, etc are all
counted under people
Strategic Locations include: metropolitan
cities, business hubs, tourist destinations,
and historical sites are popular sites for
ITC
 Distribution Channels
Direct Website Bookings
Online Travel Agencies

• Primary source for direct bookings

• Many sites already have huge
• Likely to result in repeat visits to hotels
audiences so hotels use this way to
therefore more profitable
• Optimized for search engines and includes reach guests that they might not
otherwise have reached
location-specific terms to increase
discoverability

Direct Phone Bookings Metasearch Sites

• Best for target audience demographics, such as

• One level above an OTA
older adults, travel agents, and event planners
• Charges hotels on either a pay-per-
• Pan-India Guest Contact Centre which is functional
click or commission basis for
24x7
• Additional benefit of this channel is that it can also bookings
get valuable feedback from the guests since it is a
direct line of communication with the guests
Online Aggregators

Global Distribution Systems

• Provides availability and rates from
• Useful channel for Travel agents multiple hotel suppliers
• Best way to attract business travellers to the • Sometimes becomes a helpful way to
hotel and promote to the corporate travel fill last-minute space or book large
market globally blocks of rooms if available
• Four of the major legacy GDSs are: Amadeus,
Galileo, Sabre, Worldspan
How is ITC Unique? ITC Hotel’s Comeback

• ITC’s entire portfolio of

hotels is LEED certified at
Covid crisis Tied up with NABH and
the highest platinum level DNB for quality
• It is the greenest luxury certifications.
hotel chain in the world

This is interesting:
You can stay 10 days in the hotel,
indulge in all the activities shower 24 Quality Air in your room
hrs a day and sleep at 18 degrees you The hospitality and
would not have consumed 1 watt of tourism industry has
power. been witnessing a
healthy growth
number and accounted
for 7.5% of the GDP.

Bio-energy plants Welcome Breaks - are

produces cooking fuel luxury staycation
enabling 99 percent of it experiences
to be recycled
Our Recommendations

LIVE Chat feature Global Marketing Arrival to Departure Service

Social Media Advertising Translator & Support Service Post Pandemic Booking Offers
Thank you

SECTION B - GROUP 6

91KB - Nikhil Raj

92KB - Noorul Aqtab
93KB - Paricheta Verma
94KB - Sai Bharath Parvathareddy
95KB - Pranav Gopal Nawandar
96KB - Pritika Arora ITC Grand Bharat, Gurugram