INTRO BA: S6-Group_ AC IZ THE BIZ

Member:
Lê Lý Ngọc Ánh (20%)
Phan Thành Trung (20%)
Ngô Thị Khánh Linh (20%)
Lương Trí Luân (20%)
Lý Thị Ngọc Mai (20%)

Q1/
• Supply chain: provide quality ingredients at reasonable prices, allowing
franchisees to focus on other aspects of the business.
• Franchisee selection: choose people who know and have management experience
to develop the brand but still keep the company's identity
• Delivery: fast and convenient delivery, keeping the pizza hot when delivered to
customers.
• Prepared to Deal with Pandemic Disruption: Domino's strong digital presence,
integrated supply chain, reliable delivery service, and execution capabilities put it in a
great position to strengthen its market position during the COVID-19 epidemic.
• Customer Experience and Profitability are Improved by Digital Business:
Enhance the consumer experience by providing convenient ordering choices, a loyalty
program, unique digital-only promotions, and a voice ordering app. More customer
involvement, a more consistent customer experience, and better sales at reduced costs are
all benefits of digital orders.
Q2/
1.
Domino’s Pizza structure its organization in a decentralized manner:
• Although Domino’s Pizza is a large corporation known as a restaurant chain, it
owns just 2% of its stores
• It tends to supply chain operator and consumer marketing firm than it is a
restaurant chain
• It follows the franchise model: Over 95 per cent of the company's franchisees in
the United States began as drivers or in-store employees. Domino’s Pizza structure its
organization in a decentralized manner:
• They take control of their entire processes
• They directly provide the ingredients to assure quality produce
• The company franchise for managers or employees but it requires them to have
extensive Domino’s and management experience
• Equipped integrated supply chain, robust delivery service, and carry out
capabilities for its chain restaurants helping to strengthen its market position during the
COVID-19 pandemic.
• They attract investors and stakeholders to improve and support chain restaurants’
expenses.

2.

 Centralized:
o Clarity in decision-making, quicker implementation of policies and projects, and
control over the organization's strategic direction are all advantages of centralized
organizations. Limited opportunities for employees to submit input and a higher
risk of inflexibility are two of the main downsides of centralized companies.
 Decentralized:
o Quick decision and response times
o Better ability to expand the company
o Skilled or specialized management
o Increased morale of employees
o The link between compensation and responsibility
o Utilize the use of lower and middle management

3.
• Centralized:
o Efficiency: A centralized organization will get the directions from only one certain
source. As a result, everyone in the organization knows what to do. This will never
lead to confusion in work, and it also brings speed in making decisions.
o Responsiveness: due to a certain rule, and a system, which is strictly followed.
therefore the quality of output will be ensured as a uniform quality.
o It somehow limits the adaptability of the organization. Because centralized
management strategies limit creativity for top managers. They always have to base
the decision on the manager. it will decrease the flexibility of the companies.
• Decentralized:
• Efficiency: This kind of management frees the manager from making too many
decisions. they may have more time to do more important things. Decentralization is an
important tool to satisfy people's needs for power, independence, status and prestige.
• Responsiveness: Decentralizing the management process can help new branches
operate more efficiently as independent entities if a business is constantly growing and in
need of expansion. Allowing each regional manager to make their own decisions can
increase efficiency because decisions are more likely to be made quickly and based solely
on circumstances unique to that region.
• It may be easy for them to change and adapt to society due to the flexibility of
organizations. Because in the low position, they also have the manager and they have the
permission to make a decision.