IPSOS

Attitudes to
the Royal
Family
March 2022

© Ipsos
Ipsos| |Doc
March 2022
Name | Month Year | Version # | Public | Internal/Client Use Only | Strictly Confidential
Over two in five consistently think it would be worse for Britain if the
monarchy was abolished in the future
On balance, do you think it would be better or worse for Britain in the future if the Monarchy was
abolished, or do you think it would make no difference?
Better if abolished No difference Worse if abolished
March 2022

22% 26% 44%

February 2022

22% 23% 46%

9-10 March 2021
19% 31% 41%
3-4 March 2021
17% 34% 43%
March 2018
15% 30% 46%
Base: 2,055 Online British adults aged 16-75, 24-25 March 2022;

2 © Ipsos | March 2022

Older, Conservative Better if abolished No difference Worse if abolished
voters are more likely to
think it would be worse Among all 22% 26% 44%
for Britain if the
monarchy was By age group
abolished, whilst 16-34 29% 26% 33%
younger generations are
more divided. 35-54 21% 28% 42%

On balance, do you think 55-75 15% 24% 57%

it would be better or worse
for Britain in the future if By 2019 General Election vote
the Monarchy was
abolished, or do you think Conservative 12% 22% 63%
it would make no
difference? Labour 29% 27% 38%
Base: 2,055 Online British adults aged 16-75, 24-25 March 2022, including those aged 16-34 (544), 35-54 (780) and
55-75 (731) and 2019 Conservative voters (654) and Labour voters (577).

© Ipsos | March 2022

 Three in four think the monarchy will still exist in 10 years,
although the public are less certain about in 50 years
Looking to the future, how likely or unlikely do you think it is that
Britain will have a monarchy in 10/20/50 years?

Very/fairly likely Very/fairly unlikely

10 years
75% 15%
20 years
68% 22%
50 years

45% 35%
Base: 2,055 Online British adults aged 16-75, 24-25 March 2022

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The Queen, Prince William and the Duchess of Cambridge are the most popular Royals,
whilst Prince Harry’s favourability has declined significantly since 2018
How favourable or unfavourable are your opinions and impressions of each of the following
members of the British Royal family?
Change in
% favourable
Favourable Unfavourable since 2018**

Queen Elizabeth II 69% 12% +7

Prince William 64% 13% +2
Catherine, the Duchess of Cambridge 60% 13% +4
Royal Family as a Whole 50% 21% -2
Prince Charles 43% 25% +11
Camilla, the Duchess of Cornwall 36% 29% N/A*

Prince Harry 30% 43% -35

Meghan, the Duchess of Sussex 24% 50% -16
Prince Andrew 11% 69% N/A*
Base: 2,055 Online British adults aged 16-75, 24-25 March 2022
* Not included in the 2018 survey
** 2018 data taken from Ipsos Global Advisor poll of 1,000 British adults aged 16-64
5 © Ipsos | March 2022
Around half the public
Good job Neither good nor bad Bad job
think Prince Charles
would do a good job Among all 48% 27% 19%
as King, only one in
five say he would By age group
perform badly
16-34 38% 32% 22%
To what extent, if at all, do
you think Prince Charles 35-54 49% 27% 18%
would do a good job or
bad job as King? 55-75 59% 20% 16%

By 2019 General Election vote

Conservative 66% 18% 13%

Labour 42% 34% 19%

Base: 2,055 Online British adults aged 16-75, 24-25 March 2022,
including those aged 16-34 (544), 35-54 (780) and 55-75 (731) and 2019
Conservative voters (654) and Labour voters (577).

© Ipsos | March 2022

Two in five say Prince
Should No strong feelings either way Should not
Charles should stand aside
so that Prince William can Among all 42% 29% 24%
become the next monarch
instead of him By age group
To what extent, if at all, do you
16-34 45% 32% 15%
think Prince Charles should or
should not stand aside so that
Prince William can become the 35-54 46% 29% 21%
next monarch instead of
Charles? 55-75 34% 26% 38%

By 2019 General Election vote

Conservative 44% 22% 33%

Labour 43% 34% 19%

Base: 2,055 Online British adults aged 16-75, 24-25 March 2022, including those aged 16-34
(544), 35-54 (780) and 55-75 (731) and 2019 Conservative voters (654) and Labour voters (577).

© Ipsos | March 2022

Technical notes
• The research was carried out by Ipsos UK.
• Ipsos UK interviewed a representative quota sample of 2,055 adults aged 16-75 in Great Britain. Interviews took place
on the online Omnibus using the Ipsos.Digital platform between 24th and 25th March 2022.
• The sample obtained is representative of the population with quotas on:
o Age
o Gender
o Region
o Working Status
o Social Grade
• The data has been weighted to the known offline population proportions for age, working status and social grade within
gender, and for government office region and education, to reflect the adult population of the United Kingdom.

For more information please contact the team at ipsos.com/en-uk/omnibus-surveys

8 © Ipsos | March 2022

Ipsos
March 2022

For more information

Gideon Skinner Cameron Garrett
Research Director Research Manager
gideon.skinner@ipsos.com cameron.garrett@ipsos.com

Federica Curcurú Katerina Malliou

Associate Director Senior Research Executive
federica.curcuru@ipsos.com Katerina.malliou@ipsos.com

Peter Bayes
Graduate Research Executive
peter.bayes@ipsos.com