Answer 1:

Introduction:
Marketing Plan: A marketing plan is a written document outlining a company's marketing
initiatives for a future time, often a year. It provides an overview of the intended marketing
strategy, advertising, and promotion initiatives. You are compelled to consider the crucial
actions that result in an efficient marketing strategy by learning how to develop a marketing
plan. Furthermore, a clearly defined plan will assist you in maintaining focus on your high-
level marketing objectives.
 A summary of the marketing and advertising objectives for your company.
 An explanation of the existing marketing stance of your company.
 A schedule for when the tasks in your approach will be finished.
 You will monitor key performance indicators (KPIs).
 A description of the target market and client demands for your firm.
 A description of the metrics you'll use to gauge the strategy's effectiveness.

Concept and Application:

A model known as the "4 Ps of Marketing" takes into account the four main components of
every marketing plan. In marketing, the four Ps are:
 Product: The thing you sell or the thing you provide as a service.
 Price: The amount you charge for your goods (or service).
 Location: Your product's location for customers.
 Promotion: How you market your goods.

Making a marketing strategy for a vehicle rental firm utilising the 4P’s:

Product: You should restate in the product section the kind of automobile rental you
described in your company analysis. Then describe in detail the particular things you will be
selling. Will you provide car sharing services, for instance, in addition to renting out vehicles
for work and family?
Price: To ensure that consumers feel they are getting value for their money while using our
services, Car Zero Rentals will maintain reasonable pricing that is comparable to that of the
competition.
Place: Your automobile rental business's address is referred to as its place. Explain where
you are and how it will affect your success in your documentation. Is your automobile rental
company, for instance, close to an airport or a shop that fixes cars? Examine the possibility of
a consistent flow of clients at your site.
Promotion: In order to reach a wider audience, Car Zero rentals will combine classic
marketing strategies with contemporary promotions.
 Social Media: On Facebook, Instagram, and Twitter, Car Zero will set its company
accounts. He will employ guerrilla marketing strategies to get followers by contacting
the local rivals' followers and asking for their followers in return. Additionally, he
will routinely publish pictures of the automobiles he has in stock and let his fans
know which cars are still available.
 Airport Advertising: To be spotted at the airport near baggage claim, Car Zero will
spend money on a huge billboard. Visitors to the city may notice his sign while they
wait for their baggage and may decide to hire a car from him.
 Partnership with Local Hotel: Local hotels will be contacted by Car Zero Rentals
with a request for collaboration. Being a partner allows anybody who makes a
reservation via the hotel to save money on their rental car. In return, the hotel will let
Car Zero post his flyers there and let the front desk staff pass along Car Zero's name
to customers looking to hire a car.
 Website and SEO: For his business, Car Zero will create an appealing and expert
website. It will include images of his fleet that is accessible, information about renting
online, the address, and a phone number. Additionally, he will spend money on SEO
marketing to have Car Zero Rentals appear at the top of Google or Bing search results
when someone puts in "car rental near me" or "car rental Mumbai."
 Billboard: To improve its awareness among locals who might want a car rental
service, Car Zero will also invest in a billboard that will be placed in a heavily
travelled region of the city.

Conclusion:
It would be easier to comprehend customer demands or aspirations if a marketing strategy
was developed utilising the 4Ps. For instance, consumers may now hire an automobile from
Car Zero at a reasonable price rather than purchasing a vehicle for a vacation. Developing
distinctive qualities to boost competitive advantage is another benefit of a marketing plan.
Renting a self-drive vehicle gives you the freedom to select your own way, find secret trails
and roads, and enjoy the ride at your own leisure.

Answer 2:

Introduction:
Creating a marketing plan is the first stage. In order to maximise the impact of hockey
content as part of a holistic digital marketing plan, I'll start by outlining hockey advertising
goals, significant players who may be implicated, notable comments, and the Indian viewing
population. Every monetization strategy may be focused on where a company is right now,
where it wants to go, and how long it will take to get there. In order to promote Indian hockey
teams and win the public's support, I'll also use Word Press, elaborate websites, team
websites with full-featured solutions, and a daily email. As a result, I'll be active on
Facebook, Instagram, Dailymotion, and Twitter.

Concept and Application:

Geographic and demographic:
The following six components, in our opinion, have an effect on the typical sports viewer:
Geographically, X-LEAGUE intends to start its marketing campaigns in Kerala, West
Bengal, and Goa, three places widely renowned for their love of hockey. For Indian viewers
of X-LEAGUE, foreign travellers are a significant source of income. More than 20 million
rural Indians are adopting India-focused entertainment as the availability of such content
grows. A whopping 27.8% of the entire population resides in the city. A youthful nation
overall, India has a median age of 24.8 years, making it one of the youngest nations in the
world. This will transform India into a booming sports activities industry during the next
years, along with rising financial levels among Indian children.

SWOT
Strenghts: