SUBWAY

ANALYSIS SWOT
Delivered by group 5

 Group 5

FARAH KURNIA ARSANDHA WIDIATI MARSUNI SATRIA M. YUSUF FITRIANA

21/474540/SV/18967
21/478493/SV/19317 21/477623/SV/19200 21/477448/SV/19182

Brand Analysis
Parent Company : DeLuca Family

Category : Fast food eating joints

Sector : Food and Baverage

Tagline / Slogan : Eat Fresh

USP : Lot of varieties in vegetarian as well

as non vegetarian meals
 SUBWAY STP

SEGMENT TARGET GROUP POSITIONING

People willing to have a Children and youth from A healthier, fresher

hygienic and delicious middle and upper class alternative to

non conventional meal at conventional fast food

a restaurant
 SWOT ANALYST

STRENGHT WEAKNESS OPPORTUNITIES THREATS

Offers a wide variety Saturated fast food

Interior design of the Increasing demand
of sandwiches and markets in the
outlets often looks for healthier food.
other products. developed
cheap Home meal delivery.
Largest fast food economies
High employee Changing customer
restaurant chain in Trend towards
turnover habits and new
the world by the healthy eating
Services are not customer groups.
number of outlets
consistent from store Introduction of drive- Local fast food
Choice of healthier
to store thru. restaurant chains
meals
Too much control Re-examining Its Currency
Vegetarian Foods
over franchisees competitors and fluctuations
One of the leading
Brand Value current trends in Lawsuits against
players in the
healthy alternatives. Subway
sandwich chain
business.
 Compare Subway VS McDonalds
Subway
Subway has all the ingredients ready , so it’
really fast
Subway’s food is much healthier. It is just
sandwiches and salads.
When you open up Subway’s website, it tells
you to try some turkey!
Subway offers only Coca Cola.
Subway is famous for submarine
sandwiches.
McDonalds
Mcdonalds cook the food first, so it is very
fast.
Mcdonalds food is mostly fried and
unhealthy.
When you open up Mcdonald’s website, it
gives you a relaxing feeling.
McDonald’s offer several soft drinks like
Pepsi and Coke
McDonald’s is famous for hamburgers
 Compare Subway VS McDonalds

Subway McDonalds
Subway have monote

decoration. McDonald's have simple

and modern
Subway was started in 1965 decoration.
McDonald’s was started in 1940
Thank You