DAYAP NATIONAL INTEGRATED HIGH SCHOOL

CALAUAN, LAGUNA

SENIOR HIGH SCHOOL DEPARTMENT

APPLIED ECONOMICS S.Y.2024-2025

OATMEAL BROWNIES

BY GROUP 5

Gamaro, John Victor

Agbing, Paul Benjamin Susmerano

Dela Cruz, Rustan Jr. Vallejo

Dimen, Kenneth Platero

Quilates, Joshua Manzano

12 ABM – COMPASSION

TO JOAN D. MONTEROLA

January 23, 2024

 SWOT

Strengths:

Healthy Option: Oatmeal brownies can be positioned as a healthier alternative

to traditional brownies due to the addition of oats. Versatility: Oatmeal brownies

can cater to a wide audience, including those with dietary restrictions or

preferences. Texture: The inclusion of oats provides a desirable chewiness and a

hearty texture, appealing to those who enjoy diverse mouthfeel in their desserts.

Weaknesses:

Texture Concerns: Oats may alter the texture of traditional brownies,

potentially 14 leading to a different mouthfeel that some consumers may not

prefer. Market Education: Consumer awareness about oatmeal brownies may be

limited, requiring marketing efforts to communicate the benefits. Oatmeal

brownies might be seen as overly rich due to the combination of oats and

traditional brownie ingredients, which could be a concern for those watching

their calorie intake.

Opportunities:

Health and Wellness Trend: Capitalize on the growing trend of health-

conscious consumers by emphasizing the nutritious aspects of oatmeal

brownies. Flavor Variations: Introduce various flavors and add-ins to

attract a diverse consumer base. Make oatmeal brownies easy for busy

folks by having them in snack-sized packs. Perfect for on the go

munching, these convenient treats are quick and satisfying for anyone

looking for a delicious snack

Threats:

Competition: Facing strong competition from traditional brownies and

other healthy snacks in the market. Ingredient Costs: Oats and healthier

ingredients may be more expensive, affecting the overall cost and pricing

competitiveness. Consider leveraging strengths to exploit opportunities,

addressing weaknesses to minimize threats, and formulating strategies

that align with the analysis. There’s a risk that some people might hesitate

to try oatmeal brownies, thinking they won’t match the classic brownie

taste they’re used to, potentially affecting their initial popularity in the

market.
 TOWS

STRENGTH WEAKNESS

Making oatmeal brownies our go-to healthy treat by Play up the health benefits of oatmeal brownies to

highlighting the goodness of oats. Ride the wave of attract health-conscious consumers. Emphasize their

health-conscious trends by showcasing their nutritious side while addressing texture concerns by

nutritious side. We’ll Spice things up with different promoting the unique and delightful chewiness oats

flavors and add-ins to please a variety of tastes and bring. This way, we make the most of the health

dietary needs. This way, we make the most of their trend without neglecting the texture issue, presenting

healthiness and offer something for everyone to oatmeal brownies as both wholesome and enjoyable

enjoy.

Show off oatmeal brownies as a treat for everyone, Make people aware of oatmeal brownies’ goodness

perfect for different diets. By grabbing the chance to through marketing. Emphasize the benefits while
OPPORTUNITIES

please even more people by bringing in a variety of introducing different different flavors. This way, we

flavors and extras. This way, we make the most of not only educate consumers but also create a tasty

their versatility and open the door to a wide range of variety that speaks for itself, minimizing the need for

customers who love different tastes and options. extensive marketing efforts.

We’ll Highlight the goodness of oatmeal brownies We’ll Balance the richness by promoting oatmeal

with their chewy and hearty texture that dessert brownies in snack-sized packs, addressing calorie

lovers crave. We’ll Extend the joy by making them concerns. Emphasize their convenience for on the go

super convenient with snack-sized packs, ideal for munching, making them a quick, satisfying, and

busy folks on the move. This way, we not only mindful treat for those watching their calorie intake.

emphasize their great texture but also make them a This way, we maximize the appeal for both taste and

go-to quick treat for anyone looking for a tasty snack convenience while addressing potential richness

on the go. concerns.

 STRENGTH WEAKNESS

Highlight the versatility of oatmeal brownies, Smoothly blend oats into brownies to maintain a

emphasizing their appeal to a wide audience with familiar texture, ensuring a delightful mouthfeel that

various dietary needs. Make the ingredient cost less appeals to a broader audience. Differentiate from

severe concerns by exploring cost-effective sourcing competitors by highlighting the unique features and

options without reducing quality. This way, we can flavors of oat brownies. This way, we address texture

control and keep costs in check, ensuring a concerns and market competition, making our

competitive pricing strategy in the market. product stand out and attract a set of consumers.

Promote oatmeal brownies as a tasty, healthy choice, Simplify marketing messages to educate consumers

showcasing the benefits of oats. Stand out from the about the benefits of oatmeal brownies. Optimize
THREATS

competition by highlighting the unique blend of our ingredient sourcing to balance cost without reducing

brownies. This way, we maximize their appeal as a quality, ensuring a competitive price. By efficiently

healthier option while minimizing the impact of communicating benefits and managing costs, we

competition. address both limited awareness and potential expense

concerns.

Highlight the delicious chewiness of our oatmeal Highlight the richness of oatmeal brownies while

brownies, emphasizing the unique texture that sets offering a lighter option for those mindful of calories.

them apart. We’ll do free taste by offering samples or Use marketing to assure customers that the taste

using marketing messages that assure customers of a maintains the brownie feel, easing concerns. This

delightful twist on the classic brownie taste. This way, we address potential calorie worries and taste

way, we play up the texture while minimizing doubts hesitations.

about the taste, making oatmeal brownies an

appealing choice for all dessert lovers.

PESTLE
Political
The political stability of Calauan, Laguna, is a key factor influencing the market
for oatmeal brownies. A stable political environment fosters confidence among
businesses and consumers alike. Additionally, adherence to local regulations,
especially those related to food safety, is crucial for oatmeal brownie producers
to operate successfully within the established legal framework.

Economic

Economically, the purchasing power for oatmeal brownies is influenced by the

economic status of residents. Higher income levels within the community may
result in increased spending on premium or health-conscious desserts like
oatmeal brownies. Additionally, fluctuations in inflation rates become pivotal,
affecting ingredient costs and influencing pricing strategies for oatmeal
brownies.

Social
Socially, the rising trend of health-conscious choices among consumers aligns
seamlessly with the perceived health benefits associated with oatmeal brownies.
This cultural shift positively influences the acceptability of oat-infused treats,
resonating well with the health-conscious preferences of the community.
Moreover, the evolving culinary landscape, marked by a growing interest in
baking and innovative desserts, contributes significantly to the acceptance and
popularity of oatmeal brownies.

Technological
Technologically, advancements in baking technology play a crucial role in
impacting the efficiency of oatmeal brownie production. Incorporating modern
techniques not only enhances the quality and consistency of the product but also
keeps producers competitive in a technologically evolving market. Furthermore,
a strong online presence is deemed essential for marketing and sales, allowing
oatmeal brownie businesses to broaden their reach and connect with a larger
consumer base.

Legal
Legally, adherence to food safety laws and regulations is vital for oatmeal
brownie producers. Ensuring compliance with health and safety standards builds
consumer trust and confidence in the product. Accurate and transparent labeling,
particularly regarding nutritional content, aligns with consumer expectations
and fulfills legal obligations, contributing to the overall acceptability of oatmeal
brownies.

Environment
Environmentally, the increasing consumer preferences for sustainable and eco-
friendly products are influential in shaping the practices of oatmeal brownie
producers. Embracing environmentally friendly practices and focusing on
sustainable ingredient sourcing become key considerations, enhancing the
overall appeal of oatmeal brownies to a community with a growing
environmental consciousness.
 PORTERS

Competitive Rivalry: With other businesses offering diverse products, oatmeal

brownies may face competition on price, taste, and health attributes. Branding
and marketing strategies become crucial in differentiating products and gaining
market share.

Supplier Power: The supplier power for oatmeal brownies is moderate. Oats are
a common ingredient, and suppliers are few. However, the quality and pricing of
oats can influence production costs, impacting the overall competitiveness of
oatmeal brownies.

Buyer Power: Buyer power is high as consumers have various alternatives in the

snack and dessert market. The availability of substitute products, such as

traditional brownies or other healthy snacks, gives consumers the ability to

switch easily, putting pressure on oatmeal brownies to maintain competitive

pricing and quality.

Threat of New Entrants: The threat of new entrants is low due to barriers like

few people know that oats can be made into brownies and the need for

specialized knowledge in creating oatmeal brownies.

Threat of Substitutes: The threat of substitutes is significant. Consumers can

make a choice for a wide range of dessert or snack alternatives, including those

with different ingredients or nutritional profiles. Oatmeal brownies must

differentiate themselves through taste, health benefits, or other unique selling

points to mitigate this threat.