Assignment

Module 04
Online reputation management

Online reputation management is a way of monitoring or is the

practice of monitoring the reputation of a person, brand, or business
on the internet, or we can say the digital world.
It focuses on the management of product and service search results
within the digital space, that is why it is common to see the same
suggested links on the first page of a Google search. A variety of
electronic markets and online communities like e-Bay, Amazon, and
Alibaba have ORM systems built-in and using effective control nodes
these can minimize the threat and protect systems from possible
misuses and abuses by malicious nodes in decentralized overlay
networks.

Importance of online reputation marketing

The hits a brand takes online can be numerous, but they’re often small
attacks—a negative comment here, a low star rating there. None of
these blows is worth a full-scale PR campaign, but they add up
quickly. You need online reputation management to take care of each
of these little fires before they amount to serious damage.
ORM is also important for maintaining transparency. Consumers today
are also looking for organic interactions with companies. They want to
hear directly from businesses in personalized conversations, such as
a direct message or an Instagram comment. With online reputation
management, your business combats negative claims by addressing
them directly and openly.
Process of online reputation management

There are 3 processes or we can say steps :

1. Monitoring and listening
2. Prevention
3. Cleaning
Monitoring and listening
We have to keep monitoring and listening to the peoples who might
talk about you online with the help of monitoring tools its quite easy for
monitoring, some of the popular monitoring tools are as follows:
● Falcon.io
● Brand24
● You Scan
● BrandMentions
● Buzzsumo
● Mention
● Your Web Browser
● Google Alerts
● The Brand Grader
● SimilarWeb
● SocialMention
● Review Push
● Reputology
● GatherUp
● Reputation.com
Why do you need monitoring tools?
❖ We cant be available on every platform so we use these tools for
monitoring the platforms.
❖ To keep up with the social media activity and happenings.
❖ To know your faults and improving them.
❖ Monitor competitors
❖ To keep customers happy.
Prevention
Building the brand
Orm extends to these factors related to you:
● Your name
● Company
● Brand
● product(s)
● service(s)
● High profile employees
So, we start by getting the brand’s username on social media if it is
available quickly grab the chance and register it.
Some of the social media platforms are:
A. Facebook
B. Instagram
C. Twitter
D. Google+ account/ page
E. Linkedin
F. Quora
Another way of preventing a bad reputation is by maintaining a blog.
In case of customer complaints on social platforms you should
promptly and simple reply.

Cleaning
Fixing any damaging content to your brand
If the damage is done then the following steps are to be taken
immediately:
● Contact the owner of the bad reputation site and ask for the
removal of the content or bring it down.
● If it is against the law, contact the concerned government body
and ask them to help to bring it down.
 ● Ask Google to de-index the content if it contains elements
against the google guidelines.

Aggressive SEO
Increase the good news and push the bad news
Review removal
If an intentional attack is made on you flag it or hire experienced
online investigators and eliminate it.