Scribd Logo
Upload

Welcome to Scribd!

  • Brand24 Product Review

    Uploaded by

    api-652006859
    59 views9 pages
    Brand24 is a social media monitoring tool that allows users to track brand reach, measure awareness and monitor mentions across social media platforms and websites. It allows insertion of keywords and hashtags to track relevant conversations. The tool is easy to use but has some limitations, including not recognizing slang terms accurately and requiring an upgrade to access some key features like real-time updates and engagement filtering. While useful for getting a general sense of brand sentiment, users cannot rely on it blindly and still need to do additional research to validate findings. It is best suited for mid-sized businesses to track influencers, monitor campaigns and detect potential communication crises.

    Original Description:

    Original Title

    brand24-product-review

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    Brand24 is a social media monitoring tool that allows users to track brand reach, measure awareness and monitor mentions across social media platforms and websites. It allows insertion of keywords and hashtags to track relevant conversations. The tool is easy to use but has some limitations, including not recognizing slang terms accurately and requiring an upgrade to access some key features like real-time updates and engagement filtering. While useful for getting a general sense of brand sentiment, users cannot rely on it blindly and still need to do additional research to validate findings. It is best suited for mid-sized businesses to track influencers, monitor campaigns and detect potential communication crises.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    59 views9 pages

    Brand24 Product Review

    Uploaded by

    api-652006859
    Brand24 is a social media monitoring tool that allows users to track brand reach, measure awareness and monitor mentions across social media platforms and websites. It allows insertion of keywords and hashtags to track relevant conversations. The tool is easy to use but has some limitations, including not recognizing slang terms accurately and requiring an upgrade to access some key features like real-time updates and engagement filtering. While useful for getting a general sense of brand sentiment, users cannot rely on it blindly and still need to do additional research to validate findings. It is best suited for mid-sized businesses to track influencers, monitor campaigns and detect potential communication crises.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 9

    Product Review – Brand24

    Product Description
    Brand24 is a social media monitor. They help track reach, measure awareness and
    buzz around the brand. One of the unique features is that it allows you to insert different
    keywords or hashtags together. It’s efficient and helps save businesses time since all
    the mentioned results are on one site. The monitor is useful for PR professionals since it
    allows them in the moment access to critical mentions.
    Product Opinion
    Brand24 is easy to use since you just have to input either a keyword or hashtag you
    want to follow. You then create your first “project” and they include a step by step tour
    around the different features. They also have webinars that show how to get the most
    out of Brand24. My favorite part is that it allows you to create multiple projects at a time
    and then compare the results. Brand24 is a good tool for PR and social media
    representatives. I do believe it would be perfect for influencers who have just started
    their careers. I loved how user friendly the website is but I hated how it didn’t recognize
    slang and therefore feel reports aren’t accurate.
    Pros
    ● Mobile app for on the go tracking
    ● Can block sites/accounts you don’t want to collect mentions from
    ● “Success advisor “ a chat where you include your monitoring purpose for a more
    personalized set up
    ● “Storm alerts” receive notifications if number of mentions or reach drops a certain
    level
    ● Comparison tab - allows you to keep track of competitors mentions and compare
    them to your own project
    Cons
    ● Sends too many email updates
    ● Have to pay “pro” upgrade in order to get real-time updates
    ● Can’t filter by engagement until you upgrade
    ● Have to link your own Facebook/Instagram account to collect mentions
    ● Negative and positive filters can’t be trusted to be accurate. Flagged a mention
    as negative because of slang usage
    ● PDF download labels the report “This report was generated using a trial
    account.”
    Best used for
    ● Researching influencers to potentially work with and their engagement rates
    ● Communication crisis- During a scandal the brand can track how the public is
    reacting and compose a response depending on the support/lack of support in
    the mentions
    ● During campaigns- check what hashtags are trending and use them in supporting
    posts
    Score
    ★★★✰✰

    Bottom Line
    Brand24 is a good option for medium sized businesses who can afford the “pro”
    subscription. It's an easy to use product but brands can’t trust it blindly and still have to
    do their own research. It still has some bugs such as not recognizing the appropriate
    use of slang and therefore placing it under the wrong label. It’s a good add-on tool since
    it allows you to analyze your competitors.

    You might also like