Course Code MBA506B

Course Category Ability Enhancement Compulsory Course (AECC)

Course Title Essentials of Business Communication

Teaching Scheme and Credits Lectures Practical Assessment Credits

Weekly load hours 2 1 1 3

Context/Significance/Purpose of the course: The Course is designed to enhance the ability of

communication skills of the students so as perform better in Business Environment.

Reasons for introduction of course: Communication is an integral part of any business activity. The
ever-growing importance of the same led to introduction of this course.

Pre-requisites: -

1. NIL
Course Outcomes (COs)/Learning Outcomes: On successful completion of this course, the learner will
be able to -

CO 1 Illustrate principles of business communication in all situations.

CO 2 Integrate business communication with effective report writing skills

CO 3 Analyze all facets of communication for effective performance

CO 4 Apply all principles of verbal and non-verbal business communication t solve

managerial problems

Course Objectives:

1. Knowledge:
i. To provide fundamental knowledge of Business Communication that include Concepts like 7Cs of
Communication, non-verbal communication.
2. Skills:
i. To develop the essential communication skills required for managerial functions

3 Attitude:
i. To develop right perspective required for effective Business Communication

Course Contents:

1. Introduction to the business environment: Business & Corporate Communication

2. Non-Verbal Communication and Verbal Communication
3. Writing Business Documents & Business Correspondence
4. Corporate Communications
5. Business presentations and Management Learning

Learning Resources

Reference Books:

1. Mukherjee, H.S (2016). Business Communication: Connecting at Work (with CD), 2e. Oxford Higher
Education.
2. Bovee, Thill, Raina (2018). Business Communication Today, Pearson, 14e
3. Joep Cornelissen. (2010) Corporate Communications: Theory and Practice by Joep Cornelissen,
SAGE Publication, 6e.
Supplementary Reading:

1. Sharma R.C., Mohan Krishna (2017). Business: Correspondence and Report Writing, McGraw Hill,
5 e.
2. Meenakshi R & Prakash S (2012). Business Communication - Oxford Higher Education, 2e.
3. Chaturvedi P.D.(2015) Business Communication, Pearson Education, 4e.
Web Resources:

1. www.businesscommunication.org
2. www.g-wlearning.com
3. www.wps.prenhall.com
MOOCs:

1. https://www.coursera.org/specializations/effective-business-communication
2. https://www.coursera.org/specializations/business-english
Pedagogy:

1. Power point presentation and interactive discussion

2. Case study and related activity
3. Role plays
4. Group Discussions and Group Presentations
5. Public Speaking Demos

Assessment Scheme (Batch 2021-23):

It is divided into two parts, Internal and External Evaluation

A. Internal Evaluation: This has Class Continuous Assessment (CCA) having four components for
50 marks.
Class Continuous Assessment (CCA)
Component Description Weight
(May Change)
 1. Case Study For three-credit courses, three case studies shall be conducted (10 for
20
Solution each case. (3*10=30) Final 30 marks will be converted to 20
2. Assignment There will be one assignment conducted for each course. 10

There will be Two surprise test conducted for each course (20 for each
3. Surprise test 10
test. (2*20=40) Final 40 marks will be converted to 10
4. Class
Minimum 1 time in a term. 10
Participation
Total :Class Continuous Assessment (CCA) 50
B. External evaluation:
WPU-Term-End One for each trimester.
Examination
50

Total: Internal Evaluation + External Evaluation 100

Syllabus:

Workload in Hrs
Module
Contents Pract Asses
No. Theory
ical s

Introduction to the business environment: Business

Communication

1.1 Importance of communication and challenges in organizational

communication, Communication Process

1 1.2 Understanding effective Business Communication, 7 Cs of 04 1 1

Communication

1.3 Meta - Communication

1.4 Myths and realities of communication

1.5 Ethics in Business Communication

Non-Verbal Communication and Verbal Communication:

2.1 Types and Forms of non-verbal and Verbal communication

2.2 Importance of Non-verbal Communication Techniques in the

2 04 1 1
Corporate environment

2.3 Oral Business Communications

2.4 Communicating with Co workers

 Workload in Hrs
Module
Contents Pract Asses
No. Theory
ical s

2.5 Glossophobia and Lack of Confidence in Oral Communication

Writing Business Documents & Business Correspondence:

3.1 Professional Writing - The Basics -

Written Business Communication Basics

3.2 Professional Writing - Applications - Business Letters - Resume,

Cover Letters, Sales Letters, Applications, Quotation, Purchase
3 Order, Follow-up Letter, Complaint, Case Studies, Memo, 05 1 1
Circulars, Notices, Email Writing, Reports and Summaries,
Informative and Persuasive Communication

3.3 Effective Business Correspondence

3.4 Writing Minutes of the Meetings

3.5 Report Writing, Formats & Presentation of Business Reports

Corporate Communications:

4.1Analysis for Managerial Decision Making

4 4.2 Corporate Image Building 03 1 1

4.3 Corporate communication mix

4.5 Corporate culture: types and need, corporate citizenship

Business presentations and Management Learning:

5.1 Making Professional Presentations, Plan and Prepare,

Practice and Perform

5.2 Communication skills for group discussion and interviews.

5 04 1 1
5.3 Creating and delivering effective Business Presentations

5.4 Art of Effective Public Speaking - Extempore

5.5 Story Telling for managers, Management Learning through

Films

Total 20 05 05