The Coca

Cola Company
SUAADH YOOSUF
S1501531
ESSENTIAL OF BUSINESS

Mohamed Abdulla
Villa College Naifaru Campus
Centre of foundation Studies
Contents
The Coca Cola Company..............................................................................................................................2
INTRODUTION OF THE COMPANY...........................................................................................................2
Mission................................................................................................................................................2
The coca cola company keep in mind the mission before take any decision or carrying out any action.
.............................................................................................................................................................2
 To refresh the world….................................................................................................................2
 To inspire moments of optimism and happiness…......................................................................2
Vision...................................................................................................................................................2
LEGAL STRUCTURE...................................................................................................................................4
Advantages..........................................................................................................................................4
Disadvantages......................................................................................................................................4
ANALYSIS OF THE BUSINESS ENVIRONMENT...........................................................................................5
INTERNAL ENVIRONMENT...................................................................................................................5
EXTERNAL ENVIRONMENT...................................................................................................................6
Conclusion...............................................................................................................................................8
Reference................................................................................................................................................9
The Coca Cola Company

INTRODUTION OF THE COMPANY

The world largest beverage company is Coca Cola Company. Coca Cola Company was established in 1886 and
still running successfully. The head quarter of Coca-Cola Company is in Atlanta, Georgia. The founder was Asa
Griggs Candler (reference). The coca cola company services and products are sell world widely. The CEO and
chairman of Coca Cola Company is Muhtar Kent. Until to December of 2014 the coca cola company has 129,200
workers. The Coca Cola Company as 48 percent market share of the market.

Mission

The coca cola company keep in mind the mission before take any decision or carrying out any action.

 To refresh the world…...

 To inspire moments of optimism and happiness…...
 Create value and make a difference.

Vision

Our vision serves as the framework for our Roadmap and guides every aspect of our business by
describing what we need to accomplish in order to continue achieving sustainable, quality growth.

 People: Be a great place to work where people are inspired to be the best they can be.
 Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy
people's desires and needs.
  Partners: Nurture a winning network of customers and suppliers, together we create mutual,
enduring value.
 Planet: Be a responsible citizen that makes a difference by helping build and support
sustainable communities.
 Profit: Maximize long-term return to shareowners while being mindful of our overall
responsibilities.
 Productivity: Be a highly effective, lean and fast-moving organization.

The coca cola company produces almost 5 hundred products under the brand name and sells their
product for more than 200 countries. The company last year sells was $ 45.998 billion. The product
which is I highlighted is the Coca Cola. The most successful product of the Coca-Cola Company is the
Coca-Cola. Coca cola has got the number one global brand title in the year 2010.
LEGAL STRUCTURE
The Coca Cola Company is a multinational company. The company has their branch in more than one
country. The Coca Cola Company also allows other business to trade under their name and sells the
product or services of another company or a person. In simple word the Coca Cola Company is a
franchise. The Coca-Cola system is not a single entity from a legal. Requirements before a franchise is
awarded may include

• paying the franchise fee

• agreeing to pay a monthly percentage fee as well as any national or local advertising
costs

• purchasing all supplies centrally from the franchiser

• participating in franchiser standards training

Franchise advantages and disadvantages to the company;

Advantages

 The franchiser capital will be increased by the franchisee.

 Franchiser gets profit from franchisee (royalty)
 The brand name will be spread as the number of franchisee increase.
 Expansion is fast and effective.

Disadvantages

 The customer will be loose by the franchiser as more easily their getting as more franchisee
increase.
 There is a risk that franchisees exercise undue pressure over the franchisor in order to
implement new policies and procedures.
 The franchisor has to disclose confidential information to franchisees and this may constitute a
risk to the business.
ANALYSIS OF THE BUSINESS ENVIRONMENT
Business environment comprise internal and external environment. Business environment consists of all those
factors that have a bearing on the business.

INTERNAL ENVIRONMENT

The internal environment is the environment that has a direct impact on the business. Here there are
some internal factors which are generally controllable because the company has control over these
factors

Employees

The major factor internally is employers. This is controlled by the business. Every employer is different so
conflict will be rising. This happen as their beliefs is different from each other. This can be handling by dividing
them by looking the same characteristics.

Organization culture

To help the members for understanding what the organization stand for how it works and what it considers
there will be a set of values.

Shareholders

Shareholders are the ones who have the power to choose board of directors. It play the major role in formation
of objectives, policies, strategies of the organization.

Organization structure

The arrangement of various department, responsibility, authority and communication is the organization
structure. It also included specialization and span of control.
EXTERNAL ENVIRONMENT

Businesses are influenced by a range of factors over which they have little control – these are called
external influences

PEST analysis is tools for helping businesses evaluate external influences:

 Political factors

 Economic factors

 Social factors

 Technological factors

The Political

The current pattern of global beverage industry diversification has begun to appear, drinking soda includes
carbonated drinks, fruit drinks, vegetable juices ten categories, while developing and specification of functional
beverage production, encouraged through mergers, restructuring financing and other means, to cultivate large
beverage conglomerate, to achieve industrial upgrading. In the next five years, the industry will adjust the
beverage industry structure, while continuing to improve the total production, while focusing on the
development of fruit and vegetable juice, vegetable protein drinks and tea drinks and other products, moderate
development bottles (cans) drinking mineral water, cola and other carbonated lower proportion of beverage
(Ladda, 2012).

The Social and Cultural;

With the improvement of living standards, people are more concerned about their quality of life; want to have a
“natural and healthy” lifestyle. This makes the beverage market subdivided. Beverage companies introduce new
fruit and vegetable drinks and tea drinks close to the consumer philosophy of life, to meet consumer tastes.
Consumers are seeking healthier, more natural, better tasting drinks (Powell, Schermbeck, Szczypka, Chaloupka
& Braunschweig, 2011).

The Technological;

Due to fierce competition in the global beverage industry, many well-known beverage companies are using the
latest production technology and equipment, which makes the system, it mechanical and plastic cover
production technology has reached the world advanced level.
The Economic;

The national economy maintained steady and rapid development, showing rapid growth, structural
optimization, efficiency improvement, the improvement of living a good running posture. From 2007-2013, the
entire food industry is facing a better fate development.

 Adjustment of agricultural structure can accelerate the industrialization process, providing richer quality
raw materials for the food industry
 Western development, the revitalization of northeast and other old industrial bases, promote the
construction of new socialist countryside of global and other major development strategy for the food
industry has created new opportunities for development

.
Conclusion
The Coca-Cola Company is a multinational company. If the business environment is analysis then it will
be very easy to the company to know how to handle it. Coca Cola Company has their branch in many
countries which include Maldives also. Coca Cola Company wants the brand to be Inspire creativity,
passion, optimism and fun

As Maldives is operate in a mixed economy. There are some advantages and disadvantages of mixed
economy.

Advantages

 State provides the essential services

 Private sector encouraged for profits

 Competition keeps prices low

 Consumer choice

Disadvantages

 Less efficient than private sector

 Excessive control over business activity can add costs and discourage enterprise
Reference
 Armus, S. (2005). Coca-Cola Company. France and the Americas: Culture, Politics, and
History: a Multidisciplinary Encycopledia, 273.
 Pendergrast, M. (2013). For God, country, and Coca-Cola: The definitive history of the great
American soft drink and the company that makes it. Basic Books.
 Dhar, T., Chavas, J. P., Cotterill, R. W., & Gould, B. W. (2005). An Econometric Analysis of
Brand‐Level Strategic Pricing Between Coca‐Cola Company and PepsiCo. Journal of Economics
& Management Strategy, 14(4), 905-931.
 Tucker, W. T. (1964). The development of brand loyalty. Journal of Marketing research, 32-35.
 Gedalia, I., Dakuar, A., Shapira, L., Lewinstein, I., Goultschin, J., & Rahamim, E. (1991).
Enamel softening with Coca-Cola and rehardening with milk or saliva. American Journal of
Dentistry, 4(3), 120-122.
 Taylor, M. (2000). Cultural variance as a challenge to global public relations: A case study of the
Coca-Cola scare in Europe. Public Relations Review, 26(3), 277-293.
 Bhatia, V. K., & Bhatia, A. (2004). Global genres in local contexts. na.
 Watters, P. (1978). Coca-cola: an illustrated history. Doubleday Books.
 Friedman, T. (1992). The world of the world of Coca-Cola. Communication research, 19, 642-
642.