AM - IT - Session 1

Advanced Management Program for IT Professionals
Advanced Management Program for IT Professionals
What is the role of Information Technology in Business ?

Types of Enterprises
Banking
Media
Manufacturing
Insurance
Telecommunication
Retail
Energy
Utilities
Types of Enterprises
• Information revolution is sweeping through
economy
• Dramatic reduction in the cost of obtaining,

processing and transmitting information are
changing the way we do business
Function IT – Spread sheet, Word processing –
Personal productivity tools
Network IT – email, messaging, blogs – helping

Communication
Enterprise IT – ERP, SCM, CRM , Core Enterprise

Application – Automating processes
Digital Disruption in Industries
Company Industries
Digital Transformation
Market Capitalisation Top 10 Companies
Most Branded Companies
Advanced Management for IT Professionals
1. Enterprise IT Systems
2. IT Operations and Supply chain
3. Digital Transformation and Innovation
4. Digital Business Models
5. Digital Ecosystem
6. Contemporary issues in IT
Digital Transformation & Innovation
1. Introduction to Digital Transformation
2. Emerging Technologies driving Digital Transformation
3. Digital Transformation Strategy
4. Digital Business Models
5. Ethical Social, Governance, Security aspects
6. Organizational Challenges – Digital Leadership, Change

management and other aspects
7. Large Scale Digital Transformation Projects
 Best Practices Case studies

Emerging Technologies Driving Digital Transformation
1. Artificial Intelligence
2. Machine Learning
3. Big Data and Analytics
4. Mobile
5. Cloud Computing
6. Social Media
7. Augmented Reality (AR) / Virtual Reality (VR)
8. Block Chain
9. Web 3.0
 Best Practices Case studies

Contemporary Issues
1. Data Security
2. Data Privacy
3. Ethical issues
4. Governance
5. Digital Divide
Best Practices Case studies

Digital Ecosystem
1. India Stack
• Aadhaar
• Unified Payment Interface - UPI
2. Digital India
3. Open Network for Digital Commerce

ONDC
Best Practices Case studies

Enterprise IT Systems
Enterprise IT Systems
Banking
Media
Manufacturing
Insurance
Telecommunication
Retail
Energy
Utilities
Enterprise IT
• General Functions
• Human Resources
• Payroll
• Purchase
• Accounting
• Marketing / Branding
• Core Functions
• Banks - Core Banking

• Telecom – Billing
• Manufacturing – SCM, Production planning
Source : Business Driven Information System, Paige Baltzan, McGraw Hill 8th edition
Enterprise IT - Digitalization
Source: Enterprise Architecture as a Strategy: Creating s foundation for Business Execution, Jeanne. W. Ross, Peter
Weill, D Robertson HBS Press
Source : Business Driven Information System, Paige Baltzan, McGraw Hill 8th edition
Emerging Technology driving Digital Transformation
Source: Driving Digital Strategy, Prof. Sunil Gupta Harvard Business School
Digital offerings
Enterprise IT – Digital Transformation
Enterprise Digital Transformation
Digitalization vs Digital Transformation
Digitalization
• Standardizing business processes – Operational

necessity - ERP, CRM, SCM
• Transformation for operational excellence
• Benefits – Efficiency, reliability, predictability
• Articulate a visionary digital value proposition

from customers and deliver it in the form of
digital offerings
Digital Transformation impact on Industries
• Every Industry that sells to consumers

• Every Industry that involves money
• Every Industry that moves things
• Every Industry that employs machinery
• Every Industry that provide services
• Every industry that sells or uses content
• Every Industry that has physical facilities
• Integration of Digital technologies and solutions

into every possible areas of business
• To introduce new product and services
• Enable new Business models
• Improve Efficiency & Growth
• Accelerate Innovation
Organizational Challenges
• Cultural change for the organization

• Shift the way the company operates
Digital
• Articulate a visionary Digital value proposition
from customers and deliver it in the form of
digital offerings
• Companies are confronted with new business
opportunities
• Host of game changing technologies enables
them
• Emphasis on innovation and speed
• Innovates to deliver enhanced products,
services and customer engagement
• Unlike pain in Digitalization, Digital is exciting
and thrilling
Traditional Industry – Bank – State Bank of India
New Generation Digital Company – Zomato

Source: SBI Annual Report 2021 - 22

Enterprise IT implementation journey
Source : Case Study : State Bank of India, World’s largest Centralized Core Processing Implementation
SBI IT implementation journey
SBI – Core Banking Implementation
Challenges
• Customer inconvenience
• Frustration among employees
• Banks reputation
• Risk due to Customer loss
• Software bugs, network, Hardware and Process

issues
• Feeling roll out done in adhoc trail and error

manner
• Moratorium of roll out for 3 months in Sept

2006 – Pausing to Run faster
Change Management
• Project Parivarthan
• Process were outdated and tailored to days of
manual work
• Core Banking – Branch level Business Process
Reengineering
• Can elephant dance ?
• Training
• 1000 branched targeted in 295 days was over in

92 days
SBI - Transformation
• Large Scale implementation are costly and risky

• Failure of Core Banking are not uncommon at
large Banks
Critical Success Factors
• Selection of Right Product

• Selection of Right Technology
• Implementation Plan and Approach
• Staffing and empowering the Project Team
• Senior Management Commitment

• Ownership by Business Heads
• Focus on Training
Source: Indian Products drive majority of the World’s Bank accounts , Times of India, TNN, May 27,2022
Source: Gartner's Magic Quadrant for Core Banking
SBI Digital Transformation – Digital Bank
Digital Initiatives
• Internet Banking
• Mobile Banking
• Analytics
• Enhancing Website
• UPI Integration
• Social Media Listening
• Super App - YONO

SBI Digital Transformation
Source: SBI Annual Results FY22, Analyst Presentation, 13.05.2022


Source: Investor Day Presentation, Presentation to SBI Investor 30th, Oct 2022
YONO Super App
• SBI formed a vision of more than a Digital Bank
• Addressing Life style needs of Customer
• Customer Experience Transformation
• YONO – You Only Need One
• Envisaged comprehensive platform with 3

pillars
• Digital Bank for convenience
• Financial Superstore offering most products
• Online marketplace with life style products
from partners
YONO Super App
Development
• Enterprise Design Thinking Workshop
• Each customer path journey was analyzed
• Strategy --- Design Thinking ---- agile

Development ---- Scaled delivery
• Apply emerging technologies like AI, ML,

Analytics, Block chain, Analytics, Cloud
Customer Experience Transformation





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Advanced Management Program for IT Professionals

Advanced Management Program for IT Professionals

What is the role of Information Technology in Business ?

• Dramatic reduction in the cost of obtaining,

Network IT – email, messaging, blogs – helping

Enterprise IT – ERP, SCM, CRM , Core Enterprise

2. IT Operations and Supply chain

3. Digital Transformation and Innovation

4. Digital Business Models

1. Introduction to Digital Transformation

2. Emerging Technologies driving Digital Transformation

3. Digital Transformation Strategy

4. Digital Business Models

5. Ethical Social, Governance, Security aspects

6. Organizational Challenges – Digital Leadership, Change

7. Large Scale Digital Transformation Projects

 Best Practices Case studies

3. Big Data and Analytics

7. Augmented Reality (AR) / Virtual Reality (VR)

 Best Practices Case studies

Best Practices Case studies

3. Open Network for Digital Commerce

Best Practices Case studies

• Banks - Core Banking

• Standardizing business processes – Operational

• Articulate a visionary digital value proposition

• Every Industry that sells to consumers

• Integration of Digital technologies and solutions

• Cultural change for the organization

Traditional Industry – Bank – State Bank of India

New Generation Digital Company – Zomato

Source: SBI Annual Report 2021 - 22

• Software bugs, network, Hardware and Process

• Feeling roll out done in adhoc trail and error

• Moratorium of roll out for 3 months in Sept

• Can elephant dance ?

• 1000 branched targeted in 295 days was over in

• Large Scale implementation are costly and risky

Critical Success Factors

• Selection of Right Product

• Senior Management Commitment

• Super App - YONO

Source: SBI Annual Results FY22, Analyst Presentation, 13.05.2022

Source: SBI Annual Results FY22, Analyst Presentation, 13.05.2022

• SBI formed a vision of more than a Digital Bank

• Addressing Life style needs of Customer

• Customer Experience Transformation

• YONO – You Only Need One

• Envisaged comprehensive platform with 3

• Enterprise Design Thinking Workshop

• Each customer path journey was analyzed

• Strategy --- Design Thinking ---- agile

• Apply emerging technologies like AI, ML,

Customer Experience Transformation

Source: SBI Annual Results FY22, Analyst Presentation, 13.05.2022

Source: SBI Annual Results FY22, Analyst Presentation, 13.05.2022

Source: SBI Annual Results FY22, Analyst Presentation, 13.05.2022

Source: SBI Annual Results FY22, Analyst Presentation, 13.05.2022

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