Top 10 Global Consumer

Trends 2022
Emerging Forces Shaping Consumer Behaviour
ABOUT EUROMONITOR INTERNATIONAL 3

Euromonitor International
network and coverage

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SPEAKERS 4

About the speakers

Gina Westbrook Ali Angus Natasha Cazin David Mackinson Benjamin Schneider
a
Director of Head of Lifestyles Research Consultant Senior Research Senior Research
Consumer Trends Manager Analyst

© Euromonitor International
© Euromonitor International
CONSUMER LANDSCAPE IN 2022 6

Consumers in 2022

2021-2022 Growth in Global Consumer Expenditure

by Category
Hotels and Catering
Transport
Leisure and Recreation
Education
Miscellaneous Goods and Services
Communications
Clothing and Footwear
Health Goods and Medical Services
Household Goods and Services
Alcohol and Tobacco
Food and Non-Alcoholic Beverages
Housing

0% 5% 10%
© Euromonitor International Source: Euromonitor International
 7

74% 53%
Use technology to improve Work from home at least
their daily lives weekly
Global consumers
shift to digital and 41% 48%
Make an in-store mobile Study at home at least weekly
home-centric payment every week
lifestyles
39% 31%
Prefer to communicate Entertain family and friends at
online home at least weekly

Source: Euromonitor International Voice of the Consumer:

Lifestyles Survey 2021

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© Euromonitor International
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Consumer Attitudes and Life Priorities

45%
40%
35%
30%
25%

The Great Life Refresh 20%

15%
10%
Passion and purpose-driven action
5%
0%
I prefer to I feel I can Spiritual I have a strict
spend my make a beliefs are an boundary
money on difference to important part between my
experiences, the world of my life work (or
rather than through my school) and
things choices and personal life
actions
2015 2021
© Euromonitor International Source: Euromonitor International Voice of the
Consumer: Lifestyles Survey
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Global Domestic Tourism Sales

$3,000 40%

30%
$2,500
20%
The Socialisation $2,000 10%
Paradox

Y-o-y growth
0%

USD billion
$1,500
-10%
A divided return to pre-pandemic life
$1,000 -20%

-30%
$500
-40%

$0 -50%
2019 2020 2021
Spend on travel and tourism by domestic visitors
Y-o-Y growth
© Euromonitor International Source: Euromonitor International
 11

Global CBD Sales by Format, 2021

Pre-Roll Concentrates
3% 2%
Beverages Other
4% 1%
Tinctures and
Edibles Sprays

Self-Love Seekers 8% 34%

Vapour
Individuality and authenticity drive 8%

happiness

Capsules
9%

Flower
12% Topicals 19%

© Euromonitor International Source: Euromonitor International

 12

Out-of-Stock Essential Online SKUs in

September 2021

Backup Planners
Supply chain disruptions lead to next best
options

© Euromonitor International Note: Data pulled September 27, 2021

Source: Euromonitor International Via
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Weekly Online Activities for 60+ Consumers

Browse online

Visit online news sites

Visit or update social networking sites

Digital Seniors Use a banking service

Make an in-store mobile payment

From resistance to reliance
Visit health-related or medical sites

Take part in online video gaming

Stream music online

Buy groceries online

0% 50% 100%

© Euromonitor International Source: Euromonitor International Voice of the

Consumer: Lifestyles Survey 2021
 14

Consumers Who Are Confident That Long-

Term Investments Will Grow in Value
60%

50%

Financial Aficionados 40%

Democratised money management 30%

20%

10%

0%
2015 2021

© Euromonitor International Source: Euromonitor International Voice of the

Consumer: Lifestyles Survey
 15

Consumers Who Contribute to the

Circular Economy at Least Annually

Donate used items to a charity

or non-profit

Pursuit of Preloved Buy used or secondhand items

Secondhand, recommerce and Sell used or secondhand items

peer-to-peer marketplaces

Share / swap items or services

Rent items, rather than buy

0% 20% 40% 60% 80%

© Euromonitor International Source: Euromonitor International Voice of the

Consumer: Lifestyles Survey 2021
 16

65%
Worried about climate change

Climate Changers 67%

Tried to have a positive impact
A low-carbon world on the environment through
everyday actions

57%
Feel they can make a difference
to the world through their
choices and actions

© Euromonitor International Source: Euromonitor International Voice of the

Consumer: Lifestyles Survey 2021
 17

Global E-Commerce Sales and Growth

$3,000 30%

$2,500 25%

$2,000 20%
Rural Urbanites

USD billion

Y-o-y growth
$1,500 15%
Best of both worlds
$1,000 10%

$500 5%

$0 0%
2019 2020 2021
E-commerce sales
Y-o-Y growth
© Euromonitor International Source: Euromonitor International
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Consumers Who Have Used AR / VR to Play

Games
90%

80%

The Metaverse 70%

Movement 60%

50%

40%
Simulated 3D digital ecosystems of the
future 30%

20%

10%

0%
North Latin Middle Europe Asia Pacific
America America East and
Africa

© Euromonitor International Note: Includes respondents who have used AR or VR only.

Source: Euromonitor International Voice of the Consumer: Digital Survey 2021
SPEAKERS 19

Moderator
David Benjamin
Gina Ali Angus Natasha Cazin Mackinson Schneider
Westbrook
Head of Research Senior Senior
Director of Lifestyles Consultant Research Research
Consumer Manager Analyst
Trends

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 TOP 10 GLOBAL CONSUMER TRENDS

How have these consumer trends evolved

since last year?

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 TOP 10 GLOBAL CONSUMER TRENDS

What do consumers care about? How are

businesses responding?

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© Euromonitor International Source: NEIWAI

 TOP 10 GLOBAL CONSUMER TRENDS

What do consumers care about? How are

businesses responding?

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© Euromonitor International Source: Starbucks

 25

© Euromonitor International Source: Emirates Airlines

 TOP 10 GLOBAL CONSUMER TRENDS

Will Omicron or other potential COVID-19

variants impact these trends?

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 TOP 10 GLOBAL CONSUMER TRENDS

What’s on the sustainability agenda?

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 28

Source: Klarna Source: IKEA

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Source: REVIVO Source: Youzd

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 TOP 10 GLOBAL CONSUMER TRENDS

What’s on the sustainability agenda?

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© Euromonitor International Source: Skize

 TOP 10 GLOBAL CONSUMER TRENDS

What’s on the sustainability agenda?

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 TOP 10 GLOBAL CONSUMER TRENDS

The digital world – what’s next?

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© Euromonitor International Source: LiveFreely

 TOP 10 GLOBAL CONSUMER TRENDS

The digital world – what’s next?

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© Euromonitor International Source: EssilorLuxottica

 TOP 10 GLOBAL CONSUMER TRENDS

The digital world – what’s next?

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Source: Epic Games Source: Roblox

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© Euromonitor International Source: Nike

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 41

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How can businesses create a connection to Self-Love Seekers?

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© Euromonitor International
Thank you
Gina Westbrook, Director of Consumer Trends

info@Euromonitor.com
Ali Angus, Head of Lifestyles @Euromonitor
Linkedin.com/company/euromonitor-international
Natasha Cazin, Research Consultant Euromonitor.com

David Mackinson, Senior Research Manager

Benjamin Schneider, Senior Research Analyst