Consumer Percepation Yamaha Motor-1

A
SUMMER INTERNSHIP REPORT

ON
“consumer percepation towards mt 15”
AT
Yamaha motor COMPANY
Submitted to
Institute Code: (713)
GROW MORE FACULTY OF MANAGEMENT
(GROW MORE FOUNDATION), Himmatnagar
Under the Guidance of

Asst.prof.dr.shaswat doshi
Grow More Faculty of Management
In partial fulfillment of requirement of the award of

the degree of Master of Business Administration
(MBA) offered by
Gujarat Technological University
Ahmedabad
Prepared by:
Mr. vankar dhruvkumar n
(217130592033)
MBA (Semester - 3) September 2022
Student’s Declaration
1
Declaration
I hereby declare that the Summer Internship Project Report titled

“customer percepation towards mt 15 bike if applicable is a result of
my own work and my indebtedness to other work publications,
references, if any, have been duly acknowledged. If I am found guilty
of copying from any other report or published information and
showing as my original work, or extending plagiarism limit, I
understand that I shall be liable and punishable by the university,
which may include ‘Fail’ in examination or any other punishment that
university may decide.
Enrollment no. Name Signature
217030592033 Vankar dhruvkumar n
Place: himmatnagar
Date: ……..
2
Preface
3
Acknowledgement
4
.
Chapter Title Pages no
1. Introducation of industry
2. Introducation of company
3. Topic information
4. Review & literature
5. Research methodology
6. Data analysis & interpretation
7. Findings
8. Conclusion
9. Bibliography
10. Annexure
11. Questaionnaire
5
Chapter 1
Introduction of industry
6
Industry Profile: The Indian vehicle industry has created and since 1898, when
the vehicle has contacted the boulevards of India just because. At present, the
world's tenth position on the subsequent floor is separated into two haggles in
business vehicles. By building up a development rate of 18% per annum and a
yearly creation of more than 2million units, it may not be overstated to state that
this industry in past years will shroud 10 million units every year.
Notwithstanding the development in India's monetary framework, India's white
collar class extension has likewise been a noteworthy job to depict when
assembling universal autos to the Indian Automotive Market. With everything
taken into account, India is one of the countries that gives talented work at
lower cut costs that make their very own assembling focuses better. India's
market attraction and the advancement of worldwide vehicle industry, for
example, Japan, Europe, and the US have caused new aggregate occasions
alongside huge capital interest in the part.
Indian Two-Wheeler Industry

India is the second one-largest maker on the earth and the world's biggest
manufacturer. For the maximum part Indian shoe enterprise has created towards
the finish of time. The Indian motorbike industry started out in the fifth century.
Car India (API) items have started to make bicycles inside the country. Cycle is
a chunk of the Indian biking enterprise, the alternative is motorcycle and sulked.
The first india affiliation is some of the greatest bicycle makers on this planet.
Saints of Toyota and Bajaj Auto are two huge Indian institutions and fill the
vehicle association. Notwithstanding the endeavors attempted, numerous
Japanese undertakings at the bicycle, and Japanese institutions. Indian manual
associations currently make –wheeled
arrangements, for instance, Step-Through and Scooters. This has been
despatched by way of joining motorcycle wheels. Outer associations have
started a further bike in India.
7
The two-wheeler industry in India has grown rapidly in the country since the
announcement of the process of liberalization in 1991 by the then finance
minister Dr. Manmohan Singh, now Prime Minister of India.
Previously, there were only a handful of two-wheeler models available in

the country. Currently, India is the second largest producer of two-wheelers
in the world. It stands next only to China and Japan in terms of the number
of two-wheelers produced and the sales of two-wheelers respectively. In the
year 2005-2006, the annual production of two-wheelers in India stood at
around 7600801 units.
The trend of owning two-wheelers is due to a variety of facts peculiar to

India. One of the chief factors is poor public transport in many parts of
India. Additionally, two-wheelers offer a great deal of convenience and
mobility for the Indian family.
Bajaj auto began trading in imported Vespa Scooters in 1948. Meanwhile

Automobile Products of India (API) commenced production of scooters in
the country in the early 50's. Until 1958, API and Enfield were the only
producers of two-wheelers in India. However, Bajaj signed a technical
collaboration in 1960 with Piaggio of Italy to produce Bajaj Scooters. This
deal expired in 1971.
le Automobile Products of India (API) commenced production of scooters in

the country in the early 50's. Until 1958, API and Enfield were the only
producers of two-wheelers in India. However, Bajaj signed a technical
collaboration in 1960 with Piaggio of Italy to produce Bajaj Scooters. This
deal expired in 1971.
The condition of motorcycle manufacturers was no different. Until the mid

80's, there were only three major motorcycle manufacturers in India namely
Rajdoot, Escorts, and Enfield. The two-wheeler market was opened to
foreign manufacturers in the mid 80's. The industry, which had seen a
smooth ride before, faced fierce foreign competition.
Motorcycle companies like the Yamaha, Honda, and Kawasaki, set up shop
in India in collaboration with various Indian two-wheeler companies.
Companies like Escorts, Rajdoot and faced immense competition from
8
smaller 100 cc Japanese technology motorbikes. Bikes manufactured by
Hero Honda, the only company manufacturing four-stroke bikes at that time,
gained massive popularity.
In the mid 80's, Kinetic introduced a variomatic gearless scooter in

collaboration with Honda. This scooter became instantly popular with the
younger generation, especially people who found it difficult to use geared
scooters. The introduction of scooterettes created another segment for
people such as women and teenagers who could not get used to driving
either motorcycles or gearless scooters. Many companies such as Kinetc,
TVS, and Hero also started manufacturing mopeds that proved immensely
popular with people who wanted a simple riding machine.
The change in the government's policy owning to pollution control norms

and the Kyoto agreement saw the phasing out of two stroke two-wheelers
from production. Currently there are around 10 two-wheeler manufacturers
in the country, they being Bajaj, Hero, Hero Honda, Honda, Indus, Kinetic,
Royal Enfield, Suzuki, TVS, and Yamaha.
The latest trend in the two-wheeler market is the introduction of electrically

operated vehicles from a range of manufacturers such as Indus and Hero.
These can be recharged from convenient household electrical points. The
only disadvantage is speed, which is restricted to around 25 miles per hour.
Currently, the motorcycle market is witnessing a demand for higher volume

engines. Previously, the 100 c bikes were very popular owning to the high
fuel efficiency offered. However, the market is maturing fast. Sensing this
movement, Bajaj has introduced the Bajaj Pulsar, with 150, 180 and 200 cc
engines with Dual Twin Spark Ignition (DTSi) technology.
9
Chapter :- 2
introduction of company
10
Introduction of company
Yamaha Motor Co., Ltd. is a Japanese manufacturer of motorcycles, marine

products such as boats and outboard motors, and other motorized products. The
company was established in 1955 upon separation from Yamaha Corporation
(however, Yamaha Corporation is still the largest private company shareholder
with 9.92%, as of 2022 and is headquartered in Iwata, Shizuoka, Japan. The
company conducts development, production and marketing operations through
109 consolidated subsidiaries as of 2012.
About India Yamaha Motor Pvt. Ltd

Yamaha Motor made its initial foray into India in 1985 as a joint-venture. In
August 2001, it became a 100% subsidiary of Yamaha Motor Co., Ltd, Japan
(YMC). In 2008, Mitsui & Co. Ltd. entered into an agreement with YMC to
become a joint-investor in India Yamaha Motor Private Limited (IYM).
IYM is highly consumer-driven and has a country-wide network of over 2,200
consumer touch-points including 500+ dealers.
Presently, its product portfolio includes Sports models such as Blue-Core

Technology enabled models such as Sports model YZF-R15 version 4.0 (155
11
cc), FZS 250 CC, FZ 250 CC, MT-15 V 2.0 (Fuel-Injected 155cc), FZ-S FI
(Fuel-Injected, 149 cc), FZ FI (Fuel-Injected, 149 cc), Fuel-injected 125cc
Scooter Hybrid Range of Ray-ZR Street Rally 125 Fi (125 cc), Ray-ZR 125 Fi
(125 cc), Fascino 125 Fi (125 cc) and Aerox (155 cc)
Basic company information
Company name Yamaha motor co.ltd

Founded July1 ,1955
Capital 86 100 million yen (as of june
30,22)
President Yoshihiro Hidaka
Employees 51,243 (as of December 31, 2021)
Headquarters 2500 Shingai, Iwata-shi,
Shizuoka-ken, Japan
Group companies Consolidated subsidiaries: 126
Non-consolidated subsidiaries: 4
(by the equity method) Affiliates
28 (by the equity method)
(as of June 30, 2022)
12
Sales
other
12%
North
america
24%
japan
9%
Europe
15%
asia
41%
13
2.1 history
Paving the Road to Yamaha Motor Corporation
"I want to carry out trial manufacture of motorcycle engines." It was from these
words spoken by Genichi Kawakami (Yamaha Motor's first president) in 1953,
that today's Yamaha Motor Company was born.
"If you're going to do something, be the best."
Genichi Kawakami
Genichi Kawakami was the first son of Kaichi Kawakami, the third-generation
president of Nippon Gakki (musical instruments and electronics; presently
Yamaha Corporation). Genichi studied and graduated from Takachiho Higher
Commercial School in March of 1934. In July of 1937, he was the second
Kawakami to join the Nippon Gakki Company. He quickly rose to positions of
manager of the company's Tenryu Factory Company (musical instruments) and
then Senior General Manager, before assuming the position of fourth-generation
President in 1950 at the young age of 38.
In 1953, Genichi was looking for a way to make use of idle machining
equipment that had previously been used to make aircraft propellers. Looking
back on the founding of Yamaha Motor Company, Genichi had this to say
"While the company was performing well and had some financial leeway, I felt
the need to look for our next area of business. So, I did some research." He
explored producing many products, including sewing machines, auto parts,
scooters, three-wheeled utility vehicles, and motorcycles. Market and
competitive factors led him to focus on the motorcycle market. Genichi actually
visited the United States many times during this period.
14
When asked about this decision, he said, "I had my research division chief and
other managers visit leading motorcycle factories around the country. They
came back and told me there was still plenty of opportunity, even if we were
entering the market late. I didn't want to be completely unprepared in this
unfamiliar business so we toured to German factories before setting out to build
our first 125cc bike. I joined in this tour around Europe during which my chief
engineers learned how to build motorbikes. We did as much research as
possible to insure that we could build a bike as good as any out there. Once we
had that confidence, we started going."
"If you are going to make it, make it the very best there is." With these words as
their motto, the development team poured all their energies into building the
first prototype, and ten months later in August of 1954 the first model was
complete. It was the Yamaha YA-1. The bike was powered by an air-cooled, 2-
stroke, single cylinder 125cc engine. Once finished, it was put through an
unprecedented 10,000 km endurance test to ensure that its quality was top-class.
This was destined to be the first crystallization of what has now become a long
tradition of Yamaha creativity and an inexhaustible spirit of challenge.
Then, in January of 1955 the Hamakita Factory of Nippon Gakki was built and
production began on the YA-1. With confidence in the new direction that
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Genichi was taking, Yamaha Motor Co. Ltd. was founded on July 1, 1955.
Staffed by 274 enthusiastic employees, the new motorcycle manufacturer built
about 200 units per month.
That same year, Yamaha entered its new YA-1 in the two biggest race events in
Japan. They were the 3rd Mt. Fuji Ascent Race and the 1st Asama Highlands
Race. In these debut races Yamaha won the 125cc class and the following year
the YA-1 won again in both the Light and Ultra-light classes of the Asama
Highlands Race.
By 1956, a second model was ready for production. This was the YC1, a 175cc
single cylinder two-stroke. In 1957 Yamaha began production of its first 250cc,
two-stroke twin, the YD1.
"If you are going to make it, make it the very best there is." With these words as
their motto, the development team poured all their energies into building the
first prototype, and ten months later in August of 1954 the first model was
complete. It was the Yamaha YA-1. The bike was powered by an air-cooled, 2-
stroke, single cylinder 125cc engine. Once finished, it was put through an
unprecedented 10,000 km endurance test to ensure that its quality was top-class.
This was destined to be the first crystallization of what has now become a long
tradition of Yamaha creativity and an inexhaustible spirit of challenge
YAMAHA motorcycles India private limited could be a subsidiary of

YAMAHA motor corporation, japan whereby we have a tendency to square
measure having an equivalent producing philosophy of import packed
merchandise right from the beginning. SMIPL will be delivering 2 wheelers
most appropriate to the valuable Indian clients covering all sections.
YAMAHA engine organization could be a Japanese transnational company

headquartered in Iwata, Shizuoka, that makes vehicles, four-wheeled drive
vehicle, cruisers, off-road vehicles(ATVs), detachable marine motors,
wheelchairs and a spread of various little ignition motors. In 2014, YAMAHA
was the ninth greatest producer by creation around the world. YAMAHA has
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more than 52,664 staff and has thirty-five generation offices in twenty-three
nations, and 133 wholesalers in more than 192 nations. The overall deals
volume of vehicles is that the world's tenth biggest, while local deals volume is
that the third biggest inside the nation.
The YAMAHA Loom Company began in 1955 as a maker of weavers weaving

silk and cotton. Michio YAMAHA was set on making higher, a considerable
measure of simple weavers, for a long time his attention was on the occasion of
those machines. Michio's have to enhance into car stock was hindered by
fighting II. Before it started fabricating four-stroke motors, YAMAHA Motor
house. was praised for its two-stroke motors (for cruisers and automobiles). at
the point when the war, YAMAHA made a two-stroke mechanized bike,
anyway inevitably the corporate would be praised for FZ cruisers, for the Quad
Runner, and for ruling circuits round the world. nowadays YAMAHA is among
the world's biggest automakers, and a critical brand in fundamental markets,
together with Japan and Bharat, anyway not offers autos in North America
Parent company Yamaha Corporation (originally known as Nippon Gakki Co.)

was founded by Torakusu Yamaha in 1887 to manufacture reed organs and
pianos and became the largest Japanese manufacturer of musical instruments in
the early 20th Century. Yamaha was contracted to manufacture wooden and
(later) metal airplane propellers by the Japanese government during World War
2. The company struggled in the aftermath of the war, and in the early 1950s,
chairman Genichi Kawakami decided to repurpose its underutilized war-time
facilities to manufacture small motorcycles for leisure use.
Beginnings: 1955 The motorcycle division of Yamaha was spun off in 1955,
being incorporated on 1 July 1955 in Japan, and was headed by Genichi
Kawakami. Yamaha's initial product was a 125 cc (7.6 cu in) two-cycle, single
cylinder motorcycle, the YA-1, which was a copy of the German DKW RT 125.
The YA-1 was a competitive success at racing from the beginning, winning not
only the 125cc class in the Mt. Fuji Ascent, but also sweeping the podium with
first, second and third place in the All Japan Autobike Endurance Road Race
that same year. Early success in racing set the tone for Yamaha, as competition
in many varieties of motorcycle racing has been a key endeavor History of the
17
company throughout its history, often fueled by a strong rivalry with Honda,
Suzuki, Kawasaki and other Japanese manufacturers. Yamaha began competing
internationally in 1956 when they entered the Catalina Grand Prix, again with
the YA-1, at which they placed sixth. The YA-1 was followed by the YA-2 of
1957, another 125cc two stroke, but with significantly improved frame and
suspension. The YD-1 of 1957 was a 250cc two-stroke twin cylinder
motorcycle, resembling the YA-2, but with a larger and more powerful motor.
A performance version of this bike, the YDS-1 housed the 250cc two-stroke
twin in a double downtube cradle frame and offered the first five-speed
transmission in a Japanese motorcycle. This period also saw Yamaha offer
2.2 vision
The center logic of YAMAHA is to give "esteem stuffed items". since the
establishing of YAMAHA engine enterprise, the association's undertaking has
dependably been to give "esteem pressed items" as one of the assembling
methods of insight. YAMAHA trusts that "esteem pressed items" originate from
the push to do item advancement from client's perspective. this arrangement has
been in actuality since organization's beginning and has helped the association
to address client's issues. accordingly, YAMAHA's items have turned out to be
generally welcomeed all through the world.
2.3 mission:
YAMAHA is completely dedicated to make Products that take care of client's

demand by using its dynamic, since quite a while ago supported mechanical
preferred standpoint combined with its crisp and dynamic HR.
• Develop results of predominant incentive by concentrating on the clients
• Establish an invigorating and creative organization through collaboration
• Strive for singular perfection through constant change
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2.4 : turnover
India Yamaha motors operating revenues range is over INS 500 cr for the
financial year ending on 31 december 2021.
Ebita has increased by 31.55 % over the previous year.at the same time, it’s
book networth has increased by 1.82%
2.5: Plant area and production capacity
SMIPL factory put in in Faridabad (Haryana) Surajpur (Uttar Pradesh), and

kanchipuram (Tamil Nadu) having the annual plant capability of five,40,000
units. we've got total surface area of thirty-seven acres and out of that presently
our plant is made in approx. ten acres of land and remaining space is left for the
exploitation and future enlargement.
2.6 branches : 500 dealers in india
2.7 Health and Safety policy

YAMAHA bike Asian country personal restricted manufacturer of 2 wheelers at
its plant placed in Faridabad, Haryana (India) is committed to shield setting and
supply healthy and safe operating environment:
To achieve this, the subsequent effective steps shall be taken: -
• Compliance of all relevant health and safety requirement/standards.
• To improve and maintain the plant instrumentation, machinery and
dealing conditions, periodical safety audit shall be allotted by internal and
external agencies.
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• Occupational Health and Safety are taken into thought whereas getting of
plant, machinery and instrumentation and dead as per in operation
procedures.
• The implementation of activity health and safety at work place shall be
the responsibility the least bit levels of management, staff and conjointly
of contractors, transporters, suppliers, vendors and their staff.
• Worker participation in safety committees and alternative safety

awareness activities are inspired.
• Health associated Safety performance shall from an integral a part of
personal assessment Performa for workers the least bit levels.
• Health and Safety be one amongst the factors for performance analysis of
all contractors, suppliers, transporters and marketer which will be
measured by involved department.
This policy shall be reviewed as and once needed. The policy shall be created
obtainable to all or any staff and outdoors interested agencies.
2.8 award
 2021
RayZR 125 FI
Car & Bike India Awards : Scooter of the year
 2016
YZF-R3
Auto X : Best of 2015
 CNBC TV-18 OVERDRIVE AWARDS 2016 : Motorcycle of the Year
 INDIA SUPERBIKE AWARDS 2015 : Bike of the Year in Entry Sport

Category
20
 IMOTY AWARDS 2016 : Motorcycle of the Year
Motoring Awards 2016 : Bike of the Year
Gaadiwaadi.com Awards 2016 : Premium Bike of the Year
 YZF-R1M
India Superbike Awards 2016,Flywheel Auto Awards 2016
 YZF-R1
Red Dot Award - Good Design Award
 Saluto 125
Flywheel Auto Awards 2016
India Design Award by India Design Mark (I Mark)
 Fascino
 Motoring Awards 2016 : Scooter of the Year
 India Design Award by India Design Mark (I Mark)
 2015
Yamaha Alpha "Scooter of the year by bike India Awards 2015
2.9 : competitors
1. Bajaj auto limited
2. Hero moto corp
3. suzuki
4. Harley Davidson
5. Royal enfild
6. ducati
7. honda
21
2.10 board of director
Chairman Representative Director

Katsuaki Watanabe Presidentand
Representative
Director Yoshihiro Hidaka
Director Heiji Maruyama Director Motofumi Shitara
Audit&Supervisory
Board Member ( Full-time )Junzo Saito Audit&Supervisory
Board Member ( Full-time )KenjiHironag
22
2.11 swot analysis
Strengths
• Size and scale of parent company
• Effective Advertising Capability globally
• Wide product range :- motorized scooters , motorcycles , boats,
swimming pools fishing boats ,water pumps ,electrical generators .
• YAMAHA Motors makes vehicles, Engines, Motorcycles, ATVs and
Outboard Motors.
• Has over 51,243 workers globally .
Weakness
• Yet to create a fastness within the rising markets like India

• Sales are declining ; Based on this graph from Statista Yamaha’s sales
Yamaha are declining year over year, and 2016 was the year in which it
dropped the most.
• Its market share is reducing from previous couple of years
Opportunity
• Two-wheeler section is one in all the foremost growing industries

• Electrical vehicles
• Export of bikes is restricted i.e. untapped international markets
• Global growth
Threats
• Strong competition from Indian furthermore as international brands

• Dependence on government policies and rising fuel costs
• Better transport can have an effect on two-wheeler sales
23
2.12 4 ps of marketing mix
Product : -
 Features
 Quality
 Branding
 Packaging
 Services
 Warranties
Price :-
 Price strategy
 Place
 Price
 Pricing
 Allowances
 Discounts
 Payment terms
Place :-
 Channels
 Market coverage
 Assortment
 Location
 Inventory
 Transport

Promotion :-
 Sales Promotion
 Advertising
 Public Relations
 Direct marketing
24
Products portfolio
Name
Price
Yamaha R15 v4
Rs 1,80,000
Yamaha mt 15
Rs 1,86,000
Yamaha Fz s fi
Rs 1,22,000
Yamaha r15s
Rs 1,62,500
Yamaha fz25
Rs 1,48,000
Yamaha fz x
Rs 1,34,000
Yamaha fz fi
Rs 1,13,500
Yamaha ray zr 125
Rs 82,000
25
Introducation of Yamaha mt 15
Yamaha Motor India has introduced a brand new premium motorcycle in the
150cc segment. The Yamaha MT-15 is priced at Rs 1.64,000 lakh (ex-
showroom) in himmatnagar.
yamaha Motor India has launched their much anticipated MT series-inspired

motorcycle in the lower capacity commuter segment. The new machine on the
block is none other than the MT-15 which has been aggressively priced at 1.36
lakh, ex-showroom, Delhi. The motorcycle is fresh and borrows its 150cc
engine and several other parts from the supersport offering R15 Version 3.0.
MT-15 is completely a fresh motorcycle in terms of design in this segment. Up

front it gets ‘Bi-functional LED headlights’ which includes a projector light that
26
illuminates once the engine is turned on. The front displays an aggressive
stance and Yamaha is has termed it a dark warrior.
Yamaha Specifications of mt 15
Engine 150 cc
Gear 6 speed
Mileage 50 kmpl
Front Break type Disc
Weight 138 kg
Top speed 130 kmph
Tyre type Tubeless
Fuel tank capacity 10 litres
Features of of mt 15
 digital speedometer
 daytime running lights
 mobile app connectivity
 automatic head light on
 pillion seat
 digital fuel guage
 electric start
 clock
mt 15 color and price
27
ice fluo –vermillion ( on road price 1,86,000
28
2. racing blue ( 1,86,000)
29
3. gyan blue ( 1,86,000)
30
4. metallic black ( 1,84,000)
31
Chapter 3
Literature and review
32
Doaa Abd El Samea & Ahmed Rashed (2021) in their study had
considered four dimensions of CSR namely economic,legal,ethical and
philanthropic and its impact on purchase intentions of the customers. The
study stated that the perception on corporate social responsibility is
misunderstood by most of the customers abd so the four dimensions were
included in the study and had concluded that there were direct impact of
ethical and economic responsibility on purchase intention of the
customers and direct effect was found on ethical and philanthropic
responsibilities on service quality
Sarthak Das(2020) in his article stated that the factors which

created resistance to buy two wheelers are Perception of higher price,
Lack of knowledge on benefits attached with extra price, perception of
lack of infrastructure, unproven performance, and lack of awareness of
brands. The author also had stated that electric vehicles being need of the
hour, many customers lacked awareness on it and there is no positive
perception about it and had suggested that public events and awareness
programs are much needed to be successful in the market.
Fredrick Ahenkora Boamah(2020) summarized that the companies

need to focus on the factors which dissatisfies the customer and analysis
of the gap between the customer perception and expectations is an
essential one. Emphasis on these two would satisfy the customer.7 Jameel
Ahmad Tak & Anudeep Rawal (2020) stated in their study that in
automobile sector customer’s preferences and perception is built based on
the factors mileage, comfortness, the brand quality, body strength,etc.
Increased disposable income and purchasing power had led to the
increase in sale of automobiles. This study had also found out the brand
preferences of the customers based on the manufacturer and the fuel used.
33
Nainesh Patel & Prinsa Patel(2020) in their study on customer
perception TATA Nexon cars summarized that features, mileage, price,
good design, and after sales service are the factors contributing for the
customer’s preference over this car. The factors considered for the study
included price, colour,information provided by the sales executives, test
drive, performance and appearance. The above factors have strong
influence on the perception and preference of the customers towards a
brand.
Lawrence Mpele Lekhanya & Henry Lucky Dlamini (2017) had

examined customer’s perception towards product quality of automotive
SMEs 2532 operating in metropolitan areas. It is found that majority of
the respondents strongly agree that their perception on products solves
dissatisfaction of the customers and perception puts more pressure on
competitors.
34
Topic information
What is consumer perception
35
36
Research methodology
37
1. research design : descripative reserch design
2. data collection :-
 Primary data :- primary data data was collected from different
respondent using a structured questaionaire and by personal contact.
 Secondary data :- seconadary data was collected from websites ,

company Secondary data will be collected from company HR Service
Manual, brochures, internet, newspaper, website and company magazine.
Optional information alludes to information that was gathered by
somebody other than the client.
3. RESEARCH INSTRUMENT.
I have done my research on the bases of questionnaire. By this
method I have collected the data in written form and can be referred as
many times required. This helps to classify the data collected and analyze
it properly.
Structured Questionnaire
These types of Questionnaire contain a structured pattern and have pre-
determined Questions. Structured Questionnaire is again classified into two
types.
I have both types of questions open ended as well as close ended.
4. sampling method : non probability sampling method

38
5. SAMPLE SIZE:
I have done survey of 100 candidates so my sample size is 100.
39
Data analysis and interpretation
40
Age Respondents
15- 25 81
25-35 19
36-45 0
45 above 0
Interpretation : - For the above questionnaire shown that the 81% use a
bike for 18-25 age . 19% are use a bike 26-35 age group.
41
Occupation :
Occupation Respondents
Students 64
Businessman 1
Office employees 20
Shop owner 12
Worker 3
Interpretation : - For the above questionnaire shown that the occupation of

the 20% office employees .64% student.12% are shop owner and 3% are a
worker and 1% businessman are using a bike mt 15..
42
1. Do you have a two Wheeler?
Do you have two wheeler Respondents
Yes 100
No 0
Interpretation : - For the above questionnaire shown that the 100 % all
respondents are have two wheeler.
2. Which two wheeler do you ride?
43
Which two wheeler do you ride Respondents
Yamaha 80%
Honda 6%
Tvs 2%
Bajaj 6%
Hero 6%
Interpretation : - For the above questionnaire shown that the 80% are ride
a bike a Yamaha,6% are ride a bike Honda, bajaj, hero ,2 % are ride a bike tvs.
.
Mt 15 88%
Yamaha r15s 6%
Yamaha fz 25 3%
Yamaha fz x 3%
3. which Yamaha two Wheeler bikes do you ride?

44
Interpretation : - For the above questionnaire shown that the 88% are using
a bike Yamaha mt 15 , 6% are using a bike r15s ,3% are using a bike Yamaha
fz25 and Yamaha fzx.
4. by which mode did you come to know about mt 15 ?

Which mode did you know about mt 15 Respondents
News paper 5%
45
Hoarding 38%
Tv 8%
Social media 49%
Interpretation : - For the above questionnaire shown that the respondents

know about the bike from 49% social media ,38% are know about the bike
from hording,8% and 5% are know about a bike from tv & news paper.
5. what were the features you considered while making the purchase of
Yamaha mt 15 ?
What features considered while Respondents

46
making a purchase mt 15
Price 2%
Design 77%
Mileage 2%
Pickup & smooth to ride 19%
Interpretation : - For the above questionnaire shown that the 77% in

respondents purchase a bike prefer design , 19% are respondents purchase a
bike pickup and smooth to ride , 2% ARE respondents PURCHASE A BIKE for
price and mileage.
6. What was your mode of payment while purchasing a mt 15 ?
47
Purchase mode of payment a mt 15 Respondents
Cash 69%
Loan 31%
Interpretation : - For the above questionnaire shown that the

69%
respondents are purchasing a bike for loan, and 31% respondents are
purchasing a bike for cash .
7. What is your opinion with Mileage of Yamaha mt 15?
48
Your opinion about mileage mt 15 Respondents
Good 87%
Average 11%
Bad 2%
Interpretation : - For the above questionnaire shown that the 87% are
respondents are opinion about mileage good, 11% are respondents are opinion
about average. 2% mileage respondents bad.
8. are you satisfy with the free services given by the company ?
49
Are you satisfied with free services Respondents
Excellent 73%
Good 13%
Average 14%
Bad 0
Interpretation : - For the above questionnaire shown that the 73%

respondents are excellent satisfied to with free service,13% and 14%
respondents are good and average satisfied .
9. are you satisfy with warranty period given by the company?
50
Are you satisfied warranty period Respondents
Highly satisfied 32%
Satisfied 67%
Highly dissatisfied 0
Dissatisfied 1%
Interpretation : - For the above questionnaire shown that the 67% are
respondents satisfied with warranty period. 32% are respondents highly
satisfied with warranty period.1% are dissatisfied warranty period.
10.Do you think that the maintenance of the Yamaha mt 15 is as per

expectation?
51
Maintenance of Yamaha mt 15 Respondents
High 12%
Average 20%
Low 68%
Interpretation : - For the above questionnaire shown that the68%

respondents have low maintenance .20% respondents have average
maintenance of mt 15.12% respondents have high maintenance.
11.How do employees respond in the service station while giving services?
52
Employees respond in the service Respondents
station
Good 93%
Bad 7%
Interpretation : - For the above questionnaire shown that the 93% of

respondents say that the service station in the Yamaha employees are extremely
good response .7% respondents Yamaha employees bad response.
12.what do you think about the quality of service given by the company?
53
Quality of service given by company Respondents
Excellent 81%
Good 12%
Average 6%
Bad 1%
Interpretation : - For the above questionnaire shown that the 81% of

respondents say that the excellent quality of service in company service
station. 12% respondents say that quality of service is good.6% and 1% say that
the average & bad quality of service .
According you best features of mt 15 Respondents

Price 6%
Design 58%
54
Mileage 7%
Comfort 11%
Pickup 18%
13.Which is the best features according to you in Yamaha mt 15?
Interpretation : - For the above questionnaire shown that the 58%

respondents are bike best features a good design.6% respondents are a best
features is a price .18% respondents are best features is a good pickup.11&
7% respondents are best features is a comfort and mileage.
14.How was your experience with the Yamaha mt 15 ?
Your experience with mt 15 Respondents

55
Good 90%
Average 7%
Bad 3%
Interpretation : - For the above questionnaire shown that the 90 %

respondents experience is good . 7% respondents experience is average . 3%
respondents experience is bad.
15.Will you recommend as your friends products and services of Yamaha

motor bike mt 15 ?
56
You Recommend a friends bike mt 15 Respondents
Yes 95%
No 5%
Interpretation : - For the above questionnaire shown that the 95 %

respondents are recommendents to the the friends. 5% are respondents are not
recommendents a bike .
Findings
 The study that 100% people of the own two wheeler.
57
 It is found that the 80% people are ride Yamaha two wheeler and than,
6% of people ride to BAJAJ AUTO ,Honda ,hero two wheeler bikes. 2%
of people ride TVS two wheeler bikes.
 It is found that the biggest contribution to two wheeler is done by 88%of

Yamaha mt 15 bikes and then, 6% Yamaha r15s two wheeler and then,
the6% of Yamaha fz 25 and Yamaha fz x two wheeler bike market
covered .
 It is found that the respondent have come to know about the bike from
social media is 49% and 38% hoarding than, some of respondent have
come to know about the bike from 8% tv and 5% news paper.
 It is found that the 77% respondent have prefer Design for purchasing
mt 15 bike.,19% respondents have a purchasing bike for pickup and
smooth to ride,4 % respondents have a purchasing a bike mileage and
price.
 The 69% respondent have used the loan scheme and then, 31%
respondent have used the cash as the mode of payment in the
purchasing Yamaha mt 15.
 It is found that the 87% are good satisfied by the mileage of bike than,
11% respondent have average satisfied with mileage, 2% respondents
not satisfied .
 The 73% respondent excellent satisfied by the free services given by

the company, 14% and 13% respondents average and good satisfied the
free services.
58
 The 67% respondents good satisfied to the given warranty period ,32 %
respondents highly satisfied to the warranty period,1 % respondents
bad.
 The 58 ℅ respondents are like a good design mt 15 , 18℅ respondents
are according best feature is pickup, 11℅ respondents are according
best features is comfort, 7℅and 6℅ respondents according best features
mileage and price.
 It is found that the 95% respondents are recommend to the the

friends.5% respondents are not recommends.
Recommendation
59
suggest that most people prefer Friends & Relatives as a source but this
portion does not improve much so, I suggest to the company more improving
their advertisement in Television& News paper and also in Magazine and
Hoarding.
From such survey it is found that the company should not sponsoring the some
, Garba . or motivates to present of Yamaha motorbike.
60
Conclusion
Sales is vital to boost the sales of the corporate and to succeed in new
customers. every and each organization ought to have an honest strategic set up
for his or her promotion to resist within the market with large competition. The
discounts and loyalty program within the company can improve the sales by
attracting new customers. the most effective publicity can facilitate the collage
to satisfy the structure objective. The publicity is should to boost their sales in
each organization.
61
Bibliography
Sample of questionnaire
1. Do you have a two Wheeler?
62
Yes No
2. Which two wheeler do you ride?
A. Yamaha
B. Honda
C. Tvs
D. Bajaj
E. Hero
3. which yamaha two Wheeler bikes do you ride?
A. Yamaha mt 151
B. Yamaha r15s
C. Yamaha iz 25
D. Yamaha fzx
4. by which mode did you come to know about mt 157
A. News paper
B. Hording
C. Tv
D. Social medial
5.what were the features you considered while making the purchase of
yamaha mt 15 ?
63
A. Price
B. Design
C. Mileage
D. Pick up & smooth to ride
6. What was your mode of payment while purchasing a mt 15?
A. Cash
B. Loan
7. What is your opinion with Mileage of yamaha mt 15?
A. Good
B. Average
C. Bad
8. are you satisfy with the free services given by the company?*
A. Excellent
B. Good
C. Average
D. Bad
9.are you satisfy with warranty period given by the company?
A. Highly satisfied
64
B. Satisfied
C. Highly dis satisfied
D. Dissatisfied
10.do you think that the maintenance of the Yamaha mt 15 is as per

expectation?
A. High
B. Average
C. Low
11.how do employees respond in the service station while giving services?
A. Good
B. Bad
12. what do you think about the quality of service given by the company?
A. Excellent
B. Good
C. Average
D. Bad
13. Which is the best features according to you in Yamaha mt 15? *
A. Price
65
B. Design
C. Mileage
D. Comfort
E. Pick up
14. How was your experience with the Yamaha mt 15?*
A. Good
B. Average
C. Bad
15. Will you recommend as your friends products and services of Yamaha
motor bike mt 15* ?
A. Yes
B. No
66

Consumer Percepation Yamaha Motor-1

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A

SUMMER INTERNSHIP REPORT

Under the Guidance of

In partial fulfillment of requirement of the award of

I hereby declare that the Summer Internship Project Report titled

4. Review & literature

6. Data analysis & interpretation

Indian Two-Wheeler Industry

Previously, there were only a handful of two-wheeler models available in

The trend of owning two-wheelers is due to a variety of facts peculiar to

Bajaj auto began trading in imported Vespa Scooters in 1948. Meanwhile

le Automobile Products of India (API) commenced production of scooters in

The condition of motorcycle manufacturers was no different. Until the mid

In the mid 80's, Kinetic introduced a variomatic gearless scooter in

The change in the government's policy owning to pollution control norms

The latest trend in the two-wheeler market is the introduction of electrically

Currently, the motorcycle market is witnessing a demand for higher volume

Yamaha Motor Co., Ltd. is a Japanese manufacturer of motorcycles, marine

About India Yamaha Motor Pvt. Ltd

Presently, its product portfolio includes Sports models such as Blue-Core

Basic company information

Company name Yamaha motor co.ltd

Group companies Consolidated subsidiaries: 126

(as of June 30, 2022)

YAMAHA motorcycles India private limited could be a subsidiary of

YAMAHA engine organization could be a Japanese transnational company

The YAMAHA Loom Company began in 1955 as a maker of weavers weaving

Parent company Yamaha Corporation (originally known as Nippon Gakki Co.)

YAMAHA is completely dedicated to make Products that take care of client's

2.5: Plant area and production capacity

SMIPL factory put in in Faridabad (Haryana) Surajpur (Uttar Pradesh), and

2.6 branches : 500 dealers in india

2.7 Health and Safety policy

• Worker participation in safety committees and alternative safety

 CNBC TV-18 OVERDRIVE AWARDS 2016 : Motorcycle of the Year

 INDIA SUPERBIKE AWARDS 2015 : Bike of the Year in Entry Sport

Chairman Representative Director

Director Heiji Maruyama Director Motofumi Shitara

• Yet to create a fastness within the rising markets like India

• Two-wheeler section is one in all the foremost growing industries

• Strong competition from Indian furthermore as international brands

yamaha Motor India has launched their much anticipated MT series-inspired

MT-15 is completely a fresh motorcycle in terms of design in this segment. Up

mt 15 color and price

Literature and review

Sarthak Das(2020) in his article stated that the factors which

Fredrick Ahenkora Boamah(2020) summarized that the companies

Lawrence Mpele Lekhanya & Henry Lucky Dlamini (2017) had

What is consumer perception

 Secondary data :- seconadary data was collected from websites ,

4. sampling method : non probability sampling method

Interpretation : - For the above questionnaire shown that the occupation of

2. Which two wheeler do you ride?

3. which Yamaha two Wheeler bikes do you ride?

4. by which mode did you come to know about mt 15 ?

Interpretation : - For the above questionnaire shown that the respondents

What features considered while Respondents

Interpretation : - For the above questionnaire shown that the 77% in

6. What was your mode of payment while purchasing a mt 15 ?

Interpretation : - For the above questionnaire shown that the

7. What is your opinion with Mileage of Yamaha mt 15?

Interpretation : - For the above questionnaire shown that the 73%

9. are you satisfy with warranty period given by the company?