小红书 Starter Pack

A TEACHER'S GUIDE
TO GETTING
STARTED ON
小红书

Create and Funnel

 TABLE OF
CONTENTS

1 Download and Installing

2 Setting up your profile

3 Navigating 小红书

4 Useful 小红书 Hashtags

Create and Funnel

 DOWNLOADING
AND
INSTALLING

Search
[Xiaohongshu]
or
[Little Red Book]
in your local app
store.

*Google Device Users:

Download XHS directly
from website:
HTTPS://WWW.XIAO
HONGSHU.COM/
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 DOWNLOADING
AND
INSTALLING
(CONT.)

Agree to
[Terms and Conditions]
(click red button to
agree)

*use translating tool for

your safety before
complying.

Verify profile through

Phone Number
OR
WeChat

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 DOWNLOADING
AND
INSTALLING
(CONT.)

PHONE VERIFICATION:
1. Search area code
2. Enter phone number
3. Press blue icon to
send SMS code
4. Submit confirmation
code

*WeChat setup will also

require phone number
for verification before
being allowed to post on
the app

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 DOWNLOADING
AND
INSTALLING
(CONT.)

WeChat VERIFICATION:

*WeChat setup will also

require phone number
for verification before
being allowed to post on
the app.

Create and Funnel

DOWNLOADING
AND 3
INSTALLING Choose interests:
(CONT.) [Learning, knowledge,

2 reading are
recommended]

Write Username

1
Choose Gender

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 SETTING UP YOUR PROFILE

How to Optimize your Profile:

1. Choose a CLEAR and professional profile photo
a. Preferably a headshot of you in your teaching
environment (headset, props, background, etc).
b. Remember that your goal is for your profile to standout
so be sure to put your best face forward.
2. Create a CLEAR biogram
a. WHO you are, i.e., your specialty as an educator,
curriculum, and qualifications.
i. Remember that there is a max editing limit of 3 times,
after which you must wait one full week before being
allowed to edit again.
3. Choose a background
a. Your logo is recommended or anything related to your
classroom environment.
4. Hide your followers list and your following list to ensure
parents stay in YOUR funnel.

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 1 2
Privacy Settings

Hide your
followers/following list

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 NAVIGATING
小红书
1
Create post by
clicking plus sign at
bottom of the screen.

2
Choose video
template, photo, or
video upload.

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 NAVIGATING
小红书

Other app features

include:

Messages

Likes/Collects

Follows

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 NAVIGATING
小红书
4
Use search tool to
access relevant posts
and content.

Search is divided into

categories based on
initial interests.
Commenting and
liking posts that
parents upload of
their children,
speaking or reading
in English.
Filter view using
subcategories
found under
Explore tab.

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 NAVIGATING
小红书

5
Pinned Post
A post you can set at
the top of your profile.

It may take about 20

posts to unlock the
feature so you can pin
any of your posts in
your profile.

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 Create and Funnel

USEFUL 小红书
HASHTAGS
You can look up relevant hashtags that other teachers post. Any
hashtags related to your teaching niche, curriculum, previous
companies, location are suitable to use.

Chinese Hashtags:
# 老师 (Teacher)
# 学英语 (LearnEnglish)
# 在线英语 (OnlineEnglish)
# 英语学习 (LearningEnglish)
# 英语老师 (EnglishTeacher)
# 美国 (USA)

English Hashtags:
#teacher #ESLteacher #phonics
#americanteacher #Vipkid #IELTS
#englishteacher #Gogokid #NationalGeographic
#britishteacher #DadaABC #Wonders
#speakEnglsih #WhalesEnglish #ReachHigher
#englishlearning
#PalFish #Cambridge
#studyenglishonline
#ESL #kidsenglish #OxfordDiscover
#reading #onlineteacher
 小红书 Starter Pack
A TEACHER'S GUIDE
TO GETTING
STARTED ON
小红书

Create and Funnel