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The International Federation of Automatic Control
May 22-24, 2013. São Paulo, Brazil
Abstract:
The objectives of this article are to study reverse logistics in a broader perspective involving aspects such
as maintaining, servicing, reusing and disposing products. In addition to reverse logistics this study
involves after sales service, green supply chain management, product life-cycle management. The main
contribution is a literature taxonomy that clearly shows that these areas overlap in their definition and are
interconnected. Finally, industrial examples, conclusions and research directions, are presented.
Keywords: Reverse Logistics, Green Supply Chain Management, After Sales Service, End of Life,
Taxonomy
Moreover, after sales services involve large investment
1. INTRODUCTION
outlays as found in a Gartner Group study, that a buyer of a
There is increasing pressure by industry and government to locomotive engine ends up spending 21 times its purchase
reduce the environmental impact and resource consumption value to support its use (Wise and Baumgartner, 1999).
in manufacturing (Srivastava, 2007). This not only involves
manufacturing processes, logistics and product design, but 2. REVERSE LOGISTICS
also the use, maintenance and life-cycle of products (Sarkis,
Zikmund and Stanton (1971), Ginter and Starling (1978),
2003). De Brito et al. (2002) illustrate the main motivations
Murphy (1986), Cairncross (1993) and Stock (1992) are
for companies engaging in reverse logistics and their systems
among early researchers in the field who have investigated
to control and manage the upstream directional flows in the
problems such as reverse distribution, recycling and re-
chain. These main motivators are:
manufacturing mainly from an operations research or
• Economics: The costs of reusing or repackaging products marketing view.
are better alternatives for direct costs and revenues and/or
Reverse logistics deals with the logistical challenges that
brand value and corporate reputation.
products pose after they have been sold to the customer, and
• Legislation: Advanced economies have put in place especially when the product has reached its end of useful life.
legislation that aims to reduce the consumption of natural It covers activities such as distribution, sorting, re-selling,
resources and GHG emissions by companies. refurbishment, remanufacturing, recycling and disposal
among others, and the aim is to recapture value of products
• Extended OEM & importer responsibility: Directives after the point of sales and/or after end of useful life (Ellram
such as Waste Electrical & Electronic Equipment, and Carter, 1998), (Tibben-Lembke and Rogers, 2001)
Restriction of use of Hazardous Substances and End of (Dowlatshahi, 2000).
Life Vehicles.
One of the first works that consolidated reverse logistics into
The main focus of this article is the after-life phase of a an actual overarching field of study, was the literature review
product involving reverse logistics, but also related areas and framework presented by Ellram and Carter (1998). They
such as green supply chain management, product life-cycle called for a more holistic view and provided, among other
management and after sales service that are relevant to things, a hierarchy of activities for recapturing value:
achieving both reduced environmental impacts and improved Resource reduction, re-use, recycling and disposal with and
competitive and economic performance. However, product without energy recovery. However, it is argued that resource
life-cycle management and after-sales service are included reduction in the primary flow is more closely related to green
only to the extent they relate clearly to reverse logistics. supply chain management than reverse logistics.
After sales service belongs by definition to the middle-of-life Tibben-lembke and Rogers (1999) made one of the most
phase, but is incorporated in this study as it entails reverse popular definitions of reverse logistics that has seen
logistic elements such as refurbishment and remanufacturing. widespread use in subsequent work: “the process of planning,
Table 1. Taxonomy of Reverse Logistic. Criteria used: Reverse Logistics (RL), Green Supply Chain Management (GSCM),
Product Life-cycle Management (PLM), After Sales Service (AFS). Flow types: Waste (W), Products (P), Materials (M),
Information (I), Knowledge (K) or Financial (F).
Figure 1: Taxonomy of Reverse Logistics. The illustration seeks to position the papers and the
taxonomy criteria with a focus to show overlap and differences. The numbers refer to table 1.