Submitted to:- Miss Isha Kalra

Submitted By:- Nikita Kadyan

Table of contents
1. Introduction of holistic marketing
2. Meaning of Holistic Marketing
3. Principles of holistic marketing
4. Examples of holistic marketing
5. Conclusion
Introduction of holistic marketing
When you think of the word marketing, what’s the first
thing that pops up in your mind? Billboards? Social
media? Email? Influencers? Marketing is a very diverse
field and it can be hard to choose the best approach
for your business. At the same time, the way we do
business is advancing at a rapid pace. So the best way
to choose the most effective marketing approach is to
look at it from a holistic perspective. In this article, we
will discuss the holistic marketing approach and how to
use it for the benefit of your business
Meaning of Holistic Marketing
Holistic marketing is a concept that considers all the different
parts of a business as one single entity. It is based on the
premise that the whole is greater than the sum of its parts. As
such, there is a shared aim and purpose for all the activities
related to a business. This ensures that each person in every
department, from sales to operations to HR to marketing and
others, work towards one common goal.
Holistic Marketing Example
Coca-Cola has one of the best examples of holistic marketing.
They have recently refreshed their entire global identity to
“Real Magic”. The idea behind this strategy is to showcase the
brand’s goal to refresh the world and make a difference.
Manuel Arroyo, the global chief marketing officer for The Coca-
Cola Company says, “Real Magic is not just a tagline. We see it
as a philosophy that transcends advertising and embodies all
that is special about the brand.”

Holistic Marketing Concepts and Components

Holistic marketing has five different components that come
together to unify a company’s brand image.

 Relationship Marketing
Relationship marketing is centered on the relationships you
have with your potential and existing customers, employees,
partners, and competitors. This component of holistic
marketing focuses on creating a comprehensive business plan
with long-term goals that cover the whole business system. The
main goal is to focus on marketing activities that create a
strong, emotional bond and cultivate loyalty from these
stakeholders, rather than simply interacting with them only
when required.

 Internal Marketing
Holistic marketing sees two types of customers – internal and
external. While external customers are the top priority for any
business, internal customers (employees) also play a vital role
in the marketing process. Internal marketing treats employees
as customers who must be convinced of the company’s core
values just as aggressively as its external customers. This
ensures that they understand their role in the marketing
process.
 Integrated Marketing
Integrated marketing creates a seamless experience for the
consumer to interact with the brand by integrating various
communication channels (sales promotion, public relations,
advertising, direct marketing, digital marketing, etc). This
ensures that the communication is in sync and projects a strong
and focused brand image.

 Societal Marketing
Societal or socially responsible marketing involves a broader
concern for society at large. It follows the philosophy that a
business is part of a society and should give back to it. This
requires following certain business ethics and focusing on
philanthropy and community organizations. Societal marketing
encourages all stakeholders of a business to have a positive
impact on society.

 Performance marketing
Performance marketing is focused on the different activities of

a business, such as selling a product or service, ethical and legal

responsibilities as a business, brand and customer equity, etc.

Example of holistic marketing

Samsung is an example of Holistic marketing where the
products are developed keeping the customer in mind, The
showrooms are branded in the proper manner, the customer
service is polite and the service is fast. Thus Samsung is an
excellent example of Holistic marketing.

Conclusion
Conclusion is simple, Holistic Business Marketing looks at the
whole business system to create a marketing plan. Most
Marketing strategies focus only on the service or goods
provided and do not look at the people involved who create
and deliver what is being marketed