Professional Documents
Culture Documents
• Layout is one of the key decisions that determines the long-run efficiency of
operations.
In all cases, layout design must consider how to achieve the following:
◆ Permission : The culture should signal that nonwork interactions are encouraged.
Antidotal example
When Deloitte & Touche found that 30% to 40% of desks were empty at any given
time, the firm developed its “hoteling programs.” Consultants lost their
permanent offices; anyone who plans to be in the building (rather than out with
clients) books an office through a “concierge,” who hangs that consultant’s name
on the door for the day and stocks the space with requested supplies.
Jay_Heizer,_Barry_Render,_Chuck_Munson_Operations_Management_Sustainability_and_Supply_Chain_Management
_12th_Edition
Retail Layout
Retail layouts are based on the idea that sales and profitability vary directly with
customer exposure to products. Thus, most retail operations managers try to
expose customers to as many products as possible. Studies do show that the
greater the rate of exposure, the greater the sales and the higher the return on
investment.
objective of retail layout is to maximize profitability per square foot of floor space
Five ideas are helpful for determining the overall arrangement of many stores:
1. Locate the high-draw items around the periphery of the store. Thus, we tend to find
dairy products on one side of a supermarket and bread and bakery products on
another. An example of this tactic is shown in Figure.
2. Use prominent locations for high-impulse and high-margin items. Best Buy puts fast
growing, high-margin digital goods—such as cameras and printers—in the front and
center of its stores.
3. Distribute what are known in the trade as “power items”—items that may dominate a
purchasing trip—to both sides of an aisle, and disperse them to increase the viewing of
other items.
4. Use end-aisle locations because they have a very high exposure rate.
5. Convey the mission of the store by carefully selecting the position of the lead-off
department.
Walmart’s push to increase sales of clothes means those departments are in broad
view upon entering a store.
Warehouse and Storage
Layouts
The objective of warehouse layout is to find the optimum trade-off between handling
cost and costs associated with warehouse space . Consequently, management’s
task is to maximize the utilization of the total “cube” of the warehouse—that is,
utilize its full volume while maintaining low material handling costs.
Fixed-Position Layout
In a fixed-position layout , the project remains in one place, and workers and equipment
come to that one work area. Examples of this type of project are a ship, a highway, a
bridge, a house, and an operating table in a hospital operating room.
Process-Oriented Layout
A process-oriented layout can simultaneously handle a wide variety of products or
services. This is the traditional way to support a product differentiation strategy. It is
most efficient when making products with different requirements or when handling
customers, patients, or clients with different needs.
Books
and
videos Footwear Sports shop Menswear
Perfume
& jewellery
Confectionery, Elevators
newspaper,
magazines and Women’s clothes
stationery
Luggage
and gifts
Entrance
Cellular work arrangements are used when volume warrants a
special arrangement of machinery and equipment.
Waiting Waiting
Lecture theatre area area
Blood
Doctor Doctor test
Uniform X-ray Record
issuing personal
area history and
Blood medical
Doctor Doctor test details
X-ray
Blood
Doctor Doctor test
Uniform
store X-ray
A restaurant complex with all four basic
layout types
Line layout cafeteria
Fixed-position layout
service restaurant
Desert
Starter
buffet
buffet
Main course
buffet Service line
Preparation
Oven
Process layout kitchen
Cool room
Freezer Vegetable prep Grill
Volume-variety relationship
Flow is Low High
Volume
intermittent
High
Fixed-position
layout
Cell layout
Product
layout
Flow
Low
becomes
continuous
Regular flow more important
Underlying Process Relationship Between
Volume and Standardization Continuum
© Wiley 2010 35 35
2) Advantages and disadvantages
Costs
Fixed-position
Process
Cell
Product
Idle time = (Actual number of workstations × Largest assigned cycle time) - Σ Task
times