05 Evaluating Messages and Images of Different Types of Text

The goal of this advertisement is to build and sustain demand for items or services, as
well as to increase the market for HEINZ TOMATO KETCHUP, by compelling potential purchasers
to buy them. In this way, advertising aids the efforts of a company's sales staff and provides a
platform for salespeople to approach potential customers. The Heinz tomato ketchup advertising
was intriguing because the Heinz ketchup product is of excellent quality and is made with sliced
tomatoes, which is not "just" a tomato but also a symbol of freshly sliced tomato ketchup. Heinz
tomato ketchup is also available in a variety of glass and plastic bottles, as well as individual-
serving condiment packets made of foil or plastic. In addition, the primary objective of this
commercial is to inform consumers about products and services. Because many consumers are
uninformed of how to use various products and services, advertising provide sufficient
information to the general public regarding their use and utility. By informing readers, the Heinz
Ketchup advertising successfully advertises its product. The goal of this Heinz ketchup
commercial is to establish a brand image for both the product and the company. This is
accomplished by emphasizing the items' or services' distinguishing traits in advertisements. The
goal of this advertisement is to increase brand awareness for Heinz tomato ketchup.