Digital Transformation using AI

and Emerging Technologies

Term IV Elective
Session 13 & 14
Agenda
• HTC case – Multi-sided Platform Strategies
• A look at IOTs
Multi-sided platform strategies
Opening the door to third parties
Ability to serve a large number of
heterogeneous customer needs.
Onboarding potential competitors: From
a competitive mindset to collaborative
mindset.
Leveraging same-side network effects
over time due to a vibrant developer
community – high imitation barrier.
30000 active VIVE
content developers
in 2017
Third parties may not prioritize good quality
customer interactions.
Third-party products can cannibalize your
offerings.
SDKs; 4 month program with metrics and
milestones; mentorship; education;
networking opportunities; support services.
Multi-sided platform strategies
Connecting Products to connect
Customers
Serving both their customers and their
customers’ customer.
In US market, game content for VIVE was
available on Steam platform while non-
game platform was available on
VIVEPORT.
VIVEPORT arcade and VIVELAND, Care should be taken to ensure that the
complemented gaming platform direct consumer connect do not threaten the
offerings. customer.
 Multi-sided platform strategies
VIVE Standalone with Google’s Daydream VR platform (US market)
VIVE Standalone with HTC VIVEPORT platform (US market)

Strategic Pricing for the value HTC VIVE Subscription model for
provided to Developers. consumers for higher
Access to a broad range of ecosystem consumer stickiness.
partners and end consumers.
Multi-sided platform strategies
 Platform Challenges
Network Cluster
Types

Platforms Service
Users
Providers
P1
Vulnerability of Service
Users
Multi-Homing Providers
P2 Risk of Disintermediation
Multi-sided platform strategies
Connecting Products to connect Serving both their customers and their
Customers customers’ customer.

Infrastructure-As-A-Service offered to Sigfox Operators.

Network-As-A-Service (Admiral Blue and Admiral Ivory) and Data-

As-A-Service (Atlas and Monarch) offered to customers.
Internet of Things
If you cant If you cant If you cant control If you cant manage
measure it, you monitor it, you it, you cant it, you cant
cant monitor it. cant control it. manage it. automate it.

Smart
Components
Thank you.