May 2022

Website
Analysis

aloyoga.com

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aloyoga.com
shop the best yoga wear & accessories for yoga and working out. wear-tested by yogis
for the best fit. shop celeb-approved yoga pants, workout tights, leggings, capris &
lounge for women & men at aloyoga.com.

App Store Google Play

Traffic & Engagement

Total Visits Device Distribution

Apr 2021 - Jun 2021 Worldwide Apr 2021 - Jun 2021 Worldwide

3.351M
Desktop 47.71%
Mobile Web 52.29%

-18.66% from last month

Global rank #41,324

Country rank
United States
#11,667
Industry rank
.../Fashion_and_Apparel #1,078

Engagement overview
Apr 2021 - Jun 2021 Worldwide All Traffic

Monthly visits 1.117M Deduplicated audience B ETA Pages / Visit 5.79

Monthly Unique Visitors 639,623 Visit Duration 00:02:29 Bounce Rate 45.35%

All Rights Reserved by SimilarWeb LTD. 2019 | info@similarweb.com 5/21/2022

Visits Over Time
Jan 2021 - Jun 2021 Worldwide All traffic

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All Rights Reserved by SimilarWeb LTD. 2019 | info@similarweb.com 5/21/2022

Geography

Top Countries
Apr 2021 - Jun 2021 Desktop

Country Traffic Share Change

United States 71.17%  19.09%

Canada 5.96%  29.49%

Israel 2.69%  10.15%

United Kingdom 2.24%  10.43%

Australia 1.27%  61.99%

Marketing Channels

Channels overview
Apr 2021 - Jun 2021 Worldwide Desktop

Total traffic
1.6M

100%

50%
33.48%
21.95% 24.84%
9.49% 6.62%
1.14% 2.48%
0%
Direct Email Referrals Social Organic search Paid search Display ads

Organic Search Organic search makes up 21.95% of website traffic

Branded VS. Non-Branded Top Organic Search Terms

Apr 2021 - Jun 2021 Worldwide Desktop Apr 2021 - Jun 2021 Worldwide Desktop

alo yoga 40.31%  8.91%

alo 12.75%  14.74%

Branded   63%
aloyoga 7.21%  4.1%

Non-Branded   37%
alo yoga sale 1.33%  37.73%

alo leggings 0.80%  36.86%

All Rights Reserved by SimilarWeb LTD. 2019 | info@similarweb.com 5/21/2022

Paid Search Paid search makes up 24.84% of website traffic

Top Search Ads Top Paid Search Terms

Apr 2021 - Jun 2021 Worldwide Desktop Apr 2021 - Jun 2021 Worldwide Desktop

alo yoga 28.03%  29.16%

https://www.aloyoga.com/
alo 8.57%  22.24%
Alo Yoga® Official Site - Studio To Street Yoga Clothes
Shop celeb-approved yoga pants, workout tights, leggings, capris & lounge for women &
lululemon 5.89%  40.14%
men.

aloyoga 4.13%  35.62%

alo yoga mat 0.57%  17.72%

Appears on keyword alo yoga + 2 others

Referrals Referrals makes up 2.48% of website traffic

Top Referring Websites Top Referring Industries

Apr 2021 - Jun 2021 Worldwide Desktop Apr 2021 - Jun 2021 Worldwide Desktop

Domain Share Change Website Categories Traffic Share

yahoo.com 13.65%  107.03% Nutrition Diets and Fitness 25.15%

verywellfit.com 12.72%  57.31% News and Media 20.26%

alomoves.com 12.49%  10.39% Online Marketing 11.96%

shopistores.com 11.67%  100% Computers Electronics and Technology - Other 9.64%

nullrefer.com 6.80%  191.59% Fashion and Apparel 7.47%

Outgoing Traffic Outgoing Ads

Top Link Destinations Top Ad Destinations

Apr 2021 - Jun 2021 Worldwide Desktop Apr 2021 - Jun 2021 Worldwide Desktop

Domain Share Change Domain Share Change

shop.app 43.20%  39.74% retailmenot.com 45.18% -

alomoves.com 21.92%  50.32% alomoves.com 6.19% -

cdn.shopify.com 11.71%  17.12% asos.com 4.36% -

paypal.com 3.59%  41.77% fashionstylx.com 4.23% -

portal.afterpay.com 3.49%  95.73% summersalt.com 3.64% -

All Rights Reserved by SimilarWeb LTD. 2019 | info@similarweb.com 5/21/2022

Social Social makes up 9.49% of website traffic

Social Traffic
Apr 2021 - Jun 2021 Worldwide Desktop

100%

64.94%

50%

14.02% 9.38% 6.51% 3.66% 1.49%

0%
Facebook Instagram Reddit Youtube Pinterest Other

Display Advertising Display ads makes up 6.62% of website traffic

Display Ad Network Top publishers

Apr 2021 - Jun 2021 Worldwide Desktop Apr 2021 - Jun 2021 Worldwide Desktop

Publisher Share Change

mail.google.com 12.33%  16.63%

Pepperjam 51.99%
Skimlinks 18.93% rstyle.me 9.54%  105.34%
Google Display Ne… 16.48%
AdRoll 12.15% youtube.com 8.74%  24.06%
Unidentified Netw… 0.23%
verywellfit.com 7.54%  66.51%
Others 0.22%

rakuten.com 6.43%  62.66%

All Rights Reserved by SimilarWeb LTD. 2019 | info@similarweb.com 5/21/2022