EFFECTS OF KOREAN 

CULTURE IN
THE LIFESTYLE OF GRADE 12 STUDENTS

SUBMITTED TO THE

FACULTY OF THE JUNIOR COLLEGE DEPARTMENT

LYCEUM OF THE PHILIPPINES UNIVERSITY – DAVAO

IN PARTIAL FULFILMENT OF THE REQUIREMENTS IN

PRACTICAL RESEARCH 2

DESIREE ANN R. RUTA

CARL GERARD GOSINGCO

KEAUN CLEESE MENDING

ANDI MICHAELLA BAYSA

LAURUS PIYAO

May 2021
 Republic of the Philippines
Lyceum of the Philippines - Davao
Junior College
KM. 11, LPU Drive, C. P. Garcia Highway, Buhangin District,
Davao City, Davao del Sur

DECLARATION OF ORIGINALITY

We, DESIREE ANN R. RUTA, CARL GERARD GOSINGCO, KEAUN CLEESE

MENDING, ANDI BAYSA, LAURUS PIYAO, declare that this research is
original, to the best of my knowledge. We further declare that this activity was
undertaken by yours truly.

DESIREE ANN R. RUTA

CARL GERARD GOSINGCO

KEAUN CLEESE MENDING

ANDI MICHAELLA BAYSA

LAURUS PIYAO

_____________________
Date Signed

2
 LYCEUM OF THE PHILIPPINES - DAVAO 
C.P. Garcia Highway, Buhangin District, Davao City, Philippines 
 

JUNIOR COLLEGE 
 

APPROVAL SHEET 
 

This research entitled of THE EFFECTS OF KOREAN CULTURE IN THE

LIFESTYLE OF GRADE 12 STUDENTS of the Lyceum of the Philippines-Davao
prepared and submitted --------------- in partial fulfillment of the requirements for
the subject in Inquiries, Investigations, and Immersion, has been examined
and recommended for approval and acceptance. 
 
ERWIN B. LAYA, LPT, MAT 
                                                                                                               Adviser 
 
 
 
               APPROVED by the research committee on the oral examination with
grade of 
__________. 
 

MARLYN D. BITON, EdD 

Panel Chairperson 
 

  
JUANITO PAULO M. DEITA III, LPT, MA-LIT 
Member 
  

 
ERWIN B. LAYA, LPT, MAT 
Member 
  
 
 
 
ACCEPTED and APPROVED in partial fulfillment of the requirements for the
subject in Inquiries, Investigations, and Immersion. 
 

 
MARLYN D. BITON, EdD 
Dean, Junior College 

June 2021 

3
 DEDICATION

“This study is entirely dedicated  

to the Almighty God, for giving us the courage

to our beloved family, for their understanding and kindness

and to our friends, for the support and appreciation.”

4
 TABLE OF CONTENTS

CHAPTER 1 …………………………………………………………………………… 7

INTRODUCTION …………………………………………………………………… 7

1.0 Introduction ………………………………………………………………... 7

1.1 Objectives …………………………………………….............................. 8

1.2 Statement of the Problem ……………...………………………………... 8

1.3 Theoretrical Framework …………………………………......…….….…. 9

1.4 Conceptual Framework ……………………………………………………

Review of Related Literature …………………………………….………11

CHAPTER 2 ……………………………………………………………………….…. 13

METHODOLOGY …………………………………………………………………. 13

2.0 Research Design …………………………………………………….…. 13

2.1 Research Respondents …………………………………………...…… 13

2.2 Collection of Data ………………………………………………………. 14

2.3 Data Analysis …………………………………………………………… 14

2.4 Ethical Considerations ……………………………………………….… 15

CHAPTER 3 ….…………………………………………………………………….… 16

RESULTS AND DISCUSSION ……………………………………………….… 16

CHAPTER 4 ……………………………………………………………………….…. 30

SUMMARY, CONCLUSION, AND RECOMMENDATIONS ………...………. 30

4.0 Summary ………………………………………………………………… 30

5
 4.1 Conclusion ………………………………………………………………. 30

4.2 Recommendations …………………………………………...………… 32

REFERENCES ………………………………………………………………………. 36

Annex A: Letter of Permission ……………………………………………………… 39

Annex B: Survey Questionnaire ……………………………………………………. 40

CURRICULUM VITAE ………………………………………………………………. 48

6
 Chapter 1
INTRODUCTION
1.0 Introduction

The Korean Wave, also known as Hallyu, refers to the rapid growth

of Korean popular culture in the form of Korean drama, dance, music, cosmetic,

fashion, and fan clubs for Korean celebrities, among other things. The phrase

"Korean wave" is claimed to be originated from the title of an album collection of

Korean popular songs that became a major hit in China during the 1990s. It

made South Korean culture available to anybody with access to television, movie

theaters, and the internet. This piques people's interest in the country, the

people, and everything Korean, not only for entertainment's sake. (Igno &

Cenidoza 2016)

The regional distribution of cultural items from Korea has started

then, with trendy dramas, spread to popular music, films, with the rise of the

Korean media markets, taking the wave to the shores of the

Philippines. (KH Mee, 2005). Korean dramas have been a mainstay of Philippine

television since 2003. And the Philippines became one of the many shores hit by

the Korean wave.

This then grew rapidly across the country, influencing the youth,

whose burning desire for new updates and trends seemed to be very important.

(Ainslie, 2016). The youths are the most influenced by the Korean Wave and the

Filipino Youth are one of those. The young generation today is distinctive and

they are quickly captured by the items surrounding them. The various kinds and

styles of music, television dramas, and even their taste of fashion are introduced

to these youths. Now and then, in the minds of the Filipino Youth, the taste of

music, films, and fashion has been altered, expanded, and made more thrilling.

(Masagdia & Vargas 2021).

7
 Hence, this study will be conducted to identify the effects of Korean

Wave Culture in the lifestyle of Grade 12 students in Lyceum of the Philippines –

Davao (LPU – Davao). Moreover, it is very interesting to note that there have

been no studies attempting to identify the effects of Korean wave culture among

the Grade 12 students of LPU – Davao.

1.1 Objectives

Specifically, this study aims to address the following:

1. Identify the effects of Korean Wave Culture in the lifestyle of Grade 12

students

2. Identify the causes that affect the willingness of the respondents to change

their behavior

3. Identify how Korean popular culture influences product awareness and culture.

4. Identify the relationship between perception in class of Korean popular culture

to the respondent's attitude.

1.2 Statement of the Problem

This study aimed to determine the effect of Korean culture on the

Grade 12 students of the Lyceum of the Philippines-Davao. Specifically, it sought

to answer the following questions:

1. What is the profile of the respondents in terms of:

1.1. Sex

1.2. age

1.3. Strand

2. What are the causes that affect the willingness of the respondents to change

their behavior?

3. How Korean popular culture influences product awareness and culture?

8
4. How is the relationship between perception in class of Korean popular culture

to the respondent's attitude?

5. Is there a significant effect of Korean culture on the lifestyle of Grade 12

students when they grouped according to their profile?

1.3 Theoretrical Framework

Cultural Imperialism model theory is a model proposed by Herbert

Schiller 1976 in his work "Communication and Cultural Domination”. Schiller also

used the term “Cultural Imperialism” to discern the different methods of

multinational conglomerates from developed countries, particularly the media, in

influencing the various aspects of developing countries. (White, 2001) To further

add, “The focus of this theory is the imposition on other countries’ belief, value,

knowledge, behavioral norms, and style of life. Nowadays, cultural imperialism is

described as media imperialism where artists have more impact on global

cultures than others and this phenomenon is forming and reforming cultural

values, identities, and perception.” (Rahmiati, 2012)

Cultural Imperialism model theory aids the researchers in deeper

understanding on how developed countries with multinational conglomerates and

influential artists affect or reform some certain traditional lifestyle of society of a

developing country. The theory also provides a new lens in interpreting different

axioms that affect societal behaviors of certain societies such as developed

countries vs. developing countries and more.

Cross Culture Behavior theory is a theory derived from the

conceptual model of effects of culture on consumer behavior of

Ajay Manrai and Lalita Manrai in 1996. To a general context, in definition

consumer behavior is the decision process, influences, and action a consumer

conducts in the event of buying a product. (Meg, 2020) The model particularly

revolves around the identification of different variables and processes of each

9
three components/consequences of culture: social, personal, and psychological.

(Manrai & Manrai, 1996) As cited by Rahmiati (2012), “there are four categories

of influences on consumer behavior, which are (1) cultural influences, (2) Social

components; (3) Personal components; and (4) Psychological components, and

the last three terms is consequences of culture. From these, it can be seen that

cultural is a largest factor in influencing consumer behavior. The culture itself is

divided into two basic elements, which are material (e.g. food, clothes, art, etc)

and abstract elements (value, customs, behavior, etc)”

Cross Cultural Behavior theory serves as an important basis for the

researchers by providing a clear model in presenting the different variables that

drives a consumer in purchasing products and provide comprehensive

description about one of the important components to be consider in the research

which is the average consumer.

Country of Origin (COO) effect explains that the home country of a

brand originates from or where the brand’s products are being made, is a crucial

factor that consumers consider in purchasing a product (Johnson et al,

2016).  As cited by Rahmiati (2012) from Lee and Lee (2009), “As a result, COO

plays an important role in international consumer marketing therefore many

countries are united to make a strategic alliance and caused their products have

multiple country images.” Rahmiati (2012) extended the COO effect by citing

Quinn (2009) which states that, “consumer consumption may be a function not

only of information about goods but also a function of consumers’ attitudes about

foreign cultures.” For example, a consumer is more prone to purchase a product

of other countries that they have a good perception or outlook on by gaining

positive information from foreign media and etc. (Rahmiati, 2012)

The theory significantly supports the research of the researchers by explaining

the other psychological factor that affects a consumer when purchasing a foreign

product and resonates with the current research in a way of depicting the attitude

10
of a Filipino youth purchasing products made by foreign countries, specifically

South Korea. 

1.3 Conceptual Framework

The research is conducted to identify the effects of Korean Wave

Culture in the lifestyle of Grade 12 students in Lyceum of the Philippines – Davao

(LPU – Davao). Figure 1 shows the relationship of input variables which contain

the demographic profile of the respondents who consumes Korean Products as

part of their lifestyle. On the other hand, the process column contains surveys,

data gathering, analysis and interpretation. Hence, the data gathered will also

lead to the analysis on the significant effects of Korean Culture in the lifestyle of

Grade 12 students with Action Plan.

Figure 1

1.4 Review of Related Literature

Korean social practices it at the first secured region, for example,

TV shows stars and pop tunes.” Besides as cited by Padilla (2021) from Kim, J.

11
(2007), “… just like the wave of the sea the Korean wave raises and became

globally popular and more influential… Korean Wave (Hallyu) mostly comprises

of TV dramatizations, film, popular music, motion picture stars movement and

funnies including versatile substance like PDAs and iPods, video or PC

diversions, and the most recent design, sustenance, home apparatuses and

beautifying agents, emphatically growing to things like move, mold, painting,

food, plastic surgery, tourism, and dialect.”

Different Korean products have gained global recognition by

reaching consumers not just in the neighboring Asian countries but also in

different continents with countries that have influential status. One the popular

Korean product that are globally accepted as the best are Korean Beauty

products. According to Oo (2020), “What started out as exportation of

entertainment, music, TV dramas, and movies to Southeast Asia and neighboring

countries, the phenomenal growth of Korean pop culture (or Hallyu) has

extended its reach to Europe and the United States But more than

cinematography and K-Pop, cosmetics has also become one major driving force

in South Korea’s rising cultural economy. It has joined the ranks of France and

Japan and is now at the forefront of the beauty industry… These products can be

seen in almost every cosmetics store. In the U.S. alone last year, the country has

imported more than $624 million in Korean cosmetics.” So (2020) parallels by

stating, “Korean Beauty products got attention in Asian countries first, but

popularity and availability in Western countries is growing. While the

endorsement of beauty influencers is pushing sales, another reason for the

widespread recognition for Korean beauty products is Hallyu, the Korean wave…

In a survey conducted in countries around the world, around 22.4 percent of

surveyed stated that the positive effect and good quality of Korean beauty

products were the main positive aspects for consumers.”

12
 According to So (2020) the reason why Korean Beauty products are

well accepted by the globe is, “The South Korean beauty market is driven by the

country’s high standards in beauty. In order to meet those standards, customers

are constantly looking for new ways of improving their skin-care routine. The

famous 10 step skin care routine is a good example for the willingness of South

Koreans to spend money multiple beauty products at the same time. Therefore,

the market is constantly innovating and developing new products.” Oo (2020)

supported this by stating, “K-beauty products also inclusively cater to both

women and men, targeting and aiding both genders’ skin issues, which further

propels the market growth. Not to mention, the brands’ creative packaging

(usually of bright and colorful or sleek and minimalist designs) and memorable

product names that leave a lasting impression on their global customers. And as

more consumers become aware of their products’ uniqueness and benefits, the

vast opportunity for K-beauty products market players will continue to expand.”

Other Korean products such as K-pop and dramas are now globally

recognized. Zhou (2019) explained that, “K-pop artists experiment with a wide

range of musical genres, including electronic, hip hop, pop, rock, and R&B.

Besides having catchy tunes, K-pop music videos are known for their visual

effects and elaborate storylines. The artists’ live performances involve colourful

costumes and perfectly synchronized choreograph.” The author also used a

certain K-pop grouped as a reference about the global outreached of Korean

dominance in the statement, “For the last two years, BTS received the award for

Top Social Artist at the Billboard Music Awards, breaking Justin Bieber’s streak

for winning every year since the award’s introduction in 2011. Last May, they

made history as the first K-pop group to top the U.S. Billboard 200 chart… The

massive, international success of BTS highlights how K-pop has reached millions

of North American fans from overseas… Ever since the genre’s introduction to

North American audiences in early 2010, the number of foreign students at

13
university campuses across South Korea have soared significantly(link is

external)” For Korean dramas General (2017) reported from DramaFever that,

“DramaFever, a favorite website among K-Drama fans, streams a reported

average of 800 million minutes of content per month. Data analytics company

comScore reported that in November 2016 alone, the site welcomed 2.4 million

unique visitors. According to DramaFever, while its user base is made up mostly

of women of color, a huge chunk of them are white females. About 43% of their

female audiences were white, 27% Latino, 24% Asian and 17% black. They are

equally hot on video streaming sites like Hulu and Netflix.”

As for the effects of the Korean wave, Kim, K. H. (2005) stated that

“The Korean pop culture wave refers to the rapid spread of Korean pop culture

throughout Asia in the popularity of Korean dramas, dance music, films,

animation, and games”. One country that the author sets as a good example is

Taiwan. “Taiwan has been one of the biggest importers of Korean dramas. The

images delivered through the Korean TV dramas have very much influenced the

Taiwanese to view contemporary Korean society as a country of modern and

urban elegance, and woman-centeredness.” Another example country is

Indonesia. As cited by Rahmiati, L (2012) from Mariani (2008). “Most of

Indonesia people especially female have started favoring Korean artist and

singer because of the influence of Hallyu through drama and song. In the

beginning, Hallyu in Indonesia was mostly concentrated on TV dramas, while pop

music and movies have not made any significant presence yet. However,

nowadays Korean song (K-Pop) is already widespread among people…

Indonesian youths give more attention to Korean cultural products, and it extends

to other things like Korean technology, food, traditional culture and the country

itself.”

14
 Aside from other neighboring countries, the Philippines is also a big

market for Korean products with its consumers, particularly the youth. According

to Lee (2013), “The adolescents are the people who are most affected by the

Korean Wave and one of those is the Filipino Youth”. As stated by Yrawda

(2013), “From schools, malls, stores, jeepneys and even to recreational places

such as parks and to tourist places, the effects of Korean Wave in the Filipino

especially to the Filipino Youth are widespread. You can notice that students are

listening and singing songs in… the Korean language even though they don’t

know the meaning of it… talk about their favorite Korean dramas then admire the

actors and actresses in the movie and sometimes impersonate their looks which

greatly affected the fashion statement of the Filipino youth.” In which the author

later concluded that, “This Korean fashion trend exploded among the students

who love to be hip and chic and “In” with the news. Even sometimes they may

look weird, if they try to imitate Korean hair, clothing style, and shoes. Because of

the attitude of the Filipinos that is easy to be influenced by foreign marketing, the

Korean Culture products pose a negative effect on the Philippine entertainment

industry since it is a threat to the local entertainment and the Filipino identity in its

cultural products.” And later clarified that, “… The Philippines can learn from

Korea in this sense. There is nothing wrong if we like things or culture from a

foreign country, but we don’t have to forget that we are still Filipinos and we have

to support the products (Music, Fashion, Shows) of our own country.”

2.1 Research Respondents

The respondents of this study were the Grade 12 students of

Lyceum of the Philippines – Davao. To acquire the needed respondents in the

study, the researchers used the Snowball Sampling. Through this, a sample of

30 students was gathered. The researcher used Snowball sampling, which is

a well‐known, nonprobability method of survey sample selection that is

commonly used to locate hidden populations. This method relies on referrals

15
from initially sampled respondents to other persons believed to have the

characteristic of interest.

2.2 Collection of Data

For the data collection, the researchers used survey questionnaires

to gather information from the respondents. Questionnaires are a very useful

survey tool for assessing significant groups quickly and easily. (Jones et al.,

2013). The researchers adapted the study by Rahmiati, L. (2012) entitled “The

Impact of Korean Wave to the acceptance of Korean culture and product among

Indonesians”.  The research followed a procedure to make accurate

measurements of the variables through snowball sampling. The

snowball sampling saves time and also allows the researchers to interact more

effectively with the respondents since they are familiar with the

first respondents and the first respondents is connected to the

researchers. (Ghaljie et al., 2017).

2.3 Data Analysis

In analyzing the collected data, the researchers utilize two types of

statistical methods. The two types of statistical methods the researchers use are

the computer program Microsoft Excel and the Statistical Package for Social

Science or also known as SPSS. The researchers use the computer program

Microsoft Excel with the intention of utilizing the format provided by the

program as a way to organize and systematize the data collected from the

questionnaire.  

The second method which is the Statistical Package for

Social Science, or the SPSS is used to analyze the accuracy, validity, mean,

assumption, and multiple linear regression analysis in this study. The

16
researchers use the SPSS method for it is one of the most common and reliable

method being used by other social science studies to quantitively inspect the

data collected in the questionnaire survey.

2.4 Ethical Considerations

Research ethics mainly deals with the relationship between the

researcher and the participants in the study. Agreed-upon stands for research

ethics to ensure that the participants' needs, and concerns are primarily taken

into account by the researchers, that proper supervision of the conduct of

research takes place, and that a basis for trust is established between

researchers and study participants. (Mack, 2005) Due to various questions that

could require publication of personal and sensitive records, work concerning

human subjects poses ethical concerns. And to ensure that the testing is

conducted ethically, some of the research ethics provided in the National Ethical

Guidelines for Health and Health-Related Research 2017 (NEGHHRR, 2017) are

observed: 

Informed Consent. A detailed explanation was offered to the participants as to

why the study is being conducted, why they are encouraged to participate, what

are the advantages, risks, and responsibilities that could occur for them

individually as a result of participating in the research, and what advantages they

and the society are likely to obtain as a result of the research.

Anonymity and Confidentiality. The researchers ensured obedience to the

2012 Data Protection Act by firmly restricting follow-up questions that could lead

to the participants being named. In addition, the researchers ensured that the

identity of the participants was treated with the utmost anonymity and

17
confidentiality in order not to reveal their identities, thereby coding the names of

the participants.

Voluntary Participation. The participants received an informed consent where it

states their right to refuse participation, as well as withdraw from the research,

before their responses will be recorded. No coercion or undue influence of

research participants done by the researchers to take part in the study.

CHAPTER 3

RESULTS AND DISCUSSION 

This chapter will discuss the results of the research study’s statement of the

problem and significant findings of the research.  The researchers analyzed the

responses of 30 students from Lyceum of the Philippines - Davao. (LPU-D) The

data gathered was then interpreted according to the average answer for each

question.  

Table 1 

TABLES OF INTERPRETATION

Range Interval  Descriptive Reading (Interpretation) 

1.00 – 1.80  Not familiar/ Very unlikely/ Very

poor/ Strongly disagree/ Definitely will not  

1.81 – 2.60  Slightly

Familiar/ Unlikely/ Poor/ Disagree/ Probably

will not 

2.61 – 3.40  Fair/ No Certainty 

3.41 – 4.20  Somewhat Familiar/ Likely/ Good/

Agree/ Probably will 

4.21 – 5.00  Very Familiar/ Very likely/ Very

18
 good/ Strongly Agree/ Definitely will 

Range Interval  Descriptive Reading (Interpretation) 

1.00 – 1.80  Never 

1.81 – 2.60  Less than 1 hours / week 

2.61 – 3.40  1 – 2 hours / week  

3.41 – 4.20  2 -3 hours / week 

4.21 – 5.00  More than 3 hours / week 

Statement of the Problem #1. What is the profile of the respondents in terms of

sex, age, and strand? 

Table 2
 
DEMOGRAPHIC PROFILE 

  Frequency  Percentage 
Sex     
     a. Male  11  36.7 
     b. Female  19  63.3 
Total  30  100.0 
Age     
a. 17  1  3.3 
b. 18  23  76.7 
c. 19  6  20.0 
 
Total  30  100.0 
Strand     
a. STEM  14  46.7 
b. HUMSS  9  30 
c. ABM  4  13.3 
d. TVL  3  10 
   
   
   

Total  30  100.0 

Table 2. Table 2 shows the demographics of the 30 respondents accumulated

from the Lyceum of the Philippines – Davao. The demographics are divided into

three: sex, age, and strand. According to the data, most of the respondents are

19
female which were 63.3% while only 36.7% of the respondents are male. The

range of the respondents’ age are from 17 to 19 years old. 23 respondents are

18 years old (76.7%) while 6 respondents are 19 years old (20.0%). Only 1

respondent is at the age of 17 years old (3.3%). There are four categories in the

strand: STEM, ABM, HUMSS, and TVL. Respondents from these strands came

from Grade 12 only. There are 14 respondents from the STEM strand (46,7%), 9

from HUMSS strand (30.0%), 4 from ABM strand (13.3), and only 3 from the TVL

strand (10.0%). The findings in the data above, specifically the gender portion is

correlated to first from the observation of Rahmiati (2012) from Mariani (2008) in

the people of Indonesia that, “Most of Indonesia people especially female have

started favoring Korean artist and singer because of the influence of Hallyu

through drama and song.” Lastly in the age portion is also correlated to the

statement of Lee (2013) which states that, “The adolescents are

the people who are most affected by the Korean Wave and one of those is the

Filipino Youth”. 

Table 3 

 MONTHLY INCOME / SALARY OF THE RESPONDENTS. 

Income / Salary per month  Frequency  Percentage 

Php 100 – 199 / month  8  26.7 

Php 200 – 399 / month  2  6.7 

Php 400 – 500 / month  4  13.3 

More than Php 500 / month  16  53.3 

Table 3. Table 3 aims to identify the monthly income/salary of the respondents in

a month. Regarding to the occupations, 30 respondents are students

(100.0%). Based from the data gathered, 8 of the respondents (26.7%) receive a

monthly income between Php 100 –199, 2 (6.7) receive between Php 200 – 399

per month, 4 (13.3) receive between Php 400 – 500 per month, and 16

20
(53.3) receive more than Php 500 per month. Given the data collected, majority

of the respondents have a monthly income / salary of more than Php 500.00 

Statement of the Problem #2 What are the causes that affect the willingness of

the respondents to change their behavior?  

 TABLE 4 

UNDERSTANDING ABOUT KOREAN WAVE

  Frequency  Percentage 
(YES/NO) 
Have you ever    
heard about 23  76.7 
Korean Wave?     
7  23. 3% 
   
Have you ever    
watched Korean 29  96.7 
drama?     
1  3.3 
Do you have    
collections of 15  50.50 
Korean Drama?     
15  50.50 
Have you ever    
listened to 29  96.7 
Korean song?     
1  3.3 
Do you have    
collections of 21  70.0 
Korean song?     
9  30.3 

Table 4. Table 4 aims to answer the question: What are the causes that affect

the willingness of the respondents to change their behavior? The questions are in

21
a yes or no format and presenting the data, the frequency above is for the yes

and below it is for the no. According to the data gathered, 23 respondents are

aware of the existence of Korean Wave (76.7%). The other 7 respondents have

not heard about Korean wave (23.3%). It also shows that 29 respondents have

watched Korean drama (96.7 %) but when it comes to having collection of

Korean dramas, 15 respondents don’t have any collection (50.5 %) while the

other 15 respondents do have collections of Korean Drama (50.5 %). Moreover,

29 respondents had listened to Korean song (96.7 %) and 1 respondent had not

listened to Korean song (3.3%). And when it comes to collecting Korean songs,

21 respondents have collections of Korean song (70 %) and 9 respondents don’t

have any collections of Korean song (30.3%). 

 
TABLE 5 

UNDERSTANDING ABOUT KOREAN WAVE 

   Mean   Std. Deviation   Interpretation  

How well do you know about
Somewhat
Korean wave?  3.6667  1.39786 
Familiar 
 

 
 In average, how much time      
do you spend your time to      
enjoy Korean entertainment 4.1000  1.39827  2 – 3 hours per /
(e.g. Korean drama or week 
song)? 
How likely do you get information about Korean wave from the following
sources? 
TELEVISION  3.6667  1.44636  Likely 
RADIO  2.7000  1.46570  Undecided 
INTERNET  4.5667  .97143  Very likely 
NEWSPAPER  2.6667  1.37297  Undecided 
FAMILY  3.1333  1.27937  Undecided 
FRIENDS  4.3333  .95893  Very likely 
 
How strongly do you agree 4.1667  .91287  Agree 
that Korean wave has given

22
 you a motivation to learn
more about Korea? 
Overall, please rank the entertainment listed below by ranking them from
very poor to very good.  
KOREAN WAVE  4.4000  .93218  Very good 
HOLLYWOOD  4.4667  .68145  Very good 
BOLLYWOOD  3.1333  1.10589  Average 
. OTHERS (JAPAN, CHINA,
4.3000  .83666  Very good 
SPAIN) ETC 

Table 5. Table 5 aims to identify how well knowledgeable are the respondents

about Korean wave. Based on the data collected, the respondents are somewhat

familiar with Korean wave. For the second question, it shows that the average

time of the respondents in spending time to enjoy Korean entertainment is 2 – 3

hours per week. Table 5 also aims to show how likely are the respondents get

information about Korean wave from the following sources: Television, Radio,

Internet, Newspaper, Family, and Friends. Based on the data gathered,

respondents’ answers are mostly ranging from “Undecided”, to “Likely”, and to

“Very likely”. It shows that the respondents are mostly undecided to get

information from Radio, Newspaper, and Family. The respondents are likely to

get information about Korean wave from Television and are very likely to get

information from internet and friends. This implies that the easiest way “to obtain

information is via the Internet” (Lee, et. al., 2018). Respondents agrees that

Korean wave has given them motivation to learn about Korean. It implies that the

respondents are eager to learn more about Korea “… because of their interest in

Korean wave and their desire to learn more about the people and Korea in

general.” (Borah, 2021). Moreover, based on the data gathered, Korean wave,

Hollywood, and other entertainment from Japan, China, and Spain was ranked

as Very good. While Bollywood was ranked as average. 

23
Statement of the Problem #3. How Korean popular culture influences product
awareness and culture?  

TABLE 6 

Attitude and Behavior towards Korean Wave

   Mean   Std. Deviation   Interpretation  

I want to be seen using      
a Korean product.       
3.9333  .86834  Likely 
I want to be seen      
looking impressive with      
my Korean        
fashion among others  3.5667  1.19434  Likely  
I want to try Korean      
food  4.6667  .60648  Very likely 
I want to travel to Korea      
in order to get      
information or      
substance related to 4.3667  .96431  Very likely 
Korean wave 
I am interested to the      
product that used by      
the Korean celebrities  3.9333  1.17248  Likely 
If you NEVER purchase Korean product or learn Korean culture, please
answer the following statement. 
  Mean  Std. Deviation  Interpretation 
I will purchase a
Korean product
(e.g. phone, 3.5294  1.46277  Probably will 
cosmetic, or
fashion goods) 
I will wear Korean
Neither will or will
fashion on daily 3.3750  1.31022 
not 
basis 
 
I will implement
Neither will or will
Korean life style in 3.3750  1.31022 
not 
my daily life. 
 
I will learn Korean
language  3.8750  1.25831  Probably will 
 
I will consume
Korean food as
3.4375  1.26326  Probably will 
one of my daily
meal 
If you EVER purchase Korean product or learn Korean culture, please
answer the following statement. 

24
 I will purchase
again a Korean
product (e.g. 4.3913  .65638  Definitely will 
phone, cosmetic,
or fashion goods). 
I will sustain
wearing Korean
3.7917  .88363  Probably will 
fashion on daily
basis 
I will continue
implement Korean
3.5652  .94514  Probably will 
life style in my daily
life. 
I will continue
learning Korean 4.0833  1.13890  Probably will 
language 
I will maintain
consuming Korean
3.7917  .93153  Probably will 
food as one of my
daily meal. 
 
Having knowledge
about Korean may 3.4333  1.10433  Agree 
boost my prestige. 
By using Korean
product, I can be
3.1000  1.26899  Hard to decide 
seen as an ‘up to
date’ person. 
I feel that the
Korean products I      
purchase represent      
my social status 2.4667  1.13664  Disagree 
and class. 
People who are
wearing Korean
3.5667  1.04000  Agree 
fashion are more
stylist and trendy. 
Korean fashion is
fitting with my 3.4333  1.00630  Agree 
style. 
I see similarities
between Korea and 2.9333  1.04826  Hard to decide 
Filipino lifestyle. 
 
I purchase Korean
products because
of their good 4.1667  .91287  Important 
reputation and
image 

25
 I purchase Korean
products because
4.3000  .98786  Very important 
of the quality. 
 
I purchase Korean
products since they Neither important
3.2667  1.20153 
are current fashion nor unimportant 
or trends 
I purchase Korean
products since my Neither important
3.1000  1.18467 
favorite Korean nor unimportant 
celebrity use them. 
I purchase Korean
products since they
Neither important
are able to make 2.7667  1.35655 
nor unimportant 
myself socially
acceptable. 
 
I want to learn
Korean culture
Neither important
since it helps me to 2.9333  1.31131 
nor unimportant 
be acknowledged
by others. 
I want to learn
Korean culture
because it will 4.1333  1.04166  Important 
improve my
knowledge 
I want to learn
Korean culture
Neither important
since many people 2.8000  1.12648 
nor unimportant 
learn about it
nowadays. 
I want to learn
Korean culture
4.0667  1.08066  Important 
because I love K-
op or K-dramas. 
I want to learn
Korean culture to
get a better
4.1000  1.12495  Important 
understanding in
Korean drama or
song. 

Table 6. Table 6 aims to answer the question: How Korean popular culture

influences product awareness and culture. The respondents’ answers range from

26
“Likely” to “Very likely”. Based on the data gathered, the respondents are likely to

try eating Korean food and travel to Korea in order to get information or

substance related to Korean wave. The respondents are likely to be interested on

the products that is used by Korean celebrities and they are also likely want to be

seen using Korean product and want to be seen looking impressive with their

Korean fashion, among others.  

The researchers provided set of questions that was only answered

by respondents who had purchased and had never purchased Korean products.

The first part was only answered by the respondents who never purchase

Korean product or learn Korean culture. And based on the data gathered, the

respondents will probably purchase a Korean product, learn Korean language,

and consume Korean food as one of their daily meal. While the respondents are

also neither will or will not wear Korean fashion on a daily basis and implement

Korean lifestyle in their daily life. The second part was only answered by

respondents who had ever purchased Korean product or learn Korean culture.

And according to the data gathered, the respondents definitely will purchase

Korean products again (e.g. phone, cosmetic, or fashion goods). And also, the

respondents probably will continue to implement Korean lifestyle in their daily life,

continue learning the language, maintain consuming Korean food as one of their

daily mean, and probably will sustain Korean fashion in daily basis.  

In the other set of questions that tackles the motivation

of purchasing Korean products in an objective manner, most of the respondents

view the good quality, reputation, and image as an important and very

important things to consider in purchasing Korean products. In a subjective

manner, the respondents view social variables as neither important nor

unimportant. The theory of Cross Culture Behavior aids

the specific findings of these set of question since it explains that “there are four

categories of influences on consumer behavior, which are (1) cultural influences,

27
(2) Social components; (3) Personal components; and (4) Psychological

components, and the last three terms is consequences of culture.” (Rahmiati,

2012) To further add, the Country of Origin (COO) effect highlights that, the

home country of a brand originates from or where the brand’s products are being

made, is a crucial factor that consumers consider in purchasing a product.

(Johnson et al, 2016) 

Respondents agree that having knowledge about Korea may boost

personal prestige and people who are wearing Korean fashion are more stylist

and trendy. The respondents also agree that Korean fashion is fitting with their

style. However, many of respondents disagree with the statement

that purchasing Korean products represents their social status and class. The

findings in all the table aside from motivation towards buying product in a

subjective or objective manner are supported by the Cultural Imperialism model

by Herbert Schiller that depicts the “imposition of other influential countries on

other countries’ belief, value, knowledge, behavioral norms, and style of

life. Nowadays, cultural imperialism is described as media imperialism where

artists have more impact on global cultures than others and this phenomenon is

forming and reforming cultural values, identities, and perception.” (Rahmiati,

2012)

Statement of the Problem #4 How is the relationship

between perception in class of Korean popular culture to the respondent's

attitude?   

Table 7 

Perception and understanding of Korean drama, song, and celebrities 

  Frequency  Percentage 

28
 Korean drama story goes as the real 18  60 
as in daily life  12  40 
Korean drama plot and 28  93.3 
contents are more dynamic and 2  6.7 
creative 
Korean celebrities are good looking  29  96.7 
1  3.3 
Korean celebrities are creative, 29  96.7 
enthusiastic and visionary  1  3.3 
Korean celebrities show their 29  96.7 
sensational fashion style in every
1  3.3 

Korean pop stars demonstrate a 28  93.3 

fascinating new style dance  2  6.7 
Korean pop stars show an attractive 29  96.7 
performance on the stage 
1  3.3 

Korean pop song has an easy melody 28  93.3 

and cool rhythm  2  6.7 

Table 17. Table 17 shows the perception and understanding of the respondents

towards of Korean drama, song, and celebrities. The questions are in a yes or no

format and presenting the data, the frequency above is for the yes and below it is

for the no. Based on the data gathered, 18 of the

respondents (60%) answers yes about K-dramas are its stories are real as in

daily life while 12 respondents (40%) answers no. In the question, Korean drama

plot and contents are more dynamic and creative, 28 respondents (93.3%)

answered yes while only 2 (6.7%) answered no. When it comes to the

questions: Korean celebrities are good looking, Korean celebrities are

creative, enthusiastic and visionary, Korean celebrities show their sensational

fashion style in every performance, and Korean pop stars show an attractive

performance on the stage. 29 respondents (96.7%) answered yes while only 1

(3.3%) answered no in all questions. Lastly for the questions of: Korean pop

stars demonstrate a fascinating new style dance, and Korean pop song has an

easy melody and cool rhythm. 28 of the respondents (93.3%) answered yes

while only 2 (6.7%) answered no to both questions.

29
 To summarize and understand the data, the respondents show that

the view towards the particular Korean products (Drama, song, celebrity) are

perceived relatively high with all of the question given are answered with a yes

and only have a few percent of respondents answering no. The finding in the

table shown above is supported by a related literature of Yrawda (2013) which

observed that, “…the effects of Korean Wave in the Filipino especially to the

Filipino Youth are widespread… students are listening and singing songs in… 

the Korean language even though they don’t know the meaning of it… talk about

their favorite Korean dramas then admire the actors and actresses in the movie

and sometimes impersonate their looks which greatly affected the fashion

statement of the Filipino youth.”  To also add the observation of Kim, K. H. (2005)

on the perception of Taiwanese people, Taiwanese perceives the

contemporary Korean society as a country of modern and urban elegance, and

woman-centeredness.

Table 8 

Responses in how often the respondents follow information about Korean

entertainment. 

Scale Frequency Percentage Interpretation

How often did you follow Never 8 26.7 Most of the
the information about respondents
Korean Less than 1 4 13.3 follow
entertainment (celebrities day/week information
, drama or song? 1–3 13 43.3 about Korean
days/week entertainment 1-
4–6 1 3.3 3 days a week.
days/week
Everyday/week 4 13.3

Table 18. Table 18 shows that the responses for the question of how often do

the respondents follow information about Korean entertainment (celebrities,

drama or song?). Based on the data collected, 8 (26.7%) of the respondents

answered never, 4 (13.3%) answered less than 1 day/week, 13 (43.3%)

answered 1-3 days/week, 1 (3.3%) answered 4-6 days/week, and 4 (13.3%)

30
answered every day / week. Given the data presented, most of the

respondents follow information about Korean entertainment 1-3 days a week. To

summarize and understand the table above, the majority of the answers varied

greatly with one another and not one of the choices reached the majority half of

the total respondents. But nevertheless, most of the respondents are following

Korean entertainment at least once a day hence securing the objective of having

respondents that follows the Korean trend. 

Statement of the Problem #5 Is there a significant effect of Korean culture on the
lifestyle of Grade 12 students when they grouped according to their profile?
Table 19 

Significant Difference of Demographic Variables 

  
Asymptotic
Degree of
Value   Significance Interpretation  
Freedom  
(P-Value)  

Crosstabulation
of Age and   0.668  2   0.716134  Not Significant 
Gender  

Crosstabulation
of Strand and   6.589  4  0.159  Not Significant 
Gender  

Crosstabulation
of Age and   3.954  6  0.683  Not Significant 
Allowance  

Crosstabulation
of Gender and   2.279  3  0.517  Not Significant 
Allowance  

Based on the data gathered, it shows that the P-Value of the Chi-

Square Test implies that there is no significant difference between the

crosstabulation of: age and sex, strand and gender, age and allowance, gender

and allowance. With the lack of a significant difference in all of the

31
crosstabulations, the data signify that the collective demographics of the

respondents do not necessarily affect their influence of Korean wave when

grouped according to their profile.

Chapter 4 

SUMMARY, CONCLUSIONS, AND RECOMMENDATIONS 

 
This section aims to discuss the summary of the findings, conclusion, and the

recommendations for future research together with the proposed action plan. 

4.0 Summary 

This study aims to determine the effect of Korean culture on the Grade 12

students of the Lyceum of the Philippines-Davao. The researchers used

descriptive design since the researchers aimed to gather data about a situation

or phenomena. The research questionnaire of this study was adapted from

a study by Rahmiati, L. (2012) entitled “The Impact of Korean Wave to the

acceptance of Korean culture and product among Indonesians”. In

gathering the data, a survey questionnaire was distributed to Grade 12 students

through chain – referrals or snowball sampling. And a total of 30 respondents

participated in the study. The researchers used two types of statistical methods:

32
Microsoft Excel and the Statistical Package for Social Science, known as

SPSS. The data was analyzed through weighted frequency and percentage,

mean and standard deviation, and chi – square test.   

4.1 Conclusion

This study aims to determine the effect of Korean culture on the Grade 12

students of the Lyceum of the Philippines-Davao. In gathering the data, a survey

questionnaire was distributed to Grade 12 students through chain – referrals. A

total of 30 respondents participated in the study. The questionnaire was sought

to answer the following research problems:  

1. What is the profile of the respondents in terms of sex, age, strand? 

2. What are the causes that affect the willingness of the respondents to change

their behavior?  

3. How Korean popular culture influences product awareness and culture?  

4. How is the relationship between perception in class of Korean

popular culture to the respondent's attitude?    

5. Is there a significant effect of Korean culture on the lifestyle of Grade 12

students when they grouped according to their profile? 

6. Based on the findings, what action plan can be drafted?  

Demographics The respondents of the research came from all the

strands of Lyceum of the Philippines University – Davao (STEM, HUMSS, TVL,

ABM). Most of the respondents are females which make up 63.7% of our total

responders, while the most common age is 18 (76.7%) and are

from the STEM (SCIENCE TECHNOLOGY ENGINEERING

MATHEMATICS) strand (46.7%). After conducting the research, the correlation

between the demographic profile of the respondents and the influence of Korean

Wave is not significant. 

33
 Understanding about Korean Wave Majority of the respondents

are aware and understand Korean wave while at the same time have tried the

various products the Korean wave brings. The respondents mostly attain Korean

information from the internet, friends, and television. The average time spent by

the respondents in consuming Korean entertainment is 2-3 hours a week and

most agree that the Korean wave motivates them to learn more about Korea. The

respondents ranked Korean Wave along with Hollywood, and other foreign

content as very good sources of entertainment. 

Attitude and Behavior towards Korean Wave Most of the

respondents have a moderate to very motivated attitude and behavior towards

using Korean products, fashion, food, etc. In the next set of questions, most of

the 16 respondents who never purchased are both uncertain and have moderate

take on purchasing Korean products in their daily lifestyle. On the other hand, the

23 respondents that ever purchased are both moderate and certain in purchasing

Korean products in their daily lifestyle again. On the other set of questions, most

of the respondents have an agreeable attitude and consideration to the

importance of the benefit of using Korean product in a personal level as a

personal benefit while conflicted between disagreeing and uncertainty in a

societal perception benefit.  

Perception and understanding of Korean drama, song and

celebrities. Most of the respondents’ perception are positive and most of them

are agreeable towards the different characteristics that made Korean drama,

songs, and celebrities’ standout, interesting, and entertaining to follow. Also,

most of the respondents follow information about Korean entertainment 1-3 days

a week which makes them interested enough but not too interested. 

4.2 Recommendations  

34
In basis with the above summary and conclusion, the researchers propose the

following to the research's stakeholders:

Administration. The administration needs to understand their

students’ interest and instead of viewing the students’ interest in Korean products

in a negative picture, the administration should support their students in the

pursuit of their interest. We, the researchers, recommend a project called LPU-

Davao Korean Cultural Exchange Program which promote learning and earning

respect of Laurelians for Korean culture with the support of the Korean

community here in Davao, empowering civilizations to thrive in a globalized world

through cross-cultural skills in our community. 

Teachers. As educators that are on the same room with their

students, teachers should encourage it students to use their interest in Korean

wave or in any kinds of entertainment to communicate and discover new things

and knowledge from people from other nation or culture that everyone may gain

global curiosity and cross-cultural understanding, however, with moderation and

discipline. Teachers are responsible to help and encourage its students to not let

these kinds of entertainments to be a distraction in their academic journey.

Students. Students should be prepared not just for the world they

live in today, but also for the future. Every day, technological advancements

make the world more accessible and enhance intercultural connections. In line

with this, students must join cultural exchange program that promotes enrichment

and empowerment to the global community. 

 
Future Researchers. Regardless of the findings and precise

research method, this study has limitations. Future researchers should conduct

their future research to collect larger and more representative samples from a

wider range of cities, locations, and age groups in order to achieve greater

accuracy in terms of results and statistics. This study did not indicate their culture

35
of origin or ethnicity. As a result, future research should concentrate on the

diverse backgrounds of ethnic groups. As a larger sample, this would be a

suitable continuation from the current study. 

References

36
Blackstone, A. (2018). Principles of sociological inquiry: Qualitative and

quantitative methods. Retrieved from https://bit.ly/3phd9Gi

Ghaljaie, F., Naderifar, M., & Goli, H. (2017). Snowball sampling: A purposeful

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Johnson, Z., Tian, Y., Lee, S. (2016). Country-of-origin fit: When does a

discrepancy between brand origin and country of manufacture reduce

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Kim, H. M. (2005). Korean TV Dramas in Taiwan: With an Emphasis on the

Localization Process. Korea Citation Index. Retrieved from https://bit.ly/3z1sVcC

Kim, J. (2007). Why does Hallyu matter? The significance of the Korean wave in

South Korea. Critical Studies in Television, 2(2), 47-59. Retrieved from

https://bit.ly/3wRJNkn

Lee, J. K., & Lee, W. N. (2009). Country-of-origin effects on consumer product

evaluation and purchase intention: The role of objective versus subjective

knowledge. Journal of International Consumer Marketing, 21(2), 137-151.

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Mack, N. (2005). Qualitative research methods: A data collector’s field guide.

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Manrai, L. A., Manrai, A. K. (1996). Current Issues in the Cross-Cultural and

Cross-National Consumer Research. Journal of International Consumer

Marketing 8(3-4):9-22. ResearchGate. Retrieved from https://bit.ly/2RrChO8

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Mee, K. H. (2005). Korean TV dramas in Taiwan: With an emphasis on the

localization process. Korea Journal, 45(4), 183-205. Retrieved from

https://bit.ly/3phQpG9

Meg. (2020). Consumer behavior in marketing. Talkwalker. Retrieved from

https://bit.ly/34PyDAu

Mooij, M. (2011). Cross-Cultural Consumer Behavior: A Review of Research

Findings. Journal of International Consumer Marketing 23(3):181-192.

ResearchGate. Retrieved from https://bit.ly/2Sc9EVt

Padilla, M. V. (2021). Korean Wave Influence on Students' Lifestyle. Academia.

Retrieved from https://bit.ly/3chWexZ

Philippine Health Research Ethics Board (2017). National ethical guidelines for

health and health-related research 2017. Retrieved from https://bit.ly/3z4eCnF

Rahmiati, L. (2012). The Impact of Korean wave to the acceptance of Korean

culture and product among Indonesian (Doctoral dissertation, KDI School).

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https://bit.ly/3iczSlj

Schiller, H. (1998). American pop culture sweeps the world. Approaches to

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FILIPINO YOUTH. Dokumen. Retrieved from https://bit.ly/3x1ArCJ

38
 SURVEY QUESTIONNAIRE

(Optional) Name: Sex:

STRAND: Age:

SIGNIFICANT EFFECT OF KOREAN CULTURE IN THE LIFESTYLE

39
 OF GRADE 12 STUDENTS

We are Grade 12 students from Humanities and Social Sciences (HUMSS)

Strand of Lyceum of the Philippines-Davao (LPU-Davao), who currently doing
our research entitled "The Significant Effects of Korean Culture in the Lifestyle of
LPU Davao Grade 12 Students", in partial fulfillment of the requirements in the
Inquiries, Investigation, and Immersion (3i's).

We, the researchers will be able to complete the study with the information you
provide. Rest assured that all of your responses will be treated with the utmost
confidentiality and will only be used for the purposes of the study.

Thank you for taking the time to share your feelings and views with us.

A. Demographic Information
In this section, the information will be used for statistical purposes only. Your answer will
be held in the strictest confidence.

What is your gender? __________

What is your age? _____________
What is your age? _____________
What is your section? ___________

How much your allowance or salary in a month?

Php 100 - 199 / month
Php 200 - 399 / month
Php 400 - 500 / month
More than Php 500 / month

B. Understanding about Korean Wave

In this section, please indicate your understanding about Korean wave.

Have you ever heard about Korean Wave?

YES
NO

How well do you know about Korean wave?

Not familiar
Slightly
Fair enough
Somewhat
Very familiar
Have you ever watched Korean drama?
YES
NO

Do you have collections of Korean Drama?

40
 YES
NO

Have you ever listened to Korean song?

YES
NO

Do you have collections of Korean song?

YES
NO

In average, how much time do you spend your time to enjoy Korean
entertainment (e.g. Korean drama or song)?
Never
Less than 1 hours / week
1 – 2 hours / week
2 – 3 hours / week
More than 3 hours / week

How likely do you get information about Korean wave from the following
sources?

Very unlikely Unlikely Undecided Likely Very

likely
TELEVISION
RADIO
INTERNET
NEWSPAPER
FAMILY
FRIENDS

How strongly do you agree that Korean wave has given you a motivation to learn
more about Korea?
Strongly disagree
Disagree
Hard to decided
Agree
Strongly agree

Overall, please rank the entertainment listed below by ranking them from very
poor to very good.
Very poor Poor Average Good Very
good
KOREAN WAVE
HOLLYWOOD
BOLLYWOOD
OTHERS (JAPAN,
CHINA, SPAIN) ETC

41
C. Attitude and Behavior towards Korean Wave
In this section, please read each statement carefully and respond to it by expressing the extent
to which you believe the statement describe your personality, your beliefs and preferences

How likely are you with the following statements?

Very Unlikely Undecide Likely Very

unlikely d likely

I want to be seen
using a Korean
product.
I want to be seen
looking impressive
with my Korean
fashion among
others

I want to try Korean

food

I want to travel to
Korea in order to
get information or
substance related
to Korean wave

I am interested to
the product that
used by the Korean
celebrities

Please indicate the degrees to which following statements are applicable to you.
If you NEVER purchase Korean product or learn Korean culture, please answer
the following statement.

Neither
Definitely Probably will or Probably Definitely
will not will not will not will will

I will purchase a
Korean product
(e.g. phone,
cosmetic, or
fashion goods)

42
 I will wear Korean
fashion on daily
basis

I will implement
Korean life style
in my daily life

I will learn
Korean
Language

I will consume
Korean food as
one of my daily
meal

Please indicate the degrees to which following statements are applicable to you.
If you EVER purchase Korean product or learn Korean culture, please answer
the following statement

Neither
Definitely Probably will or Probably Definitely
will not will not will not will will

I will purchase
Korean products
again (e.g. phone,
cosmetic, or
fashion goods).

I will sustain
wearing Korean
fashion on daily
basis.

I will continue
implement
Korean life style
in my daily life.

I will continue
learning Korean
language.

I will consume
Korean food as
one of my daily

43
 meal

How strongly do you agree or disagree with the following statements?

Strongly Hard to Strongly

disagree Disagree decide Agree agree
Having knowledge
about Korean may
boost my prestige.

By using Korean
product, I can be
seen as an ‘up to
date’ person.

I feel that the

Korean products I
purchase represent
my social status
and class.

People who are

wearing Korean
fashion are more
stylist and trendy.

Korean fashion is
fitting with my style.

I see similarities
between Korea and
Filipino lifestyle.

How important are the following factors affects your purchasing Korean products
decision making?

Neither
Very Unimportan Important Importan Very
unimportan t nor t Importan
t unimportan t
t
I
purchase
Korean
products
because
of their
good
reputation
and
image

44
 I
purchase
Korean
products
because
of the
quality.

I feel that
the
Korean
products I
purchase
represent
my social
status
and class.

People
who are
wearing
Korean
fashion
are more
stylist and
trendy.

Korean
fashion is
fitting with
my style.

I see
similaritie
s
between
Korea
and
Filipino
lifestyle.

How important are the following factors affects you’re learning Korean
culture decision making?

Very Unimporta Neither Importa Very

unimporta nt Important nt Importa
nt nor nt

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 unimporta
nt
I want to
learn Korean
culture since
it helps me
to be
acknowledge
d by others.
I want to
learn Korean
culture
because it
will improve
my
knowledge

I want to
learn Korean
culture since
many people
learn about it
nowadays.
social status
and class.

I want to
learn Korean
culture
because I
love Kpop or
K-dramas.

I want to
learn Korean
culture to get
a better
understandin
g in Korean
drama or
song.
I see
similarities
between
Korea and
Filipino
lifestyle.

D. Perception and understanding of Korean drama, song and celebrities

In this section, please indicate your perception and understanding of the
knowledge you have about Korean drama, song and celebrities.

YES NO
Korean drama story goes
as the real as in daily life.

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 Korean drama plot and
contents is more dynamic
and creative.
Korean celebrities are
good looking.
Korean celebrities are
creative, enthusiastic and
visionary.
Korean celebrities show
their sensational fashion
style in every
performance.
Korean pop stars
demonstrate a
fascinating new style
dance.
Korean pop stars show
an attractive performance
on the stage.
Korean pop song has an
easy melody and cool
rhythm.

How often did you follow the information about Korean entertainment (celebrities,
drama or song)?
Never
Less than 1 days / week
1 – 3 days / week
4 – 6 days/week
Everyday/week

- THANK YOU FOR PARTICIPATING –

STAY SAFE AND GOD BLESS

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Name: Desiree Ann R. Ruta
Address: Block 7 Lot 35 Mutual Homes, Catitipan, Davao City
Mobile: 09383143297 / 293-2816
Email: desireeruta1985@gmail.com

PERSONAL DATA
Last Name: Ruta
First: Desiree Ann
Middle: Rojas
Marital Status: Single
Date of Birth: December 6, 2002
Place of Birth: Davao City
Sex: Female
Nationality: Filipino
Mother’s Name: Enrica Callao Rojas
Occupation: Housewife
Father’s Name: Elmo A. Ruta Sr.
Occupation: Retired Military Official

EDUCATION
2008 – 2010: PRO 11 Day Care Center
2011 – 2016: AFPLC Elementary School
2016 – 2019: Cabantian National High School
2019 – Present: Lyceum of the Philippines

48
Name: Carl Gerard Y. Gosingco
Address: Blk. 3 Lot 26 Beverly Drive. Robinson Highlands,
Buhangin, Davao City
Mobile: 09260031143
Email: carlgerardyapgosingco@gmail.com

PERSONAL DATA
Last name: Gosingco
First name: Carl Gerard
Middle name: Yap
Marital status: Single
Date of birth: September 10, 2002
Place of birth: Davao City, Philippines
Sex: Male
Nationality: Filipino
Mother’s Name: Annabelle Y. Gosingco
Occupation: Assistant Manager
Father’s Name: Carlos Y. Gosingco
Occupation: Manager

EDUCATION
2019 – Present: Lyceum of the Philippines-Davao
2006 – 2019: Colegio de San Ignacio

49
Name: Keaun Cleese L. Mending
Address: 86 Clarin Extension, Bo Obrero, Davao City
Mobile: 09499278629
Email: keauncleesemend@gmail.com

PERSONAL DATA
Last name: Mending
First name: Keaun Cleese
Middle name: L
Marital status: Single
Date of birth: July 17, 2002
Place of birth: Davao City, Philippines
Sex: Male
Nationality: Filipino
Mother’s Name: Carmina Mending
Occupation: Businesswoman
Father’s Name: Armen Mending
Occupation: Businessman

EDUCATION
2019 – Present: Lyceum of the Philippines-Davao
2006 – 2019: Colegio de San Ignacio

50
Name: Andi Michaella P. Baysa
Address: Block 16 Lot 47, Deca Homes, Cabantian, Buhangin,
Davao City
Mobile: None
Email: andibaysa7@gmail.com

PERSONAL DATA

Last Name: Baysa

First: Andi Michaella
Middle: Poliran
Marital Status: Single
Date of Birth: September 3, 2002
Place of Birth: Davao City
Sex: Female
Nationality: Filipino
Mother’s Name: Audrey P. Baysa
Occupation: Pharmacist
Father’s Name: Allain Michael F. Baysa
Occupation: Contractor

EDUCATION
2007 – 2017: Stella Maris Academy of Davao
2017-2018 – University of the Immaculate Conception
2019- Present- Lyceum of the Philippines - Davao

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Name: Laurus PJ R. Piyao
Address: Arnold and Lorsing Subdivision San Vicente, Panabo City
Mobile: 09981550907
Email: pjlaurus@gmail.com

PERSONAL DATA

Last Name: Piyao

First: Laurus PJ
Middle: Refuela
Marital Status: Single
Date of Birth: July 13, 2002
Place of Birth: Davao City
Sex: Male
Nationality: Filipino
Mother’s Name: Jovita Refuela
Occupation: Housewife
Father’s Name: Pedro Piyao
Occupation: Seaman

EDUCATION
2006 – 2007: Choose the Right Learning Center
2007 – 2019: Maryknoll College of Panabo
2019 – 2021: Lyceum of the Philippines – Davao

52