Professional Documents
Culture Documents
art ic l e i nf o a b s t r a c t
Article history: There are three systems and applications of fuel cells in China, namely transportation fuel cells, stationary
Received 14 May 2014 systems and portable fuel cells. It is important for China to analyze the supply and the cost of fuel cells in
Received in revised form the context of the energy crisis. After introducing the current situation of three systems, this article
10 August 2014
classified the existing policies, and made some analysis of the policy effects. Then a PEST–SWOT model
Accepted 8 March 2015
was employed to summarize the strengths and weaknesses for fuel cells. Considering the own features of
Available online 31 March 2015
the three applications, different development strategies were put forward. Based on the above strategies,
Keywords: some conclusions were drawn about the development direction and framework of whole fuel cell systems
Fuel cells in China. Finally, we proposed some prospects and suggestions on the fuel cell systems.
Policy analysis
& 2015 Elsevier Ltd. All rights reserved.
Market analysis
Development framework design
Contents
1. Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 913
1.1. Background . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 913
1.2. Literature reviews . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 913
2. Market situation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 913
2.1. Transportation fuel cells . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 914
2.1.1. Case study: SAIC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 914
2.2. Stationary systems. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 915
2.3. Portable fuel cells . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 915
2.4. Methane fuel cells . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 916
3. Policy tools. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 916
3.1. Current policies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 916
3.1.1. Industrial planning . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 917
3.1.2. Investment policy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 917
3.1.3. Subsidy policy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 917
3.1.4. Tax policy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 917
3.2. Policy effects . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 917
4. Discussion and analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 918
4.1. External environment of development . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 918
4.1.1. Political environment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 918
4.1.2. Economic environment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 918
4.1.3. Social environment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 918
4.1.4. Technical environment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 918
4.1.5. Natural environments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 919
4.2. Possibilities and challenges of development . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 919
4.2.1. Advantages and strengths . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 919
4.2.2. Disadvantages and weaknesses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 919
4.2.3. Opportunities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 919
4.2.4. Threats . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 919
n
Corresponding author. Tel.: þ 86 10 51963118; mobile: þ 86 130 1116 8395.
E-mail address: pingoforever@sina.com (L. Pingkuo).
http://dx.doi.org/10.1016/j.rser.2015.03.057
1364-0321/& 2015 Elsevier Ltd. All rights reserved.
T. Zhongfu et al. / Renewable and Sustainable Energy Reviews 47 (2015) 912–923 913
1. Introduction
the fuel cells, and then made some recommendations [2]. Li described
1.1. Background the market prospects and obstacles of fuel cell in EU, U.S., Japan and
other countries from the cost of production, infrastructure and
With the development of economy, energy crisis and environ- security, and distinguished the technical bottleneck and non-
mental pollution have been grand challenges in the world. technical bottleneck [3].
Environmental protection is one of the enormous factors which In China, there are some literatures on the applications of fuel cell
impacts energy planning and technology development. In the 21th systems, including applications in the aerospace, submarines and
century, irrational consumption of energy can cause a serious demonstration applications, such as fuel cell vehicles, fuel cell power
constraint for sustainable development of national economy. station, and portable fuel cells. Hou thought it was useful to solve the
Energy development is required to be efficient, clean, and safe. fuel cell life and cost problems by technology. Promoting the
Therefore, the increasing energy utilization rate and the alterna- commercialization of civilian fuel cell products was one of the
tive energies attract more and more attentions in China. Among development directions for fuel cells [4]. There were similar conclu-
them, fuel cell becomes one of the new energy sources. sions got by Xia after introducing the current situation of proton
Fuel cells rely on external fuel delivered continuously without exchange membrane fuel cells (PEMFC), direct methanol fuel cell
burning, and turn chemical energy of fuel into electrical energy (DMFC) and so on [5]. There were some researches aiming at the sole
directly. Without the restriction of Carnot cycle, the conversion application and making a deeper analysis. For example, Chen intro-
efficiency can reach 85–90% theoretically. This generation process duced the portable fuel cell system [6], and Li summarized the
can not only reduce the fossil fuel scarcity and the pollution, but also situation of fuel cell distributed generation and its significance [7].
improve the reliability and flexibility of electricity. It is significant for In the aspects of policy research and future planning of fuel cell
China to develop fuel cell systems, and there are broad application systems, most existing literatures focused on the overall new energy
prospects and potential markets especially in the areas of fuel cell vehicles. Gu analyzed the new energy vehicles industry from the
vehicles, power stations, mobile power supply, uninterruptible power perspective of fiscal policies, broke out the traditional concept of single
supply, submarines and space power, etc. On the one hand, an in- environmental protection policy and put forward some support
depth study on fuel cells can promote energy's sustainability and help policies for new energy vehicles [8]. Zhao used a conceptual model
make full use of the extensive fuel sources; on the other hand, the key to study the development strategies of new energy vehicles, and
technology of fuel cells can be used to improve high-tech industry pointed an appropriate direction in the future through product
chain in China, such as the performance of electronic products. Only in positioning strategy [9]. Wang summarized the current situation of
a mature form of fuel cell application can national economy promote fuel cell vehicles policy using System Failure Method, made an in-
the rapid development. Facing with such a revolution in energy field depth analysis of the existing system failures of fuel cell vehicle
brought by fuel cells, the Government, the relevant enterprises and industry and built the industrial development policy framework [10].
some research institutes should not only pay attention to the fuel cells Overall, there were few policies for fuel cell systems in China, Shen put
systems but also put enough human, material resources and financial forward the optimal strategy of industrialization through the analysis
resources into R&D to serve the energy security in China. of fuel cell materials and technology, which adapted to different fuel
Currently, there are few studies or researches on fuel cell systems cell applications according to different development periods [11]. In
in China. Fuel cell system is at the initial stage without comprehensive terms of the fuel cell systems, Su compared China with Japan from
evaluations on its development. Among them, most of the literatures technology, human resources, cost and so on, and made the choice of
are about the field of fuel cell vehicles, and there are few researches on fuel cell systems development depending on the advantages of China
entire systems or industry planning. In addition, due to the different [12]. Ma summarized the strategic planning related to fuel cell systems
development characteristics of each field, there are no development in China, but there was no classified analysis on existing policies [13].
strategies or planning objectives for each application. Based on the above-mentioned literatures, this article will form
a systematic analysis for fuel cell systems from the current
situations and the related applications. And the policies in fuel
1.2. Literature reviews cell systems will be classified to analyze the effects. Combined
with the own characteristics and the external environment, the
The development of fuel cell systems has been concerned widely development strategies of fuel cell systems will be proposed
by scholars in recent years. The research and development of fuel cell through a PEST–SWOT model, and the economy planning and
systems started earlier in foreign countries. So, it is a great inspiration policy framework of fuel cell industry will discussed. Finally, we
to analyze the development status of foreign fuel cell systems and help recommend some prospects for fuel cell systems in China.
propose some development strategies for China. Wang et al. investi-
gated the input, production and commercialization demonstration
stage of fuel cell vehicles in U.S. in last five years, and introduced the 2. Market situation
technology, cost and hydrogen facility construction of fuel cell vehicles.
Their result showed that the light duty fuel cell vehicles did not have As a clean energy, fuel cells have been concerned by the entire
the commercial condition [1]. Pu analyzed the technical problems in U. world in the 19th century. With the development of the technology,
S. fuel cell systems and the change of energy strategy influenced by the applications of fuel cells are broadening gradually and entering a
914 T. Zhongfu et al. / Renewable and Sustainable Energy Reviews 47 (2015) 912–923
Capacity(MW)
200 28.1
Compared with developed countries, the research and devel- 0.5
150 41.3
opment of fuel cell systems in China started late. In the last two 0.4
100 0.4 27.6 186.9
decades (1990–2010), the fuel cells were subjected to a wide range 1.5
49.6 55.8 124.9
of support and concern, Fig. 2 shows the development timeline for 50 81.4
35.4 35
fuel cell in China. The domestic fuel cell companies are included 0
Sunrise Power Company, Shanghai Shen-Li High Tech Company, SAIC 2009 2010 2011 2012 2013
Motor (market value: 164.502 billion RMB), Tongji Technology Fig. 1. Global fuel cell capacity distribution diagram.
(market value: 5.142 billion RMB), Honda A (market value: Source: authors, 2014.
27.31 million RMB) and so on.1
Comparing with the developed countries, there are still some gaps
in terms of the cost and technical level in fuel cell system. In Japan,
PEMFC power station installed capacity has reached 2.1 million kW by
2011. The total thermal efficiency of 1kW-class family station is up to
80% now, which has a large-scale production. In the United States,
some related researches on fuel cell systems started earlier. The
American government invested $150 million for fuel cell research
and development (R&D) in 2013. In addition, platinum as a catalyst for
a fuel cell system is the most expensive material. Reducing the
platinum content is one of the effective ways to reduce the cost of
the fuel cell systems. The United States has decreased the platinum
content to 0.2 g/kW or less, so that the cost of fuel cell declined to $49/
kW (according to our investigation, the platinum content in China is
about 0.9 g/kW).
In all fuel cell types, proton exchange membrane fuel cell,
phosphoric acid fuel cell and molten carbonate fuel cell have entered
the production phase tentatively, the solid oxide fuel cell which started
late also becomes popular to large-scale clean power station gradually
[14]. This Chapter will focus on the status of research and development
for fuel cell in the transport, the power station and the portable.
Fuel cell vehicles, pure electric vehicles and hybrid vehicles belong
to the new energy vehicles. China's fuel cell vehicles and pure electric
vehicles do not have much market competitiveness because of some
indicators (Table 1). Therefore, Chinese auto industries are still based
on traditional vehicles, the sales volume of new energy vehicles
remain at a low level, as shown in Fig. 3.
With respect to the supply-side, in 2011, the China's vehicle Fig. 2. Fuel cells development timeline in China.
enterprises had invented the net output of 40 kW and net output Source: authors, 2014.
of 100 kW fuel cell engines which were provided to electric
vehicles and city buses respectively [15]. Because of the lack of 1.2 kg of hydrogen per 100 km, and only need about 7.16 RMB
fuel cell vehicle integration technology, SAIC Motor Company, FAW ($1.15), which is one-quarter of the former [17]. For the sales costs,
(market value: 17.138 billion RMB), Chang An (market value: fuel cell vehicles are high-tech products, which need input more at
53.018 billion RMB), Chery and other companies are stuck in early stage to open the market. Now this part is shared by vehicle
restructuring the traditional internal combustion engine vehicles, companies and the government.
and there is a big gap or difference in vehicle development, vehicle In addition, the auxiliary facilities of fuel cell vehicles are not
dynamics, driving range and other aspects between China and the perfect, which results in the low demand. By the end of 2011, there
foreign countries2 [16]. The performance comparison of fuel cell were two hydrogen refueling stations in Beijing Yong Feng (the one
vehicles produced by different brands for domestic and foreign was used at the Olympic Game), and Shanghai Anting has built a
manufacturers is shown in Table 2. Therefore, the supply of fuel hydrogen refueling station and a mobile hydrogen vehicles. But
cell vehicles is still in research and demonstration phase in China. there is no sound infrastructure network across the country or
As to the costs, the fuel cell vehicles are based on proton overall planning for the layout [18]. Compared to other countries
exchange membrane fuel cell technology, which requires a high in the world, the construction of ancillary facilities extent still has
materials quality [4]. The cost of vehicles can reach 7.96–14.93 mil- a long way to go for China. As of October 2012, the united States
lion RMB (about $1.28–2.4 million). As for operating costs, the fuel have a total of 58 vehicles hydrogen filling stations, which sets up
consumption of traditional cars is 7 l per 100 km, and the cost is a good example to China.
about 27.88 RMB ($4.48). The hydrogen fuel cell cars consume
1
2.1.1. Case study: SAIC
The current exchange rate: $1 ¼6.2223 RMB.
2
The stable life of hydrogen fuel cell produced by Chinese vehicle enterprises
In SAIC Motor, Shanghai Volkswagen launched fuel cell PASSAT
is about 2000 hours, the international advanced technology has reached Ling Yu which served for Beijing Olympics in 2008. At the same
8000 hours. time, Roewe, Chevrolet and other brands also had fuel cell concept
T. Zhongfu et al. / Renewable and Sustainable Energy Reviews 47 (2015) 912–923 915
Table 1
Pure electric, fuel cell and the traditional vehicles comparative analysis.
Source: authors, 2014.
Cold starting temperature (1C) Energy supply rate (min) Integrated vehicle cost (RMB) Basic facilities
Table 2
Comparison of fuel cell vehicles between China and foreign carmaker (2013).
Source: authors, 2014.
Vehicle manufacturer parameter SAIC Shanghai brand Daimler AG Class F-Cell Honda clarity Toyota FCHV adv GM Provoq
Complete vehicle kerb mass (kg) 1833 1700 1625 1880 1978
Hundred kilometers acceleration time (s) 15 10 11 / 8.5
Maximum speed (km/h) 150 170 160 155 160
Driving range (km) 3001 6002 570 8303 483
Fuel cell engine maximum power (kW) 55 80 100 90 88
Hydrogen storage system pressure (MPa) 35 70 70 70 70
The motor torque/power (kW/Nm) 90/210 100/290 100/260 90/260 150/Na
launched the first commercial methanol fuel cell in China. cells. Among them, the direct gas combustion has been used
Although the acquisition expense is high, the operating cost of widely, but does not produce the best possible results.
this product is only 1.5 RMB ($0.25) per kWh and the service can Compared with biogas generation, biogas fuel cell is a new
work up to 10 years [23]. development trend of China's biogas utilization, and its realized
From the demand perspective, the annual production of battery economy is much higher than traditional biogas generation [26].
reaches 16 billion units in China. 100 W small electronic products Table 4 shows the comparison of the two applications.
with fuel cells have a strong competitiveness. In addition, because Biogas fuel cell is still in its infancy in China. There was a
of the new function of electronic products, the performance of 200 kW biogas fuel cell device in Guangdong Panyu ShuiMen pig
existing lithium batteries cannot meet some end-users. Compared farm which was built by the cooperation of the Chinese Academy of
with the secondary battery, micro-DMFC has a high energy density Sciences and the Energy Research Institute in Japan. This device is
and a long cycle life, and it can avoid the problem of battery the first biogas phosphate fuel cell demonstration projects in the
memory effect. These excellent performances will provide a strong world. It means the beginning of the practical studies of biogas
driving force to open the fuel cells market [24]. At present, there is fuel cell systems [27]. Therefore, using biogas fuel cells is becom-
no fuel cells electronic products market in China, primarily due to ing a new trend for energy and environment. However, the biogas
the complicated structure design in micro-fuel cells and low fuel cell in China mainly depends on the cooperation with foreign
integration compatibility with other electric appliances [25]. projects. The technology has not yet reached the level of produc-
Therefore, micro-fuel cells have a big expected demand. Because tion and independent supply.
of the technique and product specifications, however, there is still
a long way to go.
3. Policy tools
2.4. Methane fuel cells
3.1. Current policies
The main component of biogas is methane and carbon dioxide.
As the largest agricultural country, China has abundant biomass In China, because of the lack of fuel cells market, most support
resources which can be transformed into biogas. By the end of policies are focused on research and development investment.
2013, annual production of biogas in rural areas has reached With respect to fuel cells' applications, the fuel cell vehicle is the
1.4 billion cubic meters [25]. only field in which industry has formed and market's have a
The utilizations of biogas are usually divided into three appli- certain size. So the policies for fuel cell systems designed by the
cations: direct gas combustion, biogas generation and biogas fuel Government are mostly for the development of fuel cell vehicles.
T. Zhongfu et al. / Renewable and Sustainable Energy Reviews 47 (2015) 912–923 917
Table 3
Comparative analysis on main generation methods.
Source: authors, 2014.
Common coal-fired $1812.5/kW 35–40% High-voltage long distance transmission losses Need peak regulation and frequency Stable, bear the main
power plants (6–8%) modulation load
Fuel cell power station $964/kW 70% Multi-established, power transmission loss is small Strong ability to adapt to changes in Short life, for area-
(energy loss 3%) load based grid
Photovoltaic power $9750/kW 75% Small transmission loss, but have requirements for Be used to separate power or join the Stable
station site grid
3.1.2. Investment policy There are some supporting policies for the development of fuel
During the period of “Tenth Five-Year Plan” and “Eleventh Five- cell systems in China in terms of industrial planning, investment,
Year Plan”, China has put 2 billion RMB ($0.3 billion) into scientific taxes and subsidies, which provide a policy environment in
R&D through the sub-item of “Electric Vehicles Major Projects” and general level [32].
“Energy-saving and New energy vehicles Projects” in the “theme Based on the national support, the government purchase has
project of 863 Energy Fields”. become a major driving force for the development of fuel cell
There are similar investment policies in local areas. For exam- vehicles. Governments at all levels and public bodies will expand
ple, GUANGSHUN fuel cell core components Industrial Park in the scale of procurement gradually. The purchase proportion of
Guangdong province have had 16 million RMB ($2.6 million) new energy vehicles can be expected to reach 10% in 2015. In fuel
supported by the government funds. Taiwan government have cell bus demonstration projects, the cumulative kilometers of nine
given 62 million RMB ($10 million) grant to fuel cell enterprises in fuel cell buses can run 201,196 km, and reduce 216 ton carbon
the last three years, and promoted the marketization of fuel cell dioxide emissions. Shanghai's six fuel cell buses have served for six
systems through the development of fuel cell vehicles. This policy months in Shanghai World Expo, which picked more than 0.1 mil-
brought more than twice investments for fuel cell industry [30]. lion visitors.
918 T. Zhongfu et al. / Renewable and Sustainable Energy Reviews 47 (2015) 912–923
Table 4
Contrast between biogas generations and biogas fuel cell generation.
Source: authors, 2014.
Biogas 27–30%, internal 2.1 kW/Nm3 Slow combustion $695.8/kW Small amount of Rural based on 3–10 kW
generation combustion engine of biogas generator nitrogen oxides biogas engine turbine;
loss from combustion, medium-sized green energy
sulfur oxides and projects based on 50–200 kW
noise biogas generation unit.
Biogas fuel cell Up to 40–60%, the 2.8 kW/Nm3 Without the $705.6/kW The reaction Module structure, both
generation heat recovery combustion product is clean centralized power supply,
system total process, adding water, low emitted also suitable for
energy efficiency is fuel instantly nitrogen oxides decentralized power supply.
70–90%. and noise
But there are still a lot of problems in the existing policies. First, trend. It is able to enjoy preferential policies and reduce
the targeted policies of fuel cells are few, even in the most widely enterprise costs.
using field of transport. The policies are mostly about the overall
planning of new energy vehicles. For example, China encourages
the purchase of new energy vehicles in the public domain; 4.1.2. Economic environment
however, the production quantity of fuel cell vehicles cannot meet China is in the rapid stage of economic development. From the
the demand. Therefore, many local governments can only choose view of macroeconomic environment, the GDP shows an increas-
other types of new energy vehicles such as pure electric vehicles. ing tendency. And per capita consumption level is increasing
Under such circumstances, the policy effects are always insuffi- synchronously. As to fuel cells systems, consumers will prefer to
cient. In addition, due to the poor targeted policies, the existing the fuel cell vehicles when the cost differences between fuel cell
policies do not apply to the fuel cell industry. Second, the Govern- vehicles and ordinary fuel vehicles can make up the price
ment is not clear on the development direction of the fuel cell differences among oil and fuels. With the start of many electronics
industry. Because of the wide applications of fuel cells, there are industries, the customers in developed areas have a large demand
great demands of technology investment. The lack of development of portable fuel cells. Therefore, either in the fuel cell vehicles field
strategies will lead to a waste of financial investment. Third, the or in portable fuel cells field, the economic strength determines
government subsidies are insufficient sometimes. Fuel cell pro- the level of their consumption, the purchasing power of consu-
duction relies on the introduction of foreign technology initially. mers determines the size of the market.
And the battery materials are expensive in small production scale.
The subsidies for fuel cells from government cannot meet the huge
cost difference. Finally, the development of fuel cell is based on
governmental organizations. There are few relevant policies about 4.1.3. Social environment
innovation encouragement. In other countries, the organizations The population of China is huge and has a stable trend. On the
are mostly self-organized and co-organized, which have a great one hand, it brings a wealth of labor resources. On the other hand,
coordination between governments, research institutions and it causes a lot of energy consumption. Meanwhile, the develop-
companies. ment is unbalanced throughout the country. It is difficult for
underdeveloped rural areas to form a certain scale centralized
distribution network, thus China should require some investment
in building power generation in a few kilowatts to hundreds of
4. Discussion and analysis
megawatts of distributed power supply system. The fuel cell
power stations, as the main target, have a small scale of invest-
4.1. External environment of development
ment and a short construction period. It will become the main
distributed power supply system gradually. The population quali-
The development of China's fuel cell systems cannot be separated
ties of China, however, are different. As an emerging technology,
from the environment analysis. The PESTþ N model can be used to fuel cells will meet the development bottlenecks because of the
analyze the specific environment of fuel cell systems from five consumers' conservative ideas. As a result, the 'ommercialization
dimensions of political (P), economic (E), social (S), technology process will slow down.
(T) and nature (N), as shown in Fig. 6 [9]. Through this model,
strategies can be got for fuel cell systems development, and a macro
background can be provided to reference conveniently.
4.1.4. Technical environment
China is keeping an increasing investment in fuel cell technol-
4.1.1. Political environment ogy. The applicability of fuel cell products is strengthened con-
In recent years, especially under the pressure of energy-saving stantly. From the view of the materials composition of fuel cells,
and emissions reduction, the fuel cells, as a new energy, get great the discovery of new materials can improve the performance of
attentions by the Government. Overall, under this background, the fuel cells in terms of multifunction, shape, durability and
there are already many policies about technology investments, safety. The fuel cells will have the great competitiveness in the
industrial planning, price subsidies and taxes. Now, the applica- future than the similar products with excellent performances now.
tions of the fuel cells are relatively simple, most policies are It is can be seen that the current technology level of fuel cells is
aiming at the fuel cell vehicles, while other fuel cells applications still in developing stage with some technical bottlenecks in the
can also be carried out by such policies. So from the point of fields of electrode, separator materials, production processes and
political aspect, fuel cell systems are the choice which follows the system integration.
T. Zhongfu et al. / Renewable and Sustainable Energy Reviews 47 (2015) 912–923 919
Table 5
Planning policies of the fuel cell vehicle industry.
Source: authors, 2014.
The “Tenth Five-year Plan” Major projects proposed for electric vehicles, “three vertical and three horizontal” development path
(2001–2005)
February, 2006 “Long-term Science and Technology Development Plan (2006–2010)”: the enroll fuel cell into eight cutting-edge technology, which laid
the basic direction of fuel cell vehicles development
2009 “Automobile industry restructuring and revitalization plan” promote fuel cell vehicles of new energy vehicles for cities
The “Eleventh Five-year Plan” Established “Energy-saving and new energy vehicle major project” and “Ten City 1000 vehicles” plan
(2006–2010)
2012 “Energy-saving and new energy automotive industry development plan”
4.1.5. Natural environments R&D with production and sales, the whole industrial chain can be
With respect to the natural environment, fuel cells as an more competitive and coordination. Third, the fuel cells applica-
alternative new energy have an important role in the geographical tions have space for further expansion.
environment of scarce resources. Compared with other equipment
using non-renewable energy, fuel cell systems can obtain energy 4.2.4. Threats
by direct chemical reaction. The chemical products do not pollute First, the applications of fuel cell systems, such as transporta-
the environment. It also has a great development prospects from tion and distributed power stations, are difficult to enter the
the perspective of sustainability. market. Due to the existing economies of scale, there is a large
advantage of cost for some big enterprises, but the cost of the fuel
4.2. Possibilities and challenges of development cells is rather high, which is difficult to open the market in the
early stage. Second, the international technology of fuel cell
The SWOT model is employed to analyze the advantages, products is mature. With the better performance and lower cost,
disadvantages, opportunities and threats of fuel cell systems. It is the China's fuel cell products face significant threats from the
a comprehensive analysis of the current development strategies foreign alternatives. Third, the subsidies stipulated by the national
and difficulties to put forward the future strategies and provide policy have the possibility of declining. The subsidies have been
the theoretical supports [33]. the basis for the fuel cells development for years. If the fuel cells
rely on the subsidies to a large extent, the decreasing of financial
4.2.1. Advantages and strengths subsidies can bring out serious effects on them. The fuel cell
Internal strengths of the fuel cells lie in three aspects. First, a products will face a threat of covering the cost.
good policy environment is important. There are several invest- Based on the PEST–SWOT analysis, the following results can be
ment subsidies. It is beneficial to the development of industry. concluded in Table 7.
Second, fuel cells have a number of excellent features, such as the According to the analysis of internal and external environment,
long battery life of direct methanol fuel cells, which is the there are four types of strategy combinations, namely SO strategy,
foundation of the fuel cell portable device. Third, the fuel cells WO strategy, ST strategy and WT strategy. Although there are
have a wide range of fuel sources, which can be obtained in many some bottlenecks, the fuel cell systems are on the rise phase in
ways. So the fuel cell is suitable for long-term sustainable China. So the SO strategy can be chosen to catch the opportunities
development. and improve the deficiencies. The fuel cell systems must jump out
of the research stage as soon as possible, and enter the market
with a diversified development.
4.2.2. Disadvantages and weaknesses
With respect to the operation management, fuel cells have the
several disadvantages. First, the high-tech human resources are 5. Development framework
scarce. Although China has rich labor resources, there are few
technical personnel engaged in extreme technology. This is not 5.1. Basis of trend forecasting
beneficial to mass production. Second, the fuel cell technology is
not mature. The technical problems lead to the insufficient quality. At present, the main applications of fuel cells include fuel cell
It is difficult to seize the market share under the competition with vehicles, fuel cell distributed power stations and portable fuel cell
similar products. Third, products standards and production stan- devices. Accordingly, three different development strategies should be
dards of the fuel cells are difficult to unify, which results in the made in terms of their own advantages and disadvantages. According
inconvenience of using fuel cell products. Finally, infrastructure to CCID statistics (2012), as displayed in Figs. 7 and 8, China's fuel cell
construction of the fuel cell systems is not complete. For example, applications focused on the transport area is about $287.6 million,
the construction of hydrogen refueling station is crucial for the which accounting for the total amount about 74%, the power station
availability of fuel cell vehicles, but it needs urgent perfection. system is $38 million accounting for about 10% and the portable power
supply is $60.54 million accounting for 16%. The largest investment in
4.2.3. Opportunities China's fuel cell researches goes to the field of proton exchange
Fuel cell industry will face the following opportunities through- membrane fuel cells, which costs $211.9 million. The research invest-
out the life cycle. First, it has a lot of potential customers and a ment of fuel storage and infrastructure construction is just $56.7
strong market demand. As an environmentally friendly energy, the million and $30.3 million respectively accounting for 15% and 8%.
fuel cells are able to get the majority of consumers and easily to be Under the background of the entire fuel cell industry, the
accepted. After the formation of fuel cell industry, fuel cell related developments of three systems are with different com-
products can become a symbol of high-end and fashion. Second, mercialization problems. Table 8 is a comparative analysis of three
fuel cell systems have a great possibility of integration. Combining applications.
920 T. Zhongfu et al. / Renewable and Sustainable Energy Reviews 47 (2015) 912–923
Table 6
Purchase subsidy of new energy vehicles.
Source: authors, 2014.
Small cars and commercial vehicles Hybrid electric vehicle 50,000 8035
Blade electric vehicles 60,000 9642
Hybrid electric vehicle 250,000 40,175
Bus Hybrid electric vehicle 420,000 67,494
Blade electric vehicles 500,000 80,350
Hybrid electric vehicle 600,000 96,420
From Table 8, we can see that the cost of fuel cell vehicles is
higher than the similar products. The fuel cell vehicles have a high
requirement of hydrogen filling stations. Fuel cell power stations
can run independently and require minimum facility construc-
tions. But the existing technology is hard to meet the demand of
production. Portable application has a great advantage of cost
compared with the other two applications. It is easy to obtain and
save the liquid methanol fuel. The biggest problem is lack of
reliability. Based on the PEST–SWOT analysis in previous section,
we should make market segmentation for fuel cell applications
based on their advantages and disadvantages, regional consump-
tion patterns and market demand. And it is significant to form
correct product positioning and market goals depending on the Fig. 6. PESTþ N analysis for fuel cells environment.
different development strategies. Source: authors, 2014.
Table 7
Fuel cells development strategy matrix.
Source: authors, 2014.
Table 8
Comparative analysis of the three applications.
Source: authors, 2014.
Fields item Transport (fuel cell vehicles) Power station-distributed generation systems Portable applications
Acknowledgment
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