Republic of the Philippines

Department of Education
Region IX, Zamboanga Peninsula
DIVISION OF ZAMBOANGA DEL NORTE
Manukan I District
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LEARNING ACTIVITY SHEET IN ENTREPRENEURSHIP

Name: ______________________________________Grade/ Section: __________________Score: _____________

WEEKLY HOME LEARNING PLAN (October 11-15, 2021) Week 5

TUESDAY 1 HOUR Learn about a business plan.
WEDNESDAY 1 HOUR Determine the importance of a business plan in business.
THURSDAY 1 HOUR Learn the different components of a business plan.
FRIDAY 1 HOUR Answer activities 1 and 2.
MONDAY Submit this Learning Activity Sheet to your respective station.
Learning Competencies
Recognize a potential market (TLE_ICTAN11/12PC-Ia-1)
• Analyze the market need
• Determine the possible product/s or service/s that will meet the need; `
• Screen the proposed solution/s based on viability, profitability, and customer requirements

Pretest. Identify and color the 10 word or phrase from the puzzle below. These words are terms we will be discussing on
the next topic.
D A T E C H N O G R A P H I C S B C
D A E F G H I J K L M N O S P Q R S
T U T V S W X Y Z A B C D U E F G N
H I J A A K L M M N O P Q R S T U O
V W X Y M Z A B A C D E F V G H I I
B J K L P I M N P O P Q R E S T U T
A V W X L Y N Z P A B C D Y E F R A
R G H I I J K I I L M N O P Q A R V
G S T U N V W X N Y Z A B C H D E R
R F G H G I J K G G L M N C O P Q E
A R S T U V W X Y Z A B E C D E F S
P S Y C H O G R A P H I C S G H I B
H I S T O G R A M J P K L M N O P O

Getting to Know the Market

A. MARKET RESEARCH

Entrepreneurs should always know the market they are operating. Market research will help entrepreneurs
know more about the market they’re operating which will enable them to better understood and determine customer
needs and wants.

Basic Questions in Market Research:

Why Purpose and objective for conducting the market research.
What Determines the scope and the limitations of the market research to be conducted.
Which Determines which segment of the market must be studied; this must be the market segment that
the entrepreneur is eyeing.
Who Identifies who among the members of the selected market segment will participate in the market
research.
When Determines the time and timing of the research. This is critical for entrepreneurs whose product
or service will be offered to a time-constrained market such as office workers.
Where Pinpoints the relevant location of the market research.
How Determines the methodology to be used for the market research

Market Research Methodologies:

Important market information can only be obtained by conducting a good market research. The more the
entrepreneur knows about his/her relevant market, the more customers can be properly segmented and reached, products
can be positioned, brands can be promoted, prices can be set, and locations can be pinpointed.
 1. Sales Data Mining - a process used by companies to turn raw data into useful information. By using software to
look for patterns in large batches of data, businesses can learn more about their customers to develop more
effective marketing strategies, increase sales and decrease costs. It helps spot sales trends, develop smarter
marketing campaigns, and accurately predict customer loyalty.

3 Commonly used Graphs in Market Research:

 Histogram – also known as bar graph is consists of a series of rectangles or “bars”
 Frequency Polygon – constructed by marking the frequencies on the vertical axis with a dot
corresponding to the values on the horizontal axis. These dots will then be connected with a straight line
to form a polygon
 Pie chart – a circular graph divided into sections that represent the relative frequencies or magnitudes of
the grouped values
2. Focus Group Discussion – one of the most common qualitative research tools. It is an interview by a facilitator
of a small group of people that normally lasts for an hour and a half up to three hours. Participants to this are
selected because of their knowledge about the topic.
3. Observation Technique – probably one of the best ways to gather data about customers in their natural setting
without having to interact or talk to them.
4. Survey Research – the most preferred for in-depth quantitative research. The respondents are asked variety of
questions. Surveys can be done via telephone, personal (face to face interview), and mail interview (either printed
or electronic). In planning a survey, there are three important concerns that one has to look into namely: sampling
technique, getting a sample size, and designing a questionnaire.

2 Sampling Techniques:
1. Probability Sampling – where respondents are randomly selected from a population such as in a lottery
method.
2. Non-probability Sampling – the technique that is resorted to “when it is difficult to estimate the
population of the study because they are mobile or transitory in a given location.

B. CUSTOMER PROFILING
When the entrepreneur starts doing a market research, he or she is also beginning to understand his or her
customers, therefore, profiling them.

Methods of Customer Profiling:

1. Demographics – customers are being categorize into the following:
 Age
 Income classes (high income, middle income, low income) – determine the customer’s capacity to
purchase products/services
 Social classes/Reference group – dictates what is acceptable or unacceptable behavior
 Ethnic background
 Religious beliefs
 Occupation
 Domiciles – habitat or area of residence
2. Psychographics – define the customer’s motivations, perceptions, preferences, and lifestyle
3. Technographics – classifies people according to their level of expertise in using product or service

Market Segmentation - customers with similar needs and wants, and similar willingness and ability to pay can be
grouped into one customer segment.

Market Aggregation – a concept of market segmentation that assumes that most consumers are alike. Retailers adhering
to the concept focus on common dimensions of the market rather than uniqueness, and the strategy is to focus on the
broadest possible number of buyers by an appeal to universal product themes.

Market Mapping – refers to grouping customers and products according to certain market variables
Activity 1. Matching type. Match the items of column A with that of column B. Write the letter on the space provided.

Column A Column B
___ 1. Mot preferred instrument for in-depth research. A. Focus Group Discussion
___ 2. An interview with a small group of people who are experts on the B. Probability Sampling
subject. C. Technographics
___ 3. Gathering data of subjects on their natural setting. D. Survey
___ 4. Respondents are selected thru random selection. E. Non-probability Sampling
___ 5. Classifies people according to their level of expertise. F. Observation

Assessment. Multiple Choice

1. What do you call to the research method which turns raw data into useful information?
A. Sales Data Mining B. FGD C. Observation D. Survey
2. Which commonly use graph in research that is consists of a series of rectangles or bars?
A. Frequency polygon B. Pie Chart C. Histogram D. Table
3. The following are what we consider in classifying the demographic of our customers EXCEPT one.
A. Social Class B. Income C. Occupation D. Perception
4. Which of the following define the customer’s motivations, perceptions, preferences, and lifestyle?
A. Demographics B. Psychographics C. Technographics D. Photographic
5. What refers to the grouping of customers and products according to certain market variables?
A. Market Mapping B. Sampling C. Segmentation D. Aggregation

________________________________________
Parent/Guardian Signature Over Printed Name
 Republic of the Philippines
Department of Education
Region IX, Zamboanga Peninsula
DIVISION OF ZAMBOANGA DEL NORTE
Manukan I District
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SUMMATIVE TEST IN ENTREPRENEURSHIP

Name: ______________________________________Grade/ Section: __________________Score: _____________

Direction. Choose the letter of the correct answer. Write the letter on the space provided.

___ 1. What do you call to the process of developing and creating something new to offer to the public for profit?
A. Business B. Selling C. Entrepreneurship D. Trading
___ 2. Which of the following is a person who innovates and undertakes risk?
A. Businessman B. Entrepreneur C. Partner D. Stockholder
___ 3. Which relevance of entrepreneurship talks about the assembly of entrepreneurs?
A. Development of managerial capabilities C. Improving standard of living
B. Means of economic development D. Creation of organizations
___ 4. Which of the following is NOT a definition of Entrepreneurship?
A. It creates opportunities and stimulates the economy
B. Refers to innovation of products and services and making them available to the market
C. A person who sets up a business with the aim of making a profit
D. The act of creating a business while building and scaling it to generate profit
___ 5. The following are common traits of an entrepreneur, EXCEPT
A. Shy B. Innovative C. Creative D. Networkers
___ 6. The following are all entrepreneurial traits. Which DOES NOT belong to the group?
A. Leaders B. Innovators C. Communicators D. Specialists
___ 7. The following are motives in engaging into entrepreneurship. Which one is NOT?
A. Profit B. Independence C. Income D. Competition
___ 8. Which common trait refers to the ability of an entrepreneur to spot business opportunities?
A. Opportunity seeker B. Risk Taker C. Networker D. Leader
___ 9. Which of the following entrepreneurs puts technology at the core of his or her business model?
A. Extrapreneur B. Intrapreneur C. Technopreneur D. Social Entrepreneur
___ 10. Which of the following statements is NOT TRUE?
A. Entrepreneurs are risk takers.
B. Some individual chose to do business due to the independence that comes with it.
C. Entrepreneurs are passive individuals.
D. The drive to protect the environment is one motive of entrepreneurship.
___ 11. What do you call to the process of cautiously selecting the best opportunity?
A. Opportunity Seeking C. Opportunity Screening
B. Opportunity Mapping D. Opportunity Sampling
___ 12. What do you call to a written document which serves as a blueprint in doing business?
A. Research B. Business Plan C. Journal D. Ledger
___ 13. Which of the following parts of a business plan provides an overview of it?
A. Bibliography B. Sales and Marketing C. Executive Summary D. Financial Projection
___ 14. Which part of the business plan puts details as to how you are going to introduce and sell your goods or services to the
market?
A. Bibliography B. Sales and Marketing C. Executive Summary D. Financial Projection
___ 15. What part of the business plan highlights the possible cost and returns in doing the business?
A. Bibliography B. Sales and Marketing C. Executive Summary D. Financial Projection
___ 16. Which of the following refers to the grouping of customers and products according to certain market variables?
A. Market Mapping B. Sampling C. Segmentation D. Aggregation
___ 17. What do you call to a circular graph divided into sections that represent the relative frequencies or magnitudes of
the grouped values?
A. Pie Chart B. Bar Graph C. Frequency Polygon D. Histogram
___ 18. What do you call to the concept that assumes that most consumers are alike?
A. Market Segmentation C. Market Aggregation
B. Market Mapping D. Market Analysis
___ 19. In order to know more about the market, what does an entrepreneur conduct?
A. Market Research B. Interview C. Observe D. Survey
___ 20. Which demographic entails the purchasing power of a customer?
A. Age B. Religious beliefs C. Occupation D. Income Classes