BUS 468

Managing IT for Business Value

Analyzing Case Studies

Richard Wong
FALL 2021
 Evaluation
Individual: Learning contribution 20%
Article summary 15%
Final exam 30%
Group: Case Presentation 15%
Term project 20%

Note: It is the policy of the Beedie School of Business that final

grades conform to a distribution (i.e. curve).

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 Learning Contribution (20%)
1. In-Class Contribution
• Quantity and qualitative discussion
• Attendance
2. Written Case Analysis
• Analysis of problem
• Recommendations
• No citations required and must be your own work
3. Case/Project Feedback
4. Peer Evaluation

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 Classroom Ground Rules
1. Be punctual and prepared
2. Pay attention to others, make quality contributions, and be
respectful in your words and actions
3. Laptop, tables, and phones in class
4. Time commitment (~8-10+ hours out-of-class work per week).
Reading, researching, writing, working in groups
 Group Case Presentation (15%)
• Cases will be assigned by week 3
• Must be interactive and engaging
• You will need to purchase cases online

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Learning from Cases

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 Why Cases?
• Acquire talent with “diagnosis” and “prescription”
• Experience making decision in the face of
– Ambiguity
– Uncertainty
– Risk
• Experience applying strategic and IT frameworks to add
structure to your thinking

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Typical Preparation

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Preparing for a Case Discussion

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Preparing for a Case Discussion

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NO!!!! 14
Evaluating Decision Alternatives

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Ranking Alternatives

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Methods for Evaluating Alternatives

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Ranking Alternatives

© 2015 John Wiley & Sons. All Rights Reserved.

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Make a Recommendation

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Create an Action Plan

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Questions?

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