SVKM’s Narsee Monjee Institute of Management Studies

Name of School - School of Business Management

Common for Bangalore, Hyderabad, Navi Mumbai & Indore Campus
Master of Business Administration – MBA

Program: MBA Trimester /Semester: VI

Course/Module: Innovation Management Module Code:
Teaching Scheme Evaluation Scheme
Lecture Practical Term End
Tutorial Internal Continuous
(Hours (Hours Examinations (TEE)
(Hours Credit Assessment (ICA)
per per (Marks - 40
per week) (Marks - 60)
week) week) in Question Paper)
3 0 0 3 Marks scaled to 60 Marks scaled to 40
Pre-requisite: Nil
Knowledge of Operations and Supply Chain Management
Objective:
• To understand the importance of innovation and its management in a competitive and
growing industry.
• To become the ‘agents of change’ in their work environment by critically examining status
quo and striving for continuous improvement.
• To interpret the linkages between various kind of organizational strategies and the
management of innovation.
• To drive Sustainability Lead Innovation (SLI) to improve efficiency and enhance
sustainability.
Outcomes:
• Understand the dynamics of innovation application and the resulting outcomes for
business.
• Assess the issues around various kinds of innovation formations and how technology takes
part in shaping them.
• Evaluate the strategic-fit for various innovation methods and models to align with the
organisations’ mission.
• Formulate the key levers necessary for designing innovative solutions.
Detailed Syllabus: (per session plan)
Unit Description Duration
(Hrs)
1 & 2 Innovation matters 3
What is innovation, Examples, Need and Importance of innovation.
10 myths of innovation, Innovation as a core business process.
3 Principles of Innovation 1.5
10 principles of innovation by Peter Drucker
4 New Product Innovation
• Process for new product development, Translating an innovation into 1.5
commercial product Case Study: BETIC, IIT Bombay: Commercializing A
Novel Digital Stethoscope#: W25272-PDF-ENG, Published 2021, HBS
 SVKM’s Narsee Monjee Institute of Management Studies
Name of School - School of Business Management
Common for Bangalore, Hyderabad, Navi Mumbai & Indore Campus
Master of Business Administration – MBA

5 Process Innovation
Process Improvement vs process innovation, Innovation in business 1.5
process design
Class discussion on Example of Deccan Airline, Video of Formula 1 Pit Stop
process.
6 Sources of Innovation
Crisis-driven Innovation, Towards Mass Customization, Users as 1.5
Innovators, Recombinant Innovation, Design-driven Innovation
7 Exploiting Networks for innovation 1.5
The Spaghetti Model of Innovation, Types of Innovation Networks,
Networks as Purposeful Constructions.
8&9 Innovation Strategy 3.0
Strategy and innovation link, Innovation strategy development
frameworks, Types and formulation of innovation strategy
10 & 11 Disruptive technological Innovation 3.0
Industry examples which have caused disruption, Firms disruption-
strategy fit.
Case Study: Disruptive Innovation: How Can We Beat Our Most Powerful
Competitors?
#: 420014-PDF-ENG, Published 2019, HBS
12 Break-through innovation 1.5
What is break-through innovation, Impact of break through innovations.
Pre-read: Core Curriculum - Leading Breakthrough Innovation in Established
Companies.
# 5272-PDF-ENG, Published 2016, HBS
13 Role of ethics in Innovation 1.5
• Ethical framework, Ethical violations, Innovators Ethical dilemma.
Case Study: A Crisis of Ethics in Technology Innovation #: SMR797-PDF-
ENG Published 2020 HBS
14 Collaboration for Innovation 1.5
• Joint ventures and alliances, User-lead Innovations, Benefits and
limitations.
15 Innovation Resistance 1.5
• Innovation resistance theory, Ways to overcome through case discussion
Case Study : Apple Watch – Managing resistance to innovation.
# W18034-PDF-ENG, Published 2018, HBS
16 Building an innovative Organisation 1.5
• Effective team working, High creativity culture, Freedom to fail.
Case study: To Foster Innovation, Cultivate a Culture of Intellectual
Bravery #: H05WCE-PDF-ENG, Published 2020, HBS
 SVKM’s Narsee Monjee Institute of Management Studies
Name of School - School of Business Management
Common for Bangalore, Hyderabad, Navi Mumbai & Indore Campus
Master of Business Administration – MBA

17 Innovation, Globalization and Development 1.5

• Globalization of Innovation, National Systems of Innovation, Building
Capabilities and Creating Value
18 Sustainability-led Innovation 1.5
• The Challenge of sustainability-led Innovation, Framework for
sustainability-led Innovation, Managing the Innovation Process for
Sustainability
Responsible Innovation
19 Innovation and entrepreneurship 1.5
• Innovation vs entrepreneurship, Which innovation can be
commercialised.
20 Students project presentation 1.5
Total Hours 30
Text Book:
• Managing Innovation-Integrating technological, market and Organizational change - Tidd, Joe and
Bessant, John. Wiley pub. 7th edition 2020.
Reference Books:
• Principles of Innovation - Drucker, Peter F.2007
• Managing innovation, design and creativity. Von Stamm, B. (2008).
• The innovator's dilemma: when new technologies cause great firms to fail. Christensen, C.
M. Harvard Business Review Press. (2013).

Any other information:

Total Marks of Internal Continuous Assessment (ICA): 60 Marks
Distribution of ICA Marks:
Description of ICA Marks
Group Project / Group Presentation 30
Case Assignment/ presentation 20
Class test / Quiz 10
TEE (Written ) 40

Prof. Anurag Garg

_________ ____________
Signature Signature
(Prepared by Concerned Faculty/HOD) (Approved by Dean)