Instructions of Final Report

This final report addresses all learning objectives of the course. You need to focus on the case of a
Vietnamese firm who wants to expand their business abroad. The report should cover these
following key areas:

1. Company and product overview

- Company establishment and growth
- Product overview
2. Overview of the targeted market
- Geography and demographics: location, climate, size, age, and income distribution,
education level
- Economic environment: GDP levels, unemployment, infrastructure development,
ease of doing business
- Political and legal environment: political system, political risk, government policy
toward trade and foreign direct investment, property rights and intellectual
property right protection, corruption, political freedom, etc
- Cultural environment: cultural values, predominant religion(s), language(s), social
class structure, customer preferences and tastes, other factors that may play a role
in the design, packaging, and marketing of the product/service

3. Selection of Entry mode

- Specify what constitutes a viable entry mode (e.g., gives a balance of control and
risk)
- Generate a list of viable options (e/g/, licensing, franchising, joint venture with a
local company, and wholly owned subsidiary)
- Consider pros and cons of each alternative in the case
- Select the best choice and explain why

4. Selection of Staffing strategy

- Specify a viable staffing strategy (e.g., offers a balance of cost, risk, and personnel
skill/performance)
- Generate a list of viable options (e.g., use locals, expatriates, third-country nationals,
or outsource product development/distribution/ branding)
- Consider pros and cons of each alternative
- Select the best choice and explain why

5. Marketing strategy
- Explain whether the product should be modified to the market or not
- Explain what advertising channels/messages would be most effective and why

The word limit is 2.500 word, excluding references.

As of format, please use Times New Roman, 13pt font size and 1.2 line spacing.