13ᵗʰ Sept 2022

Product Management
Learning
w/ Shreyas Doshi
 Shreyas Doshi
get the job
=

1. Do the role before you

.

→
1.
Being suitable 2. Current company is the best place
↳eat
2.
Becoming 3 .
side projects .

3 '

Picking
the
Right circle of
places circle
'
trails required of
PM are
to break into influence
sacred
High Agency prerequisites to concern
Pml!
as a
Agency
↓
✓ \
to
Finding a
way influential
find to get something Trails
skills -
communication
done despite I /
the challenges ownership
hesitance creative
exertion
self
confidence
?⃝
1Eureat

i::÷
-
/
product sense
Analytical sense

Lime
Exertion sense
Base case

f-
1. Eliminate liabilities sugar
F-
-
-
-

below median sense

being
-

2. median
-
TIE
up to the median .

iiaeiib
-

into
strength
-

3. turn
superpower .
 ✗
→ 660 hows Carter
168 hours
else
108 everything
↳ 60 hows Cartier iron
It science
result
Business case
creakily perioniivdior
✓ emotional data
80%
roy.

appeal utility
focused intuition
ongoing delight
project study
want to
"

Tt you
should
1) be great you
be able to operate
"
on all points .
3. picking places
www.Arstcompanyaytomerlirst
-

→ Amazon
product greatest 1. is the

tech first →
google
leverage
first →
arm obsessed
design z . are functions are

first →
Yahoo of product
competition z .

Expansive view
 13ᵗʰ Sept 2022

where do 9 start to be a

Great Product
Marty Corgan
Manager
 Éems
i) product teams → the good
the bad
ii) Feature teams →

iiil teams → the ugly

Delivery
F←atwre_ms
Delivery teams \ provided
road map of
of stories
= → a
→ Have a backlog features projects
and
.

and are asked to deliver

ʳᵈʳⁿᵈᵈᵈ"
→ Product Owners
scared agiurw]
→
Project Managers
→ sap [
→ No innovation

I
?⃝
 "" "
"
means →

→s¥ustomµ
identify problems and build
not the business .
solutions accordingly compared
to feature and
and delivery teams

\
→ Given customer
to tho are
given sonny
business problems .

solve

[M
.

and
discover , design

kmeaswudontwme-f.IN
→

solutions ↳ tummy ,,

→ Accountable for Results .

clear ownership

Risks
←
lor it ? → prod -

Value → will people pay

will beatle to design
usability → people use it ?
→

build ?
feasibility → can we →
Engg .

Viability → can we monetize ! →

prod .
Product lifecycle
:

Miff -7dam -5W firebases

→

valuable KANR.AT
problem walk
to
SCRUM
some teas are
viable

earns

Senior leadership
→prerequisite :

support
Ensure Necessary Product
→

leadership .

→
Raise bar for product teams
→
Reintroduce teams to Business
 GMestimation
Thought Experiments
ME pm at Youtube :
Avg -
watch Duration ↓ 40% Rot ?

P-r-eovest.ms
1. aerography

2- Platform
Core t Reels + stories
Videos →
'

3 .
Kind of

4.
Bugs → App releases
that crashed

→ other app crashes

5 .
External Factors
in
ecosystem .
 that contribute to final drop
other metrics
Approx
.

User journey
user per day ? ↑ increased
→# of sessions per
not
? ↑ 35
of videos starts per
.

user
-

→ #

↳ has not changed

Ads played ? policy
lengtnq head
Skippane button
}
# of clicks ship button ?
↑Y,
→ on

size and placement

why ?
→

of button

design changes ?
☒ Guesstimate orders receives in a week
of sviggy
:
#
.

1-
aeoghaepwy →
Bengaluru
20M
Population
:

12M
Smartphone → boy
y
.

+
frequency odd
%spl
#
PIP
Internet quay
0.9m
Households 604 7m71 -8m o 5
-

/
.

a
IM I 1m
students lot
segmentation
→
.

user
16M
30% 4m 4
working Prof
.
_

Total : 18m

food subscriptions :
v04

other food apps : 40%

Sniggy i. 401 →
. 4M

direct order hoon : 10% orders

restaurants
 psi

1) Exhaust internal dependencies

tailors
to external
.

before moving
drop
of the
.

2) Time
point
3) user segmentation .
 I 6M Sept 2022

Careerladder
& Skills
w/ Diego Granados
whati-p-Egmentlpayinwoeq-PM-stalkl.ro

|
etc
customers → I :| s with Eng , Ds ,
Pms , Design
→ Be the best storytellers → Broader team presentations
calls
and influence others .
→ customer / partner
→ different →
meetings to check progress
communicate in Team

languages " "

,µµ, p_ÉYENER
→
ummmm ,

visions

? influence

careeiraddcr :

UP 't cpo
APM Jr PM → PM → Sr PM → director of →
→

product
→
.
.

Product
Flavours of product
Management
:
↳earth : customers _ competitors ,

market trends ,
Business Model
"
product Manager Responsible :
ATM ,
MVP , wsecase scenarios

security and data privacy

2 '
Technical PM → Designing ,
Reliability ,
,

solutions
localisation ,
globalisation ,

performance
Responsible :
Bug triaging . sprint tracking
Eng firing
Growth PM → Focus
3. Metric optimization Expansion
:
,

bikes poutine :
A/B experimentation Questioning ,

and impure segmentation

collectingorganising data
n . Data PM → Fours :
and >

storage sharing ,

Responsible champion data literary and insights

:
 18ᵗʰ Sept 2022

Effective PRDS
w/ Bhandari
Apoorva
gPRDs
The

Part 2 ?

Parl
¥w
✗
why ?
✗ Go to Toots
✗ who ?

÷."
-µµag;gI→_ ☒
Business

user
strategy

experience
-

Analytics
pm
#"

QA
M

0ps &
Business
lhyPRDs?_ low
Conversion is
Eg
:
:
1- Conviction
the
How many people
are
affected by
2- Quantification :

problem
Collaboration : clients
3.
engineers
users
by designers
-

,
, ,

Truth for future folks to understand why

U .
Source of :

Arhat and how are solving problem

subset of PRD teh heavy doe

Functional acquirement →
,

engineers and
QA
document primarily toe

business impact
Business do e →
 PRD ?

|
3) Product

|
2) objective scope
1) provemement _

• went stabs
• "
ˢᵗM
current
•

solution •
outs cope
• limitations of
a.
g. www..gg ,
feature
and
key challenges
◦

their impart
a) Metric Tracking

)
" ʳʰʳʰᵗʳʰʳʰᵈʰʳʰ -

Event creation
•

51 Functional
Requirements • Dash boarding
b) Scenario Handling
7) wireframing
8) Version and Release Plan
Mistakes
① Jump to solutions
before understanding
the problem .

② Create navigation
both happy
using
and sad flows .