CAREER EDGE

INDUSTRY BREAKDOWN

"FMCG"
CAREER EDGE

INDUSTRY SEGMENTs
R&D

1. NEW PRODUCTS
2. IMPROVEMENTS IN EXISTING
PROCUREMENT
PRODUCTS

1. SOURCING RAW MATERIAL

2. QUALITY TEST AND RELEASE
MANUFACTURING 3. STORAGE

1. PRODUCTION
2. PACKAGING
3. QUALITY TESTING
4. STORAGE
CAREER EDGE

DISTRIBUTION

1. DISTRIBUTION CENTRES
2. WAREHOUSES
3. DISTIBUTORS-RETAILER, E-COMMERCE

MARKETING

1. BRANDING AND ADVERTISING

2. PROMOTIONAL CAMPAIGNS
3. COMPLAINTS AND FEEDBACKS
CAREER EDGE

KEY DRIVERS
REVENUE GROWTH
COST DRIVERS
DRIVERS DRIVERS

RAW MATERIAL &

PRICING NEW PRODUCTS
PROCESSING COST

PROMOTION DISTRIBUTION E-COMMERCE

RISING PER-CAPITA
DISTRIBUTION PROMOTION
INCOME
CAREER EDGE

KEY SEGMENTS

SEGMENTS SIZE GROWTH

FOOD & BEVERAGE 19% 11%

HOUSEHOLD &
50% 10%
PERSONAL CARE

HEALTHCARE 31% 21%

CAREER EDGE

top players

MARKET
MARKET
NAME CAPITALIZATION
SHARE
($)

HUL 14% 76.88 BILLION

ITC 12% 49.42 BILLION

NESTLE 3% 23.88 BILLION

BRITANNIA 3% 11.24 BILLION

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market trends
INDUSTRY GROWTH:
EXPECTED GROWTH ~15% CAGR

CAPACITY EXPANSION PROJECTS: PROCTER &

GAMBLE, PEPSI, DABUR & NESTLÉ.

FOCUS: RURAL DEMAND, E-COMMERCE,

DIGITAL CONNECTIVITY, 100% & 51% FDI
MODEL

AD VOLUME: HEALTHY GROWTH IN JULY-SEPT

QUARTER.
CAREER EDGE

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