Submitted by

Manpreet Kaur
PGSF1920
 Introduction
 Products and services
 Fundings
 Products and services
 Fixed inputs
 Variable inputs
 Competitor-EXTRAMARKS
 Market structure
 Inelastic demand
 Byju’s is a learning app founded by Byju Raveendran.
 It provides educational contents to school students from 4th
to 12th.
 Trains for competitive exams also.
 Disneyfied education.
 Effective, adaptive, engaging learning programs.
 Freemium business model.
 Theoretical, contextual and visual.
 9 lakhs paid subscribers.
 Annual 90 percent customer retention.
 The main product of byju’s is its mobile based learning app.
 It provides educational content mainly to students from class
K to 12
 Prepares students for national and international competitive
examinations such as NEET,CAT,IIT-JRE,GMAT.
 The students who purchase these products are offered a
Lenovo tab with a memory card which provides offline
services to students.
 After sales service wherein the students are provided with
mentors to guide them throughout the completion of the
course.
 The teachers
 Content development team
 The videos
 The memory card with all the videos stored in it
 The offices wherein all the operations are carried out
 The employees
 Tablets
 The memory card
 Technology
 Upgradation
. Specifically the company’s largest monthly expense is the
salary expense and specifically on its business
development associates
No of BDA’S currently = 5500(approx)
Base salary =54000
Expense per month =54000*5500
Total expense =297,000,00
BYJU’S
 Higher quality content
 Animation videos
with interactive teacher
Provides offline

education in some
institutions’ in India
 4000 employees
 2000 million as in the
month of april
 Byju’s is
featuring Shahrukh Khan
in their advertisement
EXTRAMARKS
 Low quality content
 Fully animated videos
 Does not provide offline
education
 3500 employees
 25 millions per
month revenue
 No celebrity brand
ambassador so far.
 The no of firms are small but their market share is large
 Differentiated as well as homogeneous products
 Mutual interdependence
 Barriers to entry
 Competition on the basis of price or product
 Suppose Byju’s charges rupees 25000 per head for providing CAT
coaching classes and other course material.

 Number of Enrolment at this prices = 100

Total Revenue = Price * Quantity
= 25000*100
=Rs. 25,00,000
 Case – 2
10% Increase in prices, prices becomes Rs. 27500
Number of Enrolment = 95
Total Revenue = 27500*95
=Rs. 26,12,000

As we see can above, prices are gone up by 10% but the quantity demanded is
fallen by 5% ,which affect total revenue as we can see it is increased by Rs.
1,12,000 or we can say increase in prices of Byju’s product will result in
increase in total revenue by 0.045%.
 The demand structure of byju’s is inelastic
 If the price increases by 10% there will be only a slight
decrease in its demad
For any business to run effectively and efficiently and for all the
decisions that a manager makes there are certain factors that have
to be mind such as

 The inputs that are needed for the production of products and
services
 The no of firms in the market in which the business is competing
 The demand and supply factors that directly effect the business
 To produce goods and services better than that of its competition
 The pricing and output decisions of a business can effect it if the
customers are price sensitive
 What type of products a company is producing how is it producing
them and for whom the production is being done