SEGMENTATION, TARGETING,

AND POSITIONING OF

BYJU’s
 SEGMENTATION
Underprivildged Opportunist
They don’t have access to quality teachers & resources.
Majority of this segment lives in Rural areas. Spending
capacities of the parents of this segment is limited

MULTITASKERS
They pick up studies/extra subjects along with other
tasks(job) or their school. Time is essence for them. They
want to learn at their own convenience and pace. They or
their parents have high spending power.
 SEGMENTATION
CLASSROOM BUGS
They prefer studying in a physical classroom environment with other students
to unleash their competitive spirit. They are highly sociable students who
wants to interact with other students. Accessibility to quality teachers and
resources is not their primary concern. They are ready to spend time on
travelling to physical classroom.

PRIVILIDGED
They or their parents have high spending power to fulfil the
requirements of additional resources. Students in this segment
want the best after school support available in the market.
 TARGET SEGMENT

MULTITASKERS PRIVILIDGED
 POSITIONING
BYJU's have been keeping up with the dynamic environment in education industry and
introducing more differentiated features to distinguish itself from its competitors.

1. Engaging video lessons from best teachers.

2. Application and stimulation games to guide experiential learning.

3. Usage of high quality videos to assist student’s visualisation.

4. One to one session for students.