Professional Documents
Culture Documents
ON
SWOT & COMPETATIVE
ANALYSIS
OF
UNNACADEMY
PRESENTED BY-
SHRUTI LAL
RITIKA BHATIA
UNACADEMY , LET’S
BRIEF IT UP -:
Un academy is an Indian online education
technology company based in Bangalore.
It was originally created as a YouTube
channel in 2010 by Gaurav Munjal..
As a company, it was founded by Gaurav
Munjal, Roman Saini, and Hemesh Singh in
2015,
Headquartered in Bangalore.
SWOT ANALYSIS
STRENGHTS WEAKNESS
1. Easy and convenient video lectures. 1.Same strategy for UPSC clearing
2. convenience for teachers to shoot video 2.Revenue model is based on donation.
3. Does not require heavy investment 3.Quality of video is not that good.
4. Focussed on professional competitive exams.
5. Live classes are helpfull SWOT
OPPORTUNITIES THREATS
1. Less competition in professional competitive exams. 1.Tutor do not have experience.
2. Investment is less And outcome is good. 2. UPSC candidate relying on self study
3. Large audience and reachable at rural area 3.Greate competition
COMPETATIVE ANALYSIS
Sales
12%
unacademy
byjus
14% vedantu
52% extra marks
22%
COMPETITOR