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BYJU’s PESTEL & SWOT Analysis

PESTEL
Political: Economic
• Taxation policies • Inflation rate
• Regulatory practices • Efficiency of financial
• Governance system markets
• Change of policies with • Government
new government intervention in
execution sector
• Liberalization in trade
policy
• Skill Level of workforce
PESTEL
Social Factors: Technological
• Media including social • 5G and its potential
media • Intellectual property
• Gender roles • Technological
• Education level- R&D innovation
cntr • R&D investment-
disruption
PESTEL
Environmental Legal
• Consumer activism • Legal time in courts
• Renewable technology • Data protection laws
• Recycling • Business laws
• Scrutiny by • Health and safety
environmental agencies norms
SWOT Analysis
Strengths Weaknesses
• Diverse Revenue • Niche markets
models disappearing
• First mover advantage • Declining per unit
• Innovation track record revenue for App
• Strong brand • Model can be imitated
recognition • Declining market share
• High profit margins of Byjus App
SWOT Analysis
Opportunities Threats
• In Online Space • Shortage of skilled
• Accelerated tech Human resources- high
innovations turnover
• Customer preferences • Competitive pressures
changing • Saturation in urban
• Inc customer base in markets
lower segments • Changing demographics

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