Experiential Learning Assignment-BPI Project

Submitted to: Dr. Viraja Bhatt

Submitted By:
Bhaskarjya Borah
MBA (IB) SCM
DIV-B
PRN-21020241088
About Premium Mithai & Food Mart-
Established in 2019 right beside Hinjewadi’s Blue Ridge Apartment, Premium Mithai has
quickly cemented a place amongst the residents of the aforementioned apartments as well as
office workers of the nearby offices of Tata Technologies and Accenture. Recently it has caught
the eye of students of nearby institutes of Symbiosis as well with its high variety collection of
food items, both packaged and sold fresh sweets and savory, and its operating timings which
cater to workers returning home from their late shifts from their offices as well as college
students looking for a fix for their late night hunger.
Premium Mithai offers prepackages food items and beverages from eminent companies such as
Amul, Nestle, PepsiCo which includes products such as noodles, savoury snacks such as Bhujias,
Bhakarwadis and other types of packaged food items and in beverages they sell from packaged
juices, carbonated drinks as well as to desi drinks such as lassis and chaas (buttermilk) as well as
selling their own range of sweets and snacks, which include Samosas, Kachoris etc as well as a
wide range of mithai made from milk. As it was started in 2019 its sales have been hit hard by
the pandemic but has done well to regain its sales and customers since the pandemic hit.
The store is owned by Mr. Ratan Choudhary and is a family owned business, they currently don’t
have any other franchises and employ 6 people, 3 who work in the store itself and 3 for the
cooking and preparation of their savory sweets and snacks. They have daily average footfall of
about 100-150 people mostly office workers and students. As mentioned in the video Premium
Mithai does its purchasing for its packaged goods directly from the licensed distributors in Pune
and for its materials required for the preparation of their food items they source it from the local
“mandi”.
They also provide home delivery service within a radius of 5 km from their store with a
minimum order value of Rs. 1000, in the matter of transactional side of things they accept both
cash and card payments as well as online payments through UPI. The store is accounted for and
managed by Mr. Choudhury himself with another employee who steps in when he is not
available.
They face stiff competition in the area as there are several shops in the vicinity who offer the
same services as Premium Mithai does however in the context of traditional sweets they are
renowned for in the area and face less competition.
For the future Mr. Choudhary plans to expand his business by opening franchises for his store in
the near future and also plans to increase the variety of commodities available in his store.
Various Business Process

Premium Mithai &

Food Mart

Product
Procurement, Sales and Customer Development and
Accounting
Inventory Forecasting Acquisition Quality Assurance
The main business processes are
 Procurement and inventory management of its prepackaged goods as well its raw
materials for their snacks and mithai.
 Sales and proper forecasting is one the major business processes for stores such as
Premium Mithai as they house perishable goods which do not have a long shelf life.
 Accounting of the expenses and revenue is handles by Mr. Choudhary himself and is an
integral business process.
 Since in house food items are one the bestsellers of the store so product development and
quality assurance are major business processes of the store.
 Customer acquisition plays a major role for the survival of small businesses so Premium
Mithai deploy strategies to aquire new customers.
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