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  • Dolor, Kianah D.

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    Kianah Takahashi
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    This document discusses the evolution of technology and its impact on the development of social businesses over the decades from the 1960s to the 2010s. It describes how in the early decades, technology had little impact and companies focused on revenue and customers had few options. By the 1980s and 1990s, technology became more widespread and enabled better communication and more informed customer choices. Into the 2000s, social media allowed customers to share experiences with companies and make decisions based more on company behavior. Now in the 2010s, technology is fully integrated and social businesses understand that strong customer relationships and engagement are as important as price. Companies now strive for greater transparency and use social media to effectively engage customers focused on their needs.

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    Dolor,Kianah D.

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    This document discusses the evolution of technology and its impact on the development of social businesses over the decades from the 1960s to the 2010s. It describes how in the early decades, technology had little impact and companies focused on revenue and customers had few options. By the 1980s and 1990s, technology became more widespread and enabled better communication and more informed customer choices. Into the 2000s, social media allowed customers to share experiences with companies and make decisions based more on company behavior. Now in the 2010s, technology is fully integrated and social businesses understand that strong customer relationships and engagement are as important as price. Companies now strive for greater transparency and use social media to effectively engage customers focused on their needs.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    7 views1 page

    Dolor, Kianah D.

    Uploaded by

    Kianah Takahashi
    This document discusses the evolution of technology and its impact on the development of social businesses over the decades from the 1960s to the 2010s. It describes how in the early decades, technology had little impact and companies focused on revenue and customers had few options. By the 1980s and 1990s, technology became more widespread and enabled better communication and more informed customer choices. Into the 2000s, social media allowed customers to share experiences with companies and make decisions based more on company behavior. Now in the 2010s, technology is fully integrated and social businesses understand that strong customer relationships and engagement are as important as price. Companies now strive for greater transparency and use social media to effectively engage customers focused on their needs.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    The evolution of Technology & Its

    Impact on the Development of


    Social Businesses

    1960s
    We are babies. Technology has little impact.
    It is a curiosity. The company is king, but a
    benevolent king. Good focus on customer
    have few options. Communications makes
    global business difficult so customers make
    geographic-based decisions.
    1970s
    We are still children. Technology is for
    academics and has little impact.
    Greater focus on margins and revenue.
    Customers become concerned about
    monopolies as customer satisfaction
    has less importance.

    1980s
    We are still children, but we can pout
    to get what we want. Technology
    invades the home and starts to change
    behaviors. Customers become
    increasingly concerned about company
    1990s
    practices and lack of customer Like teenagers, we now have some
    satisfaction. Communications have control but don't know what to do with
    improved to help customers make more it yet. Technology is now everywhere. A
    informed decisions and to have better great leap forward. It begins to
    choices. connect us around the globe. e-
    Commerce helps give customers a
    greater - and more informed - range of
    decisions. Companies use the web to
    make themselves more accessible but
    haven't begun truly focusing on
    customer relationships

    2000s
    We are growing up, and feeling pretty
    cool about it. Technology enables mores
    seemless communications across the
    globe. Growth is explosive, but like
    "explosions" is uncontrolled - all over the
    place. Social Media allows customers to
    2010s
    articulate their satisfaction with Welcome to the adulthood! Technology
    companies and make decisions based on becomes fully integrated into our daily
    the company's behavior, not just on lives. We live more fully in a digital world.
    price alone. Companies begin to react Social Businesses are the evolution of
    and change. companies now keenly aware that how
    they act and how they engage with
    customers can be more important than
    price, that the relationship is part of the
    value.
    Companies allow greater transparency
    into all aspects of the company and use
    social media channels to effectively
    engage with customers, but with a focus
    Dolor, Kianah D. on what the customer wants and how
    best to deliver it to the customer.
    BTVTEd 1-N GFD-A
    Introduction to Industrial
    Arts

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