Group 3 BSBA 4.

1 B
Jordan, Kate Nehmexis R.
Larosa, Emercelyn May E.
Masaoay, Mark Joseph P.
Receno, Patricia Jerace
Rumbaoa, David M.

Macro Forces Analysis

Socio-cultural Face-to-face interactions by the business to consumers is difficult to replace. Socio-

cultural by communicating is affected, however, the digital space is increasingly coming
into focus as the primary channel to stay connected with people and business. In terms of
internet adoption, people have come a long way. The predictions of digital marketing
trying to replace traditional media as the primary source of content people consume were
prominent.

Technological In terms of technological, Pear Media Consulting is a digital marketing agency that will
provide services using social media platforms to assess for email marketing, search
engine optimization marketing, social media marketing, content creation and pay per
check marketing. Technological changes will enhance and promote our future operations
but the downside of digital marketing is the dependability of our operation to technology.
Technology and internet is prone to errors, links may not work and pages may not load
that may lead to consumers switching to other agency.

Demographic The demographic analysis of Pear Media Consulting will include and attract generation
such as, Boomers I (67-75), Boomers II (57-66), Generation X (41-56), Millennials (25-
40) and Generation Z (9-24). The strengths and weakness for the side generation are:
Strengths:
* Convenience and quick service
* Located at lipa city
* Near to different businesses
* Instant transaction

Weakness:
* Dependability on technology and internet
* Security and privacy issues
* Maintenance due to constant evolving environment

Economic Digital marketing is a service-based industry that is always growing and much easier to
get started in. One of the advantages of digital marketing is it generates consistent
monthly income, even during recessions. It helps push the consumer economy by
promoting goods and services and focusing on consumers who are most likely to become
buyers. On contrary, many of your costs in digital marketing are low. Email campaigns,
social media interactions and posts, and website content all cost next to nothing to create.

Political and Legal In terms of political environment, it will not totally affect Pear Media Consulting
operations as long as our business will have fair treatment to people and other business
that needed our service.
In terms of legal environment, there are documents needed to ensure that Pear Media
 Consulting will follow all of the rules and regulations imposed by the government , all of
the documents needed will definitely take time and needed patience , however , it will
also help our business to have the guidance and protection in legal aspects.

Global Today, digital marketing reaches every corner of the globe, and businesses are utilizing it
in novel and creative ways to change how customers are served. Around the world,
digital marketing is evolving at different rates and in different ways. Consumers are
discovering all of their news, engaging with brands, and purchasing things online as the
world becomes increasingly digital. With so many people making purchases online, it's
simple to see the value of having an efficient digital marketing strategy when addressing
a new market; businesses can reach new audiences more quickly by utilizing various
digital media channels. Because of dramatic global differences in digital understanding,
approaches, and regulations, Pear Media Consulting assures that we are knowledgeable,
nimble, and adaptable in order to address the specific needs of the markets we are
targeting.

Summary of Findings/Analysis
As the world becomes more digital, we can conclude that digital marketing is one business that grows
more in the future. Digital marketing is the best substitute for traditional marketing platforms for promoting
our brand on a daily basis through digital content. It is less expensive, and a targeted audience can be attained
in a cost-effective and measurable manner. Simply learning the basics of digital marketing allows small
business owners to reach out to these customers and inform them about their services. A well-planned and
well-targeted digital marketing campaign can reach the right customers for a lot less money than traditional
marketing methods, digital marketing is not only targeted, but it also provides reliable metrics for determining
what works, what doesn't, and how well it works. That means a small business may easily invest a small
amount of money in digital marketing and see results before going all-in and investing more. It also ensures
high profits. Simply having an internet presence and a website enhances a company's credibility. Small
business owners can also communicate with customers online through digital marketing, making it simple for
them to reach out to potential customers and determine what needs to be done to close a sale. It will provide
beneficial advantages for Pear Media Consulting, as a result the business will benefits from improved and
higher incomes. In order for the business to succeed, all macro forces and other factors should be considered.
By considering all the macro forces, we can assure that our proposed study will have a great potential in the
market it is unquestionably a good choice, given the scope of the field and the variety of job opportunities
available.