THE NEW YOU

Website Planning

and Creation
Through this class, we will learn how to design
and plan a Blog and corporate website.

www.courseinbox.com | Phone : 9654378170

 Need of a Website in Digital Marketing

Offline Shop- Physical Address Online Shop- Website xyz.com

Traditional Marketing Digital Marketing
 Digital Marketing Flow Chart

Client's Reach
Rich Media Content
Website Detailed Targeting
Analytics Reporting

1. Traffic
Introduction to Website Types

Know about website classification based on purpose

Corporate Website
Ecommerce Website
Informative Website
Social Media Website
Personal Website
 Corporate Website
A website that talks about a specific business or a company with., It’s

Deliverables, Team and Contact Information is called Corporate Website

 E-Commerce Website
A website that sells products or services online to its consumers
 Informative Website

A website that combines and presents

information from different sources. Its

basically a repository of information.

Types:

Classified Portals
Education Portals
Job Portal
Industry Specific Portals
News Portals
 Social Media Website
A website that allows electronic communication between online communities.
 Personal Website
A website that focuses on an individual, generally created as a portfolio

of work and for resume purpose.

 Key Website Terms

• Understand essential terms related to websites

- Static Vs Dynamic Website

- Responsive Web Design
- Content Management System
- Domain
- Hosting
- Wireframe
- Navigation
 Static Website

• Each web page is a separate document

• Only way to edit this type of website is

to go into each page & Edit

Advantages of static websites

- Quick to develop
-Cheaper to develop & Host
Disadvantages of static websites

- Requires web development expertise

to update site
- Content can get stagnant
 Dynamic Website
• Each Page is dynamically generated

as per the information stored in

database
• Offers greater Functionality with

features like CMS

Advantages of dynamic websites

- Much easier to update

- SEO friendly
Disadvantages of dynamic websites
- Expensive to develop
- Takes longer time to develop
 Responsive Webdesign
Responsive web design is an approach taken to create websites that are more

device friendly and provide optimum viewing experience in any device.

 Content Management System
A web content management system is a

backend/software developed specially for

those people who have limited programming

knowledge it helps users to create &

manage web content easily.

Different CMS Platforms:

WordPress
Drupal
Magento
Joomla
 Domain
A name that is used to identify and reach your

website. Each domain is associated with IP address

of server where your web pages are stored. 

From where to Buy Domain and Hosting:

Hostinger
Bluehost
Hostgator
Godaddy
 Hosting (Storage)
Web hosting is a service that allows you to post a

website or web page on to the Internet.

Shared Hosting:
In a shared hosting environment, your and other

website owners shared one server.

Shared hosting services are affordable

Dedicated Hosting: Collocated Hosting:

In a dedicated hosting environment, you
In this type of hosting, you will purchase

have the entire web server to yourself. your own server.

Allows faster performance. Costs are high. Used when data security is critical..
 Wireframe
A website wireframe is a visual guide or blueprint created for arranging the essential

web page elements

Navigation 

A website navigation is a roadmap for

reaching to different information

available on your website.

1. Header
2. Content Area
3. Footer
4. Sidebar
 WordPress Process
Login- yourdomain.com/wp-admin

1. Theme Installation 2. Plugins Installation (  Features )

Layout and Website Structure

Paid Plugins Free Plugins