Professional Documents
Culture Documents
Vertical analysis – shows relationship of each item to a base amount on financial statements
Income statement – each item expressed as percentage of net sales
o (each income statement item / revenues (net sales) x 100
Balance sheet – each item expressed as percentage of total assets or total liabilities and equity
Common-size statements
Common-size statements compare one company to another
o Report only percentages (same as vertical analysis)
o Remove dollar value bias
Benchmarking
Comparing a company with another leading company
Two main types
o Against a key competitor
o Against the industry average
Financial ratios
No single ratio tells the whole picture
Different ratios explain different aspects
Types:
o Evaluating ability to pay current liabilities
o Evaluating ability to sell inventory and collect receivables
o Evaluating ability to pay long-term debt
o Evaluating profitability
o Evaluating stock as an investment
Measuring Profitability
Return on net sales
o Percent of each sales dollar earned as net income
o Rate of return on net sales = Net Income / Net Sales
Return on total assets or return on investment
o Measures success in using assets to earn a profit
o Rate of return on total assets = net income + interest expense / average total assets
o If the numerator is income statement account and denominator is SFP account then the
denominator would be average
Asset turnover ratio
o Measures the amount of net sales generated for each average dollar of total assets
invested
o Asset turnover ratio = net sales / average total assets
Return on common stockholders’ equity or return on equity
o How much income is earned for each dollar invested by common shareholders
o Rate of return on equity = net income – preferred dividends / average common
stockholders’ equity
Leverage
o Trading on the equity
Company borrows at a lower rate, the invests the money to earn a higher rate
Return on equity > return on assets
o Increases profits during good times
o Compound losses during bad times
Measuring Profitability
Earnings per share
o Net income earned for each share of outstanding common stock
o Outstanding stock = issued stock – treasury stock
o Earnings per share of common stock = net income – preferred dividends / number of
shares of common stock outstanding
Red Flags
Analysts look for red flags that may signal financial trouble