FULL NAME:……………………………………………

APOGEE NUMBER:……………………………..
GROUP:……………………………………………….

WRITE 4 SHORT PARAGRAPHS ON THE FOLLOWING 4 TOPICS:

1....“Leadership is seen as a process by which one individual influences others toward the
a ttainment of group or organizational goals. It is a social influence process, which
i nvolves voluntary action on the part of followers and it is always purposeful and
goal- o riented. Leadership deals with influence and is not the same as management,
which
i ncludes planning, organizing, staffing, directing and controlling”
Write a short paragraph on the following passage on leadership, by discussing some
types of leaders; if you sort out one type of a leader, you should defend your
preference

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2. “Motivation in the workplace is defined as the willingness to exert high levels of effort
toward organizational goals conditioned by the effort's ability to satisfy some individual
needs (Robbins in Mobbs and McFarland, 2010). ... Motivated employees improve an
organization's productivity and its competitive advantage”

Write a short paragraph on motivation where you highlight its importance at work
place and how it contributes to the wellbeing of the organization and the employees as
well.

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3. Read the passage below:

Human resources or HR is the company department charged of finding, screening,

recruiting, and training job applicants, and administering employee-benefit programs. HR
also plays a key role in helping companies deal with a fast-changing environment and the
greater demand for quality employees. It concurrently focuses on maximizing employee
productivity and protecting the company from any issues that may arise from the
workforce. Some of HR responsibilities include compensation and benefits, recruitment,
firing, and keeping up to date with any laws that may affect the company and its
employees.

By highlighting the different key roles of HR department, write a short paragraph

on some aspects of this important body in any business by using some of the
concepts discussed in class.

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4. A successful advertisement creates a desire in viewers, listeners or readers. It also

provides information on how to fulfill that desire and makes the potential customer feel
good about doing so. With so many products and service providers in the marketplace,
using a proven technique in your advertising increases the likelihood that your ad dollars
will return value at the end of the day.

‘Emotional appeal, promotional advertising, endorsements, glamour appeal, pester

power, and hidden fears’, to name but a few, are key techniques advertisers use to
promote a product and satisfy the customer’s needs and desires.

TASK: Read the passage above to write a paragraph on advertising and advertising
techniques where you examine how important adverting is in mediatizing a product
and promoting the image of any business in the market.

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