A suggested approach to your assignment (LD6006)

Q1
Read the assignment brief carefully/repeatedly, and make sure that you FULLY understand what are
required for each question.

Review Dunning’s OLI model (Dunning, 1977, 1981, 1988, 1993), and use relevant academic
literature/frameworks (OLI + others) to analyse Uniqlo:
 ownership advantages, classify Oa, Ot and Oi
 location advantages in India – considering both external and internal environment
(no more than 5 in total)
 Internalisation strategy - how to successfully explore/ transfer the identified ownership advantages
(identified in 1a) to India (e.g. the relationship between the HQ and subsidiary in India,
knowledge transfer, etc.)

Q2
 Go to seminar 4 slides and your notes
 Decide what national culture framework(s) to be applied (e.g. Hofstede) in your assignment when
analysing the ‘barriers’ of national cultural differences
 Do not forget to analyse how national culture can benefit the organisation to develop its competitive
advantages
 The final sub-question is to discuss how to manage cultural diversity effectively and efficiently? (e.g.
develop intercultural communicative competence etc.)

Q3
 Go to seminar 5 slides and your notes
 Clearly state what innovation strategies Uniqlo adapt (e.g. open or close innovation; rational,
incremental or disruptive innovation strategies etc.) (choose 2-3 if Tesla used different innovation
strategies)
 What types of external ‘innovation’ networks can Uniqlo possibly establish in India? (choose 2-3)
 Benefits and challenges of these innovation networks (choose 2-3 for each)

Read through your first draft, review and make amendment if necessary

Your final check list

 Did I truly answer the questions?

 Am I using right frameworks/theoretical literature to support my discussions?
 Have I research the questions through wide reading and discussions?
 Have I used the sufficient research data to support my conclusions, discussions and analysis?
 Did I use reliable research data to support my arguments and analysis?
 Did I use APA referencing system correctly (both main body references and reference list)?
 Did I keep within the word count?
 Did I include the page numbers in my assignment?
 Finally, No plagiarism!