SUB-FACTORS SCORE AVERAGE AXIS VALUE

INDUSTRY ATTRACTIVENESS (+1 to +6) X-Axis

Growth Potential 6
Profit Potential 5
Financial Stability 4 4.00
Complexity of entering the market 2
Macro-environmental factors 3
1.80
COMPETITIVE ADVANTAGE (-1 to -6) X-Axis
Market Share -3
Property Quality -2
Building Maintenance -3 -2.20
Customer Loyalty -2
Brand and Image -1
FINANCIAL STRENGTH (+1 to +6) Y-Axis
ROI 4
Liquidity 3
Debt Ratio 3 4.20
Cash Flow 5
Revenue Increase 6
2.00
ENVIRONMENTAL STABILITY ( -1 to -6) Y-Axis
Technological Change -3
Inflation rate -3
Demand Volatility -2 -2.20
Competitor Price Range -2
Price Elasticity -1